Partnership Commitment

SCALABLE MARKETING PLANS FOR COMMITTED PARTNERS

The foundation and success of

The Power of Performance

begins when you choose to participate in our Sales & Marketing Program. Collaboration and expanding your network of sales team members, selling solutions, and opportunities for case growth is the driving force behind our 2022 Performance

Foodservice - Atlanta’s Sales

& Marketing Program. From operator customers accessing your recipes and menu solutions to our sales team utilizing your business-building ideas via your direct connectivity. Performance Foodservice - Atlanta Area Managers share your product specifications, features, and benefits with our valued foodservice operators as well as our Sales & Marketing program which continues to offer scalable, agile, and relevant solutions for growth. Participation levels are listed below. The Performance Foodservice - Atlanta Sales, Marketing and Category Management teams are available to answer your questions. We will meet with you upon request to determine which level will provide you the greatest opportunity for exposure and growth across our ever growing fourteen sales districts (over 130 sales focused team members). Your commitment level is required by December 31, 2021 to be apart of our success.

We also have additional strategic and visible opportunities open to all levels on an à la carte basis. Several opportunities have limited availability and some are initially limited to our Platinum Level supplier partners. They are noted on the Partnership Overview page. • The Platinum Level provides maximum exposure, including many benefits that are exclusive to this level. The Platinum

Level is focused on building strategic relationships between

Performance Foodservice - Atlanta supplier partners, our Sales

Team, and our valued foodservice operators. • The Gold Level is designed to give supplier partners complete exposure relative to category or segment growth. • The Silver Level is designed to give a supplier partner who is utilizing many of the marketing tools and services an even greater degree of exposure and selection of marketing platforms. • The Bronze Level provides an entry level opportunity for limited exposure with our Operating Company.

GUIDELINES & SPECIAL NOTES

Campaign participation fees are negotiated with the marketing department. Local marketing monies for show allowances, technology fees and promotional opportunities, are not included in this Marketing Program.

Due to increased supplier participation, minimum commitment levels are in effect with limited participation options.