“Multiple Award Winning Marketing Designer”
Portfolio 2016 | +44 (0) 7970 002 380 | www.professionalIMPACTdesign.com
By Peter.J Coleman August 2016
Client - Allneeds Group Objective: Allneeds is a group company in the construction industry made up of ABC Depot (Builders Merchants), Capital Drywall (Logistics Company) and IBC (Buying Consortium for independent builders merchants). The core objective has been to help elevate the business from it’s humble beginnings and help them on their way to becoming a national brand.
Solution: To unearth the core values of the business and help promote their services across key touch points of all three companies including sign-writing of their vehicles and premises, brand guidelines, logo design, key promotions, online web to print marketing support for IBC members and an interior design time-line wall to tell the Allneeds Story.
Result:
‘The Allneeds Story’ Wall Art’
M e e t the S t a f f
B O A R D S
An on going project, I have helped the Allneeds Group of companies increase their business in all areas. Most notably the marketing support system for IBC which has seen a 47% increase in turnover for their members and suppliers. The design I have produced for them has also helped secure profitable deals with key suppliers to the industry.
PLEASE CHECK THROUGH THIS PROOF CAREFULLY
While every effort has been made to carry out instructions to your satisfaction, no responsibility or liability will be accepted for errors not noted on this proof. Customers are therefore urged to check thoroughly before authorising production. Proof supplied is a colour PDF, final printed matter may vary in colour & lightness.
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Item A - Staff board 594 x 840mm - x 30 A7 Pockets x 6 boards (one of each design)
Dr Ivy Connor
Client - Allneeds Buildings Supplies
Job Title - Photo Boards Job Ref - 25195
Established
1991
Allneeds Brand components: logo, sign-writing, brand guidelines, stationary, staff boards and interior design msigns.net spectru
Designer - Andy
www.spectrumsigns.net
Meet t h eTeams
Meet t h eGovernors
Mix Match
Meet t h eClasses
Accreditation
Achiever of theWeek
and
Meet t h ePrefects
Birthday
Meet t h eStudent Council
House Points
T. 01744 815005 F. 01744 813920
Every Child Matters
© 2012 Spectrum Sign & Display Ltd
B O A R D S
Client: Allneeds Group
Date - 14.02.2014
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Client - ABC Depot (Part of the Allneeds Group)
Objective: To bring ABC’s new brand to life and develop an image that would instil confidence in prospective stakeholders and key industry suppliers
Solution: ABC Depot was started by Devraj Hirani back in the 1980’s. Back then the company was run out of an old Portakabin that leaked. When Devraj’s son’s Vick and Prakash left school in the mid 80’s they took over the business. During those days they used an old galvanised bucket to catch the rain water. I used this story as part of their brand and image of Humble Beginnings, Hard Work and High Hopes. I designed their building, vehicle fleet liveries and all print collaterals to launch their business.
Result: ABC Depot continues to grow at a remarkable rate. It was tough at first convincing them of the true value that graphic design can bring to a business. I have since convinced them otherwise and I now help drive the business forward with not just design, but marketing ideas as well.
Creating a Professional Impact: The inital illustrations I produced for ABC Depot were pivitol in securing contracts with key suppliers
Client: ABC Depot
Client - Capital Drywall (Part of the Allneeds Group)
Objective: To take the existing Capital brand assets and inject some much needed energy into Capital’s image.
Solution: After exploring alternative routes for branding, I felt I could use Capital’s existing logo and produce a full set of brand assets that would really help their vehicle fleet stand out on the road. Liaising with UK sign-writers Structure Flex, I project managed, designed and organised the complete process.
Result: Capital Drywall now have a vehicle fleet they are proud of, is getting noticed on the road and what’s more, the graphics I’ve produced also translate well across other brand assets such as brochures and other marketing material.
Client: Capital Drywall
Client - IBC (Part of the Allneeds Group)
Objective: To increase the value of IBC’s membership to both members and suppliers.
Solution: Build of an online web to print portal which allows members to login and populate their own flyers with the complete range of products available from IBC’s suppliers. Members can choose colour styles to match their brands as well as one, two, three or four product flyers.
Result: This final link in the chain has created a direct route to market and has proven to be a huge success. This aspect of the business is now the key component when pitching for new business from both potential members and suppliers alike.
SEE WHY
Click Here to Watch the Video I Produced that Demonstrates How Web 2 Print Works
Client: IBC
Increased value with mutual benefits: Sample promotions that IBC members can produce to promote their business directly to their customers
MARKETING
IBC - Suppliers Guide 2016 First Edition
The logo sizes
Intelligent Commitment
Our Services
The IBC ‘Commitment’ Logo
Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Integer ac turpis euismod, consequat eros quis, porta est. Vivamus augue sem, posuere eu egestas vitae, gravida vitae nisl. Ut ac libero quis augue tristique varius. Nulla mattis, odio aliquet egestas placerat, sapien ipsum posuere eros. Donec consectetur sodales enim, eu euismod leo sagittis vestibulum. Aenean ipsum lacus, imperdiet quis rhoncus vel, ullamcorper in velit.
Whether it’s our dedicated on the road sales team or our inhouse marketing and design studio, IBC offer a full range of services to make sure that all supply partners are presented to our membership in the best possible way through carefully selected methods of contact using the latest technology.
Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Integer ac turpis euismod, consequat eros quis, porta est. Vivamus augue sem, posuere eu egestas vitae, gravida vitae nisl. Ut ac libero quis augue tristique varius. Nulla mattis, odio aliquet egestas placerat, sapien ipsum posuere eros. Donec consectetur sodales enim.
90 mm IBC_logo_90.eps
70 mm IBC_logo_70.eps
14
50 mm IBC_logo_50.eps
Client - IBC
RECOMMENDATION OF PRODUCT LINES
CREATIVE DESIGN FOR SUPPLY PARTNERS
TARGETED MARKETING TO OUR MEMBERSHIP
SEO ANALYTICS FOR MEMBERS
Our promise to our members is that
We know and understand the true
Because we closely monitor what
Part of our service offering to our
We know from speaking to our
Statistically, the average person
we’ll always source the best pricing
value that good design has for
our memebers spend and who they
members is using SEO Analytics
WEB DESIGN TO SUPPORT OUR MEMBERS membership that some of them still
checks their phone 150 times a day.
SOCIAL MEDIA STRATEGY
available as long as they commit to
business. Our exprienced marketing
spend it with, we can work toegether
to show what products are being
don’t have a website that serves their
their IBC membership. With this in
and design studio will make sure
to produce win win promotions so that
searched for in their catchment area
business. This is about to change
operate in that space with strategic
mind, we’ll always be keeping your
your brand to represented to our
members and our supply partners
then making the recommendations
as we are offering our members
content, building relationships along
products at the forefront of their
membership exactly as it was
can both enjoy the mutual benefits of
of what products to stock from our
low cost web development options
the way and making our voice heard
minds.
intended to.
working together with IBC.
supply partners.
to showcase your product to their
at the right time for the benefit of both
customers.
our members and supply partners.
125mm IBC_Commitment_Logo_logo_125.eps
15
That’s why we are making sure we
25 mm IBC_logo_25.eps
(Part of the Allneeds Group) You will find the logo in the following sizes 90 mm | 70 mm | 50 mm | 25mm
Objective: To re-brand IBC across all touch points to help communicate their 3 year strategy.
You will find the logo in following sizes in colour and 5% black: 125 mm
Minimum sizes The IBC Logo and can be reduced in printing to 25 mm (width),it can be used on screen (72 dpi) up to 75pixels (width).
8
Intelligent Commitment
9
Solution: Liaising with the directors, I built the brand, integrating and translating their message across all platforms. I started with the ‘Commitment Logo’ demonstrating IBC’s new commitment to their members and suppliers. This also had to demonstrate intelligence as the IBC offering to members and suppliers will be purely data driven.
Telling the IBC Story for the next 3 years Contents About the company
3
IBC’s main value is about commitment - and delivering that commitment in a variety of ways, underpinned by the intelligent use of data.
The Logo The basic logo
4
The Logos in black & white and greyscale
5
Spacing around the logo
6
Do not alter the logo
7
The logo sizes
8
The reverse out logo
9
Color Palette Logo color palette Primary color palette
10 11
Typography The fonts Paragraph styles and font sizes
Following on from this I built brand guidelines to ensure consistency and professionalism across all media. New suppliers packs and cross branded literature followed before finally building and designing IBC’s new website. This website is in the finals of the Herts Digital Awards 2016.
About the company IBC 2016
12 13
Our brand Stationary (business cards, letterhead, envelopes) Marketing examples
The image of IBC, portrayed through refined use of our logo mark, balanced use of design, and
the IBC brand. Our new focus is going to be heavliy data driven, using intelligent information to assist our
considered use of voice must be adhered to at all times
membership to grow to new levels whilst providing our suppliers with key information on product sales.
Founded in 2009, IBC (Independent Buying Consortium)
Our two key phrases are ‘Intelligent’ and ‘Commitment’.
operates as a broker for Independent Builders Merchants in the UK by sourcing and securing competitvely priced products from UK suppliers. Since
Everytime a piece of marketing copy is written, or an image is produced, the question as to be “does this tell the story of IBC..does it demonstrate commitment, does
our inception in 2009, we have grown to over 200 Indepented Builders Merchant Members. At the end of
it look, feel, sound intelligent?
2015 we changed direction, with plans to implement a whole new strategy to how IBC operate as a business,
So with that in mind, please digest all useage aspects of this guide. This guide is for use by both internal
bringing even greater value to our membership.
marketing staff and any external agenices.
In order to announce our change, we have relaunched 14 17
Additonal IBC Icons Imagery
18 19
Social Media Example Posts
20 21
The Voice of IBC The Language of Intelligence and Commitment
22 23
LIMITED STOCK FIRST COME FIRST SERVED
On Treated and Untreated C16 Carcassing
Why is this brand so important? This identity guideline is a tool designed to project the image, values, and aspirations behind the IBC brand. It is the cornerstone of all communication efforts, both in print and more so online, and must be followed carefully to ensure a consistent style and quality of presentation.
2
Prices from £159m3
See reverse for full pricing and quantities
3
Result:
TIMBER AND SHEET MATERIALS
*Minimum Order Full Load To place your order please call
PP
L
Call 01285 646 000
SU
For full details please see reverse
@ibcbuyingpower
www.ibcbuyingroup.com
May 2016
www.ibcbuyinggroup.com
Client: IBC
20 IERS 16 GUID E
The final result has given all staff at IBC confidence in direction and a brand image they feel proud of. Over the coming months I’ll be integrating high value options into IBC’s website to generate quality traffic and lead conversions.
Working together in partnership with suppliers
www.ibcbuyinggroup.com
IBC Rebrand Continued Streamlined: In order to streamline the deployment of IBC’s strategy it was necessary to ensure all aspects of marketing were covered. I designed this modular display to give the directors of IBC a clear idea of how their brand will work in a public space. The objective of the design here is to draw in potential leads at trades shows, introducing them to IBC’s offering, story and future plans.
Client: IBC
Client - Leica Geosystem Objective: To help Leica make an impact with their target audience of everyday builders through trade press and exhibitions.
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ON DIST
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FUN C
Solution: Working alongside Leica’s European marketing team I produced Illustrations of Leica’s laser measurement range, stylised as ‘Transformer’ robots for use across all digital media & print. This included life size cut outs for trade shows along with the design of various articles for trade press releases.
Result: The illustrations were a great success at trade shows as were the press releases I designed, increasing sales leads with high conversion rates.
I had a great experience working with Pete on a specific project where his creativity and professionalism was invaluable. He understood what we required and what would motivate our target market. A good guy!! Roteo 35G
Jonn Hicks Marketing Segment Manager Leica Geosystems
Client: Leica Geosystems
x
y
HI
ON LASER
Bistro & G rill H oddesdon
www.maisonpaul.co.uk www.maisonpaul.co.uk
STARTERS
WILD MUSHROOM RISOTTO (V) with rocket and parmesan 9.25
SEARED KING SCALLOPS with sautéed chorizo, parsnip puree, cress and board beans 7.95
MAINS & GRILL
I started off with a website that would announce their arrival. Once this was in place I helped lift their brand through a variety of touch points from business cards and menus to social media Facebook marketing posts. I’ve also put on various themed nights for them, DJ’ing at Ladies Night and birthday parties!
Result: My web design won Gold and Silver at the Herts Digital Awards, the printed leaflets attracted high profile clientele such as Victoria Beckham and her family. In 2016 Maison Paul were also awarded a certificate of excellence by Trip Advisor. Their brand is going from strength to strength.
www.maisonpaul.co.uk Client: Maison Paul
FISH CLUB NORTH ATLANTIC CREVETTES sautéed in garlic, cream and chilli sauce with French fries and mixed salad 13.50 LEMON MARINATED FILLET OF SEABASS with aromatic cous cous, sautéed spinach and sauce vierge 14.75
PAN FRIED SQUID AND CHORIZO SALAD with vinaigrette salad 9.95
BOUILLABAISSE cod, salmon, mussels, seabass and seasonal vegetables 15.95
IN HOUSE SMOKED DUCK SALAD with baby gem lettuce, fennel shavings, orange and grey mustard dressing 9.95 GOURMET BEEF BURGER brioche bun, cheese, bacon, triple cooked hand cut chunky chips and onion rings 10.95
DESSERTS APPLE TART warm homemade apple tart with vanilla ice cream and pastry cream 4.75
CORN FED CHICKEN SUPREME with garlic, wild mushroom and herb stuffing, sautéed baby potatoes, broccoli, courgette, sundried tomato and goats cheese puree and café au lait jus 13.50
STRAWBERRY MILLE-FEUILLE strawberry mille-feuille with strawberry ice-cream 5.95 CHOCOLATE FONDANT almond ice-cream & chocolate soil 5.95
HONEY GLAZED SLOW COOKED BELLY OF PORK with air dried crackling, olive mash, carrot baton, courgette, apple balls, apple puree & jus 13.75
SLOW ROASTED FILLET OF BEEF WELLINGTON creamy mash, seasonal vegetables and summer truffle jus 16.95
To give Maison Paul a punchy and lively brand image that matched the passion of the food they serve.
Solution:
VEGETABLE WELLINGTON (V) with mixed salad and sauce vierge 10.95
TWICE BAKED GOATS CHEESE SOUFFLÉ (V) with pickled apple, fennel and a beetroot sauce 6.95
PAN FRIED GRESSINGHAM DUCK BREAST with dauphinoise potato, duck leg croquette, broccoli, carrot, pea puree & peach red wine jus 15.25
Objective:
BLT TOMATO & MOZZARELLA MUSHROOM & ROCKET CHICKEN, BACON & AVOCAD CLUB SANDWICH SMOKED SALMON & CREAM CH SALTED BEEF, HORSERADISH & P 3.95 each or 3.50 take away
SPINACH AND BLUE CHEESE QUICHE (V) with mixed leaves and rich balsamic dressing 8.50
FRESH SCOTTISH HIGHLAND MUSSELS in garlic, cream and white wine or bouillabaisse sauce. 6.95
Client - Maison Paul Bistro
CHOOSE FROM A SELECTION OF OUR IN
VEGETARIAN
SERVED FROM 12PM ONWARDS POACHED CHICKEN BREAST BALLOTINE stuffed with red onion chutney wrapped in dried aged pancetta, chicken terrine, beetroot puree, pickled cucumber & cucumber gel 6.25
Serving Breakfast Lunch Dinner
SANDWICHES
Hello and thank you for stopping by. Here is a selection from our menus - full lunch menu available inside
What our customers say “This is a lovely little restaurant with great food and service. Definitely one of the best if not the best in Hoddesdon. Been here twice and haven’t been disappointed at all!”
AUSTRALIAN ABERDEEN ANGUS 10OZ RUMP STEAK with poached egg, triple cooked hand cut chunky chips, grilled tomato & Portobello mushroom. Choice of peppercorn or roquefortsauce 16.75
“Highly recommend this quaint restaurant, the food was superb and the staff were very friendly. We will
RIPLEY’S 40 DAY AGED 8OZ RIBEYE STEAK with poached egg, triple cooked hand cut chunky chips, grilled tomato & Portobello mushroom. Choice of peppercorn or roquefortsauce 25.00
“Without doubt the finest restaurant I have been to
definitely be going back”
in the area. Great food exceptionally well cooked and presented at a reasonable price. Together with the wonderful service a must place to eat”
THE MAISON PAUL BISTRO PHILOSOPHY - JOYFUL DINING Food is our passion, preparing, serving and enjoying a delicious meal is always inspiring. The Essential elements are: honest cooking, which can be traced back to the freshest ingredients, we know where all our produce comes from and trust our suppliers; a great selection of wines, a welcoming atmosphere- we want our guests to feel at home, not to stand on display. Our quest is to create a place in Hoddesdon where people can enjoy great food that is prepared with ingredients of the highest quality and served in a setting that is unique and without unnecessary fuss, where we can say with confidence to all: eat what you love and experience joyful dining.
Joyful Dining
Joyful Dining Maison Paul Outside Menu.indd 1
13/07/2016 18:29
#RUN #COMMUNITY #SUPPORT #LOCAL Client - Your Town Objective: Your Town are a community based project located in Hoddesdon who have big ideas and have already made an impressive impact with their Give Your Town the Run Around events. In 2015 they approached me to help elevate their brand image in line with their plans to expand the Your Town offering.
Solution: Re-Launch of brand, brand guidelines, website design, logo design. I also illustrated key architecture such as Eleanor Cross and the Hoddesdon Clock Tower to give them a stand out appearance in public space.
Result:
PRESENTS “We are more than a run, we are about community and supporting what matters locally”
“A fantastic opportunity to make history”
Founder - Give Your Town the Run Around
As of late summer 2016 this is a work in progress as I work with Mark White of Your Town to help him deliver a unique brand experience for both their online presence as well as their local Your Town Academy. For more information on registration for sponsorship and exhibition space please email info@giveyourtowntherunaround.co.uk or call Mark White on:
07702 359 021 RUN | COMMUNITY | SUPPORT | LOCAL Design by www.professionalIMPACTdesign.com
Client: Your Town
www.giveyourtowntherunaround.co.uk
Client - Dynamic Fightwear Objective: To help Dynamic Fightwear reach an international audience through purchased ad space in Men’s Health and Fighters Only Magazine.
Solution: Identify key benefits of visiting Dynamic Fightwear’s shop and website. Obtain permission from all leading MMA brands to use their logo in order to enhance Dynamic Fightwear’s credibility as a national outlet store.
Result: When it comes to print advertising, if the objective is to get a brand known then a process of repetition is required. Since Dynamic Fightwear committed to this, they have enjoyed steady growth with the opening of new shop in Hertfordshire. Men’s Health and Fighters Only ran with this ad until 2015, bringing brand awareness to Dynamic Fightwears high street and online presence.
Pete made the design process so simple for us. His down to earth manner and understanding of exactly what we wanted has led to an on going commitment from us to re-use his work as the ROI has been great! Nick Messer Dynamic Fightwear
Client: Dynamic Fightwear
Client - Great Ormond Street Hospital Objective: To help raise funds for Great Ormond Street Hospital.
Solution: Children from across London created their own monsters and I was one of twelve illustrators from around the world chosen to turn their creations into full colour illustrations for GOSH’s Jiggly Boggly and the Gosh Monsters book.
Result: The book helped raise the profile of GOSH’s objectives with support from Hamleys who helped us launch the book along with ex-Arsenal and England Footballer Ian Wright who attended our event.
www.goshmonstersbook.com
Client: Great Ormond Street Hospital
Client - Dennis Carter
London’s Most Exclusive Ride
Objective: Dennis Carter are a trusted and well respected Chauffeur company, based in the heart of London’s Mayfair. Their clients are high profile from the world of politics, Hollywood and sport. In 2013 they decided that they wanted to kick start a brand overhaul to help win new business. The brief was to establish a brand message and logo that exuded the level of exclusivity and luxury one experiences when they ‘ask for Dennis Carter’.
Solution: Synergise Dennis Carter’s image with their high level of reputation, performance and service. Design and development of logo as a focal point for the ‘London’s Most Exclusive Ride’ brand message.
Result: Already their new ID is allowing them to communicate much more effectively to their target audience with a steady increase in bookings leading to repeat business.
“Centre spread design to showcase the Dennis Carter fleet”
Client: Dennis Carter
Client - London IMAX | Barclays Bank Objective: To create an exciting and engaging environment for Barclays Bank’s clients and their families at a movie event held in central London.
Solution: Design and professional illustration of an entire interactive movie set for Harry Potter and the Chamber of Secrets movie at London’s IMAX. Illustrations included full size Ford Anglia, life size foamex ‘Gringotts Bank’, light boxes, fully interactive sweet shop for the children, gift boxes and other props to create a magical impact for everyone involved.
Result: The result was a resounding success for Barclays Bank and all involved with Sir Peter Middleton requesting to have the Gringotts Bank Barclays section cut out to take home with him.
Hand Drawn Gringotts Bank used at London’s IMAX
Illustration pitch to secure project
Client: London IMAX & Barclays Bank
Full size Ford Anglia
Barclays branded bank
Illustration Overview: I started my career as a street artist producing caricatures and portraits. Here is a snap shot of some of my work I’ve sold in galleries.
Kate Moss on sale at
Gallery 90 Islington London
Amanda O’Riordan spotted my work on Twitter
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Sold at Gallery 90 London alongside Kate Moss
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Used by Amanda O’Riordan on her fashion blog
T-Shirt Illustration for UFC Fighter Rhonda Rousey
Client: Gallery 90
Used for
James Bond 50th Anniversary