business
An All-In-One Solution Chinwe Onyeagoro of PPG corporate partner PocketSuite explains how pet professionals and small business owners can use tech to solve their top seven dog business challenges
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re you a petpreneur? Gone are the days of managing a business with just pen and paper. While your innate fondness for writing may remain, organizing all of the many aspects of running a busi ness often requires a digital system. This need became all the more pressing during the pandemic when dog training went virtual. While the worst of the lockdown is behind us, many dog trainers have realized that a digital platform can be a force multiplier in growing revenues. If you’re a pet professional or dog trainer, you may be missing out on what busi ness technology can do to improve your top and bottom line. PocketSuite is a technological innovation for entrepreneurs, en abling anyone working for themself to make a good living, including the millions of talented people with clients – service professionals, free lancers, independent businesses, contractors, gigsters, parttime, and nontraditional workers. PocketSuite is a mobile first, business manage ment app that helps anyone with talent and time make money. We break down seven of the biggest challenges for dog businesses and how to solve them with technology. Hint: the challenge starts with the client, not the dog!
#1: Finding New Clients: Need security? Every business needs to be constantly attracting new clients. Retaining clients is proof that you are great at what you do, but finding new clients is how you drive revenue growth. Building a referral network is the secret to attracting new busi ness. Referrals are typically more loyal as clients and they don’t cost nearly as much as it costs to find new clients through Google or Face book advertising. Take a page from our PocketSuite Pros – dog trainers, pet groomers, dog walkers and pet sitters focused on their given craft and using the PocketSuite app with their clients. Nearly 10% of those clients share their Pro with a friend!
#2. Committing to Packages (and Follow‐Up): Another common hurdle is getting clients to commit to a package, and then the follow through and followup. Among dog trainers, it’s a common occurrence for clients to pay for a package of dog training sessions and then feel that they have succeeded in having a welltrained dog. Three months later, they’re discovering that many or all of the good behavior has been forgotten. What if there was the possibility in a package plan to incorpo rate an automatic followup every two or three months for a refresher session? This would certainly result in an incremental revenue stream. Better yet, it results in a happier client who feels that they got great value because their dog is the besttrained dog in the neighborhood.
The PocketSuite app breaks down seven of the biggest challenges for dog businesses and how they can be solved with technology
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BARKS from the Guild/November 2021
Retaining clients is proof that you are great at what you do, but finding new clients is how you drive revenue growth. Building a referral network is the secret to attracting new business. Referrals are typically more loyal as clients and they don’t cost nearly as much as it costs to find new clients through Google or Facebook advertising.
