SensationSire Group

Power House! This pedigree is stacked! One must appreciate the performance coming from this outcross sire. On the bottom side you find a hard-working cow going back to Jindra Double Vision! This bull walks on a strong foot with easy movement!

On behalf of Cash Cattle Co., welcome to the 4th Annual Simple as Black & White Bull Sale!

We are so excited to be consigning once again, and would like to extend a big thank you to Kody, Rachel, Jamie, and Amy for including us.

We are a fourth-generation, family-run, mixed beef/grain farm, located outside of Seven Persons. We run around 250 cows, including a growing herd of purebred black Angus. In addition, we operate a custom feedlot, farm around 2000 acres, offer custom farming, and are dealers for Balpaq net wrap and twine, as well as Performance Seeds. Our passion lies within cattle and breeding for the highest quality genetics. Attention to detail is very important to our program and feet, disposition and performance make up the foundation of our purebred herd. Through AI, flushing and embryo transplanting, we utilize top angus genetics.

Thank you for taking the time to look through the bulls, it is an honour to be included in a sale next to such successful and well-respected operations.

Nolan & Beth Cash, Cash Cattle Co.

The best way to describe 205K is power. He has stood out since the minute he was born, he was always the bull you’d pick out in the pasture and on weaning day smashed down the scale at 800 lbs on nothing but grass and momma’s milk. His mom is a cow that we purchased from Southern Angus and she has worked tremendously well for us. She’s what I call a true working ranch cow as she’s yielded 60% of her own weight in each of her first 3 calves and has bred back first time AI each year. Her first calf was one of the high sellers through this sale to Lyle Freimark and her bull last year was retained for use in our own herd, and she’s done it again with 205K. If you need to add power and pounds to your calf crop, this is the bull for you!

We are pleased to invite you to the 4th annual Simple as Black & White Bull Sale. In a lot of aspects it is hard to believe, four years running in an ever changing world. Kids are growing, families are growing, operations are growing and moving forward, yet the enthusiasm behind this offering has remained constant. We consider it a privilege to be able to host this sale with our good friends at K Lazy T and consigners Snake Valley Farms and Cash Cattle Co.

It has been a bit of a nail biter this past year with just enough rain, grass, and feed (hopefully) to get by. Because of the conditions, weights were down across the country, but thankfully prices were favourable. Of course, with some highlights throughout the year as well. We were fortunate enough to be able to get out and showcase some cattle this fall, bringing home a bit of hardware from Farmfair International. Also, for the second year in a row exhibiting the Grand Champion pen of bulls at the Medicine Hat Exhibition & Stampede Pen Show. Thank you to all the organizers, sponsors and volunteers that make that opportunity possible.

Once again, we are more than proud of the offering we put forward. We work closely with all the professionals in the area to grow and develop these bulls with longevity and performance in mind. They are up to date with vaccinations and in the right condition to go out and work. They are bred with a no BS attitude. We breed and select matings and genetics to build these critters from the ground up. Good feet, legs, and conformation are first and foremost and phenotype and performance round out the package. Considering we have no fear mini-mes alongside in the pens and working cattle, disposition is a very critical part as well. The herd EPDs are a great tool in helping with selecting your next herdsire but we feel they can be skewed and inaccurate if used as single trait selection.

We encourage you to come and analyze bulls and the entire herd anytime here at home. If we can be of any assistance in selecting the next herdsire that is right for you, don’t hesitate to reach out to us, or any of our more than capable sale team. We look forward to seeing you at the 4th Annual SIMPLE AS BLACK & WHITE BULL SALE.

Jamie, Amy, Luella, Grayson & Joni Ehret

Yarra has done it again. Acquired as a bred heifer, this cow does not disappoint. This will be the fourth consecutive bull she has produced that can go out and make an impact on any herd. Her first we retained to clean up our purebreds and breed commercial heifers. Second, to Hudec Farms, who always finds the good ones. Third, to fellow friends and Charolais breeders Eagle Valley Farms. And now you have the opportunity to cash in on these no miss genetics. Many saw him as the lead off bull of the Grand Champion pen of bulls this year at the Medicine Hat Pen Show. We feel that King Yarra is an all around bull that will work on anything, heifers included. He has acquired many of his sires great traits including his tremendous rib shape, disposition and conformation. He has a big front foot with beautiful structure. Clean sheathed. Smooth shouldered. Smooth Polled. PLUMB GOOD!