Visual
2020 edition
Contents Logo
About
Colors
leading financial institutions
Photography
Analyst Reports
Typography
Offices
Backbase Logo Main
Long Logo |
Visual Guidelines
Short Logo |
Backbase Logo Mono
Keep in mind
Visual Guidelines
Backbase Logo Secondary
Visual Guidelines
Backbase Logo Black
Visual Guidelines
Backbase Logo Reduced For digital media
For print media
Visual Guidelines
Backbase Logo NOT TO DO
Visual Guidelines
Backbase Colors Primary
● Dark Blue
Dark Blue
Bright Blue
#181E41
#00A1E0
● Bright Blue ● White White #FFFFFF
Visual Guidelines
Backbase Colors Accent
● Red
Red
Orange
#C22327
#F2780C
● Orange
● Yellow
Visual Guidelines
Yellow #FFAC09
Backbase Colors grey #302F2B
Visual Guidelines
#737373
#999999
#E1E4E9
#F3F3F3
Backbase Colors Examples of use
Visual Guidelines
Backbase Colors Examples of use
Adopt
Extend
Build
Digital-First
Existing Systems
Visual Guidelines
Time to market
Flexibility
Backbase Colors Examples of use
Visual Guidelines
Backbase Colors Examples of use
Visual Guidelines
Backbase Colors Examples of use Internet
Retail Banking
SME Banking
Corporate Banking
Mobile
Call center
Affiliate
Wealth Management
Member Experience Services
Digital Banking Services
Identity & Entitlements Services
Digital-First Lean Core
Fintech Marketplace
Onboarding & Origination Services
Lean Core Marketplace Visual Guidelines
Backbase Colors Examples of use
Visual Guidelines
Backbase Colors Examples of use
Visual Guidelines
Backbase Colors Examples of use
Front office
Process tools
Back office
Visual Guidelines
Adopt
Time to market
Extend
Build
Flexibility
Backbase Colors Examples of use
Visual Guidelines
Backbase Photography people
There is a pre-approved library of images. If you need access to it, contact marketing@backbase.com Visual Guidelines
Backbase Photography Examples of use
Visual Guidelines
Backbase Photography Examples of use
Visual Guidelines
Backbase Photography events
There is a pre-approved library of images. If you need access to it, you may request it from marketing@backbase.com
Visual Guidelines
Backbase Typography Inter. with bold accents.
Normal
Bold
Visual Guidelines
About
Leader in the Ovum Decision Matrix “Backbase hits the most important aspects of digital channels, which are in demand for banks looking for a very modern, agile, and neat solution. Backbase allows a rapid time-tomarket with its responsive design approach to the digital channels. With this solution banks are getting a number of features that are well aligned with current trends in the digital economy, not only allowing for efficient servicing but also effective sales and marketing actions.”
Leader in the Forrester Wave™ “Backbase offers broad business capabilities, rich support of customer experience, and very solid technology and architecture. With Backbase being a pure-play vendor, it is not a surprise that its commitment to its omnichannel banking solution is high.”
Platform
Celent’s Customer Acquisition
“Among customer acquisition & onboarding solutions, Backbase is distinctive for its broad product and line-of-business support. A bevy of vendors can provide a viable product for digital account opening. Far fewer can offer a single platform across retail banking, business banking, commercial banking, and wealth management lines of business. Every customer origination & onboarding platform relies on third party integration for requisite functionality. Backbase is distinctive in that it is a reseller for many third parties, resulting in a single contract if integrations outside its network are not specified.”
Platform
Celent’s Digital Banking Channels
“There is a reason why banks of all sizes in geographies across the globe continue to rely on Backbase as the provider of its digital services. It’s a perennial winner of industry awards and should be on every bank digital platform shortlist. One of the biggest differentiators [of the Backbase platform] is the flexibility of the DBP and its SDKs and the completeness of vision around the use of APIs. Backbase- as-a-Service and Backbase Stream are two recent products that sweeten the value proposition and add some additional weight to an already strong offering. Celent is impressed with their ability to keep ahead of the market needs.“
9 solutions all of which
Offices Americas HQ
European HQ
Regional Office Toronto
Regional Office Princeton
Regional Office London
Regional Office Dubai
Regional Office Boise
Regional Office Cardiff
Regional Office Singapore