Festibax | Brand Guidelines 2023 by Pedro Sousa

October 2023

1 October 2023

October 2023

III. FONT

V. IMAGES

I. Manifesto II.Essence & pillars

I. Rockwell Nova II. Open Sans III. Font combinations

I. Festivals II. People III. Products IV. Compositions

II. LOGO

IV. COLORS

I. The logo II. Colors III. Exclusion zone IV. Reduction V. Graphic treatment VI. DON’Ts

I. Primary II. Use cases II. Secondary III. Use cases

INDEX

I. BRAND

October 2023

BRAND

WE COME FROM FESTIVAL GROUNDS

October 2023

Festibax started with a small group of people, as a manifestation of their love for the vibrant experience of festivals. It stemmed from the realization that the right fashion accessory can enable festival-goers to enjoy their moments, express their individuality, and vibe carefree with their peers. We created the first festival-targeted bag with a patented design made by festival people forfestival people.

MANIFESTO 4

WE COME FROM WE STAND IN WE LIVE FOR

October 2023

Celebration is at our core. We celebrate festivals, yes, but also the people from diverse backgrounds, ethnicities and cultures that come together for the music.

BRAND PILLARS We are vibrant, energetic, and unapologetic party animals. We want to be with our peers, enjoy our favorite songs, and express our indivduality in the crowd. We love colors, we wear colors, and we are of many colors. Our festivals are nothing if colorful, and we want to show that through everything we touch. Festival grounds are a holy land of movement. We dance,we jump, we vibe to the songs and to each other. Festibax is a brand of movement.

ESSENCE & PILLARS

BRAND ESSENCE

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LOGO

October 2023

THE LOGO

PRIMARY SIGNATURE

SECONDARY SIGNATURE

For general use. Should be presented completely and unaltered at least once in any Festibax branded material.

For specific use. Might be presented as a graphic piece, or to avoid repetition of the primary signature.

October 2023

LOGO COLORS

BLACK

WHITE

The black version of the logo is to be used in white or light-colored backgrounds. Always with enough contrast to maintain clear visibility.

The white version of the logo is to be used in black or dark-colored backgrounds. Always with enough contrast to maintain clear visibility.

October 2023

EXCLUSION ZONE

When used over highly complicated backgrounds, the logo might be hard to detect. In these cases, the exclusion zone will help you keep clarity. Both signatures use the bracket (secondary signature) to define its exclusion zone.

October 2023

REDUCTION

70px

25mm

40px

10mm

DIGITAL

These are the smallest acceptable sizes for the logo when used in digital medias.

October 2023

PRIMARY

SECONDARY

The primary logo alows for a large variation of graphic treatments, ranging from photos, lines, gradients, and patterns, as long as its integrity is maintained.

The secondary logo alows for a large variation of graphic treatments, ranging from photos, lines, gradients, and patterns. In this case, you might even slightly break the signature integrity, just as long as the primary logo is also present in the composition.

GRAPHIC TREATMENT

October 2023

Don’t add elements

Don’t remove elements

Don’t displace elements

Don’t change the font

Don’t add effects

Don’t scale elements

Don’t distort

Don’t outline

Here are some examples of what should not be done to the logo. The main idea is to keept the brand integrity at all times, making sure it is recognizable and clear.

DON’TS 12

FESTIBAX

FONTS

WE COME FROM FESTIVAL GROUNDS. WE STAND IN FESTIVAL GROUNDS WE LIVE FOR FESTIVAL GROUNDS. WE COME FROM FESTIVAL GROUNDS. WE STAND IN FESTIVAL GROUNDS WE LIVE FOR FESTIVAL GROUNDS. WE COME FROM FESTIVAL GROUNDS. WE STAND IN FESTIVAL GROUNDS WE LIVE FOR FESTIVAL GROUNDS. WE COME FROM FESTIVAL GROUNDS. WE STAND IN FESTIVAL GROUNDS WE LIVE FOR FESTIVAL GROUNDS. WE COME FROM FESTIVAL GROUNDS. WE STAND IN FESTIVAL GROUNDS WE LIVE FOR FESTIVAL GROUNDS. WE COME FROM FESTIVAL GROUNDS. WE STAND IN FESTIVAL GROUNDS WE LIVE FOR FESTIVAL GROUNDS. WE COME FROM FESTIVAL GROUNDS. WE STAND IN FESTIVAL GROUNDS WE LIVE FOR FESTIVAL GROUNDS. WE COME FROM FESTIVAL GROUNDS. WE STAND IN FESTIVAL GROUNDS WE LIVE FOR FESTIVAL GROUNDS. WE COME FROM FESTIVAL GROUNDS. WE STAND IN FESTIVAL GROUNDS WE LIVE FOR FESTIVAL GROUNDS. WE COME FROM FESTIVAL GROUNDS. WE STAND IN FESTIVAL GROUNDS WE LIVE FOR FESTIVAL GROUNDS. WE COME FROM FESTIVAL GROUNDS. WE STAND IN FESTIVAL GROUNDS WE LIVE FOR FESTIVAL GROUNDS.

October 2023

Bold

Regular

Light

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

A slab serif font designed by Monotype Studio. Rockwell Nova has 8 different weights between italic and roman. This font is to be used in titles and graphic compositions, as our more visually appealing font.

Extra bold ABCDEFGHIJKLMNOPQRSTUVWXYZ Italic abcdefghijklmnopqrstuvwxyz 1234567890 Bold Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Light Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

ROCKWELL NOVA 14

Extra bold

October 2023

OPEN SANS

Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Bold Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Courier Prime is a new take on IBM’s Courier which was designed in 1956 by Howard Kettler. It’s a monospaced family, designed specifically for screenplays. Overall the family is more refined than its predecessor. The serifs are

crisper and less rounded. The counters are subtly wider. The bold weight is a bit darker and the italics are more cursive. This font is to be used in text and paragraphs for clarity and ease of legibility.

Bisciur, ilicti volum la nus doluptam, se qui autem eius dolorest esedis eaquo omnitatint voluptature vellupturi consectium voluptae rem. Nam, nisit est fugiamusdant archita ectatem arum quidella venda nihita exceper escipsaepedi nobitae ssunt amet

October 2023

JOIN US AT TOMOR ROW LAND 2024

lollapalooza Offical sponsor

For specific campaigns, partnerships, and special advertisment, our corporate fonts might be used in combination with other types. The combination fonts must be exclusively used for titles or large copy. Text must always be written in Open Sans.

FONT COMBINATION

WE COME FROM FESTIVAL GROUNDS AND WE’LL BE AT THE AMSTERDAM DANCE FESTIVAL

October 2023

COLOR

October 2023

DAY PARTY WHITE

HEX

000000

RGB

0 – 0 – 0

CMYK

60 – 40 – 40 – 100

PRIMARY COLORS

NIGHT RAVE BLACK

October 2023

The black and white colors may be applied to the logo and branding elements in different media for better contrast or to represent the festival experience (e.g. day vs night).

WE COME FROM FESTIVAL GROUNDS

USE CASES 19

WE COME FROM FESTIVAL GROUNDS

October 2023

OTHER COLORS

The primary advantage of black and white: they match virtually any color In the spectrum. And since color and vibrance are two of the pillars of the Festibax brand, we want to put that in evidence.

This is a brand of colors, from our core principles to our product, and the people we serve. We love color and we show that in everything we do.

October 2023

We may use single strong colors or combine them into rainbow-like compositions. Our color use is vibrant and diverse, with a strong expression of movement.

USE CASES

WE COME FROM FESTIVAL GROUNDS

October 2023

IMAGES

October 2023

FESTIVALS

Festivals are our playgrounds, so naturally, we use festival images. Day or night, from above, behind or among the crowd: any angle works for our festival photos.

October 2023

PEOPLE

Festivals are nothing without their people. We want to highlight our festival attendees, especially when they wear our products.

October 2023

PRODUCT

Our bags are our pride, and should be shown in full. Our product photos will be taken in neutral light to showcase its format, colors and details.

October 2023

We may use different photos and visuals to create graphic compositions. The idea is to represent the vibrant, colorful environment of a festival.

COMPOSITIONS 26

WE COME FROM FESTIVAL GROUNDS

Allrights rights reserved All reserved

27 October October 2023 2023