pg. 44
FREE
How to build resilience in kids ,
Family Taco Night, pg. 34
Mt. Hood with Kids, pg. 32
Find After-school Care, pg. 35
FREE
for the long days and short years
for the long days and short years
for the long days and short years
Your
Summer Back to Camp School Wishlist
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(FOR REAL!)
How to plan, who’s open and more!
GUIDE
2021
The
Guide starts on pg. 14
The Return of Teen Portland pg. 16 area’s most trusted parenting resource. Locally owned and BIRTHDAYS ARE BACK! PLAN YOUR PARTY, PG. 16 operated—PDX Parent is by local parents for local parents.
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PORTLAND | VANCOUVER | APRIL 2021
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Bird-watching at Fernhill Wetlands
Nicholas Restaurant’s new kid-friendly space
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for the long days and short years
Baby Talk
Readers’ Poll
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pg. 18
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fun this summer,
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1 PORTLAND | VANCOUVER | JUNE/JULY 2021 pdxparent.com
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June /July 2021
PDX PARENT AT-A-GLANCE WHO WE ARE PDX Parent is for parents by parents. No other publication in the Portland-metro area covers the issues that matter to local families the way PDX Parent does. Our attention is always on local topics and their impact on parents in our community. Our editorial staff and freelance writers and photographers know the area inside and out because we all are raising children in the Pacific Northwest. And we care about all members of our community. As parents we know firsthand how much a resource like this helps with the long days and short years of parenting. It is our goal to provide Portland-area families with everything they need to know about the people, places and spaces that make our area the best place for families. We hope you will join us in this mission. While we also remain the best source for ideas for family fun, we also take in-depth looks at housing, education and health; the need for child care that works for working parents; and more to make sure that we can all move toward having a community that truly supports every single family in it. — PDX Parent Team
OUR READERS AGE OF CHILDREN AGE OF CHILDREN
% 21% 17 0-2 YRS 11+ YRS
92%
OF OUR READERS HAVE 1-3 CHILDREN
38%
24%
3-5 YRS
6-10 YRS
73%
ARE BETWEEN THE AGES OF 30 AND 45
84%
COLLEGE OR MASTER’S DEGREE
73%
REPORT HOUSEHOLD INCOME OF EITHER
$50,000-$100,000 OR $100,000 +
SOCIAL MEDIA FOLLOWERS Publisher: Rose Caudillo 503-460-2774, publisher@pdxparent.com Eastside Account Executive: Lauren Wylie 503-331-8184, lauren.wylie@pdxparent.com Westside Account Executive: Jill Weisensee 503-309-8272, jill.weisensee@pdxparent.com
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OTHER
9% 8% 17 %
37 % 29 %
OUR REACH
Our total monthly reach PRINT
DIGITAL
• 11 issues a year
• Over 30,000 web users a month • More than 22,000 social followers • Region’s most comprehensive family calendar • Exclusive local content by local writers • Popular monthly roundups
• 6 in-issue guides
• 60,000 monthly readership • 24,000* monthly circulation
for the
•6 00+* local distribution points • Welcome Guide: Portland’s best resource for visiting and relocating families
long days
and short
years
Welco me G uide
Visitin New to g?
Your family PDX? Portland ’s ultimate resource!
E-NEWSLETTERS • Highly engaged opt-in subscribers •T wo special focus newsletters each week •T wo dedicated E-blasts each week from our clients • Targeted Digital
EVENT
• PDX Parent’s family festival Family-fun, music, giveaways!
Promotions (TDPs)
“PDX Parent has been a great advertising medium for The International School. Whether online or in print, they are constantly creating innovative programs for ways to reach their readers and share information about our school. The content is interesting, relevant and authentic, so we know that both advertisers and readers trust them as a valuable community resource.”
— Katharine Simons, Marketing & Communications Director The International School
* Distribution points and circulation are impacted by the pandemic and subject to change without notice. EN . COOM M P DPXDPXAPRA ER N T T. C
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OUR MAGAZINE By local parents, for local parents — PDX Parent publishes 11 issues a year. Busy parents rely on us for everything from the best in summer camps to practical advice on schools, health and where to have fun in the Pacific Northwest. We cover it all from babyhood to tweendom, and you can find us all over the Portland metro area.
MONTHLY CONTENT HANDS ON
PLAY ROOM
Our front-of-book section covers a range of topics with short, easy-to-read articles on kids doing great things, family getaways, gear must-haves, book recommendations and much more.
Parents appreciate our easy, step-by-step art, craft, gardening or science projects that keep little hands busy.
FIELD TRIP
FAMILY SUPPER
Our monthly restaurant review goes beyond what is on the menu to mention familyfriendly accommodations such as diaper-changing stations and high chairs. And we get kid opinions on the food, too!
This column features a first-person account of an outing with kids. From exploring the best spots for rock hunting to trying to unlock the clues in an escape room, this column tells parents what they need to know before heading out on a new adventure with their kids. Our readers appreciate the new outing presented each month.
OUR ANNUAL IN-ISSUE PRINT GUIDES
Education
SUMMER C AM
GUIDE
PS
P DX
G UIDE
PDX NEIGHBORHOOD GUIDE
We take a deep dive into what PDX neighborhoods have to offer kids and their grown-ups
for the long days and short years
Welcome Guide
Visiting? New to PDX?
Your family’s ultimate Portland resource!
PRESCHOOL GUIDE A resource for parents seeking preschools
PDX PARENT’S WELCOME GUIDE
Portland’s best annual guide for visiting and relocating families. A stand alone digest size publication specifically created for visiting and relocating families.
Our annual guides include basic and enhanced businesses listings except our preschool guide which has special directory formatting.
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SUMMER CAMPS GUIDE The ultimate resource to find the best summer camps
EXPLORE PDX
The insider’s guide to PDX with Kids
EDUCATION GUIDE A resource for parents researching schools
PRIVATE SCHOOL GUIDE
A special advertorial section for parents to quickly find private school offerings
“In an era where many marketers think that print advertising is dead, I dare them to give PDX Parent a chance. Through their digital (and yes … print) materials, we have continuously attracted new families to our shows and our classes. On top of being effective, their team is also generous and kind, helping us raise awareness of our virtual programming during a time when the pandemic has restricted our options. If local families are crucial to your business, I can’t recommend PDX Parent enough.”
— Michael Hammerstrom Director of Marketing & Development, Oregon Children’s Theatre
PRINT PRINT AD CONFIGURATIONS Diagrams not to scale. Please see below for exact dimensions. All dimensions are in inches.
1/2 H
3/8V
FULL PAGE 3/8 H
1/8 V
AD DIMENSIONS SIZES IN INCHES Full page with bleed Full page non bleed 1/2 H - Horizontal
WIDTH
X
HEIGHT
8.75
11.125
8
9.875
8
4.875
3.938
9.875
3/8 H- Horizontal
5.938
4.875
3/8 V - Vertical
3.938
7.375
1/4 S - Square
3.938
4.875
8
2.375
1/4 V - Vertical
1.875
9.875
1/8 H - Horizontal
3.938
2.375
1/8 V - Vertical
1.875
4.875
1/2 V - Vertical
1/4 H - Horizontal
1/4S
1/2V
1/8H
1/8 V 1/4 V 1/8 V
1/4H
AD REQUIREMENTS/ PRINT SPECIFICATIONS • Print-ready ads can be accepted in the following formats: pdf, .psd, .tif, .ai, .indd or .jpg. We cannot accept files created in Publisher. • All ads must be built to the correct dimensions at 300 dpi resolution. • Ads sent as native Illustrator or InDesign files must include all supporting files, linked graphics and fonts. If the fonts are not included they must be outlined. • All colors should be process CMYK (cyan, magenta, yellow, black).
Print advertisers get 15% off digital display ads when their ad agreement includes 3 or more print ads. Digital display ads are website ads (page 7) and E-newsletter display ads (page 10). All other ads are excluded.
Eastside Account Executive: Lauren Wylie 503-331-8184, lauren.wylie@pdxparent.com
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Westside Account Executive: Jill Weisensee 503-309-8272, jill.weisensee@pdxparent.com
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PRINT SPECIAL ADVERTISING SECTIONS
ADVERTORIALS
We offer multiple special advertising sections each month. See Media Planner for details.
Share your story with our readers. Advertorials allow clients to customize their content and showcase their products and services. Tell families your story, list your classes and events, breakdown your programs and services or offer practical parenting advice. We offer 1, 2 and 4 page spreads.
SUMMER CAMPS
SUMMER CAMPS
LAKE OSWEGO PARKS & RECREATION
SUMMER CAMP GUIDE OUT MARCH 11!
CAMP GUIDE RELEASED MARCH 16 24
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ANNUAL ADVERTORIALS
oring ids ♥ Expl
K
MAY Kids ♥ Exploring. Our annual travel advertorial guides parents to the region’s best family adventures from great destinations to all-new attractions and old favorites. AUGUST Private School Guide This special advertorial section helps parents easily sort through the many great options available in the Portland-metro area.
SPECIAL EDUCATION-FOCUSED ADVERTORIAL
LANGUAGE IMMERSION « SPONSORED CONTENT »
Every February we publish a special education-focused article to give parents an in depth look at their education options like Montessori, STEM, etc. These advertorials run along side business listings and a special advertising section. Spread the word about your school in this special-focused section.
February 2022 Focus: Religious Education
Bilingual Brains: Why Your Child Should Be Bilingual and How You Can ´ Make It Happen
B
ilingual education programs are increasingly popular in the United States and for good reason. The benefits of immersion are undeniable and well supported by research. What are these benefits exactly? Read on to discover why a language immersion classroom is a spectacular choice for your child’s growing brain.
´
Why Should My Child Be Bilingual? Whether your child is learning the language of your family’s heritage, mastering a language to increase professional opportunities, or becoming the family translator on your next vacation, the uses and benefits of a second language are endless. Immersion school graduates travel the globe with ease and confidence, making friends and colleagues along the way, knowing those connections are possible because of the education they received in childhood. No one regrets acquiring a second language; it is a lifelong gift.
,
Why start so young? It is significantly easier for a young child to become fluent in the midst of a full-day immersion classroom than it is for a high school or college student to do so with a textbook in an hour-long language class a few times a week. Immersion students are practically guaranteed fluency, while students coming late to the game will have to work extremely hard to get there.
Benefits Beyond Bilingualism Bilingual education brings more to the table than simply a second language. In an article for Psychology Today, Francois Grosjean, Ph.D., asks whether students in immersion programs have “advantages in cognitive skills, such as metalinguistic awareness and executive control.” Research shows many benefits. Immersion students consistently outperform their monolingual peers in executive functioning, which includes task-switching, focus, self-control and flexible thinking. They also score better in metalinguistic awareness, crucial in the mastery of reading and writing, even after only two years of immersion education. By learning a new language, they increase their understanding of language itself. The benefits don’t stop there. Bodo Heiliger, head of elementary at The International School in Portland, believes not only in language immersion, but also in cultural immersion. “Learning an additional language helps build bridges to other cultures, and
´
when we immerse students in the beliefs, values and cultures that underpin those languages, students develop the skills and dispositions to not only communicate but to truly understand and navigate within another culture,” says Heiliger. Bilingual classrooms are often more diverse, as most programs recruit native speakers; these students in turn feel their language and culture are to be valued and shared, not something to be checked at the door. Given these values and connections, a global perspective is a natural product of the immersion classroom, and students grow in both confidence and empathy, ready to take advantage of the wider range of professional, social and service opportunities that will be available to them.
´
´
,
,
,
As for very-long-term benefits, bilingual brains have also been found to be more resistant to dementia, according to a 2007 study in Neuropsychologia. There seems to be truly no downside to a bilingual education.
,
Start Early and Stick With It “Bilingual brains are working harder,” says Elizabeth Gillespie of the German International School of Portland. She encourages patience until third grade, when most children are meeting or exceeding grade level benchmarks in both languages. She also emphasizes the importance of starting young, when students are more receptive to learning a new language. Like many bilingual programs in the area, the German International School does not accept monolingual students after first grade, so parents are advised to enroll children early.
Find the Right Fit Portland boasts a host of bilingual schools, including French, Spanish, Chinese, German, Russian, Vietnamese and Japanese immersion programs. Because there are so many options, families are easily able to find a good fit for their child. Whether caregivers are looking for an International Baccalaureate program, a strong community feel, an emphasis on outdoor play, small class sizes, all of the above, or something else entirely, there is almost certainly a school that meets each child’s needs. Families are encouraged to attend tours, meet the staff, ask questions and find the best fit for their student. You have the power to give your child a second language, and with it friends and connections and opportunities galore. Start calling schools today. — Meg Asby
Meg Asby is a mom of two in SW Portland and loves nothing better than a cartful of books from Central Library. Check out what her family is reading at booked.blog. 32
February 2020
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MAGAZINE INSERTS OCTOBER Kids ♥ Museums. This annual advertorial section offers parents a comprehensive guide to the metro area’s educational and entertaining kidfriendly museums.
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Get your catalog or flyer in the hands of our readers. PDX Parent maintains a 90% pickup rate by actively managing our distribution list to include the Portland area’s most popular places for parents. Prices vary.
DIGITAL DISPLAY ADVERTISING Our website is optimized for parents on the go — pdxparent.com is the area’s most popular parenting website with more than 30,000 users a month. The site provides the area’s most comprehensive family calendar, family fun guides, resource guides and searchable online directory for everything from camps to schools to pediatricians and more. Digital materials are due one week prior to post date.
Rates per month (4 weeks). All dimensions are in pixels. TOP LEADERBOARD
SMALL RECTANGLE
DESKTOP: 1280 x 119
DESKTOP/MOBILE: 336 x 280
MOBILE: 300 x 100
FILE SIZE: 1MB max
FILE SIZE: 1MB max FILE TYPE: jpg, jpeg, png
FILE TYPE: jpg, jpeg, png
LEADERBOARD
HALF PAGE
DESKTOP: 1280 x 158
DESKTOP/MOBILE: 300 x 600
MOBILE: 320 x 250 FILE SIZE: 1MB max FILE TYPE: jpg, jpeg, gif, png
RECTANGLE BANNER DESKTOP/MOBILE: 720 x 300 FILE SIZE: 1MB max FILE TYPE: jpg, jpeg, png
FILE SIZE: 1MB max FILE TYPE: jpg, jpeg, gif, png
FOOTER DESKTOP/MOBILE: 258 x 258 FILE SIZE: 1MB max FILE TYPE: jpg, jpeg, png
Print advertisers get 15% off digital display ads when their ad agreement includes 3 or more print ads. Digital display ads are website ads (page 7) and E-newsletter display ads (page 10). All other ads are excluded.
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SPECIALTY DIGITAL ADVERTISING PARTNER CONTENT PACKAGE
Connect your brand with our audience. Parents turn to us each day to find out where to go and what to do with their kids — and for practical parenting tips and information. Engage our audience with content that meets the same editorial standards as the rest of our site. Partner content is a 500-word post that lives on our Homepage for two weeks and includes a NEWSLETTER CONTENT newsletter content block and a social media shout out. Due two weeks prior to post date.
WEBSITE CONTENT
GUIDE LEADERBOARD AD Guide leaderboard ads are interspersed between listings on designated online guides. See our media planner for listing of available guides. 1280 x 158 px
SHOUTOUT
ANNUAL GUIDE LEADERBOARD SEASONAL GUIDE LEADERBOARD
SPONSORED POSTS AND GUIDE SPONSORSHIPS TARGETED DIGITAL PROMOTIONS
Subject focused emails sent to our opt-in subscribers. TDP’s include your business name, image, description and URL link. These promotions include a web post and E-blast and social media shoutout. Limited to first 15 advertisers. Premium position available.
POP DIGITAL PROMOTIONS
These digital promotions are created around a specific topic like Camps With Space. They are promoted via our E-newsletter for the duration of the promotion and posted on our home page for two weeks. Each post includes an image, descriptive paragraph and URL link. Premium position
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ONLINE OPEN HOUSE CALENDAR
Parents like to do their homework when deciding on the best school fit for their child. Our online open house calendar help parents organize their schedules. Prices vary depending on the package purchased.
FEATURED SCHOOL/ CAMP OF THE WEEK
Tell parents everything they need to know about your school or camp. You receive a 500-word story (provided by client, edited by PDX Parent), several images, contact info and URL link. It is featured on our home page for one week, promoted in one newsletter, and promoted to our social media followers. After one week, your story will move to an appropriate page on our website.
SOCIAL MEDIA SHOUTOUTS
Your social media post to our 22,000 social followers. PDX Parent can be found on all the popular social networks.
PDX PARENT’S ONLINE DIRECTORY Make sure parents can find your business in our searchable online business directory. We cover everything from professional services, summer camps, schools and preschools, birthday resources, and so much more. We offer three annual levels for you to promote your business to our readers: FEATURED • Rises the top • Unlimited categories • Listing page includes: - Up to 5 images - Map feature - Up to 10 locations - Video option
ENHANCED • Unlimited categories • Listing page includes: - Up to 3 locations - Map feature - 1 image
BASIC • Up to 3 categories • 1 location • No image
KIDS CALENDAR We are pleased to offer this free resource to local families, and we welcome your submissions. Our calendar includes all types of kid- and familyfriendly events and activities in Portland/ Vancouver. It’s free to submit an event that falls within our guidelines.
“I have advertised with PDX Parent for over 15 years. Being a small business owner, I am always trying to find the best way to spend my small advertising budget and PDX Parent is the best resource for families in the Portland metro and surrounding areas. They have the best visibility out in the community spaces and their online presence can’t be beat. I have always gotten good return for my ad. The staff at PDX Parent always goes above and beyond to make sure that you have an ad that you are happy with and approach you when they think you could be placed in a more visible section or article that may come up. With PDX Parent you get a lot of bang for your buck. I give them 5 stars for customer service.
Penny Walter, owner/puppeteer Penny’s Puppet Productions.
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E-NEWSLETTER ADVERTISING
Reach more local families through our PDX Parent E-newsletters. We send out two
PDX Parent newsletters each week (Sunday and Wednesday) to opt-in only subscribers, promoting our editorial content and highlighting events for the upcoming weekend. We also send out periodic dedicated emails to spotlight our guides, client-sponsored information and magazine content. E-BLAST Using information and graphics provided by you, we send your message directly to the inboxes of our digital opt-in subscribers. Multiple images include: 500x250 block and 600x600 square. Dedicated E-blasts run on Tuesdays and Thursdays only.
All dimensions are in pixels
E-NEWSLETTER DISPLAY ADS TOP BANNER: 600 x 120
MIDDLE BANNER: 580 x 72
SQUARE ADS: 600 x 600
LARGE CONTENT BLOCK
CONTENT BLOCKS These appear just under our editor-selected events in the newsletter. Includes one image, descriptive paragraph and URL link. You can promote anything from an open house to an upcoming event or store opening. SPONSORED GIVEAWAY Sponsored giveaways are promoted in two consecutive E-newsletters with a graphic, description and link to your online giveaway. You also receive a list of emails from readers interested in learning more about your business. It’s a great way to add to your mailing list!
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SMALL CONTENT BLOCK
NEWSLETTER EVENT BLOCK Every Wednesday we highlight the coming weeks events. Make sure your event is on our family calendar.
E-BLAST PACKAGE Bundle our most popular digital products. The package includes and E-blast, a web ad, newsletter square ads, a small content block and a social media shout out. E-BLAST
SMSO
SMALL CONTENT BLOCK
NEWSLETTER SQUARE AD
WEB AD
MULTI-CHANNEL MARKETING Let our team tailor a package to meet your needs. Our clients find success when their brand spans our multiple channels. Here’s what to consider when planning your media buy. Print advertisers get 15% off digital display ads when their ad agreement includes 3 or more print ads. Digital display ads are website ads (page 7) and E-newsletter display ads (page 10). All other ads are excluded. If your business falls under these categories, you want to be sure you’re seen in the following channels:
TRAVEL & LEISURE • May: Explore Portland, Summer Travel, Kids ♥ Exploring
• June/July: Summer Fun special ad section, Summer Calendar • July: Welcome Guide for visiting and relocatin g families • October: Kids ♥ Museums
• November: Winter Travel
• Newsletter Event Block: Every Wednesday we highlight the coming weeks events. Make sure your event is on our family calendar.
EDUCATION • February: Preschool Guide and education-focused advertorial
• August: Private School Guide, Back to School, After-school Activities special ad section
• September-April: School Open House special ad section and digital calendar, Featured School of the Week • October: Education Issue
• Yearlong: Special features and Partner Content on our Education web page • Yearlong: Online Business Directory
CAMPS • January: Early Bird Camps
• February: Sneak Peek Summer Camps, Spring Break Camps
• March: Summer Camps Issue, Lessons & Camps readers’ picks • May-June: Camps with Space targeted digital promotions
• December: Winter Break Camps & Activities online guide and digital promotions • January-August: Featured Camp of the Week partner post • Yearlong: Online Business Directory
ARTS • April: The Arts Issue, Spring Arts special ad section • October: Fall Arts special ad section
• Yearlong: Online Business Directory
• Newsletter Event Block: Every Wednesday we highlight the coming weeks events. Make sure your event is on our family calendar.
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PDX PARENT PICKS R E A D E RS’ CHO I CE AWA RDS Every year our readers vote on their favorite people, places and spaces in PDX. Winners and Top 5 recipients receive special advertising discounts throughout the year. Winners and Top 5 are also invited to celebrate with our readers and us at our family festival, PDX Parent’s Family Festival at Oaks Amusement Park, June 18, 2022, 10am-2pm. Nominees are notified in December and receive promotional decals for use on their web and social media channels. Voting runs January 2-31. Results are announced beginning with our March issue. Categories are listed online all year beginning in March. Winners and Top 5 are promoted throughout the year in our magazine, web and social channels.
CATEGORIES ARE LISTED IN THE FOLLOWING PRINT ISSUES: MAY
MARCH Lessons & Camps
• Arts & Crafts Classes/Camps • Dance Classes/Camps • General Day Camps
• Gymnastics Classes/Camps
• Horse & Animal Classes/ Camps • Inclusive Camps
• Outdoor Adventure Classes/ Camps • Overnight Camps
• Rock Climbing or Obstacle Gyms • STEM Classes/Camps
SEPTEMBER
Services & Shopping
Birthday
• Bike Store/Repair
• Birthday Party Spot
• Consignment Shop/Event
• Indoor Play Space
• Kids Hair Salon
• Kindie Muscians/ Performers
• Local New Kids Clothing
Pregnancy & Baby
• Specialty Services for kids • Tutoring Services
• Fertility & Surrogacy Resources
JUNE/JULY
• Hospitals & Birth Centers
Family Fun
• Pregnancy & Postpartum Support
• Adventure Attractions
• Museums/Family Memberships
• Obstetrics & Women’s Health Practices
• Food & Drink
• Family-friendly Hikes
• Sports Classes/Camps
DECEMBER
• Arcades/Bowling/Fun Centers
Shopping
• Playgrounds
APRIL
• Bookstore
• Family-friendly Bike Trails
Arts & Entertainment • Arts & Crafts
• Comic Book Store • Game Store
AUGUST
• Performing Arts Company
• Kid-friendly Movie Theater
Health & Wellness
• Toy Store
• Accessible & Inclusive Resources • Dentist for Kids • Pediatricians
• Pediatric Urgent Care
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