2016 A nnual Rep or t
Campaigns
TA BL E O u r M ission —
The Issue —
of
PoP Fa m i ly —
06
Who We Are —
CONTENTS #PoPField Trip —
07
2016 in Review —
Notable Campaigners — 44
Corporate Partnerships —
08
Foundation Partners —
I mpac t —
Long-Term Vision — Programs —
Results —
12
Board of Directors —
13
Advisory Board —
Program Partners —
22
24
GRAPHITE —
PASSPORT —
53
55
55
28
International Literacy Day — PoP Gala 2016 —
30
Season of Promise —
36
F i n a nc ia ls —
Support Income — Expenses —
34
Digital Engagement — PoP in the Press —
29
35
60
61
With Gratitude —
50
52
Global Ambassadors —
PoP Staff —
C a mpa ig n s —
40
62
54
46
OU R MISSION We believe every child should have access to a quality education. We create schools, programs and global communities around the common goal of education for all.
O u r M i s s ion
Can you read th is 250 million children can’t 1 . Around the world, 1 of every 10 children is illiterate. In developing countries, that number is even higher: 1 of every 3 children is illiterate 2 . We’re on a mission to change that.
sentence?
1 - UNESCO EFA Global Monitoring Repor t 2013/4 2 - Global literacy rate among youth, UNESCO 2015
6 — PoP A n nu a l Re p or t 2 016
O u r M i s s ion
W h o We A r e Pencils of Promise (“PoP”) is a for-purpose organization founded in 2008 with the goal of increasing access to quality education for children in the developing world. PoP works with communities across the globe to build schools and create programs that provide educational opportunities for children, no matter where they are born or what resources they have.
PoP A n nu a l Re p or t 2 016 — 7
O u r M i s s ion
Q1
Q2
Q u a r terly T r a n spa renc y Repor ts — You deserve to know where your dollars are going and the impact that they’re creating, so we introduced our QTRs to keep you up to date with our results, data and analyses.
St u a r t Weit zma n Pa r t ner sh ip — Together, we created a limited-edition yellow sandal and a special boot designed by Gigi Hadid to build a total of 6 schools!
Laos Teacher Suppor t & WA SH De velopments — We increased our WASH programs from 20 to 40 schools and our Teacher Support program was approved by the local government for the 2016-2017 academic year!
E x pa n sion i n G h a n a — Our work in Ghana has been such a success that we expanded to the Eastern Region, where we’ve already begun scouting communities and breaking ground on several schools for 2017.
8 — PoP A n nu a l Re p or t 2 016
A dv a nc i n g Tow a rd Paperless D at a Col lec t ion — We began an organization-wide digitization of our data collection. The results were huge: in Guatemala, we cut the time it took to collect and input student attendance and enrollment from 6 hours to only 30 minutes!
G loba l A mba ssador P ro g r a m — We launched this program to inspire the youth of our world to give back—and this year alone we brought in Justin Bieber and Olivia Culpo to serve as representatives of our organization.
O u r M i s s ion
Q3
Q4
Liter ac y I n it iat ive i n Lib er ia — We partnered with Bridge International Academies, Worldreader and the Liberian government to provide schools in Liberia with e-readers and literacy programming, serving roughly 7,500 students in 25 schools.
T he 2 016 PoP G a la — Our biggest night of the year brought in $1.5M. It was our most ambitious event yet, filled with a performance by Grammynominated artist, Wiz Khalifa, moving speeches and a thematic production that illustrated the transformative power of education around the world.
Teacher Suppor t & O f f ice E x pa nsion i n Gu atema la — We opened our 4th office in Guatemala, expanding our reach to the northern part of the country, while also piloting our Teacher Support program in 6 Guatemalan schools.
T he Br a nd S ave Aw a rd f rom A dweek — Adweek honored us with the 2016 Brand Save Award, dedicated to the top for-purpose brand of the year, recognizing PoP’s innovative marketing approach on social media, corporate partnerships, virtual reality and events this past year.
2016 in Review PoP A n nu a l Re p or t 2 016 — 9
I M PA C T Over the past eight years, we’ve completed 377 school builds and in 2016 alone, served more than 74,000 students through our school builds and programs.
Impact
L o n g -Te r m V i s i o n We believe where you start in life shouldn’t dictate where you finish. In partnership with local governments and communities, we will continue to provide students with access to safe primary schools, implement proven programs, invest in teacher quality and assess student progress in high-need areas. Our long-term vision is that our literacy-focused model will be available for governments and partners to adopt and scale incrementally beyond PoP schools.
12 — PoP A n nu a l Re p or t 2 016
Impact
School Builds
“It ’s so i mp or t a nt to bu i ld scho ols b ec au se I see the bu i ld i n g a s the fa br ic woven by ever y memb er of the com mu n it y, a nd i n PoP schools , there’s a g reat
In partnership with local communities, we’re building
stor y b eh i nd it . A s ma ny other scho ols get to hea r
schools to ensure that our students have access to a
of ou r op erat ion s , even those w ith go o d st r uc t u re s ,
quality learning environment. Partner communities commit to providing up to 20% of the cost of each school build through labor and/or materials.
they ’re a lways seek i n g the opp or t u n it y to b ecome
a PoP scho ol. Work i n g at PoP i s so f u l f i l l i n g , k now i n g we a re t ra n sfor m i n g the l ives of ch i ld ren for a b et ter f ut u re i n Gha na .” — ANTHONY QUASHIGAH POP CONSTRUCTION MANAGER IN GHANA
PoP A n nu a l Re p or t 2 016 — 13
Impact
Si nce 2 0 0 9 , we’ve broken g rou nd on
In May of 2016, our team completed the build of a new pre and
3 84
community located 45 kilometers from the PoP office in Luang
school bu i ld s
primary school in Houay Yen, Laos, a very peaceful and quiet Prabang. Our Lao construction team worked in partnership with the local community to create this new school, which is now serving over 100 students. One of the children we spoke to after the build was Junung Lee, a student in 4th grade. He shared with us that sometimes he used to miss school, but now
Bu i ld s i n 2 016:
his entire community is happy about the new school and he
30
doesn’t miss any classes!
GUATEMALA
28 GHANA
“ Th is i s the f i rst t i me ou r com mu n it y ha s seen
17
a b eaut i f u l new bu i ld i n g a nd ou r st udent s love
LAOS
com i n g to scho ol. Before we had th i s bu i ld i n g , st udent s d id n’t come to scho ol when it ra i ned b ec au se water got i n side the cla ssroom a nd the ra i n h it t i n g the ro of made too much noi se for u s to teach . But now, st udent s come even i f it ’s ra i n i n g. The pa rent s a re ver y happy, too, b ec au se they were i nvolved i n bu i ld i n g the scho ol.” — KHAMMANY D. PRIMARY 1 TEACHER AT HOUAY YEN
14 — PoP A n nu a l Re p or t 2 016
Impact
THE POP SCHOOL IN HOUAY YEN, LAOS
PoP A n nu a l Re p or t 2 016 — 15
Impact
16 — PoP A n nu a l Re p or t 2 016
Impact
Te a c h e r S u p p o r t To ensure that students are learning effectively, we’re changing the way teachers are trained and supported through workshops and personalized coaching. We equip teachers with innovative, interactive methodologies and ageappropriate, dynamic materials to enhance their teaching of the national curriculum.
“I rememb er b efore you c a me a nd help ed u s , most teachers were ex p er ienci n g cha l len ge s. They
“I hop e that PoP c a n cont i nue to supp or t the ch i ld ren a nd that they ’l l cont i nue to work
had t rouble creat i n g thei r ow n teacher lea r n i n g
w ith u s here i n Gu atema la to create a b et ter
mater ia ls a nd there wa s not a go o d st r uc t u re i n
f ut u re for the st udent s. It ’s wor th it , to create
place for lea r n i n g. Now that you’ve b een helpi n g u s , ou r teachers a re much more mot ivated! The Teacher Supp or t work shops have help ed u s a l l create teach i n g mater ia ls a nd have a l so a l lowed ou r
a b et ter f ut u re for them . The b e st pa r t of b ei n g a teacher i s the happi ne ss that it g ive s you , a nd the happi ne ss that the educ at ion g ive s the st udent s.”
teachers to lea r n new metho d s a nd st rateg ie s.” — WAZE HEAD TEACHER AT AGORHOME, GHANA
— KARINA PRIMARY 1 TEACHER AT RIO LINDO, GUATEMALA
Teachers supp or ted to d ate:
Teacher coach i n g session s to date:
Teacher Supp or t work shops to d ate:
7 21
1 ,699
47 PoP A n nu a l Re p or t 2 016 — 17
Impact
E -reader s — As part of our Teacher Support in Ghana, e-readers give students access to over 100 age-appropriate and culturally relevant books with dictionary tools to support their literacy goals. Without access to books, students struggle to learn to read. An e-reader provides students with more than 100 books in the palm of their hand and allows them the opportunity to practice reading both in school and at home. In Ghana, e-readers come loaded with resources in English and local languages, and in Guatemala the tablets feature stories in Spanish.
3,020
Tot a l e -readers del ivered
18 — PoP A n nu a l Re p or t 2 016
Impact
WA S H We’re teaching kids about Water, Sanitation and Hygiene to keep them healthy and in school.
“Before they wou ld l it ter w ithout wor r y i n g a b out it a nd they wou ld d r i n k water f rom the faucet . Now the st udent s on ly d r i n k f i ltered water a nd they put the ga rba ge i n it s place a nd even cla ssi f y it . There have b een fewer i n st a nce s of st udent s get t i n g sick a nd the pa rent s have rea l ly come together to lea r n f rom the k id s a b out WA SH. There i s a st ron ger
WA SH t ra i ned st udent s i n 2 016:
19,759
sen se of com mu n it y i n th i s prog ra m .” — SARA PRIMARY 6 TEACHER IN CHUINAHUALATE, GUATEMALA
PoP A n nu a l Re p or t 2 016 — 19
Impact
Pilot Programs A s a le a r n i n g or g a n i z at ion , we ’re con s t a nt ly re se a rch i n g a nd e x a m i n i n g ou r pro g r a m s to en s u re that we’re prov iding st udents w ith the most innovative tools a nd lea r ning methods. We’ve piloted prog ra ms in the classroom to suppor t ou r goa l of improv ing literac y outcomes for PoP st udents. Ou r a na lysis of pilot outcomes w ill help infor m ou r decisions to iterate or implement beyond the pilot schools.
SEL (S oc ia l & Emot ion a l L ea r n i n g) —
S OLE (S el f- Or g a n i z ed L ea r n i n g Env i ron ment) —
This year, we launched a pilot program in Ghana around the
In 2016, SOLE went from pilot to beta phase in Ghana. In a
concept of SEL, which provides a foundation for safe and
SOLE, teachers ask students lofty questions that align with
positive learning to enhance students’ ability to succeed in and
the curriculum and material of that week. Through SOLE,
out of school. Our SEL uses the practice of Morning Meeting,
students direct the learning process, relying on the use of
a brief method of starting the day in a way that students
technology, collaboration and encouragement as the basis
practice the skills of greeting, listening, responding and group
for fostering learning. In our qualitative assessments of SOLE,
problem solving. Qualitative results from the pilot phase were
PoP teachers in our Teacher Support program reported that
overwhelmingly positive. All teachers surveyed believed that
students showed high motivation to learn. We also learned
Morning Meeting positively affected students’ school days, the
from feedback that teachers wish to integrate SOLE into the
classroom environment and the way that students interacted
classroom more often and across more subjects.
with their teachers and with each other.
20 — PoP A n nu a l Re p or t 2 016
Impact
PoP A n nu a l Re p or t 2 016 — 21
Impact
Impact Partners
PoP and Worldreader have three years of experience
PoP uses elements of Responsive Classroom, an
working together in West Africa to improve student
evidence-based approach to social emotional instruction,
literacy outcomes. We partner with Worldreader in
in select Teacher Support schools in Ghana to help
Ghana to deliver quality, culturally relevant literacy
students practice soft skills like group problem solving,
content on e-readers, to students in our Teacher
self-awareness and responsible decision making. We
Support program. Together, we also work in Liberia,
adapt Responsive Classroom’s approach to social and
where our organizations provide primary school
emotional learning, which is grounded in an understanding
students in 25 public schools with e-readers and
that the best learning emerges from supportive
literacy content as part of the Partnership Schools for
relationships and that social emotional skills set students
Liberia (PSL) pilot.
up for success inside and outside the classroom.
22 — PoP A n nu a l Re p or t 2 016
Impact
PoP partners with Rumie to provide students in
PoP joined forces with Bridge and Worldreader to provide
our Teacher Support program in Guatemala with
primary school students in Liberia with e-readers and
tablets, preloaded with age-appropriate, engaging
literacy programming as part of the PSL pilot. Together,
literacy content. The Rumie platform tracks user data,
PoP, Bridge and Worldreader are serving 7,500 students
collecting information about how often students
across 25 public primary schools. The partnership
are reading and what kinds of books and stories
allows us to serve as a literacy advisor, helping to impact
students are reading. We review these user analytics
students outside of PoP partner communities in Ghana,
to understand the correlation between, the frequency
Guatemala and Laos.
with which students read and the content students read, with literacy outcomes.
PoP partners with Pearson Education to provide
PoP continues to build out a custom Impact Application
students in Guatemala with quality, engaging literacy
in Salesforce to track outputs and outcomes and to
materials. Pearson gave PoP access to its digital
house all of our program data. The Salesforce platform
library, which we load onto Rumie tablets and in 2016,
enables us to streamline data collection and storage,
enabled us to use its Spanish Reading and Language
making it easier for our teams across the world to share
Arts Series, “Calle de la Lectura,” in our Teacher
data, collaborate on program delivery and track progress
Support classrooms.
toward intended impact.
PoP A n nu a l Re p or t 2 016 — 23
Impact
Our Results We’re consta ntly a na ly zing ou r impact to ensu re that we’re able to optimize a nd a llocate resou rces ef f iciently. We’re dedicated to sha r ing ou r resu lts w ith you a nd we create Qua r terly Tra nspa renc y Repor ts to keep you up to speed w ith ou r latest data a nd outcomes.
Clea n D r i n k i n g Water
Ha ndwa sh i n g
99%
30%
In Laos, 99% of students in PoP
In Guatemala, 30% of students in PoP
schools with WASH programming
schools with WASH programming are
report drinking clean drinking water.
observed washing their hands with water and soap.
goal: 90%
Beg i n n i n g Readers
Tra n sit iona l Readers
64%
52%
In Guatemala, 64% of PoP 1st and 2nd
In Guatemala, 52% of PoP 3rd and
grade students are proficient in Phoneme
4th grade students are proficient in
Segmentation, a primary indicator of
Passage Reading, a primary indicator of
sucess for Beginner Readers.
success for Transitional Readers. goal: 60%
24 — PoP A n nu a l Re p or t 2 016
goal: 90%
goal: 60%
Impact
Bu i ld I ndex
Teacher Com m it ment
+20%
8 8%
PoP’s Build Index estimates student and
Globally, teachers in our Teacher
teacher perceptions of a school build
Support program attend school 88%
and assigns a numerical score. Globally,
of the time, compared to a global
schools with a completed build showed
average of 70%. PoP uses this as a
20% higher Build Index scores.
proxy measure for commitment. goal: 90%
I ndep endent Readers
48% In Ghana, 48% of PoP 5th and 6th grade students are proficient in Reading Comprehension, a primary indicator of success for Independent Readers. goal: 60%
PoP A n nu a l Re p or t 2 016 — 25
C A M PA I G N S Our supporters are at the heart of our organization. Throughout the year, PoP activates its global community through engaging campaigns both online and offline.
Campaigns
PA S SP ORT — PASSPORT is our monthly giving program that allows our supporters to continue to make a difference every month. PASSPORT members receive exclusive updates on our impact in Ghana, Guatemala and Laos through monthly emails from our teams across the globe.
674 PA SSPORT memb ers i n 2 016
$126 ,79 0 Tot a l PA SSPORT ra ise i n 2 016
28 — PoP A n nu a l Re p or t 2 016
Campaigns
I nter n at ion a l Liter ac y D ay —
246
On September 8, International Literacy Day, we lit the Empire State Building
Supp or ters
yellow with model and activist, Nina Agdal, to raise awareness of the 250 million children worldwide who lack basic reading and writing skills. As part of Back to School 2016, this event energized and grew our community, with 246 supporters making gifts and 169 campaigners fundraising for quality education.
1 69 Ca mpa i g ners
PoP A n nu a l Re p or t 2 016 — 29
Campaigns
30 — PoP A n nu a l Re p or t 2 016
Campaigns
PoP G a la 2 016 : A World I ma g i ned — We hosted over 600 people at Cipriani Wall Street and invited
to thousands of students, we honored the Womble/Collis
them to imagine a world where every child has an education.
Family with the Philanthropist Award and Stuart Weiztman
The night featured performances by Grammy-nominated artist,
with the Visionary Award. Through music, dance and thematic
Wiz Khalifa, and international pop duo, Nico & Vinz, as well
production, we showed our guests what it looks, feels and
as a moving speech by our Laos Country Director, Lanoy. For
sounds like to shift the landscape of education. The evening
their tremendous dedication to providing access to education
helped us continue to impact our students around the world.
686
$1 , 550,74 8
At tendee s
Tot a l Ra i se
PoP A n nu a l Re p or t 2 016 — 31
Campaigns
32 — PoP A n nu a l Re p or t 2 016
Campaigns
PoP A n nu a l Re p or t 2 016 — 33
Campaigns
S ea son of P rom ise — 85% of primary schools we visit are in need of significant repairs or have no existing structures. This past holiday season, we set a goal of building 25 schools across Ghana, Guatemala and Laos. With the help of hundreds of supporters and campaigners we far surpassed that goal, funding a total of 38 schools!
38 S cho ol s f u nded
269 Gi f t s made on Match Day
$1 , 27 2 ,174 Tot a l ra i se
34 — PoP A n nu a l Re p or t 2 016
Campaigns
Digital Engagement 39, 5 8 0
26 4 , 369
I ncrea se i n tot a l I n st a g ra m fol low i n g
Double t aps on I n st a g ra m i n 2 016
1 . 36 M
131 ,632
Tot a l i mpre ssion s for ou r top t weet of 2 016
Tot a l en ga gement s on Fac eb o ok i n 2 016
2 .78 M
1 65
People PoP reached on Fac eb ook i n 2 016
Tot a l nu mb er of I n st a g ra m p ost s i n 2 016 O u r most l i ked I n st a g ra m p ost i n 2 016
PoP A n nu a l Re p or t 2 016 — 35
Campaigns
PoP i n the Pre ss With the exciting g row th of ou r prog ra ms a nd impact in 2016, PoP was feat u red across a va r iet y of major media sou rces including Forbes, The New York Times, The Washing ton Post a nd Billboa rd, to na me just a few.
PENCILS OF PROMISE COMBINES STARS AND DATA THIS GIVING SEASON
HOW NONPROFITS USE VIRTUAL REALITY TO TACKLE REAL-WORLD ISSUES
Forbes interviewed some of PoP’s amazing female leaders
“ ‘ I f you s e e a nyone t r y ou r V R pie c e for t he f i r s t
who are excelling in their respective fields to make PoP a
t i me , i m me d i at ely t hei r jaw d ro p s ,’ s a id Nat a l ie
leading social impact organization.
E b el , t he d i re c tor of m a rke t i n g. Us u a l ly t ho s e
“ ‘ I n 2 0 0 8 , Pe n c i l s o f P r o m i s e w a s j u s t a d r e a m s h a r e d by a b a c k p a c ke r (Ad a m) a n d a L a o wo m a n (m e) w it h n o s t a f f, n o s a l a r y a n d n o t m a ny r e s o u r c e s . I a m s o p r o u d n ow, w h e n I l o o k a t o u r o f f i c e a n d s e e h ow b i g Pe n c i l s o f P r o m i s e i s ,’ s a i d [ L a o s C o - C o u nt r y D i r e c t o r, L a n oy] Ke o s u v a n .”
36 — PoP A n nu a l Re p or t 2 016
who o p en t hei r wa l le t s to Penc i l s of P rom i s e h ave never b e en to t he d evelo pi n g c ou nt r ie s where t he org a n i zat ion d o e s it s work . V i r t u a l re a l it y c re at e s a n ‘emp at he t ic c on ne c t ion a nd pre s enc e ’ more e f fe c t ively t h a n photo s or v id e o , she s a id .”
Campaigns
CONNECTIONS TO A CAUSE: THE MILLENNIAL WAY OF CHARITY
“ The org a n i zat ion’s d u a l emph a si s on ne a r -tot a l t r a n s p a renc y a nd h i g h - q u a l it y s tor y t el l i n g (it bu i ld s c u s tom i z e d we b sit e s for d onor s a nd h a s even c om m i s sione d a v i r t u a l re a l it y f i l m) a i m s to a d d re s s t h re e a re a s it h a s id ent i f ie d to s u c c e s s f u l ly en g a ge m i l len n i a l s on l i ne — g r at i f ic at ion , si mpl ic it y a nd u rgenc y.”
PoP A n nu a l Re p or t 2 016 — 37
P O P FA M I LY Our PoP community makes our impact possible. From our global staff to our campaigners, PoP Clubs and strategic partnerships, we’re shifting the landscape of education because of your support.
PoP Fa m i ly
Notable Campaigners Mee t t he Pe t re t t i Fa m i ly — T he y ’re i nc re a si n g access to educ at ion for ch i ld ren world w ide t h rou g h mu lt i gener at ion a l e f for t s The Petretti family has been involved with Pencils of Promise
by the highest of mountains. It was an incredibly surreal
since the very beginning. Larry first heard about Pencils of
feeling to be standing in the classrooms that my family helped
Promise in 2009 when Founder Adam Braun was hosting a
build, and to meet the children whose lives would be forever
small event in New York City. During that event, Larry gave
changed by that classroom and that opportunity. Visiting
what was PoP’s most significant gift at that time. Ever since,
Guatemala with PoP was life changing for me. It made me
Larry has enthusiastically continued to support PoP by
realize that despite all of the many world’s problems, we can
engaging his friends, family, business colleagues and network
create real and lasting change—and it all starts with children.
in the cause. The Petretti family has completed several
Throughout the towns and villages we visited on that trip, one
fundraisers with PoP to build multiple schools and support
thing remained the same, those parents want what I want for
PoP’s programs directly. In 2014, Larry traveled to Guatemala
my own kids: a bright future filled with possibility.”
to see his impact firsthand, and in 2015, hisi daughters, Kristina and Jess, also traveled to Guatemala. While there, they visited one of the schools that their family made possible.
In 2016, the Petretti family launched PoP’s first ever golf tournament and raised over $75,000. They plan to host this event every year to introduce new people to Pencils
Kristina said, “I’ll never forget the feeling I had as we drove
of Promise and continue their dedication to supporting
up the hill to visit the first school that our family had funded:
educational opportunities for kids who need them most.
Chamac Uspantan. The bright yellow building stood alone on a large grassy field, overlooking many valleys and surrounded
40 — PoP A n nu a l Re p or t 2 016
PoP Fa m i l y
“ W hen I th i n k of Penci ls of Prom i se I th i n k back to the let ter [Ada m Brau n] w rote me , wh ich st i l l ha n gs i n my of f ice. I th i n k ab out ever yone I ’ve met i n the PoP fa m i ly a nd how ded ic ated , enthu sia st ic a nd sma r t they a re. I th i n k ab out the cla r it y of m i ssion that each p osse sse s. Most of a l l, I th i n k a b out the i mpac t th i s PoP jou r ney ha s had on me a nd my fa m i ly. I don’t wa nt to r u n out of t i me b efore I c a n rea l ly ma ke a d i f ference a nd teach my ch i ld ren’s ch i ld ren how to do so. I c a n rea l ly feel the d i f ference we ma ke.” — LARRY PETRETTI
PoP A n nu a l Re p or t 2 016 — 41
PoP Fa m i ly
Justin Blau —
North Carolina State University —
A WORLD-RENOWNED EDM DJ
A POP CLUB WITH SCHOOL SPIRIT
Justin Blau has been a long-time supporter of Pencils
PoP Clubs are a key part of our PoP Family and have
of Promise. After raising money through his music in
pioneered our organization’s spirit since the early days.
2012 to build his first school, he traveled to Guatemala
The students in the North Carolina State University PoP
to see his impact firsthand. Most recently in 2016,
Club hold weekly meetings and bi-weekly bake sales
Justin Blau finished his $200K campaign by donating
to a keep up a steady flow of funds for our educational
100% of proceeds from his single “Is it Love” and
programs. They also plan large fundraising activities such
creating BLUME, a philanthropic-minded label focused
as their 2016 “Chillin n Grillin” event on campus, where
solely on giving back.
they invited students to attend an evening filled with music, food, games and more. They even held a benefit concert with a popular A Capella group and solo artist.
42 — PoP A n nu a l Re p or t 2 016
PoP Fa m i l y
Jessie Stuart —
Sophia, Owen and Marshall —
A SUPPORTER ON A MISSION
A DEDICATED TRIO OF MIDDLE SCHOOLERS
Jessie Stuart has built two schools with Pencils of Promise
Sophia, Owen and Marshall are middle-schoolers with
by planning fundraising events in San Francisco. Jessie’s
big dreams. They’re on a mission to raise $50,000, and in
events are known for their creativity - she’s planned
2016, completed funding for one full school build. Despite
balloon-pop raffles, brought in Guatemalan food trucks,
their young age, the three friends have carried out
and more to ensure her guests are having fun while also
several fundraising activities, including lemonade sales
giving back. Most recently, Jessie traveled with PoP to
and sporting games. They’re always finding new ways to
Guatemala to help break ground on her first PoP school.
encourage their community to support PoP and spread the word about the importance of education.
PoP A n nu a l Re p or t 2 016 — 43
PoP Fa m i ly
#PoPField 44 — PoP A n nu a l Re p or t 2 016
PoP Fa m i l y
T h rou g hout t he ye a r, memb er s of t he PoP f a m i ly a re i nv ited to e x p er ience a PoP F ield T r ip. T he se 4 - 5 d ay t r ips a l low ou r g ue s t s to e x p er ience f i r s t h a nd t he i mp ac t t he y ’re helpi n g u s c re ate .
Here ’s wh at to ex pec t on a t y pic a l PoP F ield T r ip —
INAUGURATION DAY We join our community for a school
SCOUTING DAY A visit to a community in need of a PoP school to gain an understanding of PoP’s work. The opportunity to see the educational environment that students
opening ceremony along with local government, community leaders and teachers, and witness students entering their school for the first time. PROGRAM DAY
experience prior to a PoP build and to learn about the challenges that
Together, we travel to a community
teachers and students face in these
to see our primary schools and
learning environments.
experience our transformative work inside the classroom. PoP family
CONSTRUCTION DAY
members spend time interacting with students to get to know our
We dedicate a full day to
communities firsthand.
experiencing the construction of a
Tr i p
PoP school. PoP family members
SIGHT-SEEING DAY
meet the community working to
A trip to popular in-country
build a future for their children and
attractions, like the Wli Waterfalls in
participate in a construction project
Ghana–the second highest waterfall
(like painting, or brick building) to help
in Africa–or shopping markets in
make the school a reality.
Antigua, Guatemala.
PoP A n nu a l Re p or t 2 016 — 45
PoP Fa m i ly
GIGI HADID, BELLA HADID & JOAN SMALLS
46 — PoP A n nu a l Re p or t 2 016
EMMY ROSSUM & OLIVIA PALERMO
PoP Fa m i l y
Corporate Partnerships We believe that for-prof it and for-purpose organizations can join together to create long-term social good. We work w ith incredible corporate par tners who are leading the way in cause marketing.
St u a r t Weit z ma n — In the spring of 2016, we partnered with luxury shoe brand,
With the instant success of the custom PoP shoe, we quickly
Stuart Weitzman, to build 3 schools through a limited-edition
entered a new phase of our partnership, in which we teamed
yellow sandal. We kicked off our Shoes for Schools partnership
up with Gigi Hadid. The iconic model designed a special
with a dinner of Stuart Weitzman supporters and introduced
bootie, the Gigi Boot, to benefit Pencils of Promise. Through
PoP to many of the attendees.
the venture, Stuart Weitzman built an additional three PoP schools—one in each of our partner countries.
PoP A n nu a l Re p or t 2 016 — 47
PoP Fa m i ly
At CommonBond, education and social good are core
Since 2014, our friends at 2U have been working
components of their business mission. Through the
to create impact for students worldwide, through
company’s Social Promise, CommonBond has supported
employee-run philanthropic efforts. When members
Pencils of Promise for over four years and has helped
from the 2U team visited with PoP staff in Ghana in the
provide educational opportunities to PoP students in
summer, they participated in many aspects of our work
Ghana. In the fall, CommonBond CEO, David Klein, and
from scouting prospective communities to observing
fellow CommonBond community members traveled
Teacher Support in action. They also joined in on the
to the Volta Region of Ghana on a #PoPFieldTrip to
inaugurations of two of the schools that 2U funded—
see their impact in action. Together, we’re continuing
but they didn’t stop there! They’ve also helped fund
our commitment to supporting students, teachers and
our Teacher Support program in Ghana providing our
communities for 2017 and beyond.
teachers with effective teaching methodologies and our students with a quality education.
48 — PoP A n nu a l Re p or t 2 016
PoP Fa m i l y
As part of Justin Bieber’s “Purpose” tour, our friends at AEG Presents donated $1 of every ticket sold to go directly toward supporting thousands of students in Ghana. Their dedication to increasing access to quality education for Ghanaian children allowed us to expand our builds into the Eastern Region of Ghana in 2016. For over seven years, AEG Presents and Justin Bieber have promoted PoP’s mission through their ticket sales and we couldn’t be more grateful for the sustained impact they’ve created for children in need of educational opportunities.
PoP A n nu a l Re p or t 2 016 — 49
PoP Fa m i ly
Fo u n d a t i o n Pa r t n e r s In 2016, Foundation Education Actions deepened its investment in Pencils of Promise by funding girls’ scholarships, building a PoP school in Guatemala (its fourth school to date) and helping us pilot Girls Reading Clubs in Guatemala. The pilot was our first time working with students during the summer months. We are grateful to have a partner that pushes us to explore new programs and is willing to invest in pilot projects to find the most effective approaches to increasing literacy rates. We’re thrilled to renew this partnership with Foundation Education Actions in 2017 and look forward to continuing to impact more students together.
50 — PoP A n nu a l Re p or t 2 016
PoP Fa m i l y
Our partnership with Cotton On allows us to serve in
The MoneyGram Foundation built its first PoP school
an advisory role as an outcome of a grant for the first
in 2016, impacting students in Laos and expanding its
time. The Cotton On Foundation awarded us a grant in
commitment to our work. Members of the Foundation
2016 to supports our work in Ghana and in exchange,
also got a chance to visit PoP communities in Ghana to
we’re serving as an infrastructure and organizational
see the impact their previous grant, which supported
capacity advisor to Cotton On’s operations in Uganda.
the expansion of e-readers, is having for students in the
We’ll continue to seek partnerships that enable
country. In 2017, the Foundation’s team will visit the school
us to work as an advisor, expanding our program
it built in Laos and together we’ll work to identify the
methodologies and training pedagogies to rural
country and project where the Foundation’s 2017 grant will
communities where we haven’t built a school.
have the greatest impact.
We’re excited about our growing partnership with
The Eureka Charitable Trust of Marshall Wace remains
ATGCF, a supporter that is dedicated to providing
one of our most catalytic partners. In 2016, Marshall
marginalized populations around the world with a
Wace’s enduring support enabled us to grow our capacity
higher quality of life. In 2016, the Foundation funded
in Ghana, successfully expand operations to a second
a school in Laos, its first school in the country and its
Region in the country and ensured ongoing operational
third PoP school to date. ATGCF has enabled us to
support to the organization. In 2017, Marshall Wace will
impact hundreds of students so far and we’re glad to
grow its advisory role, as we leverage Marshall Wace’s
have such a dedicated partner in our work.
expertise in quantitative development to advance our data analysis and visualization capabilities.
PoP A n nu a l Re p or t 2 016 — 51
PoP Fa m i ly
Board of Directors
A d a m Br au n*
D a n C a h i l l*
Rob er t Ha mwee
K a ren Ha r r is
Founder,
Former President,
Managing Director,
Managing Director,
Pencils of Promise
Viking Global
New Mountain Finance Corporation
Bain & Company
Br ad Hau gen
R ich a rd He a r n
Partner,
Global Head of Commerce Sales, Former Chairman, Global IBM Assessments and Virtual Learning,
ATTN:
D ou g Kub ach
S a r a h O ’ Ha g a n
L i nd a R ie f ler
Former Co-Chair,
Former Global Head of Research,
International Rescue Committee
Morgan Stanley
Pearson
52 — PoP A n nu a l Re p or t 2 016
Mei g h a n S tone
Hop e Ta it z *
G a r y Vay nerchu k
M ich ael Weiss — C h a i r
President,
President,
Co-Founder & CEO,
VP of Growth,
The Malala Fund
ELY Capital
VaynerMedia
Maple Food Co
* Board Emeritus
PoP Fa m i l y
Aaron Batalion
Elfriede A. Collis
Eric & Brittny Knight
Usher Raymond IV
Co-founder & former CTO, Living
Collis Family Foundation
Senior Trader, Jane Street Capital
Musician & Philanthropist
Social
Blake Davies
Neil Blumental
Senior Managing Director,
Co-Founder & Co-CEO, Warby
Fredericks, Michael & Co.
Parker
Matt Boras Senior Associate, Northstar Asset Management Group Inc.
Owen Brainard CEO, Brainard Capital
Lisle Davies CEO at Davies + Co.
Pat Flynn Founder & CEO of Flynndustries, LLC
Marie Forleo
Scott “Scooter” Braun
Host of MarieTV, Founder of
Founder, SB Projects
B-School
Matt Britton
Robert Hollander
CEO, Summit Series
President, Give Back Brands
Sophia Bush
Lewis Howes
Actress & Activist
Entrepreneur
Ray Chambers United Nations Secretary-General’s Special Envoy for Malaria
Simon Chiu Head of Institutional Credit Sales,
and Editor-in-Chief, Love Inc. Magazine
James Langer Entrepreneur
Joshua Nash President, Ulysses Management, LLC and Chairman, Birthright Israel Foundation
The Novak Family Co-Managing Partner, The
Suzan Rose Eureka Charitable Trust
Randi & Boaz Sidkaro Executive Managing Director at Och-Ziff Capital Management
Alexander Soros Philanthropist
Timothy Sykes Entrepreneur
Strategic Group of Companies
Ann Veneman
Joseph & Aimee Patanella
Former Executive Director, UNICEF
Advisor, Dean Sciences
Brittany Weeden
Corporation
Founder & Director, Brittany
The Petretti Family
Michele, LLC
President & CEO, Petretti &
Minott Wessinger
Chris Innes
Associates
Founder, McKenzie River
Head of US Equities, BNP Paribas
Grace Raymond
Corporation
Shakil Khan
Entertainment Manager &
Astrid Womble
Head of Special Projects, Spotify
Philanthropist
Director & General Counsel, Everwatch Financial
Asia-ex Japan at BNP Paribas
Advisory Board PoP A n nu a l Re p or t 2 016 — 53
PoP Fa m i ly
Global Ambassadors
Ju s t i n Bieb er
54 — PoP A n nu a l Re p or t 2 016
Ol iv i a C u lp o
PoP Fa m i l y
GR A PHITE Creat ive Cou nc i l — Jim Carter III
Paul Jastrzebski
Luam Keflezgy
Nick Onken
Co-Founder, Giving Assistant and
Partnerships & Developer Relations,
Artistic Director and Choreographer,
Photographer, Creative Entrepreneur
Core Team, RYOT News
Oculus VR
Luamky Productions
D at a Cou nc i l — Chris Nelson
C.J. Stanfill
Senior Evaluation Office,
Senior Program Officer,
Independent Evaluation Group (IEG)
Results for Development
& Worldbank
PoP St af f LEADERSHIP Tom Casazzone Chief Operating Officer
Leslie Engle Young Chief Impact Officer
Natalie Ebel Chief Marketing Officer
Jorge Bolom
Ya Laoxayda Lao Co-Country Director
Jaclene Roshan Director of Transparency & Data Innovation
Juliette Cho Director of Development
Susie Harrison
Brittany Sebade
Head of Strategic Relationships
Senior Office Coordinator
Joseph Jamison
Alyssa Simmons
Pedagogy Innovation Specialist
SEL Specialist
Kimberly Ladouceur
Jonathan Tan
Backend Database Manager
Donor Experience Manager
Senior Impact Data Coordinator
Amanda Brown
Winnie Ng
Emily Varni
Lead Designer
Finance Manager
Impact Manager
Julia Carvalho
NEW YORK KC Baker Impact Manager, Delivery & Compliance
Ben Bromberg
Emmanuel Novy
Alexandra White
Global Transparency Manager
Head of Learning & Evaluation
Marketing Coordinator
Ghana Country Director
Carlo Dumandan
Catherine Sanderson
Justin Xaisanasy
Lanoy Keosuvan
Head of Brand Innovation & Talent Relations
Senior Marketing Coordinator
Designer
Guatemala Country Director
Freeman Gobah
Lao Co-Country Director
PoP A n nu a l Re p or t 2 016 — 55
PoP Fa m i ly
PoP St a f f Cont i nued — GHANA Wilfred Agbo Teacher Support Officer
Nelson Agbotey Construction Coordinator
Bismark Ade M&E Coordinator
John Adjine Driver
Stephen Agozi Site Supervisor
Margaret Banini Accounts Officer
Margaret Mary Debre WASH Coordinator
Martin Denyo Site Supervisor
Gilbert Dzimabi Driver
Hilda Ebelin Administration Manager
Stephen Fugar
Alexandra Murphy Ghana Intern
Selorm Nyamalor Teacher Support Coordinator
Augustina Ofori WASH Officer
Sinika Daniel Pakinmonge M&E Manager
Fred Parku Teacher Support Coordinator
Anthony Quashigah Construction Manager
Michael Sampong Construction Coordinator
Courage Tetteh Teacher Support Officer
Eric Tsorhe Administration Assistant
Wisdom Vordzorgbe M&E Officer
Francis Xenyo Community Engagement Coordinator
GUATEMALA Marlon Alvarado Community Engagement Coordinator
Omero Arriola Driver
Emy Barrios Hernández HR Coordinator
Samuel Bernal Community Engagement Technician
Andrés Brito Chel M&E Technician
Edson Brol Construction Technician
Gloria Cajas Accountant
Otoniel Can Scholarships Coordinator
Esperanza Canay WASH Technician
Marcelina Charar WASH Technician
Magda Chavajay
Administration Officer
Teacher Support Technician
Emma Genest
Bartolo Chay Muy
Ghana Programs Manager
M&E Technician
Richard Glalah
Gerado Chivalán
M&E Officer
Teacher Support Coordinator
Evelyn Kangah
Patrick Coad
Teacher Support Officer
Programs Manager
Nelson Klu
Sheila Coj
Teacher Support Coordinator
Administrative Technician
Lebene Kpodo
Edwin Cosme de León
M&E Coordinator
Projects Coordinator
Robert Mensah WASH Coordinator
56 — PoP A n nu a l Re p or t 2 016
Mateo de la Cruz
Vidal Molina
WASH Technician
Driver
Heber Cumes
Ruben Pacheco
WASH Technician
M&E Technician
Jacinto González
Antonia Pastor
Logistics Technician
Community Engagement Technician
Nilvia González
Jhony Pérez
Administrative Manager
Adminitrative Coordinator
María Guarchaj
Brendy Poncio
M&E Technician
Teacher Support Technician
Diego Guzmán
Víctor Quemá
Community Engagement Coordinator
Teacher Support Technician
Juan Guzmán Marcos
Javier Rojas
M&E Coordinator
Construction Technician
Magdalena Guzmàn
Cesar Romero
WASH Coordinator
Accounting Assistant
Ali Jones
Sandra Suhul
Guatemala Partnerships Manager
WASH Coordinator
Helen Juarez
David Tum
Projects Assistant
Teacher Support Technician
Gumercindo López
Elisa Weissenberg
Logistics Technician
Development Coordinator
Moisés López
Mariano Xivir
M&E Technician
Driver
Oralia Lux
Isabel Yat
Maintenance
Adminitrative Technician
Elena Marcos M&E Technician
Omar Martínez Projects Coordinator
Kristen Mccollum M&E Manager
María Mena Development Coordinator
PoP Fa m i l y
LAOS Moriah Bauman Operations Intern
Mon Chan Yasay Office Housekeeper
Sai Chitaphai M&E Technician
Ai Keung Chittavanh Construction Technician
Norkeo Duangkham M&E Technician
Benjamin Elconin Operations Manager
Somphon Inthajak Construction Technician
Ai Phanh Keoboupha Construction Technician
Khamsone Keosacksith Deputy M&E Manager
Ai Mai Keoviengkham Driver
Sonexay Khamthilath Scholarship Coordinator
Bounlam Khanty M&E Technician
Na Lao Teacher Support Technician
Lee Vong Lao
Khamhoung Phoumsomdy M&E Technician
Sengdeuan Sengsavang Admin Associate
Vindah Simueng Admin Associate to Country Directors
Sisawat Sionetah Senior WASH Technician
Carly Sotas Programs Intern
Khamla Souksombath Scholarships Technician
Bay Soulivanh Finance & HR Manager
Ai Phanh Syoudomphanh Driver
Tee Thor M&E Technician
Davanh Xayyalay Finance Associate
Houasai Xiong Senior Teacher Support Technician
Mai Nyia Yang WASH Technician
Jua Yang Sanesay Programs Manager
Untou Yangsanesay Teacher Support Technician
M&E Technician
Khamphat Lattana Teacher Support Technician
Xeng Lee WASH Technician
Thong Dee Ouanboubpha WASH Technician
Saiphone Phoompanhya Finance Associate
PoP A n nu a l Re p or t 2 016 — 57
FINANCIALS We’re committed to not only sharing our impact outcomes but also our financial information with you. 100% of online donations go directly toward our programs in Ghana, Guatemala and Laos.
Financials
Support Income $5 , 275 ,6 87
13¢
2 016 end of yea r net a sset s
O u r cost to ra i se $1 i n 2 016
$ 8 , 494 , 3 87 Tot a l Supp or t I ncome - 2 016 INDIVIDUALS - $4,422,214 CORPORATE - $1,897,448 SPECIAL EVENTS - $1,192,558 FOUNDATIONS - $974,696 NOTE: This is an internal, unaudited estimate
60 — PoP A n nu a l Re p or t 2 016
OTHER REVENUE - $7,471
Fi n a n c i a l s
$ 8 , 2 82 ,71 8 Tot a l Ex p en ses - 2 016 SCHOOL BUILDS - $2,483,120 TEACHER SUPPORT, WASH, M&E, ETC. - $1,643,123 PROGRAM SALARIES, TRAVEL, ETC. - $2,622,349 81%
PROGRAMS SERVICES SUBTOTAL - $6,748,592 FUNDRAISING & MARKETING INITIATIVES - $308,922 FUNDRAISING SALARIES & OVERHEAD - $674,399
NOTE: This is an internal, unaudited estimate
12% 7%
FUNDRAISING SUBTOTAL - $983,321 MANAGEMENT & GENERAL - $550,805
Expenses PoP A n nu a l Re p or t 2 016 — 61
Financials
In Gratitude $1M+ Timothy Sykes Foundation
Soros Family
Bartlett Family
Moore Family
Bernstein Family
Wessinger Family
Batalion Family
National University
BH Cosmetics Inc.
Boras Family
Neuenfeldt Family
Borges Family
$50K+
Brainard Family
Perry Family
CAA Foundation
Abulhasan Family
Budenholzer Family
Phay Family
Cantor Fitzgerald Relief Fund
Amazon Smile
Cahill Family
Pomeroy Family
Chambers Family
Blue Spruce Capital
Chavez for Charity Chiu Family
Riefler Boyatt and Boyatt Family
Chapur Alam Family
Caplan Family Casazzone Family
Classroom Friendly Supplies
Chieng Family
Davies Family
Cotton On Foundation
Denik LLC
Dumas Family
Dunn Family
Charities Aid Foundation
Flynn Family
Effron Family
Coach Foundation
Fogg Family
Estee Lauder Companies
Stuart Weitzman
Forleo Family
Frieda Family
CommonBond
Triangle Community Foundation, Inc.
Innes Family
VaynerMedia
GE
Eureka Charitable Trust
Jones Family
Goldman, Sachs, & Co. Matching Gifts
Weeden Family
Goldman Sachs Gives
Foundation Education Actions
Microsoft Matching Gifts
Weiss Family
Google, Inc.
Weitzman Family
Growald Family
Wesemael Family
Hatter Family
Kalimian Family
Where Much is Given Foundation
Howes Family
Khan Family
Wiggins Family
Imelda Banda State Farm Agency
Legrand
Wonder Workshop
James Family
Marshall Wace
Yip Family
Johnson Family
$500K+ AEG Presents
$250K+ The Collis Foundation
$100K+ 2U
Foundation for Better Education Swiss Philanthropy Foundation Hamwee Family Knight Family Langer Family Nash Family Novak Family Patanella Family
Princeton Nutrients Represent Rowan Family Sargent Family
$25K+ Across the Globe Children’s Foundation
Goodpenny Ventures LLC Gural Family Handler Family Hearn Family
Swell Family TD Securities Ten Talents Foundation, Inc. The Bacon Foundation Limited The Strauss Foundation
Maynard Family
Petretti Family
American Family Insurance Dreams
Mclnerney Family
Sidikaro Family
Badger Advertisements
MoneyGram Foundation
62 — PoP A n nu a l Re p or t 2 016
Soros Family
Minal Family
Chen Family Constable Family Constable Family Creative Artists Agency Ducker Family Duffield-Thomas Family Facebook Farley Family
Kaplan Family
$10K+ 1 800 Flowers Aron Family
Kay Family Klores Family Kruse Family
Fi n a n c i a l s
Kubach Family
$5K+
Lopez Family
Foundation
$5K+ CAMPAIGNER
Lehmann Family
Alva Family
Mendel Family
Tidd Family
Chad & Katie McCloud
Levy Family
AssetMark, Inc.
Meringoff Family
Trumark Urban LLC
Danny Mapes
Lewis Family
Awesomeness TV
Merinoff Family
Vasallo Family
Darby Carr
Mutual of America Foundation
Monroe College Ltd
Wallace Family
Ellena Reposa
O’Connor Family
Belmont Central Elementary School
Padia Family
Bessemer Trust Company
Myers Family
Eric Thai
Poenisch Foundation
Blau Family
$100K+ CAMPAIGNER
Neda Nobari Foundation
Justin Blau
Boyce Avenue
Ian Terell
Poulin Family
Nicholls Family
Lindy Tsang
Braun Family
Jake & Jill Rinehart
Rofe Family
Nilon Family
Ross Family
Britton Family
Perkal Family
Miya Poole
Salesforce.org
Buchalter Family
$50K+ CAMPAIGNER Gene Frieda
Calhoun Family
Muhannad Abulhasan
Sandler Family
Prince Street Capital Management
Capital Family
Sheri Rosenthal
SessionM Inc.
Prophete Family
Kyle Fogg
Simon LLC
Cloobeck Family
Richards Family
Spoont Family
Federici Family
Rose Family
Sweetwater Family Foundation
Freye Family
Rubin Family
Sykes Family
Fritz Family
Rundell Family
Taitz Family
Fund Family
Schwab Charitable Fund
Teixeira Family
Han Family
Seaward Family
The Narula Foundation
Harris Family
Smeltz Family
The Scheidel Foundation
Hatter Family
Smith Family
Universal Music Group
Hays Family
Solowiejczyk Family
Walkinshaw Family
Hessekiel Family
Taylor Family
Warren Family
Hessekiel Family
Telpner Family
Weitman Family
Jamshidi Family
The Dallas Foundation
Wells Fargo Bank, N.A.
Kim Family
The Hersey Company
Komaromi Family
The Robbins Family Foundation
Leslie Family
Murphy Family
The Robinson Family
Eric Shaffer
Jonathan Smith
American Family Insurance
IN-KIND $25K+ CAMPAIGNER
1-800-Flowers.Com
Abigail Mendel
Aerosyn-Lex Mestrovic
Brad Adams Chris Ducker Jake Kalimian Rachel Rofe Thrive Conference
LGTR Productions Luam Keflezgy Salesforce.org VaynerMedia
$10K+ CAMPAIGNER Amanda Weitman Daniel & Sofia Ek’s Wedding Melvis Langyintuo + Jeyakumar Nadarajah Scott James
PoP A n nu a l Re p or t 2 016 — 63
37 We s t 2 8t h St . , 3 rd F lo or New York, N Y 10 0 01 21 2 .7 7 7.3 170 PENCILSOFPROMISE.ORG