Within fashion I feel most passionate about change, particularly changes that are being made in youth related markets. As discussed in my ‘Brand Me’ book, I find new ideas proposed by younger generations much more engaging than some runway presentations of well-established fashion houses. This meant that contributing to this part of the industry would be the best route for me to take as we work towards creating our final major project. My dream is becoming a fashion editor after graduation, so creating this set of trend publications will serve as a great tool to launch me into industry. Throughout the preparation stage of the concept development my focus was to stay ahead of the game with both the themes discussed and the way those themes are presented to readers.
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