Timeless Studio

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Process Presentation

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By Pengxin Guo

Advantages of Leather Products Durability (High quality) Timelessness (Fashion) Eco-friendly (Biodegradable) Ecological/Recycle Flexibility Affordable Price Less Messy

User Testing Survey

Survey How well do you know about leather crafting?

Where do you usually do the leather craft before if you have experience?

If you are interested in leather DIY, would you rather make it alone at home or communicate with others in the studio?

Alone 21.5% In the studio 27.3% Beginner 45.5%

No experience but have interest 54.5%

At home 72.7%

With Others 78.5%

User Testing Survey

What kind of products or service do you expect the studio to provide you?

Would you like to take long term class?

Materials

83.1% 84.6%

Tools 76.9%

Classes Experts/ Teachers Others

78.5% 3.1%

Yes 38.2% No 61.8%

The Industry

Competitors THE CRUCIBLE

Oakland, CA

AMBLARD

San Francisco, CA

NEVERLAND STUDIO

Shanghai, China

HANDICRAFT

Fuzhou, China

The Industry

Leather Craft Store

In SF S H Frank & Company

Tandy Leather Factory

The Whitespace

Opportunity Most of the leather studios focusing on selling but providing the platform for people to work and share experiences. Most leather DIY classes are only for young adults. I want to focus on gathering retired or almost retired people who are interested in crafting leather together, offering the tools and place for them to learn and communicate.

The Strategy

Our Campany Timeless Leather Studio is a non-profit institution, specifically for retirees to learn leather crafting skills. We encourage retirees to learn how to create leather products in our studio and connect them to others in the community.

We provide the platform for people to learn, to share and to enjoy.

The Strategy

Target Audience Primary: People around 50+ who have retired or have spare time and interests in leather working.

Secondary: People who loves leather crafting and want to join us.

“For many retirees, it’s been decades since they left education, but those who do return say it’s proved to be a reinvigorating experience”

The Strategy

Services Non-Profit Institution –Use vegetable tanned leather –Recycle wasted leather Basic Leather Tool Kit –Help beginners to have a quick start Short Term classes –Invite more people to enjoy the studio and grow interests in leather crafting Website –Information about services the studio provides

Inspirations

Existing Packaging

Design Solution

Brand Attributes

Name List

Tagline

Ecological Naturalness Non-Profit Simple Timeless

Timeless Leather Studio

You Are A Timeless Crafter.

Rewind Leather Club

Learn, Share, Enjoy.

Leather Crafter

Be Timeless.

Leather Zone

Beyond Time.

Design Solution

Mark Sketches

Design Solution

Computer Rendering

IMELESS

2018

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User Test

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Design Solution

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The tests show that the logo is simple but tends to be youthful and modern. Most people are not convinced by the tool on the left. The logo still needs to be improved.

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Design Solution

Colors Primary (Logo)

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#9e5626 R158 G86 B38 C28% M71% Y99% K19%

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Secondary (Web)

Fonts

Brandon Grotesque L

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#E2A74A R226 G167 B75 C11% M36% Y82% K0%

Design Solution

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Timeless

Leather Studio X

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Packaging

Leather Roll Bag

Basic Leather Tools for Beginner + Leather Tool Kit Guide

Website

https://projects.invisionapp.com/share/WJIEHU85XBC#/screens/294961481_Web_1920_-_1

Website

Thank You.