Contents
INTRODUCTION.........................................................................................................................................................................1 - 2 zeroplus........................................................................................................................................................................................ 3 - 8 DINEFINE.................................................................................................................................................................................... 9 - 16 I am UniQue..............................................................................................................................................................................17 - 22 Centre for Documentary Practice.....................................................................................................................................23 - 26 Australian Photography Journal.........................................................................................................................................27 - 30 The Last Vampire.....................................................................................................................................................................31 - 36 totem.........................................................................................................................................................................................37 - 44 ZINE...........................................................................................................................................................................................45 - 54 Uniting Care.............................................................................................................................................................................55 - 58 DISNEY..................................................................................................................................................................................... 59 - 64 SOUTH BANK......................................................................................................................................................................... 65 - 68 Queensland College of Art..................................................................................................................................................69 - 76 Cheerios...................................................................................................................................................................................77 - 82 Queensland Performing Arts Centre............................................................................................................................... 83 - 88
Portfolio 2012
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INTRODUCTION
Portfolio 2012
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INTRODUCTION
Hello! I am Peter Ovens-Brown. I am a fun loving, thrill seeking, life living, hard working, world exploring, food eating, music listening, friendly, happy individual, and I’m pleased to make your acquaintance. I am many things, but above all, I am a designer. I have a great love for quality design, and a fascination for all things design related.
I am a recent Visual Communication Design graduate from Queensland College of Art, Griffith University, Brisbane, Australia. This was a degree that I found life changing. I learnt so much, and developed a true appreciation for the world of design. I know that I have yet to learn so much from the industry, and have an intense anticipation for what is to come.
I am passionate and ready. The following is a collection of designs developed for a variety of interesting briefs, met with creative and appropriate solutions. A lot of time and hard work has gone into these designs. So, take a moment, and have a look at the past three years of my university degree. Enjoy.
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BRANDING / identity
zeroplus
zeroplus is a conceptual design studio created by Philip Whiting, a designer and tutor for Queensland College of Art. zeroplus was created with the intention of allowing current
students, or recent graduates, to gain experience in the industry. Whether it be Visual Communication, Interior, or Product Design, zeroplus
aims to accommodate young creatives, developing their skills, and leading them with ease into their selected industry.
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BRANDING / identity
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BRANDING / identity VISUAL STYLE A minimal style was designed for this zeroplus, with the intention of representing a blank canvas, or Tabula Rasa. LOGO When used in print, the typographic logo is consistently embossed, followed by a solid black plus symbol. GRAPHIC ELEMENT The supporting graphic element references the potential for growth and development for all participants of zeroplus. WEBSITE Being a forward thinking design studio, the zeroplus website was designed heavily with dark colours, referring to the strategy of Blackle.com, avoiding white on the screen as to save power.
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RE-BRANDING / identity
DINEFINE
DINEFINE is a seafood restaurant located on the Gold Coast, Australia.
brands, involving a heavy use of blue and yellow, and a graphic element referring to water.
The current design is typical to most seafood restaurant
The intention of this brand re-design was to avoid the
typical, and produce a fresh restaurant identity with a quality visual standard.
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DINEFINE
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RE-BRANDING / identity
7A0202
COLOUR SWATCH SELECTION
55000A
Tint of E8DA8C
This brief was completed for a colour theory subject, and thus was heavily influenced by the selection of colour.
Newspaper Texture Brown Paper Texture
These selections above were initially extracted from the three condiments, ketchup, mustard, and tartar sauce.
Rustic Metal Texture Dark Wood Texture
These colours were then hand picked from a colour theory swatch book, and manipulated to suit, resulting in the complete colour swatch, above.
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RE-BRANDING / identity
TEXTURES
The textures, brown paper, newspaper, and wood were selected to compliment the colour swatch, and demonstrate a rustic, quality dining experience, contrasting with typical fast food restaurants.
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RE-BRANDING / identity
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BRANDING / identity
I am UniQue
Based in the University of Queensland, ‘I am Unique’ is the title of a digital photography exhibition from the School of Journalism and Communication. The exhibition has been
developed for Diversity Week, which is a week focused on the ever increasing racial diversity of the UQ community.
The intention of this brief was to communicate individuality and unity, with a friendly approachable aesthetic appeal.
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BRANDING / identity
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BRANDING / identity
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LOGO
COLOUR SWATCH
OUTCOMES
The hand drawn typographic logo enforces the element of individuality, while the transparent organic shapes bring forward a sense of unity.
The choice of colours were selected directly from the Diversity Week website as to ensure consistency. The typeset was also constrained to the University of Queensland style guide.
The outcomes for this brief include an ‘I am Unique’ poster, as well as a facebook page, which will allow the students of UQ to upload photographs for the competition.
The timeline cover image will initially appear with a background of solid colour squares. Then, as the competition progresses, the uploaded images will be incorporated, until the entire background is images, as demonstrated above.
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RE-BRANDING / identity / WEB
Centre for Documentary Practice
The Centre of Documentary Practice, or CDP, is a practice under the auspices of Griffith University, which seeks to connect photojournalists and documentists worldwide.
The current identity of CDP, however, is extremely dated and unprofessional, and thus is in desperate need of a re-design.
This brief involved the re-brand of CDP, re-designing the CDP logo, and developing a consistent and professional website.
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RE-BRANDING / identity / WEB
CDP LOGO
The CDP logo was modified, attending to the typography issues of the original logo. The graphic element of the logo was re-designed as to ensure legibility, while maintaining a visual representation of a camera lens.
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CDP WEBSITE
The CDP website was designed using a 960 grid system. It is an extremely structured website, allowing information to be presented with ease, promoting readability and intuitive navigation.
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PRINT / photography journal
Australian Photography Journal
The Australian Photography Journal, or the APJ, is the annual journal for the Centre of Documentary Practice, or CDP.
The aim of the APJ is to be a testament to the calibre of the discipline, as well as cast a critical eye on global journalism.
The brief was to design an introduction page, in addition to the layout of photographs by photojournalist, Ed Kashi.
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PRINT / photography journal NIGER DELTA This photography series by Ed Kashi is titled ‘NIGER DELTA SLAUGHTER’. It depicts Niger Delta, the third largest wetland in the world; the grounds of which are fertile with oil. In fact, 400 billion dollars worth of oil has been pumped from the delta, and yet it remains one of the least developed areas of the country. This series represents Niger Delta, its people, and the conditions in which they live.
VISUAL STYLE The dirty, smoky texture within the title of the introduction page represents the hazardous conditions in which the people of Niger Delta live. The use of vibrant red alludes to the bloodshed throughout the photography, and the word slaughter.
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PRINT / book
The Last Vampire
The Last Vampire is a series of young-adult fiction novels by American author, Christopher Pike.
The plot follows the last living vampire, Ailsa Perne, as she lives out her endless immortal days. Until, she realizes she is not alone.
The brief was to design a set of four books, inclusive of each cover, spine, and contents up to the first 20 pages.
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PRINT / book
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PRINT / book
VISUAL STYLE
The primary intention for this brief was to bring the original 80’s design for the book series, into the future, leaving the tacky and outdated imagery and typography back in the 80’s.
The visual style for this book series has been extremely clean, and based heavily on silhouettes. The colour palette has been constrained to a minimum, and the graphic identity has been designed as consistent for each.
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TYPEFACE
The focus of the contents for each book, was to ensure fluent readability, and obvious page/chapter identification. With a market of young-adults, the type has been set in size 11 pt. in Sabon Roman ensuring maximum ease of readability.
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PRINT / magazine
totem
totem is a monthly travel magazine, with the intention of delivering vital and useful information regarding various locations around the globe. Primary subject areas include
culture, travel, experience, food, music, landmarks, and general traveling tips. Each issue will focus on a different location worldwide,
delivering all there is to know regarding that location. This particular edition is based on Marfa, Texas, USA.
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PRINT / magazine
VISUAL STYLE
The visual style of totem magazine is entirely monochrome. The use of grayscale photography, and black and white copy ensures consistency of this visual element.
Conformance of these graphic elements guarantee that totem magazine stands out. A clean white spine, and a solid black back page enforce the distinct bold identity that is totem.
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PRINT / magazine
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VISUAL STYLE
The solitary exception to the use of black and white is colour advertisements. Though, even these are selected with the objective of minimizing colour use, and avoiding excessive contrast to the visual style.
The spreads of totem magazine involve a heavy interaction between copy and photography, ensuring careful placement for ease of readability.
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PRINT / magazine
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PRINT / zine
ZINE
The brief was to design a zine, or independently published magazine based around a subject of interest. The subject for this zine was decided after viewing a TED talks by Daniel Libeskind.
Illustration Inspiration is a zine based around Daniel Libeskind’s seventeen words of architectural inspiration, as well as their antonyms for creative contrast.
The zine in entirely illustrative, produced originally in pencil, then completed in black ink.
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PRINT / zine
Daniel Libeskind’s seventeen words of architectural Inspiration - and their antonyms -
Optimism / Pessimism
Complex / Simple
Memorable / Forgettable
Expressive / Neutral
Political / Evasive
Communicative / Mute
Radical / Conservative
Real / Stimulated
Risky / Safe
Emotional / Cool
Unexpected / Habitual
Space / Fashion
Inexplicable / Understood
Raw / Refined
Democratic / Authoritarian
Hand / Computer
Pointed / Blunt
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PRINT / zine
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PRINT / zine
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PRINT / zine
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COVER STOCK The cover illustration is printed on a sheet of architectural butter paper, or tracing paper, referring to the original context in which Daniel Libeskind created the words of illustration. FORMAT Illustrative Inspiration is an A5 zine, with individual double sided prints, held together as a booklet with a single yellow paper clamp. POSTER With the ability to easily take the zine apart, users may select their favourite words of inspiration, and use them as a form of tesselated paper poster, left.
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PRINT / brochure / POSTER
Uniting Care
Uniting Care is the health and community service provider of the Uniting Church, and supports more than 14 000 people throughout the state of Queensland each day of the year.
The brief was to design a brochure for the Social Justice department of Uniting Care, with the intention of educating the public about the department and the good that Uniting Care achieves.
In addition to a brochure, a poster of a similar design was required. The design was required to reflect Uniting Care, ensuring that their style guide was considered.
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PRINT / brochure / POSTER
VISUAL STYLE
The visual style reflects on Uniting Care through the colour swatch, which was drawn from the logo. The graphic style refers to rays of sunlight, with the Uniting Care logo acting as the sun. The intention here was to evoke hope in the viewer.
Certain words were required to be designed into the brochure, and these were seemlessly incorporated into the rays of sunlight.
Consistency is maintained between the brochure and the poster, slightly manipulating the brochure cover in order to design the poster.
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PRINT / infographic
DISNEY
The brief was to select a content heavy subject of interest, accumulate three categories of information, and present such in three creative infographic posters.
The selected subject was the Walt The subject was categorized Disney Company, an American into Disney History, Disney multinational diversified mass Cinema, and Disney Parks. media corporation, and the largest media conglomerate in the world.
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PRINT / infographic
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DISNEY CINEMA
DISNEY HISTORY
DISNEY PARKS
COLOUR
This infographic poster presents a circular timeline of all Disney films, in the centre of which, is a world map, depicting the set locations of each Disney film.
This infographic poster presents a semi-circular timeline of the life of Walt Disney. Bubbles of information about his family life and tremendous career rise above the dates.
This infographic poster presents a world map marked with the locations of each Disney theme park. Various other park details are given, such as land size, opening year, and attendance to date.
The colours used for these infographic posters were extracted from the Disney characters clothes. Blue was selected from Donald’s shirt, orange from Goofy’s shirt, and green from Goofy’s hat.
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PRINT / infographic
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PRINT / mapping
SOUTH BANK
South Bank is a cultural, educational, and recreational precinct in Brisbane, Australia. The precinct is located in the suburb of South Brisbane, on the southern bank of the Brisbane River.
The brief was to explore South Bank in a group of three, paying particular attention to sound and smell. The results were then to be interpreted in a creative way, with the intention of presenting
the recorded discoveries in a form of map. The term ‘mapping’ is an especially broad one, and thus the outcome for this brief was extremely flexible, and open to the interpretation of the designer.
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PRINT / mapping
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OUTCOME The outcome was a typographic representation of the primary sounds and smells experienced while exploring South Bank. VISUAL STYLE South Bank is an especially concrete, man made and artificial location. In an attempt to break from this perception, the visual style of this map was designed entirely hand drawn. This was done with the intention of adding a human quality to an otherwise artificial landscape. COLOUR The map was hand drawn entirely in black ink, and was subsequently digitally edited slightly on Photoshop. Colour was incorporated for the final print, in order to aid in differentiation between sound and smell. The colours were black and grey, representing sound and smell respectively. Blue was incorporated to represent recordings associated with water..
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WAYFINDING / signage
Queensland College of Art
Queensland College of Art is a specialist arts and design college located in the South Bank campus of Griffith University, Australia. It was founded in 1881, and is the oldest arts institution in Australia.
The signage for this campus is somewhat lacking, as thus the brief was to design a wayfinding system for the university. The system was required to be distinct, and ensure ease of
navigability through the campus. In addition to designs of orthographic measurement, an entire signage family was designed for the university, right.
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226 Grey Street
S02 S05 S02
WEBB
S02
CENTRE
G YOU ARE HERE
1
2
S02
WEBB CENTRE
S03
GREY STREET STUDIOS
S04
RIVERS STUDIOS
S04
RIVERS STUDIOS
S05
QCA LECTURE THEATRE AND GALLERY
S05
QCA LECTURE THEATRE AND GALLERY
S06
THE SHIP INN
S06
THE SHIP INN
S07
GRIFFITH GRADUATE CENTRE
S07
GRIFFITH GRADUATE CENTRE
1
Computer Studios
Seminar Rooms Stairs to Other Levels Toilets
Seminar Rooms Elevators Stairs to Other Levels Toilets
Computer Studios Elevators Computer Laboratory Grey Street Studios
Computer Laboratory
Design Project Gallery Common Room Learning Centre
Campus Life Project Gallery Gumurrii Centre
Campus Life Project Gallery Gumurrii Centre Parking
WEBB CENTRE GREY STREET STUDIOS
1
2
Art Theory Fine Art Research Offices Animation Film and Television
2
Learning Centre
YOU ARE HERE
S02 S03
G
Board Room Cashier Provost & Director
Art Theory Fine Art Research Offices
Design
WEBB
CENTRE
Board Room Cashier Provost & Director
Animation Film and Television
Campus Life Gumurrii Student Services
Design Studios (A - H) Elevators Grey Street Studios
Design
Design Offices Toilets
2
1
Elevators Car Park
Parking
2
2
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WAYFINDING / signage
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GRAPHIC ELEMENT The graphic element of the signage system is a spiral, visually rising and growing into the sky. This spiral element alludes to the educational experience that Griffith provides, ensuring the future of the students, aiding them to rise and continue to grow to be the best individual that they can be. The spiral says that the sky is the limit. COLOUR The use of colour is essential to the wayfinding system. Each building of the campus is assigned a colour, and the navigational signage makes use of such to deliver the most successful signage to destination experience. TYPEFACE The typeface used was Frutiger, a humanist sans-serif which was designed specifically for the directional signage of the Charles De Gaulle International Airport, Roissy, France.
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WAYFINDING / signage
S02
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S05
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WAYFINDING / signage
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PACKAGING
Cheerios
The brief was to find a socially unjust concept and counter attack it by creating a new desire that is more socially aware. The social issue selected was child obesity.
This issue takes into account an inactive lifestyle with a decreasing level of aerobic exercise, and an unhealthy diet of junk foods, enticed by cartoon heroes on food packaging.
The decided focus was diet. This was then concentrated to the problem area of unhealthy, sugary cereals.
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PACKAGING
CHEERIOS The solution involved the promotion of healthy children’s cereals, one of the most healthy of which is Cheerios. In order to draw attention back to the cereal and aid in promoting the consumption of Cheerios by children, a new product would be required for the brand. CURRENT FLAVOURS Cheerios currently have a variety of flavours, though these include an increase of sugar and artificial ingredients, reducing the dietary benefit for children.
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SOLUTION The solution involved designing a new series of Cheerios which are flavoured through dried fruits, adding to the taste of the original brand, without the addition of unhealthy sugars and artificial ingredients. SOLUTION FLAVOURS The new flavours include Applecot Peach, Banana Berry, and Pearnapple.
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PACKAGING
VISUAL STYLE The intention of the design was to create a visual style as fun and exciting as the names. The use of an illustrated hand makes reference to the cartoon hero, of which so many brands make use in order to sell their products. The bright choice of colours reflect directly on the fruit ingredients of each flavour. Children are extremely visual, and thus the design needed to consider this in order to attract the target market.
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BREAK FREE CAMPAIGN In addition to the design of three new flavours, a campaign promoting an active lifestyle for children was produced. ‘BREAK FREE’ targets parents, and aims to inform them of the life hazard that is child obesity. The link to their website will educate parents of this social issue. As to gain awareness of the BREAK FREE campaign, Cheerios is promoting a competition on the back of each box. The intention is to involve children in the campaign through the chance to win BREAK FREE merchandise and free movie tickets. Ideally the interest of children in the campaign will ensure that parents take note, view the website, and educate themselves regarding this social issue.
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iPhone App.
Queensland Performing Arts Centre
Queensland Performing Arts Centre, or QPAC, is a part of the Queensland Cultural Centre, and is located in Brisbane’s South Bank precinct.
The brief was to design an app for QPAC, based on their current visual style. The app was required to allow customers to register and sign in with QPAC, view information regarding the
various events being held at the centre, and make use of an easy navigation system. An app would significantly increase accessibility to QPAC for customers, an aim this QPAC app intends to solve.
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iPhone App.
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iPhone App.
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