The Power of Performance

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The Power of Performance

OUR STORY

What do our products represent? What is the journey from manufacturing to our operators? How do these combined stories help us gain a competitive advantage? With more than 130 Area Managers, 14 District Sales Managers and 3 Regional Sales Managers on our roster, we have the expert personnel needed to reach operators in a unique and personal way. This face-to-face touch elevates our business model by providing a genuine and authentic partnership to operators. Our customer-facing digital marketing tools are designed to get your message to operators, increase exposure, and drive sales growth by providing relevant content — when and how operators want to receive it. Customer and associate facing events offer additional touchpoints with key audiences, maximizing every opportunity for operators to experience our story in person.

CUSTOMER FOCUSED

Every strategy must place our customers at the heart of each message. Especially now, for every product, service, and piece of information we offer, our customers must be the focal point. The more we adhere to this central principle, the more likely we are to succeed. Our relationships are built on mutual respect and are the source of our best ideas and our best results. We offer updated customer facing tools this year including a new Exclusive Brands newsletter, “The Performance Table”, and a refocused commitment to our social media platform. Supplier Partner recipes, trend content, menu solutions, operator rebates, MealTicket campaigns, and various local sponsorships provide multiple platforms for customer and sales engagement.

ENHANCED SALES SUPPORT TOOLS

For 2022, in collaboration with our sales support departments, we have combined the very best sales, marketing and procurement strategies to create enhanced product focused shows, product training events, customer recognition events and fresh digital marketing tools, all featuring our committed supplier partner’s content. We continue to offer customer and sales focused promotions with proven results. In addition, 2022 features new quarterly promotions to offer supplier partner’s increased exposure and visibility through our enhanced local marketing plan’s format, emphasizing the ability to interact with customers and in concert with support from our entire sales and sales support teams.

SCALABLE AND AGILE

Any effective marketing strategy must be flexible and tailored to your needs. We will work closely with your team to build solutions that fit your products and spark innovation in your segment. Our program provides numerous marketing assets and tools to increase your visibility with our customers and sales associates. We will partner with you to develop a unified market strategy, and our sales and marketing team will work together to consistently provide integrated promotional sales support opportunities throughout the year. Additionally, we continue to manage events and promotions with established and measurable results. We offer Platinum, Gold, Silver, Bronze packages, and Developmental marketing options, expertly designed to enhance your exposure throughout the year.