Backbase | Visual Guidelines 2020

Page 1

Visual

2020 edition


Contents Logo

About

Colors

leading financial institutions

Photography

Analyst Reports

Typography

Offices



Backbase Logo Main

Long Logo |

Visual Guidelines

Short Logo |


Backbase Logo Mono

Keep in mind

Visual Guidelines


Backbase Logo Secondary

Visual Guidelines


Backbase Logo Black

Visual Guidelines


Backbase Logo Reduced For digital media

For print media

Visual Guidelines


Backbase Logo NOT TO DO

Visual Guidelines



Backbase Colors Primary

● Dark Blue

Dark Blue

Bright Blue

#181E41

#00A1E0

● Bright Blue ● White White #FFFFFF

Visual Guidelines


Backbase Colors Accent

● Red

Red

Orange

#C22327

#F2780C

● Orange

● Yellow

Visual Guidelines

Yellow #FFAC09


Backbase Colors grey #302F2B

Visual Guidelines

#737373

#999999

#E1E4E9

#F3F3F3


Backbase Colors Examples of use

Visual Guidelines


Backbase Colors Examples of use

Adopt

Extend

Build

Digital-First

Existing Systems

Visual Guidelines

Time to market

Flexibility


Backbase Colors Examples of use

Visual Guidelines


Backbase Colors Examples of use

Visual Guidelines


Backbase Colors Examples of use Internet

Retail Banking

SME Banking

Corporate Banking

Mobile

Call center

Affiliate

Wealth Management

Member Experience Services

Digital Banking Services

Identity & Entitlements Services

Digital-First Lean Core

Fintech Marketplace

Onboarding & Origination Services

Lean Core Marketplace Visual Guidelines


Backbase Colors Examples of use

Visual Guidelines


Backbase Colors Examples of use

Visual Guidelines


Backbase Colors Examples of use

Front office

Process tools

Back office

Visual Guidelines

Adopt

Time to market

Extend

Build

Flexibility


Backbase Colors Examples of use

Visual Guidelines



Backbase Photography people

There is a pre-approved library of images. If you need access to it, contact marketing@backbase.com Visual Guidelines


Backbase Photography Examples of use

Visual Guidelines


Backbase Photography Examples of use

Visual Guidelines


Backbase Photography events

There is a pre-approved library of images. If you need access to it, you may request it from marketing@backbase.com

Visual Guidelines



Backbase Typography Inter. with bold accents.

Normal

Bold

Visual Guidelines


About



Leader in the Ovum Decision Matrix “Backbase hits the most important aspects of digital channels, which are in demand for banks looking for a very modern, agile, and neat solution. Backbase allows a rapid time-tomarket with its responsive design approach to the digital channels. With this solution banks are getting a number of features that are well aligned with current trends in the digital economy, not only allowing for efficient servicing but also effective sales and marketing actions.”


Leader in the Forrester Wave™ “Backbase offers broad business capabilities, rich support of customer experience, and very solid technology and architecture. With Backbase being a pure-play vendor, it is not a surprise that its commitment to its omnichannel banking solution is high.”


Platform

Celent’s Customer Acquisition

“Among customer acquisition & onboarding solutions, Backbase is distinctive for its broad product and line-of-business support. A bevy of vendors can provide a viable product for digital account opening. Far fewer can offer a single platform across retail banking, business banking, commercial banking, and wealth management lines of business. Every customer origination & onboarding platform relies on third party integration for requisite functionality. Backbase is distinctive in that it is a reseller for many third parties, resulting in a single contract if integrations outside its network are not specified.”


Platform

Celent’s Digital Banking Channels

“There is a reason why banks of all sizes in geographies across the globe continue to rely on Backbase as the provider of its digital services. It’s a perennial winner of industry awards and should be on every bank digital platform shortlist. One of the biggest differentiators [of the Backbase platform] is the flexibility of the DBP and its SDKs and the completeness of vision around the use of APIs. Backbase- as-a-Service and Backbase Stream are two recent products that sweeten the value proposition and add some additional weight to an already strong offering. Celent is impressed with their ability to keep ahead of the market needs.“

9 solutions all of which


Offices Americas HQ

European HQ

Regional Office Toronto

Regional Office Princeton

Regional Office London

Regional Office Dubai

Regional Office Boise

Regional Office Cardiff

Regional Office Singapore


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