Feature: Everi
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Interview with Michael Conway, Vice President, Communications and Media, Everi Games. By Victor H. Royer
asino Life Magazine and Outsource Digital Media recently had the opportunity to interview Michael Conway, vice president of communications and media, at Everi Games. Michael is responsible for elevating Everi’s brand among casino operators and their players across a variety of channels, and bringing new perspectives to promote the gaming division’s content and hardware products. Michael joined Everi Holdings Inc. (formerly Multimedia Games Inc.) in February 2004, initially as as an illustrator, and then most recently as creative director for Everi’s Studio 7 gaming studio. Michael was appointed vice president of communications and media in November 2020 and brings to the role an in-depth understanding, and extensive experience in game development and player psychology, having art-directed some of Everi’s most successful video and three-reel mechanical themes. His diverse background, which also includes being an entrepreneur, published author and former actor, including playing a villain on the iconic TV sitcom Seinfeld (“The Statue”), has helped him bring a unique perspective to game development at Everi.
Michael, first I want to thank you for taking the time to speak with me. As you know, Casino Life Magazine and Outsource Digital Media take great pride in interviewing leading gaming industry professionals and senior level management members to better understand both the companies that they work for or own, as well as what the key attributes are for their success. Please tell our readers about yourself and your role at Everi? This is a new role for me at Everi. After more than 17 years of making games, I am thrilled to bring 18
Michael Conway, Vice President, Communications and Media, at Everi Games
my oddball background to the new challenges of a quickly evolving audience. The democratization of media has created all-new opportunities in digital communications beyond conventional B2B advertising to a whole new, live conversation with players through social media channels, including YouTube. I have actively been working with slot influencers on YouTube over the years to support them and promote our games as an exciting entertainment experience, as we believe this approach to engaging with players is a game changer. www.casinolifemagazine.com
