RICE Marketing Book 2011

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Contents: Introduction Double-sided Banners Posters Collections Postcard Sets Single Postcards and Holder CSR Signage Door Sticker Frames with QR Code Fabric Logo Frame Cardboard Cutouts for cups Gift wrapping RICE Plastic bags “To and From” Cards Displays Pack it up..

Inspiration

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ky n u ay F

r e v e For

St

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RICE baby RICE....

RICE is so much fun to display in your shop and communicate as a brand to your customers. We are dedicated to working with the best dealers. They are passionate about RICE, think creative and care about how and whom, the products are being produced. RICE is a fun and funky brand and we love the way our dealers interpret it in their shops.

To compliment what you do, we have created this marketing book to show you the current branding, POS material and packaging we can on offer.

We have tried to give you a big choice of products, so you can use them in your own unique way.

We hope you find what you are looking for. If we are missing something please email marketing@rice.dk and if it is a popular request, we will do our best to include it next time.

Have a RICE day!

Marketing Team RICE

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l y... o o C d Cos an

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Double-sided Banners Perfect for displaying in a window or connected together to make a large display.

Able to hang over a table or to attach to a wall. Light weight with a foam based middle. Easy to hang.

Melamine 4+4 Set of 3 MKTHS-MEL 45 x 45 cm

Italian Tableware 4+4 Set of 3 MKTHS-DEL 45 x 45 cm

Collection 4+4 Set of 3 MKTHS-CAT 45 x 45 cm

*Product images may vary from illustration

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Pas plus jour grKise!in graue tagen mehr !

Posters No more grey days! Choose from a Melamine or an Italian Tableware image. it can be hung in a frame or pasted on a wall or board.

A great way to communicate the spirit of RICE.

trouver du RICE ici RICE ist hie

r erhältlich

A1 Poster English No more grey days!

RICE availible here

A1 Poster French No more grey days!

RICE availible here

Pas plus jour gris!

trouver du RICE ici

Pas plus jour gris!

trouver du RICE ici

Melamine

Italian Tableware

Melamine

Italian Tableware

Poster A1 60 x 85 cm MKTPO-UKMEL

Poster A1 60 x 85 cm MKTPO-UKDEL

Poster A1 60 x 85 cm MKTPO-FRMEL

Poster A1 60 x 85 cm MKTPO-FRDEL

A1 Poster German Kein graue tagen mehr!

RICE ist hier erhältlich

A1 Poster Danish Kein graue tagen mehr!

Slut med grå dage!

RICE ist hier erhältlich

Her kan du få RICE

Slut med grå dage!

Her kan du få RICE

Melamine

Italian Tableware

Melamine

Italian Tableware

Poster A1 60 x 85 cm MKTPO-GEMEL

Poster A1 60 x 85 cm MKTPO-GEDEL

Poster A1 60 x 85 cm MKTPO-DKMEL

Poster A1 60 x 85 cm MKTPO-DKDEL

*Product images may vary from illustration

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Collections We make two major collections each year, Spring/Summer and Autumn/Winter, and two smaller ones, High Summer and High Winter. Furthermore we make a special collection of our lovely handpainted Italian Tableware twice a year.

!

g! our Warninstart collecting t Once you ware you migh Italian Table stop again - it to not be able tive... is highly addic

Office/Showroom RICE Denmark Havnegade 100E DK-5000 Odense C Tel: +45 63 11 35 35 Fax: +45 63 11 35 36 rice@rice.dk

RICE Sweden Stora Gatan 27 SE-193 35 Sigtuna Tel: +46 8 592 541 00 Fax: +46 8 592 553 53 sweden@rice.dk

RICE Norway Havnegade 100E DK-5000 Odense C Tel: +45 63 11 35 30 Fax: +45 63 11 35 36 norway@rice.dk

RICE Germany/Austria /Switzerland Niendorfer Weg 11 D-22453 Hamburg Tel: +49 40 49 12 199 Fax: +49 40 55 48 4857 germany@rice.dk

RICE UK Havnegade 100E DK-5000 Odense C Tel: +45 63 11 31 36 Fax: +45 63 11 35 36 uk@rice.dk

RICE France 31 Rue Etienne Marcel 75001 Paris Tel: +33 1 40 26 71 34 Fax: +33 1 40 26 41 81 france@rice.dk

RICE Holland/Belgium 1 e Industriestraat 11 1401 VL Bussum Tel: +31 35 6923196 Fax: +31 35 6914727 holland@rice.dk

RICE Italy Maino Carlo Srl. Via G. Piazza, 1 20159 Milan Tel: +39 02 6686294 Fax: +39 02 6070170 italy@rice.dk

RICE Europe Havnegade 100E DK-5000 Odense C Tel: +45 63 11 35 30 Fax: +45 63 11 35 36 europe@rice.dk

RICE Global (Outside EU) Havnegade 100E DK-5000 Odense C Tel: +45 63 11 31 37 Fax: +45 63 11 35 36 global@rice.dk

Israel Sofi Tel: +97 23516 2077 israel@rice.dk

Japan Shonan Intl. CO. Ltd. Tel: +81 3 5425 2715 japan@rice.dk

Singapore Soufeliz Tel: +65 90230455 singapore@rice.dk

New Zealand Emilie Tel: +64 9571 9375 newzealand@rice.dk

Main Catalogue CAT-HW 21 x 30 cm

Italian Tableware CAT-DEL 17 x 24 cm

Distributors

Greece The Art & Deco House Tel: +30 210 898 2618 greece@rice.dk

RICE Shop UK 16a Neal’s Yard Covent Garden London WC2H 9DP Tel: +44 0207 836 9580 shop@rice.dk

www.rice.dk

Dispatch: SS

HS

Italian Tableware

AW

2011/2012

HW

Spring Summer

High Summer

Autumn Winter

High Winter

November

March

May

September

Inspiration & Thoughts

The folder “Inspiration & Thoughts” takes a closer look at the ideas behind the seasons collection.

Inspiration & Thoughts MKTIB-SS12 15 x 21 cm

*Product images may vary from illustration

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it e k Sha he up t E way!

RIC

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Postcard Sets Melamine set of 3 Postcards MKTPC-3MEL 12 x 17 cm

Our postcard sets are a favourite. Many RICE dealers use them to pack in with their customers RICE products. Some use or sell them as “To & From” cards. Many dealers frame them and display them with their RICE products, and some put them by the cash desk in a holder as a giveway.

Italian Tableware set of 3 Postcards MKTPC-3DEL 12 x 17 cm

Kids set of 3 Postcards MKTPC-3KIDS 12 x 17 cm

BSRAT set of 3 Postcards MKTPC- 3STOR 12 x 17 cm

Scan this code to watch a video about Mel amine prod ucts

Home set of 3 Postcards MKTPC-3HOME 12 x 17 cm

*Product images may vary from illustration

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Postcard holder

MKTPC-HOLDER 18,5 x 11 cm

Single Postcards We also have single postcards showcasing some of our RICE favourites and different uses for them.

Praktisk og pyntelig!

Vind for 5000 kr. RICE produkter

Melamine Postcard MKTPC-MEL 12 x 17 cm

BSRAT Postcard

MKTPC-BSRAT 12 x 17 cm

Kids Postcard

MKTPC-KIDS 12 x 17 cm

*Product images may vary from illustration

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CSR Signage

The future doesn’t look so bleak RICE is all about colours, fun and function. But we also take a stand against poverty and unfair trade. We manufacture in developing countries and we act responsible in all matters: No child labor Fair wages Better working conditions

RICE is very proud of it’s Corporate Social Responsibility policy. It has been part of RICE from the very beginning and every year we find new projects, where we can make a contribution to a better world. Our CSR sign can help communicate this. It comes in a RICE frame A4 size, complete with a QR code linking to a video about our CSR.

RICE up-for a brighter World!

English

MKTFR-CSRUK 25 x 20 cm

L’avenir est plein de couleurs !

RICE met du peps dans votre quotidien tout en œuvrant contre la pauvreté et l’injustice dans les pratiques commerciales.

Fabriqués dans des pays émergeants, nos produits voient le jour dans des conditions responsables : Pas de travail d’enfants Salaires décents Bonnes conditions de travail Rendez-vous sur notre site www.RICE.dk ou faites un scan du code ci-dessous avec votre mobile pour en savoir plus de notre engagement vers le commerce équitable.

RICE up-le bonheur se partage!

L’avenir est plein de couleurs !

The future doesn’t look so bleak

RICE met du peps dans votre quotidien tout en œuvrant contre la pauvreté et l’injustice dans les pratiques commerciales.

Fabriqués dans des pays émergeants, nos produits voient le jour dans des conditions responsables : Pas de travail d’enfants Salaires décents Bonnes conditions de travail

RICE is all about colours, fun and function. But we also take a stand against poverty and unfair trade. We manufacture in developing countries and we act responsible in all matters:

French

MKTFR-CSRFR 25 x 20 cm

No child labor Rendez-vous sur notre site www.rice.dk ou faites un scan du code ciFair wages dessous avec votre mobile pour en savoir plus de notre engagement vers le commerce équitable.

Better working conditions

RICE up-le bonheur se partage!

RICE up-for a brighter World!

Die Zukunft sieht rosig aus RICE. Das bedeutet Spaß, Farbe und Funktion. Fairer Handel und der Kampf gegen Armut ist unsere Mission. Unsere Produkte werden unter verantwortungsvollen, ethisch korrekten Bedingungen in den Ländern der Dritten Welt hergestellt: Keine Kinderarbeit Faire Löhne Verbesserte Arbeitsbedingungen Besuchen Sie uns unter www.RICE.dk oder scannen Sie den Code links unten mit Ihrem Handy ein, wenn Sie mehr darüber erfahren möchten, wie wir uns laufend für bessere Arbeitsbedingungen einsetzen.

RICE up-die Welt Blüht auf!

German

Door Sticker

MKTFR-CSRGE 25 x 20 cm

RICE up-le bonheur se partage! vers le commerce équitable. dessous avec votre mobile pour en savoir plus de notre engagement Rendez-vous sur notre site www.rice.dk ou faites un scan du code ciBonnes conditions de travail

RICE up-for up-for a brighter World!

Many of our dealers use our RICE door sticker to communicate they stock RICE in their store thus de couleurs ! making it easier for end customers to find their L’avenir est plein look so bleak local RICE stockist.

Salaires décents

Pas de travail d’enfants

dans des conditions responsables : Better working conditions Fabriqués dans des pays émergeants, nos produits voient le jour la pauvreté et l’injustice dans les pratiques commerciales.

Fair wages RICE met du peps dans votre quotidien tout en œuvrant contre No child labor

countries and we act responsible in all matters: against poverty and unfair trade. We manufacture in developing RICE is all about colours, fun and function. But we also take a stand

Fremtiden ser ikke så sort ud RICE er livsglade farver, praktiske former og god samvittighed.

Vores produkter er fremstillet i den 3. verden under ansvarlige og etisk korrekte forhold: Ingen børnearbejde Ordentlige lønninger Sundere arbejdsforhold Læs mere på RICE.dk eller scan koden nedenunder med din mobil for at se hvordan vi løbende arbejder for ordentlige arbejdsforhold.

RICE op-det bliver en god dag!

The future doesn’t

Danish

MKTFR-CSRDK 25 x 20 cm

Door Sticker

MKTDR-GLOABL 14,8 x 10,5 cm

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ow n l l o F r Ow You ern Patt

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Frame with QR Codes RICE is a way of living and we are constantly making videos to show you how to put RICE in your home. We sometimes make our own cooking programs and styling advices. See our latest releases online and order your QR codes in RICE frames to dazzle your customers.

Melamine Video

Italian Tableware

QR Code with frame MKTQR-MEL 15,5 x 9,5 cm

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Video

QR Code with frame MKTQR-DEL 15,5 x 9,5 cm

CSR Video

QR Code with frame MKTQR-CSR 15,5 x 9,5 cm

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E C I R d an e n i Sh

We don’t just believe in a better world-we are working on it

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RICE Fabric Logo Frame Available in a hanging and a tabletop version. It looks gorgeous hanging or sitting next to RICE products instore.

Logo standing

MKTSS-LOGO 25,5 x 13 cm

Logo hanging

MKTSI-LOGO 25,5 x 13 cm

Cardboard Cutouts for cups These cardboard cutouts are great to display in our popular RICE melamine cups. It shows the customer different ways of using our cups and adds interest to a cup display.

Able to order online now.

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5 Cardboard Images

MKTCA-IMCUP approx. 20 cm High

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c i g Ma ments Mo

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Gift wrapping...

We have created a counter roll for shops who do a lot of wrapping.

Our gift wrapping paper reflects our inspirations...

Gift wrapping Paper

WRAP-IROLL 200 mtr. 57,5 cm

Gift wrapping Paper

WRAP- LADY 200 mtr. 57,5 cm

Gift wrapping Ribbon All of our wrapping paper looks fabulous tied up with our plastic colour ribbon. See the whole collection online.

Gift wrapping Ribbon WRRIB-ROLXL 145 cm

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ow n l l o F r Ow You ern Patt

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RICE Plastic Bags We have been asked many times by our dealers to create some plastic bags, they can use in their shop. We have made 2 sizes for you, which match with the counter roll paper print. These come in packs of 100 and you can order them directly online.

Large carrier Plastic Bag WRAP-LIPL 49 x 39,5 cm

Small carrier Plastic Bag WRAP-STPL 27 x 24,5 cm

Box with “To & From� Cards Many RICE dealers place these on the counter next to the cash register and sell them in singles. Other shops use them in their gift wrapping service.

Box with To & from cards BXTFC-XCO9 6x 6 cm

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Funnky Fu ulous Fab

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DisPLAY well…

We have made some products for our showroom that we would also like to offer you for your shop.

Metal Étagère The RICE oversized metal étagère, a fun piece to decorate on.

Large Display Pink KITET-XLI 150 x 60 cm

Large Display Mint KITET-XLMI 150 x60 cm

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Cupcake-holder Cup-holder Pink

KITCU-I for 15 cups/58 x 30 cm

Cup-holder Mint

KITCU-MI for 15 cups/58 x 30 cm

RICE metal cupcake holder works for cupcakes but is also superb as a melamine beaker display.

Display Tables The RICE metal tables, a long time favourite, great for instore display or for outside your shop.

Display table Medium TABLE-MMI 74 x 35 x 76 cm

Display table Large TABLE-LG 74 x 70 x 115 cm

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Display table Medium TABLE-MP 74 x 35 x76 cm

Display table Large TABLE-LF 74 x 70 x 115 cm

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The future does look so bleak n’t

Pack it up...

RICE is all about colours, fun and function. But we against poverty also take a stand and unfair trade.

We manufacture countries and we act respons in developing ible in all matters : No child labor Fair wages Better workin g conditions

RICE up-for a brighter World!

Starter Pack

1 CSR Sign in Frame Our newest Catalogues (10 of each) 1 Inspirations Booklet 1 RICE fabric Logo 1 Door Sticker 1 QR code in Frame Access to Online Shop Access to Image Bank

Starter Pack MKTPK-START

Small Pack

5 Postcards (single) 2 x A1 Posters 1 CSR Sign in Frame 2 QR codes in Frame

Small Pack MKTPK-SMALL

Medium Pack

10 Postcards (single) 2 x A1 Posters 1 CSR Sign in Frame 100 Large Carrier Bags 100 Small Carrier Bags

Medium Pack MKTPK-MEDIUM

e No morys! grey da

Large Pack

15 Postcards (single) 2 x A1 Posters 1 x 3 Double sided Banners 1 Gift wrapping counter Roll 1 Pack of Gift wrapping Ribbon 100 Large Carrier Bags 100 Small Carrier Bags 2 QR codes in Frames

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Large Pack MKTPK-LARGE

ere ilible h

va RICE a

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Be

zed i l a E RIC

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Inspiration works in mysterious ways...

Recently we added a new category to our website called “Funky stuff”, where Charlotte shares the things and places, she thinks are “funky”. We feel this is a very inspiring section of our website as you get a deeper look into Charlotte’s world and what she mixes with RICE to form her lifestyle. We hope you get inspired from this new area as much as we do. See more on www.rice.dk At RICE we style everything, our homes, our office, our cars, our handbags even our lunch. We believe, if you style the things you use every day, your everyday day will be brighter, happier and more cosy.

Styling is not about perfection but about the love for detail and imagination.

Birgitte Møller, lovingly nicknamed “BIMO the Stylo “ is our stylist at RICE. Birgitte is a warm character full of humor and mischief and everyone enjoys working with her on styling projects. Birgitte works closely with Charlotte on the stand for our fairs, styling our office, our image pictures and Instore projects. When BIMO has “been”, there is probably a dinosaur eating lunch with you and an elf in your garden plant. Afterwards the world is a happier place...

She is like magic fairy dust.

Email Birgitte to share and talk RICE styling tips bimo@rice.dk

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y k n Fu ff Stu

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