YOUR CUSTOMER INVITATION TO PARTICIPATE Promotion Dates: January 24 - April 30, 2022 Trip Dates: June 13-17, 2022
Valued Foodservice Operators, We are pleased to invite you to participate in a Hispanic focused promotional incentive opportunity. Through this incentive program, you will be introduced to some of the latest on trend product offerings from our best vendor partners. The “GRAND ADVENTURES” Customer Incentive Promotion is designed to encourage your participation by offering you the opportunity to earn an all-expense paid trip for two to Banyan Tree Resort & Spa, an all-inclusive, adult-minded resort in Playa del Carmen, Mexico. This promotional format is a simple approach to reward all active Hispanic foodservice operators partnering with PERFORMANCE Foodservice, Atlanta the opportunity to earn a much needed “Adventure”. Participation is easy, how to earn your spot is clear and defined below… PROMOTION OVERVIEW 1. Sign up by February 11, 2022 at: https://grand-adventures-customer.eventbrite.com to secure your participation in the “GRAND ADVENTURES” Customer Incentive Promotion. Once registered, your customized reporting will be created and supplied twice a month, throughout the promotion. Your Area Manager will be contacting you to review the individual details and to create a plan to improve your chances to earn a spot on the trip. 2. Based on your participation success, YOU and a guest could be joining participating manufacturers, qualifying Sales Team members, and our host executive team on this trip. 3. Refer to your current flight participation level for more details and requirements for earning a spot on this prestigious trip. 4. Review and incorporate the participating vendor items and monthly exclusive brands focus to improve your chances to win. 5. Reach your defined flight growth criteria and earn the most points in your tiered group in order to secure your spot on the trip.
6. Ongoing manufacturer resources will be provided to each participating foodservice operator to foster new ideas, product applications and incentives to try new products. This will support your efforts to reach your defined objective...and add additional promotional incentive points. 7. We will provide bi-weekly updates to ensure you receive timely information to keep you abreast of your standing. Additionally, we will offer information throughout the promotion, via social media, digital media and monthly direct mail. The “GRAND ADVENTURES” incentive promotion is geared to enhance our partnership with you...our valued Hispanic foodservice operator!
KYLE COTTENGIM Vice President, Sales Performance Foodservice
DANNY FARIST Director of Sales Performance Foodservice
FOODSERVICE OPERATOR PARTICIPATION In order to be eligible for a trip for two, active participating PERFORMANCE Foodservice, Atlanta Hispanic CUSTOMERS must increase their 2021/2022 purchases a minimum percentage (%) in each defined flight over their 2020/2021 predetermined baseline of purchases. Customers must also earn the maximum number of points in their assigned group based on purchases of participating vendors’ products during the promotional period. Other qualifying areas are covered in complete detail enclosed.
Flight A – 6% purchase growth from PERFORMANCE Foodservice Flight B – 8% purchase growth from PERFORMANCE Foodservice Flight C – 12% purchase growth from PERFORMANCE Foodservice Flight D – 15% purchase growth from PERFORMANCE Foodservice Note: growth based on calender year (2021)
In addition to the defined purchase criteria, participants earn points on each participating manufacturer case they purchase from PERFORMANCE Foodservice, Atlanta.
Outline of Customer Trip Winners, per Flight.
Flight A - 5 Flight B - 4 Flight C - 2
Flight D - Menu Revamp Package $1,000.00 Value
Increase your chances to secure a spot on the trip by partnering with your Area Manager to capture as many BONUS Points as possible.
BONUS: New Customers will receive a onetime 10k point allotment as a Thank you for their new partnership with Performance Foodservice, Atlanta. Note: New customer defined as not purchasing from (PFS) in the past 90 days.
DETAILS OF PROMOTION 1. Each customer must sign up on the promotion, via registration link https://grand-adventures-customer.eventbrite.com 2. Each item on the promotion is assigned a point value. Purchase qualifying items and earn points! 3. Each customer has a defined flight (group) based on your overall purchase volume at the start of the promotion. 4. In addition to the growth criteria, flight winners are determined by the highest number of points accumulated throughout the promotion. 5. Each customer must have an average order size over 25 cases per delivery (measured at the end of the promotion). 6. Each customer must be actively purchasing from PERFORMANCE Foodservice, Atlanta at the time of travel. 7. Each customer’s A/R must be in good standing based on set terms established (measured at the end of the promotion). 8. Only one trip per account (two adults) will be awarded. Disclaimer: You must travel on the outlined incentive trip dates, no cash out value.
GRAND ADVENTURES TRAVEL AGENDA Monday, June 13 Departure Travel from Atlanta 2:00 - 3:00pm - Registration - Private check in at Lobby Lounge 7:00 - 9:00pm - Group Welcome Reception & Dinner Tuesday, June 14 Breakfast & Lunch at leisure (Breakfast included in program package) Day of leisure at pool or beach (Water activities available) Optional On-Property Dinner (See Travel Guide for complete list of restaurant options) Wednesday, June 15 Breakfast & Lunch at leisure (Breakfast included in program package) Day of leisure at pool or beach (Water activities available) Optional On-Property Dinner (See Travel Guide for complete list of restaurant options) Thursday, June 16 Breakfast & Lunch at leisure (Breakfast included in program package) Final Day to Explore / Day of leisure Group Farewell Reception & Dinner Friday, June 17 Breakfast at leisure Noon Check out Return Travel to Atlanta Departure schedule: Leave resort (3) hours before defined flight