HRF | Logo Guidelines

LOGO GUIDELINES

A BRIDGE FOR HUMAN RESOURCES

The logo was designed combining the common inconography for people within the shape of an ascending bridge. The idea is to present the concept of a bridge for scaling human resources, while still making it abstract enough to leave space for interpretation.

Full

The complete logo with reference to De Wervingsfabriek

For most uses.

SIGNATURES

Standard

The standard logo. No reference.

For most uses where De Wervingsabriek doesn’t need mention.

The icon. No text.

For graphic uses, or for when the logo is repeatedly shown.

COLORS PRIMARYSUPPORT

Exclusion zone

Against complex graphics or noisy backgrounds, we use half the icon width as a margin on each side to preserve the logo.

EXCLUSION

Digital

These are the minimum dimensions for the logo in any digital media.

REDUCTION

Print

These are the minimum dimensions for the logo in any physical media.

GRAPHICS

For the icon only

The logo icon is strong enough that it can be used with different graphics. However, this should not be the primary presentation of the logo, but rather a visual asset.

Be sure to always have the full or standard logos added together, even in smaller sizes.