Impact of Publishing by DPG Media Advertising België

the

WE BELIEVE IN NEWSPAPERS

of publishing

001_MAGBOOK_COVERJUISTE.indd 1

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g n i h s i l b u p of WE BELIEVE IN MAGAZINES

News media

quality NEWS Quality scores OFFER

Do you consider the information you read in these media to be of high quality? (fully agree + agree)

Newspapers score

89%

Newspaper sites/apps score

83%

*NP MEDIA BAROMETER 2018 – NEWSWORKS & AQ RATE – N=2,127 ONLINE INTERVIEWS 18-64

the

WE BELIEVE IN NEWSPAPERS

of publishing

001_MAGBOOK_COVERJUISTE.indd 1

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g n i h s i l b u p of WE BELIEVE IN MAGAZINES

News media

quality NEWS Quality scores OFFER

Do you consider the information you read in these media to be of high quality? (fully agree + agree)

Newspapers score

89%

Newspaper sites/apps score

83%

*NP MEDIA BAROMETER 2018 – NEWSWORKS & AQ RATE – N=2,127 ONLINE INTERVIEWS 18-64

24/04/19 10:38

DIGITAL NATIVES ARE

hungry for NEWS

39% of 18-29-year-olds have already paid for online media at some point A study by PwC in Germany shows that digital natives are especially willing to pay for online quality journalism, and not the 30, 40 and 50+ readers with greater purchasing power. There appear to be considerable differences in terms of willingness to pay between age groups. We expected more appreciation for quality journalism from people over 40, but it certainly doesn’t seem to apply to online content. Researchers explain these results by pointing out that the older age groups have become accustomed to free online content over the past two decades, while the Netflix-Spotify generation is much more accustomed to “paid content” models. *MAGAZINE MEDIA, 2019

Biggest newsbrand in Flanders

Frank De Poorter, Editor in Chief Het Laatste Nieuws

‘“Het Laatste Nieuws’ and ‘HLN.be’ combined reach more than two million Flemings every day. This makes us one third bigger than the closest competitor and thus also the point of reference for news in Flanders. HLN touches people’s hearts and minds, a unique ace up the sleeve in the media landscape.”

DIGITAL STRATEGY

Largest ONLINE news platform

47 million

views of short form video per month (average Q1 2019)

1,9 million

UBs per day (average Q1 2019) *CIM INTERNET TOTAL DIGITAL HLN

ID-KIT

■ 2,014,000 daily newsbrand consumers ■ 1,283,000 daily newspaper readers ■ 1,736,000 unique browsers/day (total digital + app) ■ 254,200 copies sold (print + digital) ■ 53% male – 47% female ■ 61% MRP 52% SG 1-4 63% between 18-54 years old ■ ■

*CIM NRS 2017-2018 CIM INTERNET Q3-Q4 2018

668,600 female readers

*NEWSWORKS UK, 2019

*CIM NRS 2017-2018

935,800 readers

“Today’s newspaper headlines set the agenda for radio and television news and their impact is magnified on social media. And newspaper campaigns can still change the world.”

534,000

Every week we sell showbizz magazines *CIM NRS 2017-2018

BUSINESS like

RULE the world

Double gatefold

001_MAGBOOK_COVERJUISTE.indd 2

Gatefold

1,634,000 readers

w om en show

BUSINESS There’s NO

24/04/19 10:38

DIGITAL NATIVES ARE

hungry for NEWS

Biggest newsbrand in Flanders

Frank De Poorter, Editor in Chief Het Laatste Nieuws

DIGITAL STRATEGY

Largest ONLINE news platform

47 million

views of short form video per month (average Q1 2019)

1,9 million

UBs per day (average Q1 2019) *CIM INTERNET TOTAL DIGITAL HLN

ID-KIT

*CIM NRS 2017-2018 CIM INTERNET Q3-Q4 2018

668,600 female readers

*NEWSWORKS UK, 2019

*CIM NRS 2017-2018

935,800 readers

“Today’s newspaper headlines set the agenda for radio and television news and their impact is magnified on social media. And newspaper campaigns can still change the world.”

534,000

Every week we sell showbizz magazines *CIM NRS 2017-2018

BUSINESS like

RULE the world

Double gatefold

001_MAGBOOK_COVERJUISTE.indd 2

Gatefold

1,634,000 readers

w om en show

BUSINESS There’s NO

HUMO

Magazine with an

edge

551,000 readers *CIM NRS 2017-2018

93,000 magazines sold per week

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PUBLISHING IN A DIGITAL WORLD

Magazines are the

hype

And this is whyâ&#x20AC;¦

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Why millennials read printed magazines

now. .

IT’S ENTERTAINMENT Printed magazines are considered relaxing by 42%, while only 26% think the same way about digital magazines. Many also consider printed magazines just as inspiring as blogs and online video channels.

75%

of young people read at least one magazine per month *RETHINK INK: HOW PRINT IS DISRUPTING OUR DIGITAL WORLD, WARDOUR

*THE FUTURE OF MAGAZINES – MARKET STUDY BY HOLMEN PAPER

IT’S QUALITY Q: Do you consider the information you read in these media to be of high quality? 84% of the magazine readers (fully) agree. By comparison: For Instagram: 72% For Facebook: 43% *NP MEDIA BAROMETER 2018 – NEWSWORKS & AQ RATE

WHAT YOU READ IN PRINT STAYS WITH YOU LONGER What you read in print stays with you longer! Consumers find it much easier to focus on the message when it is in print (54% agreed with this statement; only 11% did not agree). Especially when it comes to more complicated messages, 61% prefer print. *DELINEATE, OPINION

. . and in the future A majority of millennials believe that they will continue to read printed magazines in the future; many even believe that their consumption will increase. Even though millennials are a young and digital generation, it is clear that the printed magazine is valued and has a place in their everyday life.

Trend

The major digital brands launch increasingly more printed publications: Airbnb, Facebook, Uber, WeTransfer, Amazon, Netflix,... Rob Alderson, Chief Content Officer, WeTransfer:

“A huge advantage of magazines in the digital era is the surprise effect” MMA, FRANK.NEWS 2018

*THE FUTURE OF MAGAZINES – MARKET STUDY BY HOLMEN PAPER

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IMPACT OF

native a

“In everything we do with our team, we ask one essential question: ‘Do I tell something new in a new way?’ This year will be a success for me if we can link ground-breaking cases to satisfied customers and achieve growth in native sales within publishing.”

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advertising Insights by Nora Vanderschrick

Studies show that people look at in-feed native ads up to 53% more than standard banner ads. Add to this the fact that people share native ads more frequently than they share traditional ads, and that when asked, 70% wants to learn about products through content, rather than traditional advertising. *NATIVE ADVERTISING INSTITUTE

Head of Strategy, Creative & Native MEDIALAAN - de Persgroep Publishing + she is one of the 100 most influential women in the world for native advertising

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A PERFECT STORM “It is true that there is an increasing interest in native advertising, but advertisers often still have some apprehensions: they are afraid of the workload, of the direct ROI... Native advertising must be measured differently than traditional advertising and this is a long-term process. You shouldn’t simply measure clicks, but rather engagement, which is a much better parameter for evaluating native advertising. With print, you already know that there is a greater commitment, because people have actually bought the magazine or newspaper and will give it their full attention. With online content, you not only measure clicks but also how long a reader stays on the page, whether he or she scrolls down the page or watches the video...”

EVERYONE ON BOARD! “You can only make native advertising a success if it’s implemented throughout the entire organisation. Sales, marketing, editors: everyone has to get on board. And that’s the great thing: everyone is on board! I am in contact with the chief editors on a weekly basis, and it’s great to see how openly they communicate and how great the level of confidence is.”

86% of the readers are open to branded content if labelled correctly & quality content *RESEARCH UA & DPA

SLEEP WELL... “A good example of our collaboration was the supplement to Het Laatste Nieuws on the ‘Big Sleep Research’. This was done in full collaboration — from drafting the questions to writing the articles — with the editors. One independent governmental main sponsor sponsored the supplement, but there was also space for other advertisers. We were able to use each other’s strengths: the sponsor’s expertise with the power of a mass media format.”

19/04/19 14:02

influencers IMPACT OF

Sean Niels Heidi Dorothee Sam Maarten

Insights by Ludovic Lenaerts

Head of Influencer Marketing MEDIALAAN de Persgroep Publishing + advertising man at heart

GOOD INFLUENCER > STRONG IMPACT What makes somebody a good influencer? It should be a person with a lot of personality, who has a story and shares it on his/her social media. This person stands for something, is authentic and not a one-hit wonder: what he/ she does or says is for the long haul. For influencers, more interaction equals more impact.

INTERACTION = number of shares number of likes ■ number of ops (stored photos & videos) ■ comments ■ ■

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MOMIMFINE = TOP! Jonathan Kubben, the man behind the travel blog Mom, I’m fine, first became a hit on Instagram (335,000 followers) and now has his own clothing line. The same philosophy that resonates from his blog (‘Hey, I’m doing fine’, but also ‘Daring and caring’), he also applies to his label. A part of the proceeds goes to a school project in Mexico. Everything is falling into place, which makes it top notch! YES, WE DO! Our department works with influencers that have a real following in Belgium. There should be a genuine commitment (real likes and comments) and we do not settle for anything less than quality. We are constantly on the look-out for fraud and want to keep the market an open and transparent place for both advertisers and influencers.

19/04/19 14:08

s “2019 will be a successful year for me if I can convince advertisers that using an influencer provides real added value. As an advertiser, you don’t do it because it’s “in” and everybody does it you do it because it works!”

Help! I need somebody…

The current success of influencer marketing doesn’t come out of the blue. There is a tremendous need for niche info. You can compare it with a tour operator that offers a diverse range under one name, including for families with children, couples, people over 50, etc. He needs different channels to get all these messages across. Influencers get their power from the fact that they can communicate in a very targeted way. If a brand is able to collaborate with an influencer that embodies the same values, it is guaranteed a successful cooperation as this leads to mutual reinforcement. The advertiser uses the influencer to reach his target audience via the right medium while the influencer shares the collaboration on his/her social media.

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showbizz m IMPACT OF

Impact of television There is a particularly strong link between television and showbizz. Showbizz magazines offer additional information, background tidbits and insights the reader experiences as added value compared to fleeting television programmes. â&#x20AC;&#x153;Despite what many might think, TV guides obviously matter, placing top three in all these markets and constituting a considerable part of magazine circulation.â&#x20AC;? *THE FUTURE OF MAGAZINES - MARKET STUDY BY HOLMEN PAPER

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magazines Impact of emotions

Showbizz magazines reflect emotions in their purest form.

EMPATHY The reader becomes engrossed in the stories about the lives of famous and unknown people alike, who are experiencing something profound. In 2018, Dag Allemaal had its bestselling issue when it featured the break-up between Wendy Van Wanten and Frans Vancoppenolle on its cover. RELAXATION & IDENTIFICATION Showbizz magazines build the bridge between the rich and famous and the reader: they often provide an exclusive glimpse into their shielded life, or behind the scenes. That provides some relaxation to the reader, but also identification with the stars. The reader feels that, despite these VIPsâ&#x20AC;&#x2122; wealth and fame, they are also only human and struggle with the same fears, insecurities and difficulties as ordinary people do. WARMTH & KINSHIP Showbizz magazines give readers the same feeling as a big bear hug from a good friend and generate great kinship. Whenever there is a call to send a sick child a greeting card, for example, it is a resounding success.

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Largest magazine in Flanders

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storiesTV-GUIDE

columns

SOAP

SHOW BIZZ SCOOPS RECIPES

PETS

“Everybody with a powerful story deserves a spot in ‘Dag Allemaal’, both famous and unknown people. The most-read magazine in Flanders offers stories that are both moving and relatable, amazing interviews and obviously the craziest news from the Flemish showbizz and media world. All combined in a fresh and modern magazine.”

NEWS family An Meskens & Klaus Van Isacker, Editors in Chief Magazines MEDIALAAN - de Persgroep Publishing

ID-KIT

1,030,000 net readers 218,500 copies sold ■ 63% female ■ 67% MRP ■ ■

YOUROPINION

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*CIM NRS 2017-2018

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Cases IMPACT OF

Free Plopsa tickets for Motherâ&#x20AC;&#x2122;s Day 2018 Good for

+26,6% sales

Free 2018 animal calendar Good for

+ 19% sales 016_MAGBOOK_DAGALLEMAAL.indd 16

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HotTHE FAMOUS

SOAPS BIG STORIES

GLAMOUR &GOSSIP

TV-GUIDE

HOLLYWOOD fa(haha)shion!

Youngest showbizz magazine in Flanders

INSTA GLAM SCOOPS ID-KIT ■ 225,000 net readers ■ 48,000 copies sold ■ 66% female ■ 66% MRP ■ 60% between 18-54 years *CIM NRS 2017-2018

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TV land Partners in

“‘Primo’ and ‘TeVe-Blad’ are as addictive as ‘Thuis’ and ‘Familie’” An Meskens, Editor in Chief Magazines, MEDIALAAN - de Persgroep Publishing

ID-KIT 324,000 net readers 117,000 copies sold ■ 63% female ■ 73% MRP

259,000 net readers 98,500 copies sold ■ 56% female ■ 69% MRP

■

*CIM NRS 2017-2018

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“‘Story’ wants to make you relax and therefore puts a lot of focus on longer reading series about world-class superstars.” Klaus Van Isacker, Editor in Chief Magazines, MEDIALAAN - de Persgroep Publishing

Most feminine TV magazine

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19/04/19 14:31

starsstyle TV TV-guide -guide interviews

DECO

“‘Story’ has taken a much more feminine approach, featuring lots of practical lifestyle tips and expert advice. The magazine keeps up with the world of national and international stars. It’s all about the glitter and glamour, but just as much about the (relatable) story behind the fame.”

CELEBRITY

PUZZLES

fashion

Glamour soaps columns lifestyle

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An Meskens, Editor in Chief Magazines, MEDIALAAN - de Persgroep Publishing

ID-KIT

337,000 net readers 51,800 copies sold ■ 70% female ■ 72% MRP ■ ■

*CIM NRS 2017-2018

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e f i l o t r Bringing the brand

CELEBRITY

2018

10,517 15 awards UNIQUE VIEWERS LIVESTREAM HLN.BE

NATHALIE MESKENS AND JAMES COOKE BOTH WON 2 AWARDS

2019 - 10TH EDITION

Anniversary Edition 018_MAGBOOK_tevebladprimostory.indd 21

Glued-on sample

19/04/19 14:32

Why SPREAD THE WORD!

this magazine?

Insights by Mieke Berendsen

BBusiness Development Manager, MEDIALAAN â&#x20AC;&#x201C; de Persgroep Publishing + publishing pit-bull

Since August, I have been working as Business Development Manager Publishing with MEDIALAAN - de Persgroep Publishing. What strikes me every day is the steady flow of new initiatives at all our redactions. I wanted to capture and convey this drive and passion for publishing to our commercial partners. In addition, it is also an opportunity to present the latest developments, including the new HLN app. I USE THIS MAGBOOK TO SHOW CERTAIN CONTENT-RELATED AND CREATIVE OPTIONS, WHILE SIMULTANEOUSLY GIVING A VOICE TO PEOPLE THAT SHARE THE SAME ENTHUSIASM FOR PUBLISHING.

passion My interest in publishing stems from an interest in what is happening in society: what are we talking about, what are the new trends, what moves us, what makes us angry...? With our magazines, newspapers, sites and apps, we take a prominent place in the life of many Flemings every day and keep our finger on the pulse: I love it!

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The mission of Mieke

“I consider myself a “publishing pit-bull”, in a friendly variant, but nevertheless just as tenacious when it comes to defending publishing. We made the transition into the future with the mutual reinforcement of digital and print that present an unbeatable common front. Spread the word!”

n 022_MAGBOOK_mieke.indd 23

19/04/19 14:42

M S

Largest monthly magazine in Flanders

ID-KIT 525,500 net readers 69,100 copies ■ 78% female ■ 73% MRP ■ 54% SG 1-4 (social groups) ■ ■

*CIM NRS 2017-2018

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relations

HealthLife

MIND SEXBODY Large impact on health and wellbeing

BEAUTY

Fashion Welness WOMEN cooking The prime reference for mental and physical health, thanks to an extensive panel of experts.

food

HAPPYNESS

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Break HABIT the

Central editorial feature in Goed Gevoel 2019. Year-long content programme about habits that can be changed in a positive way, covering all life themes. The readers love it!

Liesbeth Van Cauwenbergh, Editorial Chief Goed Gevoel and NINA

ZZZ...

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“MORE THAN EVER, HEALTH IS AT THE CORE OF THE ‘GOED GEVOEL’ FORMULA. It is based on three main pillars: body, mind and social. With ‘mind’, we focus on the whole spectrum between mental balance and personal growth. ‘Social’ is about keeping healthy relationships with your partner, children, friends and collegues. An exciting newcomer to the magazine is ‘Goed Gevoel Habits’, because we know that making small adjustments to our habits can trigger a whole chain of change. Each month, someone of the editorial team tackles a personal habit. The idea is to achieve change by making use of the latest insights, methods or therapies.”

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Editorial themes

Organize your house and your mind Eat healthy Live healthy Experience more Exercise more Digital detox Personal growth Gain self-confidence

Isabelle Cheyns, Editorial Coordinator Goed Gevoel

“‘GOED GEVOEL’ IS A SOLID BRAND WITH A FIRM FOOTPRINT. The largest monthly magazine in Flanders wants to offer surprises and fireworks every month, in addition to the familiar look and feel. Healthy, happy living is a hot topic and creating relevant health content is a delight.”

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Itâ&#x20AC;&#x2122;s us time! 024_MAGBOOK_GOEDGEVOEL.indd 28

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178 13,250 350 11,000 13,000 EXHIBITORS 2019

VISITORS 2019

WORKSHOPS 2019

M2 OF CARPET 2019

GOODIE BAGS 2019

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19/04/19 14:56

e v i l g n o L d media e t n i pr Dieter Van den Brande

Director of Publishing, MEDIALAAN â&#x20AC;&#x201C; de Persgroep Publishing + car magazine aficionado

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19/04/19 15:04

IN A WORLD OF CONFRONTATIONAL NEWS... “... I found the story about the young boy in the wheelchair in the second section of Dag Allemaal, ‘Tussen de mensen’ such a hopeful and positive story. It was Eliah’s dream to attend a QMusic evening performance with Maarten and Dorothee, and we were able to make that dream come true for him. These are great stories.”

“Always give the reader what he expects, but even more so: content that will surprise him.”

“Yes, I believe in digital media and yes, I believe in printed media.” “Yes, I believe in digital media, and yes, I believe in printed media. It is a 1 + 1 story: the fleeting, passing nature of the digital media is the perfect counterbalance for the tranquillity and relaxation printed media has to offer. A good magazine will always be characterised by the same factors: relevance and quality. You can only offer relevant content when you know your reader properly. What content does he or she want? However, do not just give them what they expect, but also what they don’t expect. This means always being one step ahead and offering content that blows them away and hits them in the face. It could be an unexpected topic or a fresh approach that sets you apart from other titles and media.”

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Future proof

“We are able to offer advertisers something unique: contact with their target public. A great example of this is the Goed Gevoel Ladies Fair. As an advertiser, you come directly in contact with your target group at this expo, something no Google or Facebook can set up for you. Our absolute added value lies in that local knowledge.”

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F P

S Largest newspaper magazine

IN 032_MAGBOOK_nina.indd 32

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Fashionbeauty PEOPLEfood INSPIRATION

column

STORIES

DECO

weekend Impact on young women

Inspiring interviews, with pregnant Josje Huisman, Dimitri Vegas & Anouk Matton, Aster Nzeyimana & Lize Feryn, radio ladies Linde Merckpoel, Heidi Van Tielen & Anke Buckinx...

PUZZLEFUN

luxery

WOMEN ID-KIT

505,000 net readers 270,300 copies ■ 67% female ■ 77% MRP ■ ■

INTERVIEWS *CIM NRS 2017-2018

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“A native campaign enables Dove to tell its story in an original and creative way. Working with ‘NINA’ seemed only natural to Dove: the magazine advocates authenticity and caters to all women.” Nora Vanderschrick, Head of Native, Strategy and Creative, MEDIALAAN – de Persgroep Advertising

Real 032_MAGBOOK_nina.indd 34

Successful native campaign due to matching values and relevant content for the target group.

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native

Strong in

Blend in and

STAND OUT

“‘NINA’ is the biggest and most widely read weekend magazine in Flanders. No wonder, as it is read by the whole family, even men. Every week ‘NINA’ surprises with an eye-catching cover story, featuring a famous or less well-known Belgian personality. ‘NINA’ wants to be a window to the world: from lifestyle to inspiring stories on issues that are relevant in modern society.” Liesbeth Van Cauwenbergh, Chief Editorial NINA and Goed Gevoel.

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p o sh

fashion IMPACT ON

until you drop

032_MAGBOOK_nina.indd 36

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twice a year NOVEMBER 2018

NATIONAL ADVERTISERS

REGIONAL ADVERTISERS

Paperboard with sample

032_MAGBOOK_nina.indd 37

19/04/19 15:39

IN 6 MONTHS, THE NINA SHOP RECEIVED MORE THAN

200,000 VISITORS: A LARGE NUMBER OF THEM IS NOW SPORTING A NINA BAG.

Saluti di Italia The handbags are 100% Italian leather and made in Italy.

6,000 items sold

Bestseller Alba - Cognac of Anna Morellini

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20,000 SUBSCRIPTIONS TO OUR NEWSLETTER

19/04/19 15:38

publishing IMPACT OF

Insights by Ben Jansen

Chief Commercial Officer, MEDIALAAN – de Persgroep Publishing + violin player (According to him, there’s a significant relationship between playing the violin and journalism: both are an art form)

CONTACT WITH READERS “Social media touch people and make them move. It starts with a personal message, which is shared and sets something in motion, and ends up producing a result. A perfect example of this is when Lara, who has autism, lost her cuddly toy. Her grandfather made a plea in Het Laatste Nieuws, which was picked up on HLN.be and received many caring comments, which resulted in her getting her toy back. Not one, but seven.”

“Our media are the real social media!”

GUIDING ROLE How can we use media differently? I don’t want to keep on pushing my message; what else can I tell and still see results? Can you provide a full service? Can I become a content provider? Which media or platforms should I use for my objective and target group? How can I be relevant during the day? What kind of content should I use? What do I tell in which way? Can you make me a creative offer with a campaign that includes the entire marketing pipeline until conversion?

“I often get these questions from our clients. They are lost in the maze of possibilities. It is really great to step in as a guide and create a success story together. So what is the decisive component for success? Creativity, without a doubt!”

strong case

“For me, the print media campaign for the 2018 World Cup was a bull’s- eye. On the right (half), it shows the face of a football player while on the left, you see (half of) the logo of one of our brands, Vikings: creativity at its finest!”

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ecology CULTURE

HUMOUR

MUSIC

PEOPLE & SOCIETY

MusicTV

CULTURE

“If you not only want to know what is happening in Belgium and the world, but also why; if you enjoy candid journalism that drills down when others keep mum; and if you enjoy original insights, eloquent Dutch and a quip every so often, ‘De Morgen’ and ‘Humo’ will definitely be your cup of tea.”

INTERVIEW HUMOUR

Jörgen Oosterwaal, Creative Director De Morgen and Humo

CULTURE

HUMOUR

040_MAGBOOK_HUMO.indd 40

19/04/19 15:12

Magazine with an edge

ID-KIT 551,000 net readers 93,000 copies sold ■ 55% men ■ 65% MRP ■ 63% SG 1-4 ■ ■

*CIM NRS 2017-2018

040_MAGBOOK_HUMO.indd 41

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Society Covers that IMPACT ON

cannot be ignored October 2016

040_MAGBOOK_HUMO.indd 42

December 2017

January 2019

19/04/19 15:13

“Interviews that go beyond the everyday humdrum, reports that cut to the bone. Razor-sharp humour, rocking Dutch. The most reliable gateway to the very best in television, music and culture. Even though the recipe for success is no secret to us, ‘Humo’ still knows exactly how to surprise, touch and entertain without fail week after week. Thanks to ‘Humo’, you won’t read other nonsense.” Bart Vanegeren Editor in Chief Humo

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the Belgian music & IMPACT ON

w e n t n e tal

PLATFORM FOR

040_MAGBOOK_HUMO.indd 44

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c & comedy scene

Humo’s Comedy Cup 40 years Humo’s Rock Rally WINNER 2018: THE CALICOS. After Gorki, Evil Superstars, Novastar, Das Pop, Balthazar, The Black Box Revelation, Absynthe Minded, Whispering Sons, dEUS, Goose, etc.

WINNER 2018: AMELIE ALBRECHT. After Jens Dendoncker, Bart Cannaerts, Wouter Deprez, Gunter Lamoot, etc..

Strong brand with a large following amoung youngsters

240,000 followers on Facebook

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stories travel 046_MAGBOOK_TBDMM.indd 46

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n A PERSONALITY INTERVIEW

with an inspiring personality in popular culture and society. n SOAP & CO about the rich & famous. n A PICTURE STORY n LUST & LOVE: a popular column which expresses someoneâ&#x20AC;&#x2122;s experience or thoughts on love.

n LA CASA DEL ARTISTA: about the home of

an artist that can be visited.

n MIJN STAD: a famous artist describes his or

her city.

n VROEG GEBOEKT: the best accommodation

lifestyle addresses and the right time to book them if you want to attend a special event.

n FOOD & DRINKS

n LIVING & DESIGN

n FASHION & BEAUTY

the format IMPACT OF

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19/04/19 15:24

046_MAGBOOK_TBDMM.indd 48

19/04/19 15:28

Eco friendly friendlySTORIES STORIES travelling&lifestyle QUIRKYROCK ‘N QUIRKYROCK ROLL with a journalistic approach of lifestyle STORIES STORIESEco Eco “In ‘De Morgen Magazine’ we write from the heart. About the big things, the small things and the pleasant things in life. And we create space to dream.”

friendlyQUIRKY

travelling& &lifestyle lifestyle Eco friendly ROCK ‘N ROLL with a journalistic approach of lifestyleSTORIES Eco friendlyQUIRKY Eco friendly ROCK Marjolijn Vanslembrouck, Chief De Morgen Magazine

ID-KIT ■ ■ ■ ■ ■ ■

202,000 net readers 55,700 copies sold 48% male – 52% female 66% MRP 58% SG 1-2 (social groups) 57% between 18-54 years

*CIM NRS 2017-2018

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19/04/19 15:24

Youngest newspaper magazine in Flanders

E tr Q R lis

E â&#x20AC;&#x2DC;N n lif

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16:00

18:00

EVENING EDITION News, opinion & analyses

20:00

NEWSPAPER News, opinion & analyses

22:00

TABLET APP & SITES News, opinion & analyses

MOBILE Short news before bedtime

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changed

News consumption has 06:00

08:00

MOBILE Short news & traffic

10:00

12:00

NEWSPAPER News, opinion & analyses

14:00 14:00

WEBSITE & NEWSPAPER News updates, various, entertainment, analyses

ONLINE Short news throughout the day with frequent updates ONLINE Short news throughout the day with frequent updates

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19/04/19 15:48

e r a e W hungry! We are hungry!

“Our appetite for news is extreme and seems to be growing all the time. We come from an era when people used to read the paper in the morning, listened to some news on the radio here and there and watched the news again on television at night. And it’s not even that long ago. Look where we are now. We are so hungry for news that we feel the need to feed that hunger 24/7 with news updates on our mobile telephones or online. Should something happen anywhere in the world, we are not satisfied with short news flashes, but also demand interpretation, background info, opinions and analyses. Tne next pages will explain how we satisfy our appetite for news.”

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19/04/19 15:49

Insights by Kris Vervaet

CEO MEDIALAAN – de Persgroep Publishing + avid Humo reader

EMOTIONS “Every day I read Het Laatste Nieuws, De Morgen, De Tijd and De Standaard (to see what our competitors are up to), and sometimes de Volkskrant. The impact newspapers have once again became crystal clear when the weekend edition of Het Laatste Nieuws launched a call for people to register as an organ donor. The response was incredible. Stories that have a high social impact do not only allow you to reach people, but also to touch their hearts. A wonderful thing to see.” THE APPEAL OF THE PRINTED WORD “The in-depth nature of the printed newspaper is the antithesis of the high-speed digestion of the digital news forms. You can ‘escape’ from your tablet or smartphone, partly thanks to the format of it – just place a big newspaper next to your smartphone to see what I mean, which makes for a fun reading opportunity as well. For that reason, I always choose to read a printed copy of the newspapers on weekends: pure relaxation!”

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Colophon â&#x20AC;&#x2DC;Impact of Publishingâ&#x20AC;&#x2122; is a production of the department Business Development of MEDIALAAN - de Persgroep Publishing.

Editing Karin Bodegom Nele De Meyer Research Ilse Peeters Design Christelle Lucats Griet De Becker Coordination Aline Geerts Martine Vleeschouwers Contact: Mieke Berendsen, Business Development Manager, Medialaan 38, 1800 Vilvoorde, 02 254 81 64, mieke.berendsen@medialaan.be

24/04/19 10:03

9 Managing board MEDIALAAN de Persgroep Publishing Finance HR (50%) Business & Legal Affairs (50%) Communication Consumer Intelligence Lean l

8 IT Facilities Purchasing department l

7 IT 6 Marketing Publishing Marketing Operations Media management - Internal Media agency De Morgen & Humo l

5 News City Magazine cluster (showbizz & lifestyle) Lay-out l

8 7

4 News City HLN reporters (newspaper) Editorial office sport (all)

The VTM programme ‘Hoe Zal Ik Het Zeggen?’ of production house Shelter earned an international Emmy Award in November. This was the third Emmy for Shelter, after ‘Benidorm Bastards’ in 2011 and ‘Wat Als?’ in 2014. HLN journalist Mark Coenegracht attended the award show in New York and was able to film big boss Tim Van Aelst and showrunner/producer Sofie Peeters with his smartphone right when the magical words ‘Did You Get The Message?’ (the English translation of the concept) were pronounced. His video was not only shown on hln.be, but also made it to VTM NIEUWS.

4 Canteen 6 5

3 News City VTM NIEUWS editorial office & liveset

2 News City HLN.be Central news desk Regional News City Video Editorial office radio VTM NIEUWS studio

As the first episode of the VTM programme ‘Alloo bij de Wegpolitie’ did not score as well as expected (a mere 500,000 viewers), the decision was made to take a fragment from the second episode – the wild car chase in Antwerp – and to share it exclusively on HLN.be. This fragment provided a real boost to the television programme: more than 900,000 people watched the second episode. Creative director Davy Parmentier: “In the past, you only had one chance to score with a programme; today, we have many more opportunities to share our story.”

1 Campus Vacature.com Spaargids.be Tweakers UX Studio Distribution Coworking space Stage l

0 Reception Meeting zone Coffeelabs (open to the public) l

From September on, the Mediaplein in Antwerp, located behind the Central Station, will be the place to be. At the close of summer, the first departments will take up residence in the brand-new building featuring ten above-ground and two underground levels. The works on the VTM NIEUWS studio will start in autumn, marking the end of the project. By February 2020, all news brands will be able to work from their permanent location. Which department is located on which floor? Come with us and take a look!

Tabernacle

Very soon, the renovated area around Antwerp’s Central Station will see a new city rise from the ground. A city working around the clock to increase the impact of the printed word. Ready to go on an exclusive tour? Fasten your seatbelts!

Mediaplein

acitneyw

In late November, Lara Boven (14) celebrated her best birthday party ever. After an appeal in Het Laatste Nieuws, children she didn’t even know gave the autistic girl from Diest the most amazing present ever: seven new stuffed toy frogs, exactly the same as her old, worn out ‘Nellie’. An appeal in the newspaper from her grandpa who was looking for an identical stuffed animal for his granddaughter, picked up on HLN.be as well, was followed by a heart-warming response from a ton of readers. The paper was contacted by hundreds of people willing to help. The result: Lara ended up with as many as seven new Nellies. A powerful example of how a real impact is made by enlisting our different news brands all at once.

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An intensive collaboration was written in the stars, as was demonstrated by three powerful cases that occurred even before print, audio and video were brought together under one roof.

10 Managing board De Persgroep

24/04/19 10:03

9 Managing board MEDIALAAN de Persgroep Publishing Finance HR (50%) Business & Legal Affairs (50%) Communication Consumer Intelligence Lean l

8 IT Facilities Purchasing department l

7 IT 6 Marketing Publishing Marketing Operations Media management - Internal Media agency De Morgen & Humo l

5 News City Magazine cluster (showbizz & lifestyle) Lay-out l

8 7

4 News City HLN reporters (newspaper) Editorial office sport (all)

4 Canteen 6 5

3 News City VTM NIEUWS editorial office & liveset

2 News City HLN.be Central news desk Regional News City Video Editorial office radio VTM NIEUWS studio

1 Campus Vacature.com Spaargids.be Tweakers UX Studio Distribution Coworking space Stage l

0 Reception Meeting zone Coffeelabs (open to the public) l

Tabernacle

Mediaplein

acitneyw

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An intensive collaboration was written in the stars, as was demonstrated by three powerful cases that occurred even before print, audio and video were brought together under one roof.

10 Managing board De Persgroep

24/04/19 10:03

9 Managing board MEDIALAAN de Persgroep Publishing Finance HR (50%) Business & Legal Affairs (50%) Communication Consumer Intelligence Lean l

8 IT Facilities Purchasing department l

7 IT 6 Marketing Publishing Marketing Operations Media management - Internal Media agency De Morgen & Humo l

5 News City Magazine cluster (showbizz & lifestyle) Lay-out l

8 7

4 News City HLN reporters (newspaper) Editorial office sport (all)

4 Canteen 6 5

3 News City VTM NIEUWS editorial office & liveset

2 News City HLN.be Central news desk Regional News City Video Editorial office radio VTM NIEUWS studio

1 Campus Vacature.com Spaargids.be Tweakers UX Studio Distribution Coworking space Stage l

0 Reception Meeting zone Coffeelabs (open to the public) l

Tabernacle

Mediaplein

acitneyw

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An intensive collaboration was written in the stars, as was demonstrated by three powerful cases that occurred even before print, audio and video were brought together under one roof.

10 Managing board De Persgroep

24/04/19 10:03

9 Managing board MEDIALAAN de Persgroep Publishing Finance HR (50%) Business & Legal Affairs (50%) Communication Consumer Intelligence Lean l

8 IT Facilities Purchasing department l

7 IT 6 Marketing Publishing Marketing Operations Media management - Internal Media agency De Morgen & Humo l

5 News City Magazine cluster (showbizz & lifestyle) Lay-out l

8 7

4 News City HLN reporters (newspaper) Editorial office sport (all)

4 Canteen 6 5

3 News City VTM NIEUWS editorial office & liveset

2 News City HLN.be Central news desk Regional News City Video Editorial office radio VTM NIEUWS studio

1 Campus Vacature.com Spaargids.be Tweakers UX Studio Distribution Coworking space Stage l

0 Reception Meeting zone Coffeelabs (open to the public) l

Tabernacle

Mediaplein

acitneyw

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An intensive collaboration was written in the stars, as was demonstrated by three powerful cases that occurred even before print, audio and video were brought together under one roof.

10 Managing board De Persgroep

8,5 readers and advertisers. The point is therefore to use optimal efficiency when bringing in the news: the materials provided will then be laid out on the table for all titles to use as they see fit. In the end, every title knows its own readers, viewers and listeners better than anybody. We are well aware that this won’t be an easy challenge, but the Editors in Chief are fully on board. They realise that an intensive collaboration between the various news brands may lead to remarkable results.

Native advertising

“We strive to reach even more Flemings via both traditional and digital channels. As advertisers are looking for the most ideal contact with the Flemings, we are in the best position to provide them with this contact. We currently reach 8.5 in ten Flemings every day, which is truly phenomenal. For print, we would like to keep the number this high and preferably still snatch up some of our competitors’ market share. Digitally, we want to pursue strong growth. Advertisers can definitely help us in the process: well-presented advertising will make all the difference in the future. Gone are the days of being bombarded with annoying advertising messages. Native advertising is becoming ever more important and has become the flagship advertisers are using to get their message across to the reader in the most creative way.”

“During THE ATTACK IN CHRISTCHURCH IN NEW ZEALAND, VRT NWS and Het Nieuwsblad did not have images yet at eight-thirty in the morning. Only HLN.be and vtmnieuws.be let you follow the whole story in words and images, both facts and testimonials, as well as the profile of the attacker. This ensured a real boost in short form news video that day.” Kurt Minnen, Managing Editor & Digital Media Manager MEDIALAAN - de Persgroep Publishing

“I already experienced my eureka moment one month prior to the official announcement. On 4 September, VTM showed THE MOVING FIRST EPISODE OF ‘OVERWINNAARS’, FEATURING HANNELORE, WHO HAD LOST BOTH LEGS IN AN ACCIDENT. During the show, you could see how she and Koen Wauters – using special prosthetic devices – were able to walk to the ruins of the ancient Inca city of Machu Picchu. We were incredibly shocked when finding out that after the show, she had to return the prosthetic devices, that admittedly cost a fortune. At the HLN editorial office and QMusic, we almost simultaneously came up with the same idea: organising a fund-raiser. It was our first time to join forces that way. It also turned out to be a huge success! Q-DJs were doing radio all day while walking and HLN used a live blog for minute-by-minute reporting of the event. The intent was to raise 90,000 euro, which ultimately turned into more than 150,000 euro. Not only did it demonstrate the collective power of our media, but also that many of our media brands are connected at the hip. Ever since our unification, it has only become easier to support this kind of wonderful projects together.” Dimitri Antonissen, Editor in Chief HLN.be

“We experienced our eureka moment during the municipal elections in October of last year. We came up with results a lot faster than with “With THE MUNICIPAL ELECTIONS, the the previous elections VRT started taking over the results of VTM thanks to the amazing Nieuws at some point in the afternoon. Reason: we were first and (reasonably) collaboration between accurate with the results, as we relied on VTM NIEUWS, our regional eyewitness network from the Regiohuis and HLN.” Regiohuis.” Kurt Minnen, Managing Nicholas Lataire & An Goovaerts, Editors in chief VTM NIEUWS

“Joining the editorial teams and working together will be an unprecedented balancing act. Unprecedented, because this project makes us unique in Europe: in addition to print and online, we also include radio and TV. It is bound to become a true balancing act, as we strive for a close collaboration between the different titles without forcing them to sacrifice their individuality. This means that you are not going to see “more of the same”, as that would be a huge let-down for both our

“Co-creation will be the code word on the Mediaplein in Antwerp. If the creative minds of our reporters and senior editors work together across titles, it will lead to even better ideas than the ones thought up today.”

“We want to use the current news project to further optimise our news quality. It will all start with digital visibility: De Morgen, for instance, is already featuring powerful digital specials, from longreads to podcasts. Today, every Fleming that wants to get a quick news update will still find the same news stories on nearly all platforms. It is up to us to use the coming months to reflect on how we can present the news differently. More than ever, it takes creativity to stand out day after day.”

“From the very announcement, I realised what a special opportunity this is. Linking our enormous range of video to the power of our joint news media: nowhere else in the world will readers, viewers and advertisers enjoy the same level of service.”

Editor & Digital Media Manager MEDIALAAN - de Persgroep Publishing

Klaus Van Isacker, Editor in chief Magazines MEDIALAAN - de Persgroep Publishing

24/04/19 10:15

Balancing ACT

FIRST

“Due to the unified news editorial teams, the negotiations for THE TOP TRANSFERS OF JAN MULDER AND MARC DEGRYSE TO VTM quickly gained momentum. Now, exclusive faces like Mulder’s and Degryse’s can be played out to the max in the printed newspaper, on TV and online. Earlier, we were already able to convince Noël Slangen to get involved as a political analyst in the run-up to the elections in May. We first and foremost want to attract expertise this way, while simultaneously using our media brands to establish a relationship with our audience. The truth is that this is easier when the reader or viewer can associate a famous face with these brands.” Paul Daenen, Director Journalism MEDIALAAN - de Persgroep Publishing

BUZZ WORD

the

Digital

According to CEO Kris Vervaet, co-creation will become the code word on the Mediaplein. The Editors in Chief are ready to take the plunge, according to a survey about their personal eureka moment in the process of the announced collaboration between the different editorial teams.

“Today, we are reaching just over 8.5 in 10 Flemings. In view of the competition from Google, Facebook and others, the digital share of all these interactions must increase. That’s why we are facing quite a challenge. We are joining the print, audio and video editorial teams in Antwerp in the belief that we are stronger together.”

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MEDIALAAN - de Persgroep Publishing is certainly facing one of the biggest challenges in its history: the news editorial teams have been officially unified since 1 January, a collaboration that is sure to become even more intensive after this summer. In five quotes, CEO Kris Vervaet explains why this unification is a must.

Native advertising

Editor & Digital Media Manager MEDIALAAN - de Persgroep Publishing

Klaus Van Isacker, Editor in chief Magazines MEDIALAAN - de Persgroep Publishing

24/04/19 10:15

Balancing ACT

FIRST

BUZZ WORD

the

Digital

055_MAGBOOK_TBTABERNAKELJUISTE.indd 2

Native advertising

Editor & Digital Media Manager MEDIALAAN - de Persgroep Publishing

Klaus Van Isacker, Editor in chief Magazines MEDIALAAN - de Persgroep Publishing

24/04/19 10:15

Balancing ACT

FIRST

BUZZ WORD

the

Digital

055_MAGBOOK_TBTABERNAKELJUISTE.indd 2

Native advertising

Editor & Digital Media Manager MEDIALAAN - de Persgroep Publishing

Klaus Van Isacker, Editor in chief Magazines MEDIALAAN - de Persgroep Publishing

24/04/19 10:15

Balancing ACT

FIRST

BUZZ WORD

the

Digital

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19/04/19 17:28

Now also THE digital-format quality newspaper in Flanders

The Digital Edition The daily newspaper, with all the digital options. EVERY MORNING A QUIET MOMENT FOR NEWS AND COMMENTARY. CAREFULLY COMPILED BY JOURNALISTS OF ‘DE MORGEN’ EVERY DAY. • First for tablets, and soon for smartphones • Beautiful photography • Moving images, video, audio, animations PODCASTS BY POLSPOEL & DESMET “EXPLAINERS”: TEXT AND VIDEOS BY OUR EDITORIAL TEAM

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19/04/19 17:28

THE BIGGEST DIGITAL INNOVATION EVER

New site n

The premium feel of the newspaper is translated to the online format A FRONT PAGE WITH CLEAR SECTIONS

Beautiful article pages PLEASANT READING EXPERIENCE

A mix of news, insight and added value DAILY AND THEMATIC NEWSLETTERS KEEP YOU INFORMED AND UP-TO-DATE

New section “INTERPRETED FOR YOU”

New app n

NEWS AND INSIGHT in your pocket

An enjoyable SCROLLING EXPERIENCE

Always up-to-date with NEWS ALERTS in clear categories

FAST ACCESS to recent news and most-read

New section “INTERPRETED FOR YOU”

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19/04/19 17:28

“In 2018, more than 70 percent of our new subscribers opted for a digital formula. ‘De Digitale Editie’, the newspaper of the day that offers all digital options, makes their subscription even more valuable now.” Sam Feys, Chief Digital De Morgen

Novelties in the newspaper

More in-depth research series, such as the ‘Doctors’ Salaries’ files ■ Clear sections: In the News, Belgium, Focus, World, Media & Culture, Sports, Opinion ■ A revamped ‘Page 2’ with alternating columns by Mark Coenen and Julie Cafmeyer, Four questions for, People, Daily fresh and Zak ■ Thinner weekly newspaper & thicker weekend newspaper ■ Relevant but also entertaining and amusing ■

P SP

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19/04/19 17:31

Top-notch journalism High-quality and making a difference Core values: intelligent, engaged, progressive and fresh Open to all opinions and inclinations Intends to create insight Open spirit Putting things into perspective Working towards a better world and society

cul

063_MAGBOOK_TBDM.indd 66

19/04/19 17:28

culture POLITICS SPORTS BOOKS science health Zeno.

The World & Me

education

OVERVIEW AND INSIGHT INTO WORLD AFFAIRS Reformatted into a small weekly magazine with longer articles, sections and columns.

cultureECONOMICS

SportsCULTURE 063_MAGBOOK_TBDM.indd 69

19/04/19 17:40

BOOKS

ECON OMICS HEALTH

“Practising journalism for ‘De Morgen’ is the best thing in the world. There’s the sniggering over a clever phrase from one of your columnists. The little cries of joy when that one stunning photograph comes in. The dogged, in-depth discussions with your reporters about the right research questions. The checking, double-checking and then calling back again... twice. It’s highbrow, it’s lowbrow and it’s increasingly digital.”

culture

SCIENCE

SPORTS

HEALTH Kirsten Bertrand & Bart Eeckhout, Editors in Chief De Morgen

Politics

EDUCATION

19/04/19 17:40

BOOKS

063_MAGBOOK_TBDM.indd 68

A youthful, urban and upscale newsbrand which is celebrating its 40th birthday

ID-KIT 398,000 daily newsbrand consumers ■ 275,000 daily newspaper readers ■ 209,000 unique browsers/day (total digital + app) ■ 50,300 copies sold (print + digital) ■ 55% male – 45% female ■ 50% SG 1-2 (social groups) ■ 46% between 18-44 years ■ 61% urban ■

*CIM NRS 2017-2018 CIM INTERNET Q3-Q4 2018

070_MAGBOOK_CHRISTIAN.indd 71

19/04/19 16:11

! b o j d o o G Christian Van Thillo

Group CEO + passionate publisher

“Paging through a printed copy will always be a superior form of reading. For the time being, there is no better format for relaxed reading. But I am also very much looking forward to ‘De Editie’ of ‘De Morgen’, the digital newspaper which is specially designed for reading enjoyment on a tablet.”

“That is well-made!” A well-made medium can be recognized by three things: 1. ITS SOUL: are you presented with beautiful pictures and stories? What is the language, style and tone? Does it smell like journalism? 2. ITS UNIQUENESS: what is the formula? Does it have good articles, columnists, an attractive weekend supplement? 3. ITS EDITING AND DESIGN: are there enough good stories with the photos, are the headers good, are the streamers powerful? Are all these aspects beautifully designed so that they create a pleasant reading experience.

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19/04/19 16:10

WHAT DO PUBLISHERS READ? “I read Het Laatste Nieuws, De Morgen, De Standaard, De Tijd and one of our Dutch papers every day. I also read The Financial Times and The Times, but not daily. In addition, I read the competition’s pages at home and abroad. If they come up with something new, I follow them for a while. I also read our magazines and scrutinize as many foreign examples as possible. I really pay much more attention to how the printed and digital newspapers and magazines are constructed than actually reading them.” THE CORE “The core of publishing is excellent journalism combined with the best possible presentation for your audience. News then becomes that which is new to your reader. You need to surprise and reach your audience emotionally, as well as make your readers think.”

ONE CASE, MANY GUISES, ALWAYS MAKING AN IMPACT “Take the climate truants who are marching through Brussels. An online news site would publish it as a newsworthy fact: they report on what just happened. If you create an article for the newspaper, these news facts form the basis of a brainstorm: what do we do with this? Why is this happening? Who is Anuna really? What role do social media play in this phenomenon? Is there a parallel with the “yellow vests”? You filter the information and find out what the effect of the event is on society, and in doing that you either view it through the lens of a tabloid or that of a high-quality, selective paper. One event can therefore yield a whole range of articles.” JOHN & YOKO “The magic of a publication lies in the fact that after reading you say: “I’m glad I read that because now I understand” or “It’s affected me somehow, I want to share this with others”, or simply, “How nice that I know that now”. A few days ago there was a story in De Morgen about a Dutch woman who had managed to get to John Lennon and Yoko Ono during their bed-in at the Amsterdam Hilton hotel when she was a child. I’ve seen that photo hundreds of times, but thanks to this story, I suddenly see that iconic photo of the couple in bed in a different light. All this time we thought it was all moonshine and roses then, but once you read the article you realise it wasn’t like that at all. They were addicted to heroin at the time, didn’t take much care of their personal hygiene, and really stank up that bed. Now I think that’s a nice story, and you actually “make” news out of it.”

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19/04/19 16:13

t r u u b e d n I “People not only want to feel secure, but also ‘at home’ in their neighbourhood. That is why we are launching ‘In de buurt magazine’, close to our readers and containing only positive news on everything that makes a neighbourhood a happy place to live in. This is the ideal platform for local advertisers who want to reach people in the region in a positive context.” Frederik De Swaef, Editor in Chief Regional Het Laatste Nieuws

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19/04/19 16:13

Regional news

ONLINE OFFLINE

HLN.BE/REGIO No need to miss a thing from the neighbourhood. HLN APP All the content of In de buurt is available on this app.

HLN IN DE BUURT MAGAZINES Lifestyle magazine 4x per year. With inspiring stories and fun tips and with extra attention for various pillars such as eating, drinking, living, shopping and fun trips throughout the region.

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19/04/19 16:15

The new HLN app

4 Worlds Where is your

head at?

All media requirements are covered in 1 app

NEWS Het Laatste Nieuws is first to bring the latest news, lightning-fast and accurate. REGIONAL Choose 3 communities, popular by region, with a focus on fun things to do in your region.

VIDEO Fast videos covering a wide variety of themes, which immediately make you feel like you’ve seen what you need to see. FUN Quick games, originally-formatted quizzes and challenging puzzles.

“‘Het Laatste Nieuws’ is more expansive than we have ever been as a news brand. Not an app, but a concept: ‘check HLN’. We even see other newspapers’ subscribers navigate to ‘HLN.be’ for online news. And on the home page we feature proudly next to major international names. With the HLN app, you will see that this is only the beginning.” Dimitri Antonissen Editor in Chief HLN.be

001_MAGBOOK_COVERJUISTE.indd 2

There’s NO BUSINESS

RULE

*CIM NRS 2017-2018 CIM INTERNET Q3-Q4 2018

en show thewomworld

*NEWSWORKS UK, 2019

■

BUSINESS

Double gatefold

“Today’s newspaper headlines set the agenda for radio and television news and their impact is magnified on social media. And newspaper campaigns can still change the world.”

2,014,000 daily newsbrand consumers 1,283,000 daily newspaper readers ■ 1,736,000 unique browsers/day (total digital + app) ■ 254,200 copies sold (print + digital) ■ 53% male – 47% female ■ 61% MRP ■ 52% SG 1-4 ■ 63% between 18-54 years old ■

935,800

ID-KIT

1,634,000

*CIM INTERNET TOTAL DIGITAL HLN

readers

UBs per day (average Q1 2019)

*CIM NRS 2017-2018

1,9 million

readers

views of short form video per month (average Q1 2019)

668,600 female readers

Frank De Poorter, Editor in Chief Het Laatste Nieuws

47 million

Every week we sell

A study by PwC in Germany shows that digital natives are especially willing to pay for online quality journalism, and not the 30, 40 and 50+ readers with greater purchasing power. There appear to be considerable differences in terms of willingness to pay between age groups. We expected more appreciation for quality journalism from people over 40, but it certainly doesn’t seem to apply to online content. Researchers explain these results by pointing out that the older age groups have become accustomed to free online content over the past two decades, while the Netflix-Spotify generation is much more accustomed to “paid content” models. *MAGAZINE MEDIA, 2019

*CIM NRS 2017-2018

39% of 18-29-year-olds have already paid for online media at some point

Largest ONLINE news platform

534,000 showbizz magazines

Biggest newsbrand in Flanders

hungry for NEWS

DIGITAL STRATEGY

Gatefold

24/04/19 10:38

DIGITAL NATIVES ARE

001_MAGBOOK_COVERJUISTE.indd 2

There’s NO BUSINESS

RULE

*CIM NRS 2017-2018 CIM INTERNET Q3-Q4 2018

en show thewomworld

*NEWSWORKS UK, 2019

■

BUSINESS

Double gatefold

“Today’s newspaper headlines set the agenda for radio and television news and their impact is magnified on social media. And newspaper campaigns can still change the world.”

935,800

ID-KIT

1,634,000

*CIM INTERNET TOTAL DIGITAL HLN

readers

UBs per day (average Q1 2019)

*CIM NRS 2017-2018

1,9 million

readers

views of short form video per month (average Q1 2019)

668,600 female readers

Frank De Poorter, Editor in Chief Het Laatste Nieuws

47 million

Every week we sell

*CIM NRS 2017-2018

39% of 18-29-year-olds have already paid for online media at some point

Largest ONLINE news platform

534,000 showbizz magazines

Biggest newsbrand in Flanders

hungry for NEWS

DIGITAL STRATEGY

Gatefold

24/04/19 10:38

DIGITAL NATIVES ARE

001_MAGBOOK_COVERJUISTE.indd 2

There’s NO BUSINESS

RULE

*CIM NRS 2017-2018 CIM INTERNET Q3-Q4 2018

en show thewomworld

*NEWSWORKS UK, 2019

■

BUSINESS

Double gatefold

“Today’s newspaper headlines set the agenda for radio and television news and their impact is magnified on social media. And newspaper campaigns can still change the world.”

935,800

ID-KIT

1,634,000

*CIM INTERNET TOTAL DIGITAL HLN

readers

UBs per day (average Q1 2019)

*CIM NRS 2017-2018

1,9 million

readers

views of short form video per month (average Q1 2019)

668,600 female readers

Frank De Poorter, Editor in Chief Het Laatste Nieuws

47 million

Every week we sell

*CIM NRS 2017-2018

39% of 18-29-year-olds have already paid for online media at some point

Largest ONLINE news platform

534,000 showbizz magazines

Biggest newsbrand in Flanders

hungry for NEWS

DIGITAL STRATEGY

Gatefold

24/04/19 10:38

DIGITAL NATIVES ARE

001_MAGBOOK_COVERJUISTE.indd 1

24/04/19 10:38

News media

quality NEWS Quality scores OFFER

the

WE BELIEVE IN NEWSPAPERS

g n i h s i l b fo pu

Do you consider the information you read in these media to be of high quality? (fully agree + agree)

Newspapers score

89%

Newspaper sites/apps score

83%

*NP MEDIA BAROMETER 2018 – NEWSWORKS & AQ RATE – N=2,127 ONLINE INTERVIEWS 18-64

of publishing WE BELIEVE IN MAGAZINES

001_MAGBOOK_COVERJUISTE.indd 1

24/04/19 10:38

News media

quality NEWS Quality scores OFFER

the

WE BELIEVE IN NEWSPAPERS

g n i h s i l b fo pu

Do you consider the information you read in these media to be of high quality? (fully agree + agree)

Newspapers score

89%

Newspaper sites/apps score

83%

*NP MEDIA BAROMETER 2018 – NEWSWORKS & AQ RATE – N=2,127 ONLINE INTERVIEWS 18-64

of publishing WE BELIEVE IN MAGAZINES

001_MAGBOOK_COVERJUISTE.indd 1

24/04/19 10:38

News media

quality NEWS Quality scores OFFER

the

WE BELIEVE IN NEWSPAPERS

g n i h s i l b fo pu

Do you consider the information you read in these media to be of high quality? (fully agree + agree)

Newspapers score

89%

Newspaper sites/apps score

83%

*NP MEDIA BAROMETER 2018 – NEWSWORKS & AQ RATE – N=2,127 ONLINE INTERVIEWS 18-64

of publishing WE BELIEVE IN MAGAZINES