Activating your Plan

DIGITAL PUBLICATION’S Enhanced Access

Don’t miss the opportunity to feature your line of products in today’s digital age to foodservice operators. This communication platform utilizes the latest in technology (text & email) to keep your brand in front of the evergrowing foodservice audience.

VIRTUAL / VIDEO TRAINING TOOLS “Food Mood Media”

Embrace today’s video communication network to post your new product launches, pointof- sale and/or rebates to our Area Managers. This information will be featured on our sales team’s laptops, iPads and available cell phones.

MEALTICKET - OPERATOR SAVINGS PLATFORM

Ensure our key foodservice operators see your latest rebates, deals or special offers, via our MealTicket technology. Complete details on your special offer will be featured, including the start, end and post marked by dates, to ensure you obtain maximum exposure for your company’s areas of focus.

DIRECT FOODSERVICE OPERATOR ACCESS

Having direct Foodservice Operator Access is key to creating the faceto-face time to show and sell your products. With our direct access to field, work you will find our schedules are manageable and yield case growth results. Our 130 Area Managers will be motivated by vendors wanting to create the most effective partnership opportunities and will schedule time accordingly through the District Sales Managers to help accomplish our mutual goals. This program is monitored internally by Sales Leadership with the enhanced MealTicket reporting tools. Access to the sales force will be determined by the vendor’s commitment level.

REGIONAL SALES MEETINGS

This proven platform to train continues to be one of our greatest ways to engage with our Sales Team. The continued value of our Regional Sales Meetings grows through seeing and tasting new items, slow moving items, or just revisiting your latest product portfolio. This option provides each vendor partner the opportunity to set up a vendor fair presentation table with products for the sales force to visit during each (RSM) meeting.

VENDOR SPECIFIC ADVANCED TRAINING WORKSHOPS

Continued training is an essential part of our success in the marketplace. Top Supplier Partners will be offered the opportunity to participate in our new sales associate advanced training classes, as well as periodic focused sales training specific to groups of sales associates that have been identified as under-performing in that vendor’s product line (determined using the void matrix and other sales analysis tools).

DIGITAL & SOCIAL MEDIA MARKETING

Our presence in the social environment continues to grow with tools like Twitter, Pinterest and Instagram which are making social media the preferred channels of communication and source of information for independent business owners. Our followers have increased exponentially over the years and will continue to do so as we continue to market and promote key foodservice products and services.

The Performance Foodservice - Atlanta Sales & Marketing Program provides the resources to help supplier partners uncover their growth potential, bring value to our foodservice operators, and maximize all available case building resources. Our tools help you formulate a plan that drives action.