JUNO MO D E L: S
GRAPHI C STANDARD
CONTEN TS 2
BRAND STATEMENT
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GRAPHIC STANDARDS J U N O LO G O
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S I G N ATU R E CO LO R
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M I N I MU M C L E A R S PAC E TY P O G R A P H Y
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LO G O P R OP ORTI ON & U SAG E
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LOGOTYPE EXAMPLE I N CO R R E C T LO G OS
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BUSINESS SYSTEM L E TTE R H E A D
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B U S I N E SS E N V E LO P E B U S I N E SS C A R D
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GRAPHIC LANGUAGE S U BWAY A P P L I CAT I O N
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WHAT WE’RE ALL ABOUT The JUNO is an injury splint made for those who push their bodies to the limit. JUNO is made to be bold, a statement against similar tired devices. As a simple augmentation to the human body, JUNO attaches to the injured limb giving it the support it needs but also adapts to look like an extension of the human body.
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GRAPHIC S TA N D A R D The JUNO Graphic Standard lays the groundwork for the correct useage and placement across all mediums. Capturing the correct mood and atmosphere of JUNO is crucial and done through utilizing the graphic material in the right way. Doing so will give the logo the most chance to succeed.
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J U N O LO G O
The JUNO logo is designed with the intention of showing the progression of an injury healing. The shape is derived from the span of the arm . White space breaks up the logo to again reiterate the idea of an injury healing. The strong lines represent the strength and dependability of the splint. On occasions where the logo is not permissable a text logo will suffice.
Standalone logo
Text logo
JUNO Text logo Text logo spans the length of the iconographic logo. The “O� of the is filled in with the exception of a minor break which is an iteration of the original logo.
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S I G N AT U R E C O L O R
JUNO signiture colors includes 1 grey scale logo, 1 black and white logo, 1 blue logo. The logos should be unobstructed and not placed within a larger pattern. A 1 inch margin all around the logo is needed to preserve an area of white space. The logo should appear no more than 2 times on a single piece of collateral in order to prevent overuse.
Greyscale
169-1 U 169-3 U 169-5 U 169-7 U
Black + White
Color
169-9 U
113-9 U 113-11 U 113-13 U 169-15 U 113-16 U
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TYPOGRAPHY
The type featured here is Gotham, a straightforward and non-negociable font. It echos the functionality of the JUNO splint and is an apt choice used throughout additional collateral. Varying weights of the typeface is used throught different items of advertisments. The larger the image and importance will translate throught
Gotham Book
JUNO studios is located in Los Angeles California and is a multi disciplinary firm specializing in a gamut of design.
Gotham Bold JUNO studios is located in Los Angeles California and is a multi disciplinary firm specializing in a gamut of design. Gotham Bold JUNO studios is located in Los Angeles California and is a multi disciplinary firm specializing in a gamut of design.
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M I N I M U M C L E A R S PA C E MINIMUM SIZE
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The minimum clear space of the JUNO logo is equal to the height of the logo itself. Nothing enters the minimum clear space. If possible allow for space beyond the minimun.
Minimum Clear Space
X
X
X
X
Two line signiture Allow white space to give brevity to the logo. Nothing should enter the minimum clear space for the greatest impact.
Minimum Size X X
X X
Single logo The minimum logo size is 11/16� any smaller would make the logo hard to distinguish. At this size the text line is ommitted.
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LO G O P R O P O R T I O N & U SAG E
The logo can be used in a variety of ways however placement of the logo is important to note. Placing the logo correctly maximizes its impact and standardizes the tag for the chosen medium.
Logo Placement
Top Placement 47 px
61 px
79 px
Bottom Placement
79 px
61 px
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47 px
LO G OT Y P E E XA M P L E
Here are some examples of the correct usage of the logo. Collateral ranges from the occasional business card to larger billboard type advertisements.
Get Better.
JUNO Come Back Stronger.
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I N C O R R E C T WAY S O F U S I N G T H E L O G O
The logo should be used sparingly and to make a bold statement. Incorrectly using the logo diminishes the impact it has on the audience. Here are instances where the logo is placed incorrectly.
X
Do not level the bottom of the logo
X
Do not reflect the logo
X
JUNO Do not overlay text on top of the logo
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BUSINESS SYST EM The JUNO business system consists of professional collateral which are used to communicate to clients as well as promote the brand.
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LETTERHEAD
The letterhead is used whenever possible for professional correspondance. Again Gotham Book is used primarily throughout the letter. Ideally the letter will feature a full bleed color block encompassing the body and important pieces of information.
JUNO
Hello Ms. Okumura, Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
junostudios@gmail.com www.junostudios.com
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Best Regards,
Headquarters Los Angeles One Wilshire Boulevard California 90020 Branch Studio San Francisco 14 Decatur Street California 94103 Peter C. An Chief Designer Tel: [760] 917 6350 Email: pnan@ucdavis.edu
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BUSINESS LETTERS
The letterhead is used whenever possible for professional correspondance. Again Gotham Book is used primarily throughout the letter. Ideally the letter will feature a full bleed color block encompassing the body and important pieces of information.
N JUNO
To: UC Davis Department of Design 1 Shields Ave Davis, CA 95618
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BUSINESS CARDS
The letterhead is used whenever possible for professional correspondance. Again Gotham Book is used primarily throughout the letter. Ideally the letter will feature a full bleed color block encompassing the body and important pieces of information.
N
Front
Peter C. An Chief Designer tel: 760 917 6350 email: pnan@ucdavis.edu
Los Angeles One Wilshire Boulevard California 90020 www.junostudios.com
Back
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GRAPHIC LANGUAGE N
The TheGraphic JUNO isLanguage an injury splint communicates made for the those graphics who push across theirdifferent mediums bodies toofthe advertisements. limit. JUNO is They madecarry to bethe bold, same a statement boldness as the graphics against on similar printtired translated devices. into Asthe a simple physical augmentation worlld. JUNOtois able to sucessfully the humancommunicate body, JUNO attaches through different to the injured formslimb of media. giving it the support it needs but also adapts to look like an extension of the human body.
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S U B WAY S I G N A G E
Advertisement is meant to be tactful, always subtle and never in your face. JUNO is a brand that promotes healing through a subtle augmentation of the human body and advertisement should echo that same subtlety.
JUNO come back stronger.
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Get Better.