Feature: Scientific Games
Renewing for the Future Scientific Games, Jon Lancaster Vice President of Sales EMEA chats to Lyudmyla Kyrychenko
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hich proven products and business solutions will a leader in the European market gaming industry, and around the world as a supplier of innovative and technological solutions, bring to the Ukrainian gaming market? One of the managers of Scientific Games tells the magazine Casino Life Ukraine about the successful restart after many years and about plans for the future. Could we start with a brief description of Scientific Games? Scientific Games is an industry-leading provider of gaming and technology solutions across the world. We are an innovator of creative content setting new standards in the gaming industry by leading the way in design, manufacturing, and distribution of premium gaming content and hardware. One of the key reasons why Scientific Games’ products are so successful is the diverse portfolio of content, technology and hardware. Operators have full access a large game library featuring titles from our Bally, WMS and Shuffle Master brands.
Congratulations on the success of your return to Ukraine. What has been the reaction from Casinos to your 2021 launch such as your Electronic Gaming Machines? Thank you, we’ve been delighted to receive such an incredible reception in Ukraine so far and have already deployed products in some of the country’s most highprofile casinos including Slots City, Storm Ukraine, and Billionaire Casino. Casinos have seen our launch into their market as an opportunity to introduce a new and innovative EGM offering, that extends to a wider player base due to our product differentiation, we’re keen to help them capitalise on this. Issue 06
Scientific Games, Jon Lancaster Vice President of Sales EMEA
Tell us about Scientific Games’ plan for Ukraine and what does it involve? We are a leading provider of gaming solutions across the world and have expertise in many different markets. So, our strategy is to bring that experience to Ukraine and introduce products that have a great track record in other similar European markets. Ultimately, we’re here for the long run, expanding our presence, building familiarity with players and always evolving experiences to maximize revenue for our partners. What Games are you providing the Ukraine market? On the slots side, we are entering the market with 23
