“This magazine will add colour and flavour to your life.”
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2008 Media pack
The Magazine Paprika Magazine caters for all palates. With in-depth sections on cooking in and eating out, Paprika investigates the best recipes, the best restaurants, the best drinks and the best places to find them in the world. Paprika contains many key ingredients with one main component to lead the magazine. Whether it’s focusing on all things Italian, looking at olive oil, carpaccio and tiramisu, or a spotlight on Florence, Paprika will give you all the knowledge you need on how to incorporate full-bodied wines into your recipes or delicate champagne in granitas.We help you sort the wheat from the chaff.
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Styling
Features
Glossy and eye-catching, Paprika uses vibrant inspiring imagery that will make your mouth water. With in-depth editorial focusing on what foodies and the catering industry really want to know. The high quality, full colour glossy American A4 publication is printed to the highest standards. The front cover is UV varnished for superior gloss and photo-quality finish. Guaranteed to attract the readers’ attention.
We strip down to the raw materials and interview chefs to find out their culinary masterpieces and what they really cook at home.
Frequency | Bi-Monthly
Getting back to basics and incorporating organic and fair trade ingredients will help create the perfect recipe for readers. As well as catering news, travel pieces and an insightful look into peoples shopping trolleys and baskets. As well as providing readers with information and inspiration, Paprika also features celebrity interviews from some of the food experts from Nigel Slater to Nigella Lawson.
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Readership 105,000 ABC1 readers.
As well as being a brand leader within blue chip supermarkets, the magazine is mailed directly to the most affluent residents in Wales, as well as the most influential members of the catering industry, including chefs, restauranteurs and food critics. Readers are passionate about food and actively buy into the products and services they read about in the magazine.
Brand Extentions
Digital platform: www.paprikamagazine.co.uk Includes: Podcasts, Editor’s Blog, In the Kitchen with Paprika and Chefs’ top tips.
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Features & Departments CATERERS: Paprika introduces the people who bring top EDITOR’S NOTE: Ed Pereira introduces the trends, people and places featured quality cuisine to you in each issue. RESTAURANT PROFILES: Paprika highlights some of the top EDITOR’S CHOICE: Ed Pereira gives his inside knowledge into what he is quality places for you to enjoy. cooking in his kitchen. BUSINESS DIRECTORY: LETTERS: Our readers write in with their cooking and ingredient problems, 105,000 readers. with our Paprika team ready to respond.
Showcase your business to over
DELICATESSENS & SPECIALIST SHOPS: Paprika delves into the DIGESTS: Newsworthy stories, gadgets and food gossip is all devoured in fabulous inside of some of the most amazing supplies of quality Paprika’s digest pages. and organic foods and drink. INGREDIENTS: Paprika will highlight seasonal produce and how to incorporate TRAVEL AND FOOD: Paprika tickles your tastebuds and sense them into delicious recipes. We will also highlight unusual products and what of adventure all around the world. to do with them. COOKSHOP: Paprika brings you all the latest in kitchen 10 OF THE BEST: It’s a hard job but someone has to do it. We’ll sample ten of technology. the best restaurants in the area. COOKING SKILLS: Let Paprika help you to expand your ASK THE CHEF: Paprika will interview some of the most renowned chefs and culinary skills. ask them what they really like to cook. FOODS AROUND THE WORLD: Paprika gives you an insight of all the cultural flavours from around the world. w w w. p e a r p u b l i s h i n g . c o m • p ro d u c t i o n @ p e a r p u b l i s h i n g . c o m • T 0 1 4 4 6 7 7 6 9 5 0 • F 0 1 4 4 6 7 7 5 5 7 0
Distribution Circulation 35,000 Audited Subscriptions and Direct Mail Copies sold through independent news-stand outlets, as well as Marks & Spencer, Waitrose, WH Smith and exclusive retail outlets. Additional circulation to selected outlets and 5 * Hotels, including The St Davids Hotel & Spa, The Celtic Manor and the Hilton Cardiff. Cultural venues include The Welsh Assembly and The Wales Millennium Centre. This is a list of just a few of the many exclusive venues in which Paprika is available. w w w. p e a r p u b l i s h i n g . c o m • p ro d u c t i o n @ p e a r p u b l i s h i n g . c o m • T 0 1 4 4 6 7 7 6 9 5 0 • F 0 1 4 4 6 7 7 5 5 7 0
Rates Full Page: 216 x 280 mm
Standard List Double Page Spread (DPS) £1400 Full Page £944 1/2 Page £586 1/4 Page £486 1/8 Page £286
Special Positions Back Cover £1400 Inside Front £1044 Inside Back £1044 1st DPS £2400 1st Right Hand £1200 Agency commission rate: 10% plus 5% prompt payment bonus
1/2 Page: 216 x 140 mm
Marketing Solutions Marketing Solutions for all titles include: -
1/4 Page: 108 x 140 mm
Standard Display Advertising From full pages to strip ads, display advertising offers the traditional route to market your product, service or company to our target readers. Advertorial Features Pear can offer clients the opportunity to run features for the magazine. The copy can be supplied as final film by client (subject to approval) or prepared by the Pear Production Team. Bellybands Bellybands provide clients with significant message impact when it arrives on the readers’ desks. If required these bands can be adhered directly onto advertisers page to ensure the reader goes directly to the specific promotional or product message.
1/8 Page: 108 x 70 mm
Editorial Reprints Pear can reproduce reprints of editorial features at the client’s request. These reprints can be personalised with your company name, logo or even advertising. They are an ideal way to provide an independent source of third party information to your sales and marketing teams. Sponsorship Numerous opportunities available on request.
1/16 Page: 54 x 70 mm
Gatefold Covers This technique is not always exploited by magazines, so when used it will achieve high impact. For a slightly increased price on the usual page rates advertisers can increase the space with between 2 to 4 page
gatefolds (subject to approval). Polywrap Advertising Supplements Copies of all our magazines are sent out in polywrap. Limited advertising opportunities exist for clients to place their promotional messages. Sponsored Supplements Pear will also write, design and produce a supplement on a sponsors chosen subject. These stand- alone supplements will be in line with the magazine brand. The association with the magazine ensures that your comprehensive message reaches its destination with highest impact. Copies are inserted into the full run of the magazine and sponsors will receive 500 extra copies for their own marketing activities. Editorial Reprints Pear can reproduce reprints of editorial features at the client’s request. These reprints can be personalised with your company name, logo or even advertising. They are an ideal way to provide an independent source of third party information to your sales and marketing teams. Inserts As an alternative to conventional advertising Pear is able to offer either loose card inserts or attached inserts depending if you need a specific response mechanism say attached alongside advert. These are excellent tools for improving your database. Cover Mounts This technique allows full utilisation of the advertising space purchased.
Print Specifications
Type Area
3mm Bleed
Trim
Dimensions Paprika Single Page: 216mm W - 280mm H = Trim 206mm W - 270mm H = Type Area 222mm W - 286mm H = 3mm Bleed Double Page Spread 432mm W - 280mm H = Trim 422mm W - 270mm H = Type Area 438mm W - 286mm H = 3mm Bleed Please observe a 10mm central gutter for binding purposes.
All images contained in the file MUST be 300dpi when 100% in size.
include a 3 mm allowance on ALL edges..
Postal address: Digital file delivery Digital files can be sent to the publisher either by cd-rom or via our digital vault:
Address: http://digitalvault.bt.com login: pearmagazines Password: enterprise1 Files should be named by advertiser and issue date. A confirmation e-mail should be sent to the following production contact when files have been sent to our digital vault.
Digital file creation:
Production department Pear Media Limited Unit 3 Penllyne Way Vale Business Park Llandow CF71 7PE Tel: 01446 776950 Fax: 01446 775570 e-mail: production@pearpublishing.com
Files must be submitted as single or doublepage spreads.
Ink Density
Disclaimer
All files should be in CMYK format and have all fonts and hi-resolution images / logos embedded.
Text Section: The maximum UCR density should not exceed 300% Outside back cover: The UCR can be set at a maximum of 320% Bleed allowance: Bleed advertising should
Pear Publishing takes no responsibility for any advertising material that is submitted for print which is not in accordance with our specifications.
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