PetGroomer.com Magazine
22
April / June 2022
Increase Your Sales with “Retailment” Get ready to razzle dazzle your clients with “retailment!” We’ve all seen the massive gain of online shoppers since the Pandemic. Smaller retailers were already challenged by big box store competition. Year after year increases of online shopping moved clients from IRL (“in real life” for novices without teens at home) to online shopping. With all the doom and gloom there are still HUGE opportunities in which online shopping and big box stores cannot compete. We’ll call it “retailment” or “in store experiences.”
owning friends in the pet industry used to create “retailment” in order to get those clients coming back for more. Not only will some of these ideas create more revenue and client loyalty, but they are affordable, and will bring more joy to your store every day! The “3rd Space” in retail is the additional space that people like to gather other than home and work. This “3rd Space” can be a mall, coffee shop or bar. On a much smaller scale than a mall, you can create a mini “3rd Space” in your own grooming salon or pet store by creating “retailment.”
In my own 15+ year store ownership experience there are a few tricks and 22 Copyright © 2013 Find A Groomer Inc. All rights reserved treats that me and many of my store PetGroomer.com Magazine www.petgroomermagazine.com Subscribe Free
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