OUR AGENDA FOR Your Property
PRE-LISTING
RESULTS
Superior negotiation skills are fundamental to realising an outstanding selling price for your property, and your Petrusma sales team are the most highly trained in the industry.
In addition, we plan, we execute and we guide – from presentation to pricing and proactively marketing your property, we can attract and manage more prospective buyers – significantly impacting your end result.
MARKET VALUE
1. WHAT IS YOUR PROPERTY WORTH?
2. HOW MUCH WILL SOMEBODY PAY FOR IT?
The price of your property rises significantly when more than one interested party is determined to buy it.
We are adept in designing sales campaigns that do exactly that. Simple? Not really. We devise a comprehensive strategy tailor-made for your property, where no two strategies are the same.
Drawing on our extensive market knowledge and expertise, we will work with you to determine a realistic market value that, together with your tailor made campaign, will attract the right buyers to your property.
Our skill in maximising buyer interest during the sale process creates a larger number of interested parties competing for your property, resulting in a higher sales price.
NEGOTIATE TO SUCCESS
Your property is worth more with a skilled negotiator representing your sale. Highly skilled in verbal and non-verbal communication, rest assured that your Petrusma selling team will remain confident and calm in the heat of sales negotiation.
Our professionalism, attention to detail and ability to achieve a win-win outcome will result in your property selling for a superior price.
THE HOW
There are many variables in developing a successful sales campaign. We consider these strategic pillars when developing yours:
• TIMING
• MOTIVATION TO SELL
• YOUR PROPERTY TYPE
• MARKET SUPPLY AND DEMAND
• ECONOMIC CONDITIONS
On the following pages we take you through the most effective methods of sale, how we find competitive buyers and our commitment to ensuring you are kept informed every step of the way.
METHODS OF SALE
Selecting the correct method of sale is critical to your sale success, so we guide you through all the different selling options to help you make the right choice.
PRIVATE TREATY
Sale by private treaty offers plenty of flexibility. You can advertise with or without a price and you have no limitations concerning time. It may take a week or months, depending on your requirements.
BUYER PRICE ENQUIRY RANGE
A buyer price enquiry range is set to attract buyers looking within that range. The starting price is clearly stated, as is the price you would like to achieve. This creates a good negotiating environment where buyers can look at homes in their price range, and sellers can offer their homes for sale without a pre-determined asking price.
Genuine buyers will usually base their submission upon the condition, location, and the fact that they may miss out if they don’t put in a reasonable offer.
OFFERS OVER
An ‘Offers Over’ approach is designed to get people interested in looking at your property in the same way that the retail store uses ‘from $1.99’. The goal is to attract as many people as possible to come and view your property in the hope of creating competition, multiple offers and a premium price as a result. While it doesn’t preclude someone making an offer lower than the stated figure, it does help to give buyers an idea of what the expectations of the owner are. It is also helpful when negotiating with a purchaser who submits a low offer as it serves to justify a ‘Counter-Offer’.
AUCTION
A public auction is a comprehensive 3-4 week marketing strategy which culminates in interested parties gathering to bid publicly for the property at the conclusion of the sales campaign. (Offers can be made and accepted prior to the auction date if the seller desires).
Auctions drive interest to your property by exposing it to the market for a restricted period of time and allowing buyers to openly compete (bid) for it against each other. This often results in a much higher sales price, well beyond the reserve fixed by you, the vendor.
We will discuss the auction process with you in greater detail so you can decide if it is the best path to follow for your circumstances.
EXPRESSIONS OF INTEREST
Expressions of Interest (Best Offer) essentially asks buyers to put forward their highest offer, almost like a “closed door” auction. The result can be exceptional as many buyers offer a higher price in exchange for amended terms of sale, such as a delayed settlement or a smaller deposit.
It may be appropriate where discretion is necessary, so this method is suitable in some circumstances, but not others.
We will discuss your needs in more detail to see if this method suits your circumstance.
MARKETING
BEING SEEN IS ABOUT BEING DIFFERENT
Our job is to put your property in the limelight.
With our team of professionals in brochure production, media placement, photography, styling and signage we are always on the lookout for “cutting-edge” innovative ways to promote your property.
We discuss all the options available and manage this process for you. We know that each element of your campaign is as important as the next.
It’s not just about having something to say – it’s about finding a compelling way to say it, so that your buyers take notice.
In a competitive environment, this form of strategic marketing is where sales are won or lost. As with every process at Petrusma, we guide you through this critical decision-making process.
PRESENTING YOUR PROPERTY
Beautifully presented properties have strong appeal to their target markets, sell more promptly and achieve a better price.
They say that you should “spend money to make money” and preparing your home for sale is no exception. We call it an investment more than an expense – one that will attract a wider audience of prospective buyers to your property.
Home stylists know how to make your property stand out in an increasingly competitive real estate market. Whether you need help tidying up the garden, de-cluttering your living spaces or decorating your property in the latest trends, we can recommend the right company to assist you.
Often the way we live in our home is not the best way to present it for sale. Inviting a professional eye to offer suggestions on styling, colour, furniture layout and lighting can be instrumental in securing you the highest possible sale price. We guide you through this critical decision-making process.
OPENING YOUR PROPERTY
We use a unique strategy for all open inspections in an effort to learn more about your likely buyers. We ask them strategic questions designed to determine:
• THEIR DEPTH OF INTEREST
• WHAT THEY LIKE ABOUT THE PROPERTY
• IF THEY HAVE ANY CONCERNS OR OBJECTIONS
• WHAT THEIR THOUGHTS ARE ON PRICE
• IF THERE ARE OTHER PROPERTIES THEY HAVE INSPECTED OR ARE CURRENTLY INTERESTED IN
• WHAT IS THEIR MOTIVATION TO PURCHASE
Embracing the latest in cloud-based technology, all buyers are registered immediately to our central database, allowing us to communicate instantly to large audiences of relevant buyers.
At Petrusma, we respect your time and your privacy. For this reason, we offer secure inspections whereby all attendees are required to call and register for a pre-determined viewing time.
When required, we will commit to a minimum of two agents at every open home. This means your prospective buyers receive more attentive service and you gain more detailed buyer feedback.
HELPFUL INFORMATION
A good agent should be specific about the key selling points of your property, the most likely potential buyers, your property’s realistic market worth and ultimately, how they can maximise your selling price.
We’ve short listed some questions for you and we will be only too happy to answer them:
• HOW LONG HAVE YOU BEEN SELLING REAL ESTATE AND HOW WELL DO YOU KNOW THIS AREA?
• HAVE YOU SOLD ANY PROPERTIES RECENTLY, ARE ANY SIMILAR TO MY PROPERTY?
• IF SO, TELL ME ABOUT THE CAMPAIGN/RESULT.
• HOW WILL YOU ATTRACT PROSPECTIVE BUYERS TO MY PROPERTY?
• HOW MUCH WILL MY MARKETING AND SELLING FEES BE?
• DO YOU HAVE ANY PAST CLIENTS WE CAN CONTACT?
• HOW OFTEN WILL YOU MAKE CONTACT AND PROVIDE FEEDBACK?
• HOW DO I ENSURE THAT I’VE PRESENTED MY PROPERTY TO A HIGH STANDARD?
• WHAT METHOD OF SALE DO YOU RECOMMEND AND WHY?
• WHAT DO YOU BELIEVE ARE THE STRENGTHS AND LIMITATIONS OF MY PROPERTY?
FEES & AUTHORITY
PROFESSIONAL FEES
We offer value to our clients and appreciate the significant trust they place in us when selling their property. Naturally, an important question in many of our clients’ minds concerns our fees. Our professional fee is a fixed percentage of the sale price. We will be happy to discuss the precise terms at the appropriate point.
AUTHORISATION
To establish Petrusma Real Estate as your sole agent, the following documents will require your authorisation and approval.
SIGNED AUTHORISATIONS WE REQUIRE
• Residential Sales Agency Agreement
The above item can be emailed to us.
OTHER ITEMS WE NEED FROM YOU
• Your conveyancer details
• List of any additional inclusions to the sale
• Keys and remotes (alarm code if required)
