BRAND STORY

White and More was founded in 2017 by Chalotte Kjær Bruun and Irena Riberholt Jørgensen with the desire to create beautiful and trendy white dresses for special occasions. Occasions which require an on-trend outfit that make you stand out as qualities and silhouettes are always very unique. We operate within a very narrow color scale, giving the brand it’s clear DNA. It is our wish that everyone can be true to their own personal styles – even on a special occasion!

The designs have a clear fashion twist, so the current trends are always the main elements of our collections. White and More produces one collection a year and the new collections are always launched in October. In order to meet the customers at eye level, White and More collaborates with influencers which brings us closer to the end consumer.

Be