1FBS 1VCMJTIJOH 2009 Media Info
The Magazine What Next? is aimed at encouraging 15-21 year olds, GCSE and A-level students to consider their life, career and further education options. Using language, images and design that our young readership understands,What Next? cuts through the tedium of choosing a career, offering a new approach and fresh alternatives to deciding on further education and careers. Unlike other career magazines What Next? doesn’t preach to its readership but, through fun and interesting editorial, aims to encourage, inform and advise. What Next? editorial effectiveness is achieved through a blend of light-hearted but informative features and an eyecatching fresh design that appeals and engages the young reader. A striking celebrity front cover guarantees instant response. Last year What Next? featured an exclusive interview with the mighty Feeder, where they talked about their rise in the music industry. This year What Next? will have a bigger and better exclusive interview!
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Styling
Features
Glossy, fun and eye-catching, What Next? uses creative imagery and contemporary design to attract and engage the reader. High Quality glossy B5 (Handbag / back pocket size!) publication printed on gloss paper in full colour. Front cover UV varnished for superior gloss and photo quality finish.
Celebrity Interviews, University application, Perfect CV, teaching abroad, Gap Years, Starting your own business, course insight, entertainment reviews plus Insiders guide to: music industry, publishing, engineering, catering & hospitality, law and many more career choices.
Frequency | Tri Annual (Each Term)
Brand Extentions Digital platform www.whatnextmag.com
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Readership 100,000 15 – 21 year olds Design and content will appeal to both Male and Female readers looking to enter into further / higher education, training or for a new direction in their career.
Distribution Total Print Run – 25,000 Free distribution throughout Wales to all: Schools 6th form Colleges Further Education Colleges Libraries Job centres Careers Advice Centres Retail Outlets
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Rates
Marketing Solutions Marketing Solutions for all titles include: Standard Display Advertising From full pages to strip ad’s, display advertising offers the traditional route to market your product,service or company to our target readers.
Special Package Outside Back Cover Inside Front Cover Logo on Front Cover Logo on every editorial page Double Page Spread editorial feature Price: £4950
Full Page: 168 x 245 mm
Rates: Standard List Double Page Spread (DPS) £1400 Full Page £944 1/2 Page £586 1/4 Page £486 Special Positions Back Cover £2900 Inside Front £1090 Inside Back £988 1st DPS £1800 1st Right Hand £1088
Web Advertizing
1/2 Page: 168 x 122 mm
1/4 Page: 84 x 61 mm
Bellybands Bellybands provide clients with significant message impact when it arrives on the readers’ desks. If required these bands can be adhered directly onto advertisers page to ensure the reader goes directly to the specific promotional or product message. Editorial Reprints Pear can reproduce reprints of editorial features at the client’s request. These reprints can be personalised with your company name, logo or even advertising. They are an ideal way to provide an independent source of third party information to your sales and marketing teams. Sponsorship Numerous opportunities available on request.
Agency commission rate: 15%
Banners 468x60
Advertorial Features Pear can offer clients the opportunity to run features for the magazine. The copy can be supplied as final film by client (subject to approval) or prepared by the Pear Production Team.
12K
£30
Buttons 120x120 9K (not rich media)
£30
Skyscrapers 120x600 12K
£40
Super banner 728x90 18K
£45
MPU 300x250 15K (large banner)
£50
Content Flash 500x75 400K (same frame rate as video)
£70
Homepage Flash 500x75 400k (same frame rate as video)
£75
Video Podcast 320x240 na
£275
Gatefold Covers This technique is not always exploited by magazines, so when used it will achieve high impact. For a slightly increased price on the usual page rates advertisers can increase the space with between 2 to 4 page gatefolds (subject to approval). Polywrap Advertising Supplements Copies of all our magazines are sent out in polywrap. Limited advertising opportunities exist for clients to place their promotional messages. Sponsored Supplements Pear will also write, design and produce a supplement on a sponsors chosen subject. These stand- alone supplements will be in line with the magazine brand. The association with the magazine ensures that your comprehensive message reaches its destination with highest impact. Copies are inserted into the full run of the magazine and sponsors will receive 500 extra copies for their own marketing activities. Inserts As an alternative to conventional advertising Pear is able to offer either loose card inserts or attached inserts depending if you need a specific response mechanism say attached alongside advert. These are excellent tools for improving your database. Cover Mounts This technique allows full utilisation of the advertising space purchased.
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Print Specifications
Type Area
3mm Bleed
Trim
Dimensions What Next? Single Page: 168mm W - 245mm H = Trim 178mm W - 235mm H = Type Area 174mm W - 251mm H = 3mm Bleed Double Page Spread 336mm W - 245mm H = Trim 326mm W - 235mm H = Type Area 342mm W - 251mm H = 3mm Bleed Please observe a 10mm central gutter for binding purposes.
Digital file creation: Files must be submitted as single or doublepage spreads. All files should be in CMYK format and have all fonts and hi-resolution images / logos embedded. All images contained in the file MUST be 300dpi when 100% in size.
Ink Density Text Section: The maximum UCR density should not exceed 300% Outside back cover: The UCR can be set at a maximum of 320% Bleed allowance: Bleed advertising should include a 3 mm allowance on ALL edges..
Unit 3 Penllyne Way Vale Business Park Cardiff CF71 7PE Tel: 01446 776950 Fax: 01446 775570
Digital file delivery Digital files can be sent to the publisher either by cd-rom or via our digital vault:
e-mail: production@pearpublishing.com
Disclaimer Address: http://drive.123-reg.co.uk/ login: design@pearpublishing.com Password: publishing Files should be named by advertiser and issue date. A confirmation e-mail should be sent to the following production contact when files have been sent to our digital vault.
Pear Publishing takes no responsibility for any advertising material that is submitted for print which is not in accordance with our specifications.
Postal address: Production
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