Fjallraven by Peter Grupico

FALL/WINTER 2018 Fjällräven Fall/Winter 2018 | 1

t all started with a 14-yearold boy who didn’t think that the backpacks of the time were particularly comfortable, and who decided to do something about it. The year was 1950, and

anything heavy, the weight should be

Åke Nordin was going on a trek in

cotton material which he fastened to

the mountains of Västerbotten with a

the wooden frame using leather straps.

good friend. Carrying his provisions

The backpack frame was the start of the

uncomfortably was not the young boy

Fjällräven company that Åke Nordin

from Örnsköldsvik’s idea of fun. Åke

founded ten years later in 1960.

positioned high up and close to the back. In a lodge adjoining the family’s holiday house outside Örnsköldsvik he made a wooden frame. Using his mother’s sewing machine he sewed a bag out of strong

had read that if you were going to carry

Fjällräven Fall/Winter 2018 | 3

PUBLISHER Fjällräven International

ADVENTURE NEVER STOPS

PRODUCTION LEADER Malin Andersson

No matter your age or your interests, you are constantly

GRAPHIC DESIGNERS Marie Indal, Annika Wikberg

through snowfall, and bike to work in the rain. You hike

WORDS Henrika Lavonius Wike, Håkan Wike, Erik Hagelin, Karin Wallén, Sarah Benton PHOTOS Håkan Wike, Markus Sjöberg, Joel Bear, Lisa Löwenborg, Paul Wennerholm, Fredrik Lewander, Pierre Ropero, RedWolf Studio AB

moving towards a new destination. You walk to class through thick woods and summit steep mountains. Whatever the weather, whatever the destination, Fjällräven has a variety of quality products that will aid you during your adventure. The Fall and Winter 2018 season will include the largest selection of new products to date, including the innovative Keb Eco-Shell series of products. It provides a waterproofing solution without fluorocarbon impregnation, and is made entirely of recyclable polyester. We are also excited to announce that our

ILLUSTRATIONS Fredrik Hyltén Cavallius, Fredrik Thorsson PRE-PRESS Linjepunkt PRINT ADVISOR Digaloo

award winning Keb Eco-Shell series is complemented by Övik, Lappland, and Värmland Eco-Shell. At Fjällräven, we strive to make nature an important part of the lives of our customers through our products. We hope that during this Fall and Winter season our products will satisfy your needs, and help you reach your newest destination.

PRINT Sörmlands Printing Solutions AB Martin Axelhed, CEO Fjällräven 4

Peaceful outdoor shelter in Colorado

Fjällräven Fall/Winter 2018 | 5

Hiking through the La Sal Mountains of Utah

OUTDOORS IS FOR REAL The weather, wind and seasons are all part of traditional climbing – which has more to it than difficult moves and fixed line routes. Felix Lindström, production coordinator at Fjällräven, always wants to get out, and get higher.

elix was only seven when he and his younger

of it all. After his first climb on the bunk bed, he clearly

brother tried climbing for the first time—on the

remembers the feeling of getting out into the mountains

bunks in their bedroom. His passion for climbing

with his own backpack, rope and harness when he was only

started right there on those bunks complete with

seven. “Challenges and experiences can always be found,

harnesses and ropes, thanks to a babysitter whose

regardless of if you are a beginner or a professional. But I

playful relationship with mountains and climbing was

like to find a balance between excitement and control.

a big influence. “It was fantastic,” remembers Felix

I am naturally a bit careful. The times I have been

twenty years later. “And quite soon after she took us out into the mountains to try climbing there. Even if we thought it was a big adventure then, we probably only crawled around on a little rock, but she taught us the importance of equipment, safety and of being careful.” His early childhood in Switzerland with his mother, father and younger brother and sister gave him a natural connection to mountains and trekking, and using ropes and belaying devices became a given part

frightened I have either turned back or hurt myself. I have learnt to listen to my fear—it is a natural warning signal.” And of course everyone in the group you are with should have the same approach. “I have on occasion said no when I have felt that the person I am climbing with takes too many risks. It is important that you can set boundaries and dare to trust your judgement. It is also about being able to read nature and the situation.” Felix likes the analytical part of traditional climbing, for him it is closer to nature’s terms and what is happening at that moment. Fjällräven Fall/Winter 2018 | 7

“

For me it was always about fun when we were outdoors when we were small, never about performance. That was how we learned, my brother and I. Climbing in trees, on rocks, going up to a hut in the Alps with our parents and having fun in the mountains.”

Here and now. Being a good competitive climber, who is

need to take on new roles. Things will have to be on her

strong and fast after hundreds of hours indoors is not worth

terms—she will come first now. “For me it was always

much if you are never outside. The hours I have spent in the

about fun when we were outdoors when we were small,

mountains have given me invaluable experience. Nature can

never about performance. That was how we learned,

never be perfect theoretically. It is practical. “When you are

my brother and I. Climbing in trees, on rocks, going up

outdoors you have to be able to see changes, a climb that was straightforward on a warm summer’s day is entirely different in bad weather. An icefall can be stable one metre and porous the next. Experience lets you operate at a higher capacity and makes more things possible.” Now Felix and

his wife are expecting big changes. Their first child together will change their climbing situation a lot. That she will get the chance to experience nature with her parents, both of whom are climbers, means that they will 8

to a hut in the Alps with our parents and having fun in the mountains.” This is something he would like to pass onto the next generation too. It is all about starting at a simple and safe level. “Now the most important thing is to make sure our daughter enjoys being out in nature, that she thinks it is fun to be outside. I am really looking forward to it. And, in time, I hope that she will take an interest in climbing too.”

Landscape of the La Sal Mountains of Utah

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AT HOME IN NATURE

Nature is a part of us and more important than anything else, claims Elísabet Elfa, the designer who feels most at home when she is outdoors. Originally from Iceland, but now living in Stockholm, she wishes she had more wilderness areas closer to home.

eing outside is essential for Elísabet Elfa. She

sitting on a rock with a sketchbook. This is where she

wants to be surrounded by untouched, lush and

can feel the inspiration flowing. Sometimes it can be the

undisturbed nature. She likes the challenge of mountain

start of a new garment or product. Sometimes it is just

climbing, skiing down a slope she has skinned up

a feeling that takes shape on paper. “Nature and people

herself or trekking and camping in the wilderness. But

are connected,” says Elísabet. “Maybe this is why I feel

primarily, nature is a place to just be. “I really want to

so free in the outdoors. I am most like ‘me’ when I am

be closer to nature, and this feeling has been growing

out there.” For Elísabet, the connection between nature

in me since I started living in cities, almost ten years

and people is a given, and she feels that more of us need

ago. In Reykjavik in Iceland, you can see the sea and the

to think a bit harder about how people affect both our

mountains from the city and in just 15 minutes you can

close environment and the world's global climate. “We

be at the foothills.” Even if she likes “doing things” when

have to understand that everything is connected, that

she is outdoors, such as activities like trekking from one

the ecosystem and nature are part of us as people. The

place to another with a backpack and boots, the most

more people who get out there and discover what we

important thing for Elísabet is to be outside. Preferably

need to take care of, the bigger the chance we have of

every day, often with others but just as happily by herself

making the right changes.” Elísabet also has a strong and

personal attachment to nature, less tangible

nature’s large, all-consuming energy but she also likes

and more difficult to explain, but very real to her.

to take a closer look at the small details. Often it’s

The feeling often comes when she is far away from

plants, patterns and formations on the ground that

urban life and civilisation: “Sometimes I have to

catch her eye. “This is perhaps the reason that I have a

change the rock I am sitting on because it feels like I

terrible sense of direction, I am always looking down,”

am disturbing something,” says Elísabet with a smile.

she laughs and explains how she likes photography. She

“I know that sounds pretty strange, but I can feel a

likes finding things that are tiny experiences that

presence when I'm out in the wilderness—a kind of

many walk straight past. Her pictures are often used

power or energy that I can't explain.” She often brings

in collages at home—macro pictures of small details

up the power of nature when she speaks: a stormy ocean

made by Mother Nature . “A lot of my friends look at

or a thundering waterfall. Forceful, demanding weather.

my photos and wonder how I see everything, they were

“I think that Icelandic people have a natural resistance

there in the same place with me. But they don’t look

to ‘bad’ weather, we are outside all the time. When my

down like I do they don’t take the time to look at things

friends here in Sweden think that it is really windy I

up close. There is so much more to nature than what

often don’t know what they are talking about.” She loves

you see at first glance.”

Frozen Landscape in Greenland

Fjällräven Fall/Winter 2018 | 11

OVER 50 YEARS OF SWEDISH DESIGN 1966 Greenland Expedition

1960 Backpacks

1960

1964 Termo Tent

1980

1968 Greenland Jacket

The first condensation-free tent is introduced. Its innovative construction with two layers of material means that people can wake up dry and comfortable in the outdoors.

1970 Greenland Trousers

1970

A group of Scandinavian alpinists and researchers travel to Greenland to study glaciers. Fjällräven’s tents and backpacks are used and lauded by members of the expedition.

Åke Nordin starts Fjällräven in a basement in Örnsköldsvik. His revolutionary aluminium backpack frame makes the wilderness a little bit more accessible.

Fjällräven’s first trousers quickly become a favourite among outdoor enthusiasts, both for excursions in the mountains and for everyday outdoor activities.

1973 HAP

Fjällräven’s first jacket is developed in cooperation with members of the Greenland expedition. The jacket is made from a durable fabric that is too heavy for Fjällräven’s lightweight tents but, when impregnated with beeswax and paraffin, proves to have excellent functional properties. The fabric is called g-1000 and the impregnation Greenland Wax.

1974 Expedition Down

Åke Nordin decides to never be cold again. His solution consists of two jackets that are sewn together. The overlapping construction prevents heat loss and keeps out cold winds.

In 1965, Fjällräven’s Arctic sleeping bag was already being used on expeditions on a regular basis. The introduction of the next generation hap (High Alpine Polar) model means that the sleeping bag can be used in many more environments

1975 Gyro Frame

1976 Canada Shirt

Fjällräven’s Canada Shirt quickly becomes a symbol for durable outdoor shirts. The thick fabric and generous cut retains heat and the shirt becomes a favourite in many outdoor wardrobes.

The tethered suspension gives the user full mobility while still keeping control of the backpack.

1978 Kånken

Created to prevent back problems in school children, Kånken has become an iconic example of Swedish design. In 2008 Kånken becomes the first climate compensated backpack in the world.

1989 Silhuett

Fjällräven studies the body’s movements when sleeping and introduces its Silhuett sleeping bag. The sleeping bag is a huge hit.

1994 Save the Arctic Fox 1992 Akka Tent

1990

The popular Akka tent is introduced. A more advanced version of the original model is still part of our range today.

A project with researcher Anders Angerbjörn is initiated to save the endangered Scandinavian arctic fox. The Save the Arctic Fox project is still active today.

1992 Fält Jacket

Together with Lars Fält, founder of the SwedishArmedForces’ survival school, Fjällräven develops the Fält Jacket to meet the most demanding requirements that can be placed on a survival garment.

2005 Åke as a role model

2000

Fjällräven introduces its most popular outdoor trousers in durable g-1000. With their reinforced knees and rear, adjustable leg endings and eight practical pockets, Vidda quickly becomes a favourite among experienced mountain trekkers.

1997 Fjällräven Polar

The first Fjällräven Polar takes place – a dogsled competition north of the Arctic Circle where the participants consist of “regular people”. The objectives are to show that the wilderness is enjoyable even in a harsh winter climate and to draw attention to climate change in the Arctic region.

2008 PAK 5

1, 300 of Sweden’s most experienced business executives select Åke Nordin as one of their leading role models in Sweden. The award is handed out by the Founders Alliance at Stockholm City Hall.

The pak 5 is launched, a complete set for mountain trekking that weighs less than five kilos. Named Scandinavia’s best outdoor product.

2005 Fjällräven Classic

2008 Kajka

The annual 110 km trek is held for the first time. Trekkers follow the KungsledenTrail in Swedish Lapland, one of the world’s most beautiful environments.

2011 Eco-Shell

2010 Keb Trousers

2010

1999 Vidda

The Keb Trousers made from g-1000 and stretch are released and immediately win the Outdoor Industry Award for “Best Outdoor Trousers”. The judging panel praises the trousers’ durability, functionality and environmental friendliness.

2011 Luhkka

The Eco-Shell shell fabric is developed in cooperation with Teijin. Before the EcoTrail Jacket even reaches the stores it wins a number of environmental awards, including the soa Sustainability Award as the most environmentally friendly new product of 2011.

The Luhkka is developed in collaboration with Sami reindeer herder Nils-Anders Blind. Inspiration comes from the traditional Sami garment with the same name (luhkka means “bad weather collar”).

A new trekking backpack is introduced and becomes a favourite among trekkers around the world. Since then, Kajka has received many prestigious awards for its function and comfort.

2013 Kajka with a wooden frame

Fjällräven upgrades the popular Kajka with a new frame that has exciting eco-credentials. Laminated birch is as strong as aluminium, yet decreases the frame’s co2 emissions by 90 per cent.

2012 Fjällräven Numbers

We launch Fjällräven Numbers, a line of outdoor garments with exceptionally long lives and low impact on the environment. Gaiter Trousers No.1were named the best new outdoors trousers by the outdoors media.

2015 Eco-Shell 2.0

A new series of sustainable shell garments is launched as part of the Keb family of technical outdoor clothing, lifting waterproof hardshells to a new performance level. Keb EcoShell Anorak draws attention instantly and is presented with a prestigious ISPO Award.

Fjällräven Fall/Winter 2018 | 13

FJÄLLRÄVEN FAMILIES These highly functional product series are created for active lives – from sea level all the way to the mountains.

KEB

Technical Trekking

HIGH COAST

Lightweight Outdoor

ÖVIK

SINGI

Traditional Outdoor

Traditional trekking

NUMBERS

Durability for generations

GREENLAND Iconic Outdoor

KEB Technical functionality in demanding terrain.

he moment you take your first step into the unknown should be

one to remember. When you go a little further, reach a little higher. When you outbrave the surprises the weather sends you. Because that feeling is so good. The Keb series is a collection of our most technical garments. Clothing that fits well when you are in difficult terrain, where the trail goes both up and down and demands both long strides and tentative precision. Clothing that protects against tough weather and close contact with harsh terrain. With the Keb series you can calmly aim for the top. Whether it is Sweden’s highest mountain Kebnekaise, or another high point of your outdoor life.

Lynn Canyon Suspension Bridge, Vancouver

Fjällräven Fall/Winter 2018 | 15

Keb Eco-Shell Parka XS S M L XL XXL

$600 16

Keb Trousers

Keb Fleece Hat

29 30/31 32 33/34 36 37 38/39 40

S/M L/XL

$225

$30

Keb Eco-Shell Jacket

Keb Eco-Shell Trousers

XS S M L XL XXL

$500

Keb Padded Jacket XS S M L XL XXL

XS S M L XL XXL

$400

$250

Keb Jacket XS S M L XL XXL

$300

Keb Eco-Shell Bib Trousers XS S M L XL XXL

$500

Kaipak 58

$235

Fjällräven Fall/Winter 2018 | 17

SINGI Durable and functional for long trips in the mountains

n the Singi series, you will find hardwearing, functional trekking

clothing for long mountain trips in railless terrain. Trips when you are out in the wilderness for a week, or maybe two, and have limited possibilities of finding shelter in cabins or stocking up on provisions. Where you have to put trust in your own abilities and the equipment you are carrying with you. Singi clothing is timeless and robust, with spacious pockets and practical details. Made from materials that protect against all kinds of mountain weather, all year round. For trousers and jackets we use our durable and wellventilated functional fabric G-1000. You can work hard in them and in the winter they provide excellent protection while still allowing some airflow.

Snow-covered peaks in the Alps

Fjällräven Fall/Winter 2018 | 19

Singi Down Jacket XS S M L XL XXL

$600 20

Singi Heavy Flannel XS S M L XL XXL

Singi Winter Jacket

$110

XS S M L XL XXL

$400 Singi Trekking Jacket XS S M L XL XXL

$300

Singi Fleece Vest XS S M L XL XXL

$110

Singi Heater

Singi Trekking Shirt XS S M L XL XXL

$100

Singi Winter Cap XS S M L XL XXL

XS S M L XL XXL

$80

$70

Singi Knit Sweater

Singi Fleece Hoodie

XS S M L XL XXL

$150

$170 Fjällräven Fall/Winter 2018 | 21

Olomana Trail, Hawaii

NUMBERS Carefully selected, uncompromising quality

omething happens to you

can be easily mended rather

when you spend a lot of time

than thrown away. There are

in the great outdoors. You start to

always details that wear faster

appreciate well-thought-through

than the garment as a whole, but

details, and equipment that

with Numbers we have made

works as it should. The Numbers

sure that these parts are easy to

collection is created for all of us

replace. Everything is there for

scrupulous types. It is Fjällräven’s

a reason; everything has been

most technical collection and

thoroughly tried and tested for

the most uncompromising when

long periods out in the field. Since

it comes to sustainability and

the collection was released four

functionality. We have not held

years ago, we have successively

back in any way with regards to

extended it, so it now includes

material selection or taking care

down garments and clothing for

of the small details. The result

warm climates. We have seen that

is garments that can accompany

producing gear of the highest

you for a lifetime of adventures.

quality with the lowest possible

Numbers is the total opposite

environmental impact can be

from the disposable products

done. And these experiences are

mentality, because Numbers

influencing everything else we do.

garments are designed so they

Fjällräven Fall/Winter 2018 | 23

Expedition Down Parka No. 1 XS S M L XL XXL

$1,500 24

Gaiter Trousers No. 2

Jacket No. 68

XS S M L XL XXL

$500

Trousers No. 26

$400

XS S M L XL XXL

$400

Down Jacket No. 16 XS S M L XL XXL

$800

Gaiter Trousers N0. 1

Smock No. 1 XS S M L XL XXL

$650

Fjällräven Fall/Winter 2018 | 25

GREENLAND Beloved outdoor classics since 1968

hen Greenland Jacket was first released in the 1960s, it

was a revolution: lightweight, weather resistant, fast drying and packed with plenty of practical features. It all began in 1966, with a Greenland expedition that Fjällräven equipped with tents and backpacks. The expedition was a success; the Scandinavian alpinists did a number of first ascents in the demanding landscape. Once home again, the participants were filled with praise for the Fjällräven equipment but were less pleased with the outdoor clothing of the time. The climbers' reflections inspired Fjällräven’s Åke Nordin, who quickly started experimenting with designs and made a climbing jacket on his mother’s Singer sewing machine. He found the fabric he used in his workshop – a piece of left-over tent material that he coated with a mixture of beeswax and paraffin to make it more waterproof. Fjällräven’s first jacket was launched in 1968 and named after the expedition. Dog sledding in Greenland

Fjällräven Fall/Winter 2018 | 27

Greenland Jacket XS S M L XL XXL

$255 28

Greenland No. 1 Down Jacket XS S M L XL XXL

$500

Greenland Jeans XS S M L XL XXL

$150

Greenland Down Jacket

Greenland Shirt XS S M L XL XXL

XS S M L XL XXL

$110

$500 Greenland Winter Jacket XS S M L XL XXL

Kanken No .2 Mini

$300

Greenland Winter Parka XS S M L XL XXL

$400

$120

Kanken No. 2 Laptop 15"

$140

Fjällräven Fall/Winter 2018 | 29

Redwood Forest

HIGH COAST Lightweight durability for spontaneous adventures

igh Coast products are lightweight and versatile for spontaneous

adventures and outdoor life in the summer. But the summer is not enough, so the series is now expanding to include warmer sweaters and lightly padded jackets to lengthen the outdoor season. High Coast Padded Jacket, for example, is perfect for days when it is too cold for a summer jacket, but too mild for a really thick winter parka. In the High Coast family you will find functional, comfortable garments that work just as well for a bike ride as for picking mushrooms or going on the last kayaking trip of the season. And their versatility makes them perfect for travelling. They have simple designs to keep weight down. Practical and packable—and always ready to make new discoveries.

Fjällräven Fall/Winter 2018 | 31

High Coast Padded Jacket XS S M L XL XXL

$200 32

High Coast First Layer XS S M L XL XXL

$100

High Coast Stripe T-Shirt

High Coast Hoodie XS S M L XL XXL

XS S M L XL XXL

$165

$50 High Coast 18

$100

High Coast Trousers XS S M L XL XXL

$120

High Coast 24

$65

Fjällräven Fall/Winter 2018 | 33

ÖVIK In Övik, we like to go out after work

here the city meets the wilderness—this is where we

recharge our batteries. With comfortable, functional everyday clothing, outdoor life is always close by. That’s how it is in Fjällräven’s hometown Örnsköldsvik—or Övik as it’s often called—and this is how we like it wherever we find ourselves. So we created the Övik collection, with well-made shirts, hardwearing trousers, comfortable hoodies and sweaters that suit lives spent close to nature. Our functional G-1000 fabric is used as the base of many of the jackets and trousers, while t-shirts, mid layers and hats are made from natural materials such as wool and cotton. Now we are also releasing Övik Eco-Shell with 3-layer shell jackets that are waterproof, breathable and sustainable. Perfect for those of you who want to make the most of everyday life, in all kinds of weather.

Mossbrae Falls

Fjällräven Fall/Winter 2018 | 35

Ã&#x2013;vik Folk Knit Sweater XS S M L XL XXL

$150 36

Övik Wool Cap

$35

Övik 3-in-1 Parka W XS S M L XL XXL

$500

Övik Fleece Hoodie W

Övik Knit Sweater

XS S M L XL XXL

$150

Duffel No. 6 Large

$250

Rucksack No. 21 Large

$225

Övik Melange Beanie

$35

Fjällräven Fall/Winter 2018 | 37

G-1000® 50 years of testing and still one of the world’s best outdoor materials

HOW TO WAX YOUR G-1000 GARMENT

any Fjällräven garments are made from our own outdoor fabric

G-1000. And this is no coincidence. The tightly woven material made from polyester and cotton is extremely durable, at the same time as it offers protection from the weather and wind. But G-1000 also releases a lot of the moisture that builds up when you are active. Put simply, you don’t get as sweaty. You can even wear G-1000 in light rain; the waxed fabric resists water and if it does get wet, it dries fast. If you want to enhance its water resistant properties, wax the garment with Greenland Wax, our own impregnation that is kind to both people and the environment. If you’d rather have a more airy garment with maximum ventilation, just wash the wax out.

ub on and melt in – or wash out. It isn’t any harder than that to adapt

the wind and water resistant properties of your G-1000 garment with Greenland Wax. Remember that several thin layers of wax that you melt in, one at a time, is better than one thick layer. It is often a good idea to “spot reinforce” impregnation on sections that are more exposed to wind, rain and wear. Here are a couple examples, and more can be found along with waxing instructions at fjallraven.com/g-1000:

Before a backcountry skiing trip, wax your jacket on the front, shoulders and hood but leave the back un-waxed so that heat and moisture that builds up under your backpack can ventilate out.

Wax the knees and seat of trousers with a double layer of wax so you have good protection when you kneel or sit down when taking a break.

FjĂ¤llrĂ¤ven Fall/Winter 2018 | 39