Feature: De5ign
Tailored to fit London’s De5ign is your one-stop shop for ICE exhibitors’ graphic needs. By David McKee
I
f you’ve admired the look of Casino Life, it’s the handiwork of Stewart Hyde that you are appreciating. Stewart has many strings to his bow, especially his firm De5ign, which stands ready to help exhibitors at ICE London. In this exchange, we look at what he can do for the industry and what makes him tick as a designer ... or would that be de5igner? Can we commence this interview with a little insight into your knowledge and experience of creative design? Sure, I’ve been a graphic designer for over 20 years and have had my business for just over 10 years. I have worked with a variety of different businesses across a number of sectors, helping them create the Volume 18: Issue 149
ideal brand to enable them to market their company in the appropriate manner and allow them to take off in the direction they desire. There isn’t a much more important element to a business than your brand, because that is the base from which you identify yourself. I offer five key services which are logo and brand design, brochure design, magazine design, digital design, and event design. I find that there is a real correlation with the aforementioned. Before launching my own business I worked for different agencies and publishing companies, which in turn allowed me to gain valuable knowledge in both the client-facing situation and liaising with print houses for various products to different specifications of production. 33
