ABOUT US

We are Redefined Fashion - a fashion company built on female pow er.

Our ambition is to redefine fashion and challenge all the proced ures within our business. We do it with a personal commitment, great passion and by being attentive to every detail. We always search for new alternatives or that little ex tra to create remarkable designs, to become more sustainable and to be a better partner.

The companionship between us has lasted for more than 20 years. That is how it all started. Our ability to constantly challenge each other within the business and gently pushing each other forward is the foundation of Redefined Fashio n. Today we have five brands under the same roof: Minus, DESIRES, Peppercorn, White a nd More and Beyond Now. All with different dna and target groups, run by dedicated people who understand and cherish the same values.

At Redefined Fashion we create wardrobes that empower and inspir e people to live the life they want.