Customer survey with potential for upselling
Customer survey with potential for upselling
Customer survey with potential for upselling
Contribute positively
Be successful
Contributing positively to customer businesses and
This customer survey is a structured review of how
providing them with services and tools to increase their
your customers experience the solutions you offer.
earnings is what every business wants and prioritises.
The benefits will depend on the set objectives of the customer survey and the quality of your current customer relationships.
Make a difference
Future Group takes the project through from start to finish with minimum effort required by you. We offer
How do you know whether the services you are
a customised survey based on the areas you wish to
offering are precisely the services your customers are
investigate.
looking for? The services your customers were looking for yesterday are not necessarily the ones they will be
The result is an identification of where it would be
looking for tomorrow.
valuable for you to improve – based very precisely on business-critical issues aligned to your (sales) strategy
When have you asked them directly whether they believe that you contribute positively to their business
The survey provides you with a crucial overview
and continued growth? In other words, are you offering
and ensures a continued valuable dialogue with
them the products they want?
your existing customers.
Executive Business Development Framework
Benefits
Practical information
The benefits could be responses to the following questions about your sales strategy:
Target group: Sales and marketing management
• What do your customers think is most important in
Project period: 4-9 days
your partnership?
team Investment: DKK 20,000+ (depending on scope and follow-up activities)
• How do your customers view the quality of your current partnership • Which areas is the customer interested in and concentrating on right now? • Identification of focus areas that will have the
ROI:
Valuable customer insight
Increased relationship building within the partnership
greatest impact on your sales results? • Long-term customer relationships with key
Potentially very high
Specific action plan
customers are critically important in your sales strategy. We believe that we have good/strong
Funding: Funding from Autodesk can be
relationships – but how do your key customers view
applied for.
the situation?
Project plan
Reservations The prerequisite for a successful survey project is that
The main goals, requirements and pitfalls of the project are established: What do you want to know?
you are able to provide a customer database of min. 500 customers with relevant contacts and have the resources to implement a rigorous (sales) follow-up according to the recommendations contained in the
Who and how many people make up the survey’s
report related to the implementation of the customer
customer target group?
survey.
What will you do with the information you obtain? Who will handle the information? • A project plan is prepared by Future Group and approved by you • The survey will take place using an online questionnaire – especially customised for you and adapted to your current product mix and customer strategy – and will be followed up closely by a number of set sales and marketing activities which will be carefully matched to the main conclusions of the survey. • A report containing descriptions of how the observations contained in the survey are addressed in the best possible way. • The report is presented and reviewed with the sales management team. The data is transferred to you
Contact If the above is of interest, please contact your Partner Manager