editorial
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pring brings warmer temperatures, more daylight and an implied expectation of hope for everyone but especially the foodservice industry. The historic slump in sales from winter begins to come to an end. As the restaurant dining season ramps up make sure you are doing everything you can to draw fresh attention to your establishment. Bring back loyal customers more frequently and attract new faces by polishing your menu offerings and dusting off your marketing campaigns. Here in the south if you have an outdoor space get it ready, a warm and sunny day can pop up anytime. Freshen up your drink menus and find some upsells by trying some twists on popular menu items. Planning events this year may be a more cautious effort, but events do not have to be crowded gatherings. Weeklong tastings or special limited time menus can be promoted as events on social media very efficiently. These types of events can drive in repeat business over several days verses a large crowd gathering all at once. Some brainstorming with the people and partners of Performance Atlanta become a marketing campaign that will pay large returns throughout the year. Do not let the spring season slip by without capitalizing on holidays, the return of sporting events and communities coming out of hibernation. As we build back in dining sales, we must also understand that delivery services are a larger part of our business model now and here to stay. This is a perfect reason to market your spring carryout, delivery, and catering menus. Make sure your kitchen is capturing every delivery search on all platforms. Someone is going to get those orders, why not you? Be sure to ask your area manager about our OneSource partners and Business Development Team to support your marketing, technology, and culinary initiatives. It is time to get excited about dining out again. The brands, the abundant resources we love to share and commitment to your success is what makes PFS stand out as the distributor of choice. With this mindset we have managed to grow and expand this past year because we understand people buy from people they can trust. We look forward to earning your business every day. DANNY FARIST Director of Sales THE PERFORMANCE TABLE
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