Beers & Tailors Company Presentation 2017
Group of beer market distribution companies in Portugal.
WHO WE ARE our story
Although these three companies have been in business for several years, and having received recognition for their work throughout the country, BEERS & TAILORS was founded in late 2016 in order to join greater logistics and increased heed to the national brew culture, as well as around the world.
COMPANIES
ORIGINAL 1920, LDA Specialized in craft beer since 2013
Original 1920 Beers & Tailors
LÚPULO LUSA, Unip. LDA Specialized in beers since 1996
CORBIRR, LDA LÚPULO LUSA, Unip. LDA Specialized in beers since 2005
WHO WE ARE our story
“BEERS & TAILORS� aims to provide its clients and all beer lovers with the best of what is produced both in Portugal as in other countries, targeting the same quality and value standards in each final product. Our company recalls the time when the gourmet of today was the daily pleasure of such a recent past. With this in mind, we aim to bring these fond memories into the present in a contemporary fashion. This is our trademark and what unites the craft beer movement from the beginning of the 20th century to the present day. In the midst of three beer loving companies, we have developed the skill and knowhow needed to support our clients in achieving new quality standards and success, aiding them in the pursuit of their own uniqueness.
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WHO WE ARE our services
Besides our vast understanding of beer import and distribuition, we also stand out in several other services, such as: Business consulting in beer sales; Logistic support between the several areas on the mainland and the islands; Beer festival planning and management, as well as of other events; Creation of craft brew branding and merchandise (brand and label design, advertising); Installing of beer towers and cold machines; Creation of brew merchandise and clothing for shops and events.
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FACILITIES warehouses
Within our group, each company represents a different part of the country, with LĂşpulo Lusa in the North, Original 1920 in the Centre, and Corbirr to the South. The distribution branches are coordinated according to these geographical areas, featuring three warehouses and checkpoints:
NORTH warehouse
CENTRE warehouse
Rua da Fonte da Muchacha, 2 4990-560 Brandara (PONTE DE LIMA) 5.000 m2 of closed and asphalted surface Mercandise warehouse: 1.000 m2 Technical service warehouse: 250 m2 Workshops: 100 m2
Rua 31 de Janeiro, 39 3810-185 Aveiro Mercandise warehouse: 100 m2
SOUTH warehouse Quinta da Mata, Sete Casas, 2670-350 Loures (LISBOA) Mercandise warehouse: 200 m2 Technical service warehouse: 50 m2 Workshops: 40 m2
In the Algarve and Funchal regions, the group works with a logistics / sub-distributor operator who takes care of these specific areas, whilst following the guidelines of the group's sales policy.
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HUMAN RESOURCES our team
Our company consists of a team of 22 people that branch out into each department, such as: the administration, the commercial, technical and financial departments.
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FRAMEWORK commercial structure
Our commercial team is one of the most representative teams of our company. With a personal approach to the client, each sales representative is trained in brew culture and knowledge, in order to value the product we work with, by simultaneously encouraging sales and providing the necessary training to the client’s employees. The representation of our products is adequately embodied by our team, whilst providing special and direct support to the brands we present. In addition to sales and delivery, we guarantee all and any supervision of our services not only for distribution, but also for technical, informative and educational support. Original 1920
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DISTRIBUTION CHANNELS specialized market WAREHOUSE
Thanks to the logistics being set up in an arrange of strategic points at a national level (North, Centre and South), the distribution channels for each zone are streamlined by each other according to the distribution of beer that is purchased from the producers/brewers. This purchase is split between all our warehouses in order to insure an effective and immediate distribution to our clients each week. Hence, each geographical zone, overseen by each warehouse and company within our group, can thus satisfy the requests of each client, maintaining an efficient and assertive logistic. Original 1920 Beers & Tailors
PONTE DE LIMA
WAREHOUSE AVEIRO
WAREHOUSE LISBON
PORTO
COIMBRA
LISBON
SALESMEN North / Porto & Aveiro
SALESMEN Centre
SALESMEN Lisbon
ALGARVE
TECHNICAL DEPARTMENT professionals
"BEERS & TAILORS" has its own technical service, which performs assembly and maintenance jobs for beer towers and brewing machines, within the HORECA channel. All technical material and tools are owned by the group, which include cold machines, refrigerators, standardized and customized beer towers, as well as repair and maintenance workshops for equipment. The group also owns about 18 commercial vehicles and cooperates with a large logistics operator between warehouses and import. Two mobile support workshops are available in the North and South warehouses, respectively.
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CLIENTS AND ANNUAL BILLING financial information
The main customers of our group are from the HORECA channel, where a smaller percentage includes the big commercial surfaces, the latter having a smaller and specific number of products that do not compete with the distribution in HORECA. We currently rely on around 500 clients nationwide within this channel and 3 large supermarkets.
FATURAÇÃO 2009: 551.852 € 2010: 715.168 € 2011: 795.660 € 2012: 721.144 € 2013: 1.174.710 € 2014: 1.220.030 € 2015: 1.249.855 €
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PRODUCTS a broad portfolio
We provide a wide and selected range of national and international beers, both craft as industrial. Our group focuses mainly on the quality of the product, as well as on the proper representation of the brand that we collaborate with, which makes us expert distributors of premium brewed products and specifically adresses the national market. These products include mostly national beers (mainly craft brewed) and international products from countries in Western and Central Europe, Eastern Europe, and some countries of the American continent.
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MARKETING & COMMUNICATION sales support
“BEERS & TAILORS” follows contemporary marketing and communication trends, in order to best reach our customers. In a digital marketing system, social networks are an important part of our communication system, as well as being a means of updating our products and services, and where our corporate image dynamically complements the client segment that we intend to reach. Hence, we develop personalized menus, generalized menus, and even develop brew merchandise, in order to add value to the product that we believe in and wish to promote. Disposing of an elaborate corporate image,”BEERS & TAILORS” aims to promote the brewing culture and present clear, precise choices in the presentation of the products we advocate.
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ORIGINAL 1920, LDA expert in craft beer distribution and sales tel: +351 234 054 528 geral@original1920.com www.original1920.com
LUPULO LUSA, COMÉRCIO DE BEBIDAS UNIPESSOAL, LDA tel/fax: + 351 258 943961 +351 962003431 / 969026308 info@lupulolusa.com www.lupulolusa.com CORBIRR, UNIPESSOAL LDA tel/fax: + 351 info@lupulolusa.com www.lupulolusa.com
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