Peddada Rugs: Custom Looms for Professionals, Book Three by RPeddada

Some look at things that are, and ask why. I dream things that never were, and why not? -George Bernard Shaw

Peddada Rugs

A rug can bring energy and cohesion to an interior. And,

occasionally, a beautiful rug is all that is necessary. Itâ&#x20AC;&#x2122;s too bad we

have to walk on a work of art -- or perhaps, this is the ultimate luxury. -- Raju Peddada, Founder & Designer

Peddada rescues us from the conventional and monotonous neutrals of the rug world ‐‐ with his vision of bold, unique and exotic aesthetic informalism. Peddada rugs are islands of distinction in a sea of neutrals, and design platitude. Our rugs are created with a rich historical context, drawing the past to the present. They reveal ancient skills, which had been passed from generation to generation. Our is a passionate collaboration with talented and dedicated weavers that result in contemporary treasures of beauty and function. Our designs transcend the mundane conventionalism, with energetic and interactive shapes and strong lines that allure and excite the senses ‐‐ more in line with contemporary architectural language ‐‐ reflecting both, the intellectual and emotional aspects in us. Our colors express the vibrancy of our internal, as well as our external experiences within the complex mysteries of nature. Color that not only evoke the past, but speak to the present ‐‐ they push the palate of our imagination. Finest materials, skills, methods, and custom colors discerned by the designer are the ingredients of our rugs. Peddada defines luxury with thickness ‐‐ Rugs are knotted and or tufted with the highest cut piles of silks and wools to last indefinitely and grow in character with age. This also makes our weight‐to‐value ratio exceptional, resulting in a dense, soft and sensual feel that is distinctly Peddada ‐‐ rugs that are islands of comfort and luxury, and rewarding investments in originality. © Copyright 2014

The Custom Program Shapes & Sizes: Peddada rugs are available in an infinite variety of custom shapes and sizes and colors. Project specific sizes can be loomed adapting several of the Peddada designs to a plethora of rug shapes, including circles and ovals. Rectangles: 4x6, 5x7, 6x9, 8x10, 9x12, 10x14 and runners. Custom project specific sizes are available. Squares: 6x6, 8x8, 9x9, 10x10, 12x12, 14x14 and custom project specific sizes. Peddada offers design services to create project specific, one-of-akind design for any shape to meet designer objectives or the client or the design professional can bring their own designs to be loomed as per the specifics. This gives the Interior Designer or the Architect extreme flexibility in meeting their clients needs. Custom projects: Subject to 10%-20% upcharge depending on the scope and size of the project. Please contact us at raju29peddada@yahoo.com or call (847) 347-0115. Available to the trade only: • Catalog of all rug designs from all Peddada collections • Samples and strike offs • Your color selections • Custom Design program

Materials: Peddada rugs are handcrafted with the finest wools, silks and exotic fibers available. Wools from Nepal, Tibet and New Zealand and silks from China and India are used to knot and tuft the exquisite Peddada designs. Interior Designers and Architects have extensive options in selecting the materials for their specific projects. Custom specific wool and silk combinations for rugs are available in the following ways only in hand knot process. • 100% Wool from New Zealand or Tibet or Nepal or India. • 100% Chinese or Indian silk. • 50% Wool and 50% Silk • 70% Wool and 30% Silk • 70% Silk and 30% Wool Peddada colors bring nature back into designed spaces. The designer’s selection of Serene and mature colors from nature’s palate were extremely hard to recreate, therefore, Swiss dyes and natural herbal/vegetable dyes are creatively combined by our dying masters to create this unique color spectrum. Many colors had to be created from scratch.

Processes: Peddada rugs are made with the thickest piles of wool and silk surpassing industry standards. Keeping wear factors and character in focus, Peddada rugs are created with 5/8” wool/silk pile heights depending on the design. Varying pile heights are cut or carved based on design specifics. What is normal wool/silk pile height for Peddada is extraordinary for the industry. All Peddada rugs are hand-tufted or hand-knotted to the highest standards depending on the materials used. Interior Designers and Architects have the option of going to broadloom process for speedy deliveries for large custom specific institutional projects. Project specifics will usually dictate what manufacturing process is conducive to meet delivery timelines. Whatever the process, Peddada guarantees quality, design integrity, delivery and service to meet the most demanding scenarios.

“What if everything is an illusion and nothing exists; In that case, I definitely overpaid for my carpet. –Woody Allen

Peddada Boutique Looms for Professionals Peddada Rugs are passionately handcrafted under the distinct limited quantity Boutique Loom Program. We custom create and make highly individualized or personal project centric designs for the discerning Architects, Interior Designers, and individuals -- who are driven to bring life to a room, or their whole house or environment. We do not serve retail, nor do we manufacture for wholesale. We are small, deliberately small, so we can meet with you and listen, we then intuit and design, translating your desire and requirements. Then, we invest our energies in rendering each and every rug as a masterpiece of design and craftsmanship for you. Rugs that offer comfort, but, become and remain statements in your environments. If you are an Architect, professional designer or a creative individual with an idea for a rug, we are the destination for realizing it. If you don’t have a design, we can interpret your project vernacular or nomencalture into a fantastically telepathic and resonant design that can be customized materially in a myriad ways -- in shapes, sizes, and textures, with every type of fiber available under the sun. We may be exotic and exclusive, yet, we are accessible in our pricing.

Color impinges on our every waking moment.

It penetrates our dreams. Color is light, color is pigment, color is sensation, and color is information. Color is a power that is independent of form and directly influences the soul. Replicating nature's colors for Peddada rugs was a passionate endeavor for our skillful colordying masters. Their remarkable combination of Swiss and vegetable dyes give richness to Raju Peddada's singular and exacting design vision.

True originality consists not in a new manner, but in a new vision.

‐‐ Edith Wharton

Boxed

Bihar

Prism

Topagraphy

Granite

Art is the imposing of a pattern on experience, and our aesthetic enjoyment is the recognition of that pattern.

‐‐ Alfred North Whitehead

Town Square

I paint with shapes.

‐‐ Alexander Calder

Patio

A line is a dot that went for a walk.

‐‐ Paul Klee

Accordian

Art flourishes where there is a sense of adventure.

‐‐ Alfred North Whitehead

No space, architecturally, is a space unless it has natural light. ‐‐ Louis Kahn

Ascension

Blocked

Perspective

Nature always wears the colors of the spirit.

‐‐ Ralph Waldo Emerson

Big Doodle

Carpet Bomb

Chains

Holiday

Rugmark Assurance All Peddada carpets are RUGMARK certified. By agreeing to adhere to RUGMARKâ&#x20AC;&#x2122;s strict no child labor guidelines, and by permitting random inspections of carpet looms, Peddada receives the right to put the RUGMARK label on their carpets. The label provides the best possible assurance that children were not employed in the making of a rug. It also verifies that a portion of the carpet price is contributed to the rehabilitation and education of former child weavers.

For additional information concerning Peddada rug collections, please visit our website: www.peddada.com

Passion always obliterates convention, conformity, compromise and mediocrity.

-- Raju Peddada, Founder & Designer