We are excited to present our 2025 marketing offerings and activities for Performance Foodservice-Temple, TX. Building on our proven strategy of long-term relationships with customers and vendors, we are continuing the momentum to gain market share in 2025.
By participating in the 2025 marketing program, you can directly reach our Area Managers, Customers and Management. We invite you to select the tier of involvement that maximizes your growth opportunities.
Thank you for your continued support as we make 2025 the Year of MOMENTUM!
THE PURSUIT
Develop high integrity relationships to serve our customers’ business needs with top caliber associates, distinctive products and service excellence.
Kelli Merolillo Marketing Manager
Bob Stone Vice President Procurement & Marketing
CUSTOMER EVENTS 20 25
Flavor of Tomorrow
01
SEP
16 APR
Location: Boeing Center at Tech Port, San Antonio, TX
Join us in San Antonio with our top customers and prospects for this groundbreaking event, showcasing your products and ideas. Attendees can expect to see cutting-edge food and packaging solutions that are shaping the future of the food industry. Take this opportunity to network and build strong customer relationships in one of the fastest growing markets in the country.
Fall Harvest Showcase
Location: BASE at the Extraco Events Center, Waco, TX
The “Fall Harvest” showcase offers you a unique platform to display your products in our marketplace, including our important healthcare customers. The show emphasizes future growth, spotlighting trends and solutions that will help our customers meet their business needs.
GENERAL SALES MEETING
Interact with 90+ Area Managers and educate them on the Features, Advantages and Benefits of your lines. Present your currently stocked and new items using various formats including vendor fairs, training universities, product cuttings, round table discussions and cooking demonstrations.
Round Tables include 8-10 vendors with twenty-minute rotations. Vendor Fairs are like a mini foodshow.
31 JAN
07 MAR
ICEBREAKER
Round Table
Break the ice and spark conversations that turn any ‘maybe’ into a ‘yes!’ Explore strategic opportunities for product offerings to grow our business and strengthen our partnerships with new and key customers.
SEEDS OF GROWTH
Vendor Fair
Sow the seeds of growth and watch your sales bloom with new accounts and case sales in one of the biggest items promotions of the year. Area Managers will be competing to earn a spot on our highly coveted Monterey, CA produce trip.
06 JUN HERE COMES THE SUN
Vendor Fair
As we kick off the start of summer, bring your products and innovative ideas designed to keep our momentum going strong. This season brings fresh opportunities to shine, with products that cater to the vibrant energy and needs of summer. 01 AUG
TAKIN’ IT TO THE STREETS
Round Table
Focus on building strong customer relationships by taking our products and ideas directly to where our customers are. We’ll explore strategies to meet their unique business needs, ensuring we provide solutions that drive their success. Let’s hit the streets with enthusiasm and commitment, ready to IMPRESS! 03 OCT
TOUCHDOWN SHOWDOWN
Vendor Fair
GROWING BEYOND LIMITS
Round Table
Showcase your products and ideas to Area Managers in small group settings maximizing opportunities to grow your case in our market. This meeting will be a great chance to finish the year strong!
In the exciting Touchdown Showdown promo, your products will earn points that score touchdowns for new accounts, sales growth and case growth. Area Managers will compete for individual and team trips and prizes. 05 DEC
MOMENTUM BUILDERS
DISTRICT SALES MEETINGS
Take this opportunity to work with our Sales Team at the District Level and target your products to our diverse geographical footprint. Scheduled for months that do not have a General Sales Meeting.
AREA MANAGER TRAININGS
In-depth training meetings with our Sales Training Manager and Area Managers to educate them on your product features, advantages and benefits.
SEASONAL FLYERS
High caliber four-week item promotions used during strategic selling periods to maximize your visibility and increase sales to our independent customers.
NEW DIGITAL FLIPBOOK
Boost sales and drive growth by showcasing your items and highlight its key features, advantages and benefits in the New quarterly Digital Flipbook.
NEW ITEM SPOTLIGHT
Generate excitement and engagement to drive sales with an exclusive flyer to launch your new item.
MEAL TICKET
For vendors who are not involved at the corporate level, this business analytics tool is used to identify target conversion and penetration accounts.
MARKETING PARTNER BUSINESS REVIEW
Annual meeting to discuss current position within our marketplace and strategize how best to grow our mutual business.
2025 MARKETING CALENDAR
JANUARY 31ST MARCH 7TH
FEBRUARY
AUGUST 1ST
SHOWCASE
GENERAL SALES MEETINGS
ICEBREAKER - JANUARY 31ST
SEEDS OF GROWTH - MARCH 7TH HERE COMES THE SUN - JUNE 6TH
TAKIN’ IT TO THE STREETS - AUGUST 1ST
TOUCHDOWN SHOWDOWN - OCTOBER 3RD
GROWING BEYOND LIMITS - DECEMBER 5TH
CUSTOMER EVENTS
FLAVOR OF TOMORROW - APRIL 1ST
FALL HARVEST SHOWCASE - SEPTEMBER 16TH
LOCAL PROMOTIONS
DECEMBER
SEEDS OF GROWTH: MARCH 10TH - MAY 31ST TOUCHDOWN SHOWDOWN: OCTOBER 6TH - DECEMBER 20TH
SEASONAL FLYER DATES
VALENTINES DAY - JANUARY 20TH - FEBRUARY 15TH
MOTHER’S DAY - APRIL 21ST - MAY 17TH
SUNNY DAYS - JUNE 23RD - JULY 19TH
HELLO FALL - AUGUST 18TH - SEPTEMBER 13TH
HAPPY HOLIDAYS - NOVEMBER 17TH - DECEMBER 13TH
DIGITAL FLIPBOOK DATES
FEBRUARY 17TH | JULY 7TH | OCTOBER 20TH
SPECIAL NOTE:
Allowances for Promotions, Shows, Sales Spiffs, Blitz's, Sales Meetings, Scrims, Flyers, Electricity & Technology Fee etc. ARE NOT PART OF THE MARKETING PROGRAM.
Additional opportunities for participation in other marketing events and functions will be available throughout the year and are not included in the registration fee.
