BRAND STORY

We believe in female power, the power of freedom to define our own destiny, be who you want and wear what you love.

Being open-minded, brave and forward thinking and trying out new stuff is exactly what keeps a DESIRES girl going. Sometimes you win and sometimes you learn - but that’s life.

We are inspired by people who make a difference; an environmental activist, an influencer or someone we know who makes us laugh.

We focus on the world around us, the environment and what’s next in fashion, among friends and in society.

We pick and choose from everything life brings us, because we want to dress, love, learn and live the way we desire!