for the long days and short years
The greater Portland area’s most trusted parenting resource. Locally owned and operated— PDX Parent is by local parents for local parents.
PDX PARENT AT-A-GLANCE
WHO WE ARE
PDX Parent is for parents by parents. No other publication in the greater Portland-metro area covers the issues that matter to local families the way PDX Parent does. Our attention is always on local topics and their impact on parents in our community. Our editorial staff and freelance writers and photographers know the area inside and out because we all are raising children in the Pacific Northwest. And we care about all members of our community.
As parents, we know firsthand how much a resource like this helps with the long days and short years of parenting. It is our goal to provide Portland-area families with everything they need to know about the people, places and spaces that make our area the best place for families. We hope you will join us in this mission.
While we also remain the best source for ideas for family fun, we also take in-depth looks at housing, education and health; the need for child care that works for working parents; and more to make sure that we can all move toward having a community that truly supports every single family in it.
— PDX Parent Team
AWARDS
PDX Parent won four Gold Medals from the Parenting Media Association for General Excellence, Editorial, Design and Digital Media.
73% ARE BETWEEN THE AGES OF 30 AND 45 84% COLLEGE OR MASTER’S DEGREE
Publisher: Jill Weisensee, publisher@pdxparent.com
Eastside/Vancouver Account Executive: Ashley Argyropoulos, 503-922-0893, ashley.argyropoulos@pdxparent.com
Westside Account Executive: Lauren Wylie, 503-331-8184, lauren.wylie@pdxparent.com
OUR REACH
We reach a lot of Portland metro parents each month via four platforms.
• 11 issues a year
• 6 in-issue guides
• 50,000 monthly readers
• 15,000* monthly circulation
• 500+* local distribution points
• Welcome Guide: Portland’s best resource for visiting and relocating families
E-NEWSLETTERS
• Highly engaged opt-in subscribers
• Two special focus newsletters each week
• Two dedicated E-blasts each week from our clients
• Targeted Digital Promotions (TDPs)
• Over 14,400 opt-in subscribers
EVENTS
Family Festival: June 21, 2025. 9 am-2 pm.
WEB
• Over 160,000 page views per month
OVER 90,000 ONLINE AND SOCIAL USERS A MONTH
• Region’s most comprehensive family calendar
• Exclusive local content by local writers
• Popular monthly roundups
SOCIAL
• Over 58,000 Social Followers
• Followed on Instagram: 220,000+ monthly reach
Facebook: 23,000+ monthly reach
TikTok: 41,000+ monthly video views
Threads: Early adopter and climbing quickly. Over 3,000 followers.
PDX Parent’s Family Festival is a can’t-miss community event for the littles! As a performing arts nonprofit, we appreciate the opportunity to speak with families about our upcoming shows, classes, camps, and movies. It’s a joyful day in the sun, and well worth the drive to Topaz.
-Northwest Children’s Theater
OUR MAGAZINE
By local parents, for local parents — PDX Parent publishes 11 issues a year. Busy parents rely on us for everything from the best in summer camps to practical advice on schools, health and where to have fun in the Pacific Northwest. We cover it all from babyhood to tweendom, and you can find us all over the Portland metro area.
MONTHLY CONTENT
PLAY ROOM
Our front-of-book section covers a range of topics with short, easy-to-read articles on kids doing great things, family getaways, gear must-haves, book recommendations and much more.
FIELD TRIP
This column features a first-person account of an outing with kids. From exploring the best spots for rock hunting to trying to unlock the clues in an escape room, this column tells parents what they need to know before heading out on a new adventure with their kids. Our readers appreciate the new outing presented each month.
OUR ANNUAL IN-ISSUE PRINT GUIDES
JANUARY PDX NEIGHBORHOOD GUIDE
We take a deep dive into what PDX neighborhoods have to offer kids and their grown-ups.
AUGUST
A special advertorial section for parents to quickly find private school offerings.
TIME OUT
Our curated monthly event page spotlights fun, familyfriendly events, including things to do for free.
FAMILY SUPPER
Our monthly restaurant review goes beyond what is on the menu to mention familyfriendly accommodations such as diaper-changing stations and high chairs. And we get kid opinions on the food, too!
Give parents a sneak peek into what your camp has to offer.
OCTOBER KIDS ♥ MUSEUMS
A resource for parents seeking preschools.
Offers parents a comprehensive guide to the metro area’s educational and entertaining kid-friendly museums.
A resource for parents researching schools.
PRINT AD CONFIGURATIONS
Diagrams not to scale. Please see below for exact dimensions. All dimensions are in inches.
AD DIMENSIONS
Eastside/Vancouver Account Executive: Ashley Argyropoulos, 503-922-0893, ashley.argyropoulos@pdxparent.com
Westside Account Executive: Lauren Wylie, 503-331-8184, lauren.wylie@pdxparent.com
AD REQUIREMENTS/ PRINT SPECIFICATIONS
• Print-ready ads can be accepted in the following formats: pdf or .jpg. We cannot accept files created in Publisher.
• All ads must be built to the correct dimensions at 300 dpi resolution.
• Ads sent as native Illustrator or InDesign files must include all supporting files, linked graphics and fonts. If the fonts are not included they must be outlined.
• All colors should be process CMYK (cyan, magenta, yellow, black).
Print advertisers get 15% off digital display ads when their ad agreement includes 3 or more print ads.
Digital display ads are website ads (pg. 7 ) and E-newsletter display ads (pg. 10). All other digital ads are excluded.
“In an era where many marketers think that print advertising is dead, I dare them to give PDX Parent a chance. Through their digital (and yes … print) materials, we have continuously attracted new families to our shows and our classes. On top of being effective, their team is also generous and kind, helping us raise awareness of our virtual programming during a time when the pandemic has restricted our options. If local families are crucial to your business, I can’t recommend PDX Parent enough.”
— Michael Hammerstrom Director of Marketing & Development, Oregon Children’s Theatre
SPECIAL ADVERTISING SECTIONS
We offer multiple special advertising sections each month. See Media Planner for details.
ADVERTORIALS ANNUAL WELCOME GUIDE
Share your story with our readers. Advertorials allow clients to customize their content and showcase their products and services. Tell families your story, list your classes and events, breakdown your programs and services or offer practical parenting advice. We offer 1, 2 and 4 page spreads
MAGAZINE INSERTS
Get your catalog or flyer in the hands of our readers. PDX Parent maintains a 90% pickup rate by actively managing our distribution list to include the Portland area’s most popular places for parents. Prices vary.
PRINT ADVERTISERS GET 15% OFF DIGITAL DISPLAY ADS
WHEN THEIR AD AGREEMENT INCLUDES 3 OR MORE PRINT ADS.
DIGITAL DISPLAY ADS ARE WEBSITE ADS (PG. 7) AND E-NEWSLETTER DISPLAY ADS (PG. 10). ALL OTHER DIGITAL ADS ARE EXCLUDED.
DIGITAL DISPLAY ADVERTISING
Our website is optimized for parents on the go — pdxparent.com is the area’s most popular parenting website with more than 90,000 users a month. The site provides the area’s most comprehensive family calendar, family fun guides, resource guides and searchable online directory for everything from camps to schools to pediatricians and more.
Digital materials are due one week prior to post date.
Rates per month (4 weeks). All dimensions are in pixels.
TOP LEADERBOARD
DESKTOP: 1280 x 119
MOBILE: 300 x 100
FILE SIZE: 1MB max
FILE TYPE: jpg, jpeg, png
LEADERBOARD
DESKTOP : 1280 x 158
MOBILE: 300 x 250
FILE SIZE: 1MB max
FILE TYPE: jpg, jpeg, gif, png
RE CTANGLE BANNER
DESKTOP/MOBILE: 720 x 300
FILE SIZE: 1MB max
FILE TYPE: jpg, jpeg, png
“PDX Parent has been a great advertising medium for The International School. Whether online or in print, they are constantly creating innovative programs for ways to reach their readers and share information about our school. The content is interesting, relevant and authentic, so we know that both advertisers and readers trust them as a valuable community resource.”
— Katharine Simons, Marketing & Communications Director, The International School of Portland
DIGITAL HALF PAGE
DESKTOP/MOBILE:
300 x 600
FILE SIZE: 1MB max
FILE TYPE: jpg, jpeg, gif, png
FOOTER
DESKTOP/MOBILE: 258 x 258
FILE SIZE: 1MB max
FILE TYPE: jpg, jpeg, png
Print advertisers get 15 % off digital display ads when their ad agreement includes 3 or more print ads.
Digital display ads are website ads (page 7 ) and E-newsletter display ads (page 10). All other ads are excluded.
SPECIALTY DIGITAL ADVERTISING
PARTNER CONTENT PACKAGE
Connect your brand with our audience. Parents turn to us each day to find out where to go and what to do with their kids — and for practical parenting tips and information. Engage our audience with content that meets the same editorial standards as the rest of our site. Partner content is a 500-word post that lives on our Homepage for two weeks and includes a newsletter content block and a social media shout out. Due two weeks prior to post date.
GUIDE LEADERBOARD AD
Guide leaderboard ads are interspersed between listings on designated online guides. See our media planner for listing of available guides.
1280 x 158 pixels
ANNUAL GUIDE
Education, Private School, Childcare & Preschools, After School,Welcome Guide, KidsMuseums, Birthday Guide, Neighborhood Guide, Reader Favorites
SEASONAL GUIDE
Fall Fun/Halloween, Holiday Highlights, Easter Fun, Performing Arts, Open House
SPONSORED POSTS AND GUIDE SPONSORSHIP S
TARGETED DIGITAL PROMOTIONS
Subject focused emails sent to our opt-in subscribers. TDP’s include your business name, image, description and URL link. These promotions include a web post and E-blast and social media shoutout. Limited to first 15 advertisers. Premium positions available.
KIDS CALENDAR
FEATURED SCHOOL OR CAMP OF THE WEEK
Tell parents everything they need to know about your school or camp. You receive a 500-word story (provided by client, edited by PDX Parent), several images, contact info and URL link. It is featured on our home page for one week, promoted in one newsletter, and promoted to our social media followers. After one week, your story will move to an appropriate page on our website.
ONLINE OPEN HOUSE CALENDAR
SPONSORED GIVEAWAY
Sponsored giveaways are posted on our Instagram page. Reach over 28,000 followers. Posts can be collaborative. Runs for one week. We connect you to the winner. Past giveaways have had over 27,000 plays and over 1,800 entries.
We are pleased to offer this free resource to local families, and we welcome your submissions. Our calendar includes all types of kidand family-friendly events and activities in Portland/Vancouver. It’s free to submit an event that falls within our guidelines.
Parents like to do their homework when deciding on the best school fit for their child. Our online open house calendar helps parents organize their schedules. Prices vary depending on the package purchased.
FEATURED EVENT
Ask your representative how you can advertise on our popular Kids Calendar!
SOCIAL MEDIA
PDX Parent makes it easy for families to find their fun, and that means meeting them where they are — scrolling social feeds on their phones. With over 39,000 followers across all platforms and growing daily, PDX Parent is ideally situated to promote your business to our audience.
THREADS:
As an early adopter on Instagram’s new, Twitter-like platform, we made sure that as parents begin to use the app, they’ll find their favorite resource for all things family waiting for them. More than a thousand of our followers from Instagram have migrated to Threads and are following us there. Like Facebook, Threads makes it easy to click external links, and it’s an ideal place to start conversations with our audience.
SOCIAL PRODUCTS:
SOCIAL MEDIA SHOUT OUTS (FACEBOOK ONLY)
INSTAGRAM POST
INSTAGRAM SPONSORED POSTS
INSTAGRAM REELS
INSTAGRAM INFLUENCER REELS
TALK TO YOUR REP ABOUT OUR INSTAGRAM PACKAGES.
OVER 58,000 FOLLOWERS ACROSS ALL PATHS
INSTAGRAM:
Our page has over 28,000 followers and an average monthly reach of over 220,000. Our most popular reel had 1.1 million plays, over 46,000 likes and was shared over 21,000 times! Parents DM us daily asking for recommendations or telling us what they love.
TIKTOK:
After the success of our Reels on Instagram, we expanded to TikTok, where our top performing TikTok has received 191,800 views. On TikTok we are able to engage with the youngest parents in our audience, making sure our content is reaching all parents in the Portland metro area.
FACEBOOK:
Facebook is the birthplace of our social media presence, and our following is 22,000 strong. On that platform, it’s easy for users to click external links, making it an ideal venue for drawing our audience to your content.
E-NEWSLETTER ADVERTISING
Reach more local families through our PDX Parent E-newsletters. We send out two PDX Parent newsletters each week (Sunday and Wednesday) to opt-in only subscribers, promoting our editorial content and highlighting events for the upcoming weekend. We also send out periodic dedicated emails to spotlight our guides, client-sponsored information and magazine content.
All dimensions are in pixels
E-NEWSLETTER DISPLAY ADS
TOP BANNER: 600 x 120
MIDDLE BANNER: 600 x 120
SQUARE ADS: 250 x 250
CONTENT BLOCKS
These include an image, descriptive paragraph and URL link. You can promote anything from an open house to an upcoming event or store opening.
LARGE, SMALL OR PREMIUM AVAILABLE
Premium Content Blocks: Up to 75 words, larger image size, premium placement at the top of our newsletter. Limited to 2 purchases per client campaign.
Large Content Blocks: Up to 75 words, larger image size, stand-alone placement
Small Content Blocks: Up to 25 words, smaller image size, column placement
THIS WEEKEND IN PDX
Every Wednesday we highlight upcoming weekend events. Make sure your event is on our Kids Calendar!
E-BLAST
Using information and graphics provided by you, we send your message directly to the inboxes of our digital opt-in subscribers. Dedicated E-blasts run on Tuesdays and Thursdays only.
E-BLAST PACKAGE
Bundle our most popular digital products. The package includes an E-blast, a web ad, newsletter square ads, a small content block and a social media shout out.
E-BLAST
PDX PARENT’S ONLINE DIRECTORY
Parents look to PDX Parent for local resources. Make sure they can find your business in our searchable online business directory. We cover everything from professional services, summer camps, schools and preschools, birthday resources, and so much more. We offer three annual levels for you to promote your business to our readers:
FEATURED
• Rises to the top
• Unlimited categories
• Listing page includes:
- Up to 5 images
- Map feature
- Up to 10 locations
- Video option
ENHANCED
• Unlimited categories
• Listing page includes:
- Up to 3 locations
- Map feature
- 1 image
PRINT ADVERTISERS GET 15% OFF DIGITAL DISPLAY ADS WHEN THEIR AD AGREEMENT INCLUDES 3 OR MORE PRINT ADS.
DIGITAL DISPLAY ADS ARE WEBSITE ADS (PG. 7) AND E-NEWSLETTER DISPLAY ADS (PG. 10). ALL OTHER DIGITAL ADS ARE EXCLUDED.
The service that the Columbia Gorge Model Railroad Club received from PDX Parent staff in helping to advertise our club’s annual Model Train Show and Open House was wonderful! Our PDX Parent representative was very helpful in helping us to select just the right mix of advertising for our limited budget. Overall, we were very pleased with the response and return on investment that we received in advertising with PDX Parent magazine. Well worth it! We will definitely be using PDX Parent magazine in the future for annual Open House advertising!!!
— Mark Hynson, President, Columbia Gorge Model Railroad Club
PDX PARENT READER FAVORITES
READERS’ CHOICE AWARDS
Every year our readers vote for their favorite people, places and spaces in Portland. Winners not only receive special advertising discounts throughout the year, but they are heavily promoted throughout the year in our magazine, web and social channels. Perks for winners include: an editorial write-up in one print issue, special advertising, a free print upsize, a window decal and more.
For a full list of our monthly Reader Favorites print schedule, visit: pdxparent.com/pdxparent-picks. Winners and Top 5 also will be the first to be invited to celebrate with our readers and us at PDX Parent’s Family Festival at Topaz Farms, June 21, 2025, 9 am-2 pm. Nominees are notified in October and will receive promotional decals for use on their web and social media channels. Voting runs December 1-January 17. Results are announced beginning with our March issue.
PDX PARENT FAMILY FESTIVAL
We bring your business together with lots of Portland families for a day of family fun, music and community spirit! Our festival sees over 2,000 attendees annually! Families and vendors tell us they have a great time celebrating with us!
The PDX Parent Family Festival was a great way for our business to get our name out to many families who didn’t know that we exist! Topaz Farm is a great location. We captured many emails. We liked our location. The staff was very accommodating! We will definitely participate next year.
-The People’s Court
MULTI-CHANNEL MARKETING
Let our team tailor a package to meet your needs. Our clients find success when their brand spans our multiple channels. Here’s what to consider when planning your media buy.
Print advertisers get 15% off digital display ads when their ad agreement includes 3 or more print ads. Digital display ads are website ads (page 7) and E-newsletter display ads (page 10). All other ads are excluded. Print display ad prices are lower when placing more than 4 print display ads.
If your business falls under these categories, you want to be sure you’re seen in the following channels:
EDUCATION
• January: School Open House Planner
• February: Preschool Guide
• August - April: Education focused banner ad pages
• August: Private School Guide, Preschools, Back to School, After-school Activities special ad sections
• September-April: School Open House banner ad pages and digital calendar, Featured School of the Week
• October: School Open House Planner
• November: Education Issue
• Yearlong: Special features and Partner Content on our Education web page
• Yearlong: Online Business Directory
CAMPS
• January: Early Bird Camps
• February: Sneak Peek Summer Camps, Spring Break Camps
• March: Summer Camps Issue, Lessons & Camps Reader Favorites
• May-June: Camps with Space targeted digital promotions
• December: Winter Break Camps & Activities online guide and digital promotions
• January-August: Featured Camp of the Week partner post
• Yearlong: Online Business Directory
ARTS
• April: The Arts Issue, Spring Arts special ad section, Arts & Entertainment Reader Favorites
• October: Fall Arts special ad section
• Yearlong: Online Business Directory
• Newsletter Event Block: Every Wednesday we highlight the coming weeks events. Make sure your event is on our family calendar
ENTERTAINMENT & TRAVEL
• January: Neighborhood Guide
• June/July: Summer Fun special ad section, Summer Calendar, Family Fun Reader Favorites
• July: Welcome Guide for visiting and relocating families
• October: Kids ♥ Museums
• November: Winter Travel
• Newsletter Event Block: Every Wednesday we highlight the coming weeks events. Make sure your event is on our family calendar
MARCH
2/5/25
AUGUST
RESERVATION DEADLINE: 7/2/25
NEWSSTANDS: 7/24/25
FEBRUARY
1/8/25
1/22/25
JANUARY
12/4/24
12/27/24
EDITORIAL FOCUS BACK TO SCHOOL ISSUE AFTER-SCHOOL ACTIVITIES
WELCOME GUIDE
SPECIAL AD SECTIONS
• After-school Activities/Enrichment
RESERVATION DEADLINE: 6/4/25 AVAILABLE: 6/25/25 PDX PARENT’S WELCO ME GUIDE — Portland’s Best Resource for Relocating and Visiting Families.
JUNE/JULY
RESERVATION DEADLINE: 5/7/25
NEWSSTANDS: 5/22/25
2025 MEDIA PLANNER
MAY
RESERVATION DEADLINE : 4/2/25
NEWSSTANDS: 4/24/25
APRIL
ESERVATION DEADLINE: 3/5/25
R
NEWSSTANDS : 3/26/25
• Back to School • Private School Guide RF: After School Activities /Enrichment
CONTACT US
Publisher/Out of Market Sales Jill Weisensee, jill.weisensee@pdxparent.com Eastside/Vancouver Account Executive: Ashley Argyropoulos, 503-922-0893, ashley.argyropoulos@pdxparent.com Westside Account Executive: Lauren Wylie, 503-331-8184, lauren.wylie@pdxparent.com
DECEMBER
RESERVATION DEADLINE: 11/5/25
NEWSSTANDS: 11/26/25
EDITORIAL FOCUS THE BIG SUMMER ISSUE SUMMER FUN CALENDAR FREE FUN SPECIAL AD SECTIONS • Summer Camps • Summer Fun • Family Freebies RF: Family Fun EVENT: PDX Parent Family Festival
NOVEMBER
RESERVATION DEADLINE: 10/1/25
READER FAVORITES = RF RF: READERS POLL RESULTS FOR TOP 5 AND WINNERS. SEE MEDIA KIT FOR A FULL LIST OF PICKS CATEGORIES.
EDITORIAL FOCUS HOLIDAY MAGIC EDITOR’S GIFT PICKS KID-FRIENDLY DINING & COOKING FINANCIAL LITERACY FREE FUN SPECIAL AD SECTIONS • Holiday Highlights • Holiday Gift Guide • School Open Houses • Family Freebies RF: Shopping
NEWSSTANDS: 10/23/25 EDITORIAL FOCUS EDUCATION ISSUE
EDITORIAL FOCUS SUMMER TRAVEL BIRTHDAY RESOURCES SPECIAL AD SECTIONS • Summer Camps • Summer Travel • Birthday Resources RF: Services & Shopping, Birthday
OCTOBER
EDITORIAL FOCUS THE ARTS ISSUE SPRING ARTS PREVIEW SPECIAL AD SECTIONS • Spring Arts • Summer Camps • School Open Houses RF: Arts & Entertainment
SEPTEMBER
8/27/25
AD SECTIONS
School Open House Planner
AUGUST 2024 Editorial calendar subject to change without notice.