Feature: Julia Carcamo
Julia Carcamo, president and chief brand strategist, J Carcamo & Associates
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Julia Carcamo, president and chief brand strategist, J Carcamo & Associates talks to Peter White
engaging and personable, Julia Carcamo is one of the friendliest faces of the casino industry. Her career has been illustrious, too. She was involved with the launch of the Caesars Entertainment (then Harrah’s) Total Rewards loyalty program, which has grown to be the biggest in gaming. She was also a team member Issue 04
in the launch of Wynn Las Vegas, then moved to Isle of Capri, where she was placed in charge of reinvigorating its Lady Luck brand. Branching out on her own in 2013, she incepted J Carcamo & Associates, a marketing consultancy specializing in the gaming industry. She also invented the Casino Marketing Boot Camp, which provides the stepping-off point for our discussion with 41
