PLAY IT SAFE
C R E AT I V E I N D O O R D I N I N G O P T I O N S
CONTACTLESS ORDERING Consider installing ordering kiosks, using mobile QR codes, or providing iPads that allow guests to place their order without interacting with servers. By Stephanie Ganz performancefoodservice.com Set up protocols that ensure guests and staff are as safe as possible when dining inside. The cold winter months and the rise of COVID-19 cases around the country point to more challenges ahead for restaurant operators. After just getting the hang of outdoor dining and takeout, many operators face hard decisions about how to keep their businesses running now that the weather is less hospitable. Watching the news and weighing the options has become a regular practice for business owners who would normally be preparing for their busiest time of the year. For restaurants that choose to offer indoor dining during the winter months, staff and customer safety are the highest priorities. Here are some ideas for staying safe creatively.
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Blend Safety into Your Brand It can be jarring to see servers and other restaurant staff in clinical blue masks. Consider investing in masks with your business logo or brand colors to give a more friendly, brand-forward approach. If you decide to print custom masks, sell them with your other restaurant swag. It’s another way your customers can show their support (and prove their own impeccable taste in the process). Signage is extremely important to help guests and staff maintain social distancing. Create signage that reflects your brand elements to create a more seamless visual experience for guests. Floor signage and table tents can be especially useful in instructing guests on the safety protocols at your restaurant. Tap into your brand persona and voice to come up with language that fits
