READY TO JOIN NATION?
BABOLAT CONNECTED TENNIS KEY 2013 : Launch of the world’s first connected racket: Babolat Pure Drive PLAY.
2014 : Connected tennis becomes available in 16 countries.
2015 : Babolat offers connected tennis to more players with the launch of 3 models of connected rackets: Babolat Pure Drive PLAY, Pure Drive Lite PLAY and Aeropro Drive PLAY. Jan. 2015 : Rafael Nadal becomes the first «connected» top player. Babolat allows every tennis player to play Sept. 2015 : connected thanks to the 100% tennis connected wristband: POP
BABOLAT POP: THE CONNECTED TENNIS WRISTBAND
GIVE YOUR GAME EXTRA ! > WHY A SPORT BAND?
KEY POINTS
$ Connected Wearables market trend: +22%
100% Tennis wearable connected device
easier access to the connected tennis community
compatible with all racket brands and models
Connected Experience: . gaming . discovering . sharing
WHAT’S THE ? > THE OFFER
BABOLAT PLAY POP:
Forehands
Backhands
Smashes
Volleys
Serves
Spin
Swing speed
Shots
Playtime
Rate
Best rally
Activity
AND BENEFITS T ’ N O W T A H T S S E N T H “LIG SLOW YOU DOWN“
WRISTBAND • MATERIAL: BREATHABLE NEOPRENE • ONE SIZE FITS ALL • THIN: 1.5MM • WEIGHT: 10G
SENSOR 9 AXIS SENSOR : GYROSCOPE ACCELEROMETER • THIN: 5 MM • WEIGHT: 9G • 10 HOURS OF TENNIS
I“ really appreciateic !“ r b a f e l b a h t a e r b e h t
APP EXPERIENCE
“FIND A FRIEND ENGE“ AND PICK A CHALL
APP EXPERIENCE
“SEE STATS FROM ALLONS“ YOUR TENNIS SESSI
APP EXPERIENCE
E M A G R U O Y E R A P “COM AND COMPETE“
WHAT’S IN THE BOX? > COMMERCIAL PACK
WEB DEALERS 69.95£ RSP
CODE 100 001
1 WRISTBAND
1 SENSOR
1 CHARGER
1 USB CABLE
STARTER KIT AVAILABLE DEC.2015
6 READY TO PLAY BOXES 1 COUNTER DISPLAY
ASSORTED WRISTBANDS
Your re-order 7/24 on B2B.BABOLAT.COM
or check with your sales rep.
AFTER www.babolatplay.com/help
?
FAQ
Video
FAQ Customer Service
Download Center
COMMUNICATION MEDIA AND INFLUENCERS LAUNCH EVENT DURING US OPEN
WEBSITE:
• RELAY ON PR AND DIGITAL
BABOLATPLAY.COM/POP
E-MAILING AND SOCIAL MEDIA LAUNCH CAMPAIGN
VIDEOS
CLUB DEMOS
IN-STORE DISPLAY
PULSE VS PULSE
POP QUANTIFY Playtime Forehands, backhands, Serves, Smashs, Volleys Power, rate, rally Serve Speed (km/h) Ball impact locator
QUALIFY Pulse PIQscore
GAMING Records Challenge your friends
COMMUNITY Pulse ranking Activity ranking
UP YOUR TENNIS