BRANDING GUIDE
ABOUT US
“Print or Die,” that’s our motto. There is nothing more satisfying than manually printing a design or illustration. Here at Platypus Press we are obsessed with print. We are a printing studio that screen prints, block prints, and letterpress prints. We print a variety of designs for clients including: posters, art prints, invitations, business cards, as well as apparel. We will work with you to transform your vision into a print. Here at Platypus Press we offer monthly workshop events open to anyone with an interest in print. With these workshops customers can learn how to screen print, block print, and letterpress print fun designs. We strive to be the best print shop in Philadelphia, Pennsylvania.
PETER GRUPICO OWNER/FOUNDER
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LOGOS & COLORS
A LT E R N AT E L O G O
MAIN LOGO
G R AY S C A L E L O G O
1.8 in
1.7 in
RGB {35, 31, 32}
RGB {255, 255, 255}
CMYK {0, 0, 0, 100}
CMYK {0, 0, 0, 0}
#231f20
#ffffff
RGB {5, 179, 178}
RGB {167, 169, 172}
CMYK {75, 4, 35, 0}
CMYK {0, 0, 0, 40}
#05b3b2
#a7a9ab
TYPE LOGO FONTS
BENDER (SOLID) GEARED SLAB (BOLD) — Modified CUBANO (REGULAR) SECONDARY COPY
GEARED SLAB (THIN) ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!?# GEARED SLAB (REGULAR) ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!?# GEARED SLAB (BOLD) ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!?# GEARED SLAB (EXTRABOLD) ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!?#
BODY COPY
FUTURA (LIGHT) ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!?# FUTURA (BOOK) ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!?# FUTURA (BOLD) ABCDEFGHIJKLMNOPQRST UVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!?#
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STATIONERY
BUSINESS CARD
2 in
Width: 1.5 in
7 in
0.3744 in
Geared Slab (Extrabold) 14pt. Futura (Light) 10pt. Geared Slab (Thin) 9pt.
Geared Slab (Extrabold) 10pt.
Futura (Light) 9pt. 0.9668 in
0.3063 in
Geared Slab (Thin) 9pt.
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LETTERHEAD
Width:1.5 in
Geared Slab (Regular) 9pt.
0.202 in
8.5 in
11 in
ENVELOPE
Geared Slab (Regular) 9pt.
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0.202 in
4.125 in
9.5 in
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PATTERNS
TEAL ON BLACK
G R AY O N B L A C K
RGB {5, 179, 178}
RGB {35, 31, 32}
RGB {59, 59, 60}
RGB {35, 31, 32}
CMYK {75, 4, 35, 0}
CMYK {0, 0, 0, 100}
CMYK {0, 0, 0, 92}
CMYK {0, 0, 0, 100}
#05b3b2
#231f20
#3b3a3c
#231f20
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TEAL ON WHITE
BLACK ON WHITE
RGB {5, 179, 178}
RGB {255, 255, 255}
RGB {35, 31, 32}
CMYK {75, 4, 35, 0} ON
CMYK {0, 0, 0, 0}
CMYK {0, 0, 0, 100}
#05b3b2
#ffffff
#231f20
RGB {255, 255, 255} ON
CMYK {0, 0, 0, 0} #ffffff
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SIGNAGE
Width: 18 in
Exterior Sign
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Width: 48 in
Interior Wall
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EMPLOYEE UNIFORM
Width: 2.5 in
White Black Striped T-Shirt
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Width: 6 in
Black Chinos with Black Boots
Black Leather Apron
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MERCHANDISE
Width: 4 in
Width: 2.5 in
Black T-Shirt with Pocket Logo
Black T-Shirt with Pocket Pattern Width: 12 in
Width: 11 in
White Long Sleeve T-Shirt with Logo
Black Hoodie with Logo on Back
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Width: 10 in Black Skateboard Width: 8 in
Width: 7.7 in
White Cruiser Tote with Logo Width: 1.5 in
Width: 2.5 in Width: 1.5 in
Black Stickers
White Mug with Logo
Black Snapback
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WEBSITE
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1407 South 9th St. • Philadelphia, PA 19147 • 267.864.0714 • platypuspress.com