Holiday Guide
from our kitchen to yours
Foodservice Holiday Guide 2020
HOLIDAY MARKETING IDEAS
It’s clear that the holidays will be different for many restaurants. Depending on what phase a state or area is in coupled with patrons’ concerns about dining in a traditional setting — this holiday season, it is time to creatively pivot. Here are a few ideas to market your operation for the upcoming Holidays.
HOW TO RUN A SUCCESSFUL RESTAURANT MARKETING CAMPAIGN 1.
Start early (but not too early). Start posting online and sending out email blasts about three weeks out from the holiday. If potential guests like what they see, they’ll lock in their decision early – but you’ll have to keep reminding them with additional posts and emails. Ramp up your social media posting frequency the closer it gets to the holiday itself, providing more details and doing a countdown to get folks excited.
2.
Use enticing images. Don’t just tell your audience what specials you’ll be running for the holiday – show it to them! We all know people eat with their eyes first, so grab their attention with a high-quality photo of your most-ordered menu items.
3.
Hit all possible marketing sources. Promote your holiday menu wherever possible so it gets in front of the most people – on social media, your website, to your email list, on signage in front of your restaurant, and more. If you have some money to put into advertising, try reaching new customers in your area with Facebook ads.
4.
Partner with another business. While this isn’t a “must” for every campaign, partnering with another local business on a holiday package deal will get the word out to more customers.
MARKETING IDEAS FOR YOUR OPERATION Gift cards are another way for customers to spread holiday cheer
$
to others. Customers spend an average of $59 more than the value of the gift card when they redeem them, so they can generate additional revenue, too. E-gift cards are a fast, convenient gift for family and friends near and far. Customers can purchase online, without having to visit your physical location.
Gift a dessert. What's better than receiving a cake or a pie for the
Holidays? Create a unique and festive packaging you can sell with your desserts for customers to buy and gift to their loved ones. Make sure your packaging has your information on it so the receiver knows where to come back for more!
Meal Packages. If you suspect that holiday gatherings will be
smaller this year with fewer people traveling and some customers only celebrating with those in their household, you could create customizable meal packages available to go. Restaurants tend to promote holiday dinner menus, but some customers might enjoy a festive holiday brunch available for takeout or delivery.
Curbside Pickup. Contactless pickup and/or delivery is a great way to grab those customers who do not feel comfortable walking into a physical building. Designate a few parking spots near the entrance for these patrons with a detailed sign on how to receive their order upon arriving.
Take & Bake Meals. This is great option for those that are hosting
a Holiday gathering that don't want to go through all of the steps of preparing a meal, but want to be able to cook everything on their time. Have everything in oven-ready packages with detailed cooking steps for each dish.
Partner with local businesses. Get together with a local small business and come up with packages you can sell as gifts. Examples of partnerships: Florist: Sell a date night with a gift card and bouquet of flowers. Local non-profit: Sell a meal package that donates a percentage of the proceeds to something like the soup kitchen or the Angel Tree. Event Venue: What's better than not having to cook for the Holidays? Not having to cook AND not having to decorate! Reach out to your local event venue to see if they would want to provide a Holiday decorating package that your customers could pick up with their meal. One stop shop for hosting Holiday dinners!
HOLIDAY APPETIZERS For appetizers, stay away from fried foods that turn sad during travel and re-heating. Focus appetizers on dips, spreads, smoked salmon with flavored cream cheese, cheese boards, charcuterie boards, boiled or steamed seafood, baked oysters, and oyster patties to name a few.
443633 1/12.5 lb Roth Kase Classic Variety Cheese Board
548600 10/1 lb La Bottega Sharp Provolone Cheese Kit
591704 2/2.5 lb Bay Wiinds Smoked Salmon Scottish Skinless
556196
591705 2/2.5 lb Bay Winds Smoked Salmon Scottish Skin-On
6/#10
Cranberry Jellied Sauce 392995 6/101 oz Oceanspray Jellied Cranberry Sauce
Cranberry Mango Chutney 1/2 cup cranberries, (dried) 1 tbsp ginger, root, (grated) - as desired Heritage OvensÂŽ Wafers, Salad 3/4 cup mango chutney 2 tbsp sugar 1/4 cup water 6 oz West CreekÂŽ Cream Cheese
CENTER OF THE PLATE Offer entrees that are whole pieces of protein rather than fabricated. Because of moisture retention in the larger piece of muscle, a whole ribeye travels and re-heats better than a cut steak. Racks of lamb, racks of veal, pork crown roasts, suckling pig, prime rib, and herb crusted tenderloin are good protein examples. Understanding that the consumer will be warming these center of the plate items, consider cooking 50% of the way and providing detailed cooking and holding directions for the best eating experience.
Ham 393358 883835 294675 549021
2/9 lb 2/16 av 1/8 av 4/8-9 lb Smithfield
Ham Buffet Boneless Smoked Ham Pit House Smoked Ham Spiral Half B/I Ham Spiral Sliced Half
2/10 lb 2/9 lb 2/9 lb 2/20-22 lb Golden 4/10-14 lb Butterball 4/7 lb Carolina Turk
Turkey Breast O/R BRWND Turkey Breast Skin On RTC Turkey Breast Skin On RTC Whole Turkey Whole Turkey French Cut Turkey Breast
turkey 891749 891756 296666 475890 416489 896744
Beef 234501 2/11 lb dn Strip Beef 0X1 Angus Choice 234512 6/5 lb up Beef Tender PSMO
158684 2/11-14 lb Prime Rib Rare
256950 5/15 lb Ribeye Angus Choice L/On Up
Lamb/Veal 544760 47989
2/5 lb 18/18-20 oz
Veal 6 Rib Rack Catelli Frenched Lamb Rack Cap-Off
Seafood 421161 421162 409866
!
5/2 lb 5/2 lb 1/10 lb
White Shrimp 16-20 CPDT/On White Shrimp 21-25 CPDT/On Lobster Tail Cold Water 5-6 oz
Sauces for these entrees are the professional flavor boost the home cook cannot easily create, so offer pairings. Focus on glace sauces, which are reductions that intensify flavors, along with chutney, aioli, relish, compote, and salsa
HOLIDAY SIDES STUFFING/RICE
GREEN BEAN CASSEROLE
469299 6/56 oz Uncle Bens Classic Cornbread Stuffing
863505 6/#10 Green Bean 4 Sieve
334979 6/56 oz Cornbread Stuffing Mix
54089 6/24 oz Frenchs French Fried Onions Pouch
316307 4/4.5 lb Cornbread Dressing
SWEET POTATOES
60746 6/36 oz Uncle Bens Long Grain Garden Rice Blend
863473 6/#10 Sweet Potatoes Cut in Syrup
PUMPKIN
584990 6/#10 Sweetened Sugar Sweet Potato
19000 6/#10 Solid Pumpkin
Libby’s
MASHED POTATOES
568672 1/40 lb Sweet Potato XL
GRAVY
439576 12/26 oz Real Dehydrated Mashed Potatoes
34388 12/49 oz Legout Turkey Gravy Ready to Use
480486 4/5 lb Premium Mashed Potatoes
432604 6/13.6 oz Chefs Kitchen Turkey Gravy Base Concentrate
480499 4/5 lb Deluxe Mashed Potatoes
57364 8/20 oz Turkey Gravy Mix
Trio
ROLLS 329790 4/12 ct Butter Croissant Sliced 3 oz 469466 32/3 oz Margarine Croissant Sliced FZ 359198 120/1.5 oz Yeast Dinner Rolls 522033 220/1.3 oz Parbaked Panino Dinner Roll 522047 66/3.5 oz Sub Milano Roll 8"
PRODUCE 322035 4/3 lb Arcadian Harvest Lettuce Blend 421038 4/5 lb Salad Lettuce Mix with Color 417496 12/1 pt Cherry Tomato
Eastern
417373 1/50 lb Red A Potato 417374 1/50 lb Red B Potato
BROTH
!
873947 12/49 oz Beef Broth 873948 12/49 oz Chicken Broth
To really think outside the box and make your restaurant stand out, include recipes and ideas for the to-go holiday leftovers.
HOLIDAY DESSERTS
474693 2/12 sl Pumpkin Cheesecake, Round
257169 2/4 lb Pumpkin Praline Cheesecake
199369 6/43 oz Pumpkin Pie 10", Baked
199368 6/36 oz Southern Pecan Pie 10", Baked
199363 6/54 oz Grand Apple Pie, Ready to Bake
199367 6/40 oz Sweet Potato Pie 10", Baked
199355 199356 199364 199371 199373 199376 199378
6/46 oz 6/46 oz 6/47 oz 6/27 oz 6/36 oz 4/49 oz 4/46 oz
Apple Pie 10", Ready to Bake Cherry Pie 10", Ready to Bake Grand Blueberry Pie 10", Ready to Bake Chocolate Cream Pie 10" Lemon Meringue Pie 10" Grand Meringue Chocolate Pie 10" Grand Meringue Coconut Pie 10"
HOLIDAY TAKEOUT IDEAS 1
Half Spiral Ham 549021 4/8-8 lb Smithfield
2
Pre Cooked Prime Rib
158684 2/11-14 lb West Creek
3
French Cut Turkey Breast 896744 4/7 lb Carolina Turkey
+
Collard Greens
+
Broccoli & Cheese Casserole
+
Cornbread Stuffing mix
415287 2/5 lb Gardner
79721 4/5.5 lb Campbells
334979 6/56 lb West Creek
157559 1/100 ct Pan Steam Table Aluminum 1/2 - 2.5 in 157560 1/50 ct Pan Steam Table Aluminum 4 in Deep 524756 1/100 ct Lid Foil for Half Steam Pan 524801 1/50 ct Lid Foil for Full Steam Pan
+
Sweet Potato Casserole
921917 4/4.75 lb St. Clair
+
Au Gratin
+
Very Fine Green Beans
20922 6/2.25 lb Basic American
388865 10/2.2 lb White Toque
XL Catering Box with Lid 481387 1/12 ct Southern Champion
+
Apple Pie, Ready to Bake 199355 6/46 oz Heritage Ovens
+
Pumpkin Pie, Baked
+
Premium Mashed Potatoes
199369 6/43 oz Heritage Ovens
480486 4/5 oz West Creek
Plastic Carryout Bag 594572 1/250 ct Inteplast