1FBS 1VCMJTIJOH 2009 Media Info
The Magazine Welsh Living Magazine is the National Showcase on Homes, Gardens, Life and Style. It is targeted at the elite who take pride in their homes and gardens. Welsh Living Magazine was created to inform, inspire and mimic new designs and ideas in Welsh homes. The aim of the magazine is to create a collage of eclectic tastes to reproduce in Welsh homes. The magazine inspires readers through extended coverage of the best homes and gardens in Wales and gives those readers the resources to turn inspiration into reality. Welsh Living Readers will find themselves and their homes, at the epicentre of Global Design. Features Exclusive competitions, new product reviews, gardening section, an insight into real homes, outlets of the month, hot property news and our style directory as well as, seasonal topics, room ideas, antiques, celebrity interviews, life and style tips, move or improve, property abroad and new must have products that evoke a feel good feeling and functional approach to Welsh Living.
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Styling Glossy and eye-catching, Welsh Living Magazine uses inspiring imagery to attract readers, with capturing editorial to follow. The High Quality full colour glossy American A4 publication is printed to the highest standards. Front cover UV varnished for superior gloss and photo quality finish. Guaranteed to attract the readers attention. Frequency | Bi Monthly Circulation | 25,000 Audited Subscription Base | 20% Subscriptions and Direct Mail Copies sold through independent news-stand outlets as well as Marks & Spencer, Waitrose, Sainsbury’s, WH Smith and exclusive retail outlets. Additonal controlled circulation to selected outlets including Cardiff Airport through First Class and VIP lounges, 5* hotels including St Davids, Celtic Manor and the Hilton Cardiff, cultural venues include The Welsh Assembly and Wales’ Millennium Centre.
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Readership | 100,000 ABC | Readers Welsh Living readers are affluent professionals and voracious consumers with enormous spending power. They actively buy into the products and services they read about in the magazine. They live and breathe architecture, interiors and fashion and they are passionate about where they live, how they live and what they buy. They are proud and passionate about their local area, but also culturally literate and eager to travel to new places and regularly update their home with the latest national and international designs. Brand Extentions Digital platform www.welshliving.com Ezine
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Features & Departments EDITORS’ NOTE: Ed Pereira introduces the trends, people and places featured in each issue.
BUYS, LOOKS & IDEAS: How to re-vamp your home with simple, elegant or dramatic ideas.
EDITORS’ CHOICE: Ed Pereira gives his inside knowledge into what is making it inside his home and garden.
FUTURE FORECASTS: Our experts give you an insight into what’s going to make its way into our homes.
LETTERS: Our readers write in with their interiors and gardening problems, with our Welsh Living Team ready to respond.
CREATE YOUR OWN: Step by step guide into making a delightful decoration for your home, sit back and admire your handy-work.
THE COLLECTION: A culmination of design ideas from Floral fantasies to Retro chic.
IN THE MIX: Incorporating unique looks for your home using five products.
10 OF THE BEST: Welsh Living will concentrate on one item and provide you with the ten best styles we have found.
DIGITAL DELIGHTS: With the plethora of digital products bursting in our homes, we give you the low down on the must haves. GREEN FINGERS: Seasonal tips for you to follow in your garden.
ASK THE DESIGNER: Our set of experienced designers will give their tips on what’s new in the industry.
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Rates
Marketing Solutions Marketing Solutions for all titles include: Standard Display Advertising From full pages to strip ad’s, display advertising offers the traditional route to market your product, service or company to our target readers. Advertorial Features Pear can offer clients the opportunity to run features for the magazine. The copy can be supplied as final film by client (subject to approval) or prepared by the Pear Production Team.
Full Page: 216 x 280 mm
Bellybands Bellybands provide clients with significant message impact when it arrives on the readers’ desks. If required these bands can be adhered directly onto advertisers page to ensure the reader goes directly to the specific promotional or product message.
1/2 Page: 216 x 140 mm
Rates: Standard List Double Page Spread (DPS) £1400 Full Page £944 1/2 Page £586 1/4 Page £486 1/8 Page £286 Special Positions Back Cover £1400 Inside Front £1044 Inside Back £1044 1st DPS £2400 1st Right Hand £1200 Agency commission rate: 10% plus 5% prompt payment bonus Web Advertizing
1/4 Page: 108 x 140 mm
1/8 Page: 108 x 70 mm
Banners 468x60
12K
£30
Editorial Reprints Pear can reproduce reprints of editorial features at the client’s request. These reprints can be personalised with your company name, logo or even advertising. They are an ideal way to provide an independent source of third party information to your sales and marketing teams. Sponsorship Numerous opportunities available on request. Gatefold Covers This technique is not always exploited by magazines, so when used it will achieve high impact. For a slightly increased price on the usual page rates advertisers can increase the space with between 2 to 4 page gatefolds (subject to approval). Polywrap Advertising Supplements Copies of all our magazines are sent out in polywrap. Limited advertising opportunities exist for clients to place their promotional messages. Sponsored Supplements Pear will also write, design and produce a supplement on a sponsors chosen subject. These stand- alone supplements will be in line with the magazine brand. The association with the magazine ensures that your comprehensive message reaches its destination with highest impact. Copies are inserted into the full run of the magazine and sponsors will receive 500 extra copies for their own marketing activities.
Buttons 120x120 9K (not rich media)
£30
Skyscrapers 120x600 12K
£40
Super banner 728x90 18K
£45
MPU 300x250 15K (large banner) Content Flash 500x75 400K (same frame rate as video)
£50
Homepage Flash 500x75 400k (same frame rate as video)
£75
Inserts As an alternative to conventional advertising Pear is able to offer either loose card inserts or attached inserts depending if you need a specific response mechanism say attached alongside advert. These are excellent tools for improving your database.
Video Podcast 320x240 na
£275
Cover Mounts This technique allows full utilisation of the advertising space purchased.
£70
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Print Specifications
Type Area
3mm Bleed
Trim
Dimensions Welsh Living Magazine Single Page: 216mm W - 280mm H = Trim 206mm W - 270mm H = Type Area 222mm W - 286mm H = 3mm Bleed Double Page Spread 432mm W - 280mm H = Trim 412mm W - 270mm H = Type Area 438mm W - 286mm H = 3mm Bleed Please observe a 10mm central gutter for binding purposes.
Digital file creation: Files must be submitted as single or doublepage spreads. All files should be in CMYK format and have all fonts and hi-resolution images / logos embedded.
All images contained in the file MUST be 300dpi when 100% in size.
Ink Density Text Section: The maximum UCR density should not exceed 300% Outside back cover: The UCR can be set at a maximum of 320% Bleed allowance: Bleed advertising should include a 3 mm allowance on ALL edges..
Digital file delivery Digital files can be sent to the publisher either by cd-rom or via our digital vault:
Address: http://drive.123-reg.co.uk/ login: design@pearpublishing.com Password: publishing Files should be named by advertiser and issue date. A confirmation e-mail should be sent to the following production contact when files have been sent to our digital vault.
Postal address: Production Unit 3 Penllyne Way Vale Business Park Llandow CF71 7PE Tel: 01446 776950 Fax: 01446 775570 e-mail: production@pearpublishing.com
Disclaimer Pear Publishing takes no responsibility for any advertising material that is submitted for print which is not in accordance with our specifications.
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