When was the last time you drove your car with the windshield painted black? Never, right? That would be insane. However, thanks to COVID-19 pet professionals are navigating their businesses “blind” due to significant changes in the pet industry. As a business owner, you can appreciate the need to understand trends, buying patterns and historical data. This research
is critical to predicting the future needs and growth of your company. Without this information, you are driving in the dark. Almost overnight, the landscape of the mostly recession proof pet industry, was altered so dramatically it left pet professionals wondering what comes next. As most of us struggle to find some type of “normalcy” in our lives, new trends are appearing.
PET CARE PRO QUARTERLY | Q1 2021 | IBPSA.COM/PETCAREPRO | 10
