REVOLUTIONARY FUNCTION
The History of
WE BELIEVE SOMETHING INCREDIBLE HAPPENS WHEN BICYCLE AND RIDER FUNCTION TOGETHER IN PERFECT HARMONY. TECHNOLOGY BECOMES INVISIBLE.
And when technology becomes invisible,
MOUNTAINS ARE CONQUERED, SILENCE IS CREATED, AND CONVERSATIONS ARE HAD WITH NATURE.
We believe
THE MORE INNOVATIVE, INGENIOUS AND WELL MADE OUR PRODUCTS ARE, THE MORE SMOOTHLY WE’RE ABLE TO GUIDE RIDERS DOWN THEIR PATH TO FULFILLMENT.
After all,
EVERY JOURNEY OF 1,000 MILES BEGINS WITH A SINGLE PEDAL STROKE.
We believe
THE GREATEST VICTORIES HAPPEN NOWHERE NEAR A PODIUM.
AND THE SHORTEST DISTANCE BETWEEN POINT A AND B IS NEVER FLAT.
Over the past 90 years, our name has become synonymous with REVOLUTIONARY FUNCTION. Through impeccable quality, groundbreaking innovation and the passion of 7,129 dedicated minds working together as one.
Our process involves collaborating with countless individuals around the globe, years of research, stringent testing, and most importantly, staying true to our founder’s mission:
TO PRODUCE THE WORLD’S HIGHEST QUALITY BICYCLE COMPONENTS.
WHEN FORM FOLLOWS INNOVATIVE FUNCTION, RIDERS JOIN THE REVOLUTION.
Our reputation is built upon products that have set the industry standard for functionality:
SIS, STI, XTR, DURA-ACE, Di2,
and of course,
When we revolutionized the industry with the first SPD pedal, it became abundantly clear what we had to do next:
DESIGN A TRULY REVOLUTIONARY pair of SHOEs.
Like the rest of our products, it was imperative Shimano shoes pass our incredibly stringent quality control standards.
SO WE BUILT OUR OWN FACTORY.
Bring it on! We love competition—it pushes us to constantly evolve our shoe line to be:
MORE COMFORTABLE, MORE FUNCTIONAL, MORE DURABLE.
Plain & Simple:
NOTHING UNNECESSARY SHOULD EVER EXIST ON A CYCLING SHOE. Bells and whistles only call attention to a poorly functioning shoe. Every last detail of each shoe model has been designed with absolute purpose in mind.
We’re happy WHEN people love how our shoes look. WE’RE THRILLED WHEN PEOPLE LOVE HOW THEY WORK.
FIT = FUNCTION
80 DIFFERENT SHOE STYLES = MILLIONS OF HAPPY METATARSALS, TARSALS, PHALANGES, CALCANEUSES, PLANTAR FACIAS AND TALUSES “The right shoe is the one that fits best.” Peter Chisholm, Founder Vecchios Bicicletteria, Boulder
GLOVES AREN’T THE ONLY THINGS THAT SHOULD FIT LIKE A GLOVE. We introduced heat-molded, vacuum-fit technology to the cycling shoe market because a custom fit is the key to ultimate functionality.
OUR SHOES DON’T NEED CLEVER NAMES BECAUSE CLEVER NAMES DON’T HELP THEM FUNCTION ANY BETTER.
CYCLING SHOES SHOULD NEVER BE FORCED INTO EARLY RETIREMENT. We’ve engineered our shoes to be incredibly durable while still remaining lightweight.
SHIMANO FUNCTIONALITY IS A RESULT OF THE REVOLUTIONARY TECHNOLOGY, MATERIALS AND CRAFTSMANSHIP WE EMBRACE EVERY DAY. IT IS A PROMISE TO OUR CUSTOMERS. AND MOST IMPORTANTLY, IT IS A TESTAMENT TO THE DEDICATED FACES, BRAINS AND HANDS THAT HAVE MADE SHIMANO THE MOST TRUSTED NAME IN CYCLING HISTORY.
REVOLUTIONARY FUNCTION