Module 3: The Maid Right and Premium Franchise Brands Advantage by Premium Franchise Brands

THE MAID RIGHT AND PREMIUM FRANCHISE BRANDS

ADVANTAGE

MAIDRIGHT.COM

MEET THE

PREMIUM FRANCHISE BRANDS FAMILY Maid Right is owned by its parent company Premium Franchise Brands, and is a sister subsidiary to Jan-Pro, the number one commercial cleaning company in the world.

THE MAID RIGHT AND PREMIUM FRANCHISE BRANDS ADVANTAGE

MAIDRIGHT.COM

LEARN FROM AN ESTABLISHED

NETWORK OF PEERS With over 25 years of award-winning franchise owner support, Premium Franchise Brands has built a network of successful master franchisors to help you rise to the top of the industry.

YOU

THE MAID RIGHT AND PREMIUM FRANCHISE BRANDS ADVANTAGE

Our Maid Right master franchise portal allows you to easily interact with other franchise owners. Plus, we hold a yearly meeting and awards ceremony so you can interact with your peers in person. These relationships and learning opportunities can be invaluable to your company.

MAIDRIGHT.COM

EDDIE CURRY

KATHRYN ROOKES

SCOTT THOMPSON

MICHAEL BORRECA

PRESIDENT & CEO,

VICE PRESIDENT & GENERAL COUSEL,

VICE PRESIDENT, FRANCHISE DEVELOPMENT,

CHIEF FINANCIAL OFFICER,

PREMIUM FRANCHISE BRANDS

TED ASBURY

DANESSA ITAYA

ALAN WYATT

MICHAEL DECOUFLÉ

VICE PRESIDENT, MARKETING,

VICE PRESIDENT,

REGIONAL DIRECTOR,

PREMIUM FRANCHISE BRANDS

MAID RIGHT

THE MAID RIGHT AND PREMIUM FRANCHISE BRANDS ADVANTAGE

LEARN FROM

EXPERTS IN THE INDUSTRY

MAIDRIGHT.COM

“

Individual commitment to a group effort, that is what makes a team work, a company work, a society work, a civilization work.

VINCE LOMBARDI FOOTBALL COACH

THE MAID RIGHT AND PREMIUM FRANCHISE BRANDS ADVANTAGE

MAIDRIGHT.COM

OUR FRANCHISE MODEL

GIVES US AN ADVANTAGE Our cleaning industry model is based on a three-tier master franchise model, also referred to as a master / unit franchise structure. Industry experts recognize the master / unit franchise structure as a strong model for growth. In this model, the master is the executive developing a territory, while unit franchisees execute the cleaning – an approach with more commitment than the hourly cleaners typically hired by other companies in the residential cleaning industry.

THE MAID RIGHT AND PREMIUM FRANCHISE BRANDS ADVANTAGE

MAIDRIGHT.COM

WE GROW A

DIFFERENT WAY A territory grows as more and more unit franchisees are added. Using this master / unit franchise approach, Premium Franchise Brands has been growing Jan-Pro for 25 years (Maid Right’s sister company in the commercial cleaning sector) and it is now an organization of over 8,000 franchise owners worldwide. Founded in 2013, Maid Right is following the same business model in the residential cleaning sector. In fact, Maid Right is currently outpacing JanPro’s initial growth after 3 years. It’s clear that PFB has built an organization with core competency in selling and supporting franchise services. THE MAID RIGHT AND PREMIUM FRANCHISE BRANDS ADVANTAGE

MAIDRIGHT.COM

MAID RIGHT OFFERS MORE OPPORTUNITIES FOR

REVENUE GENERATION As a master franchise owner, your revenue will come from one-time franchise fees, upgrade fees and on-going recurring revenues such as royalties, support fees, and supply revenues from unit franchise owners who are owner operators of their own small businesses. Owner operators buy unit franchises from you and take over the daily task of cleaning homes and serving clients, based on the accounts you provide them.

THE MAID RIGHT AND PREMIUM FRANCHISE BRANDS ADVANTAGE

UNIT FRANCHISE SALES ONE TIME FEES PAID TO YOU • INITIAL UPFRONT FRANCHISE FEES • FRANCHISE PLAN UPGRADE FEES

RESIDENTIAL CLEANING SALES RECURRING REVENUE FEES PAID TO YOU • ROYALTIES • SUPPORT FEES • SUPPLIES

MAIDRIGHT.COM

WE PROVIDE A

LARGER EXCLUSIVE MARKET With Maid Right, you’ll find that your Master Franchise exclusive territory is double to triple the area of other traditional residential cleaning franchises. We license you a geographic region containing a minimum 80,000-120,000 households with a minimum combined

THE MAID RIGHT AND PREMIUM FRANCHISE BRANDS ADVANTAGE

income of $75,000 per qualified household. Boundaries consider traffic patterns, population density, demographics, and marketing, and the protected territory is optimized through the leading geography-based business information solution called Intelligent Direct.

MAIDRIGHT.COM

BUILT ON A

LONG TRACK RECORD OF SUCCESS The commercial side of our portfolio, Jan-Pro, has a long track record of success – a success we are replicating with Maid Right. So, in addition to the hundreds of Maid Right unit franchises currently in operation, Maid Right’s model is further validated by Jan-Pro’s 8,000 unit franchisees established over the last 25 years.

THE MAID RIGHT AND PREMIUM FRANCHISE BRANDS ADVANTAGE

Jan-Pro is the global leader in commercial cleaning with annual sales approaching $400 million, and we are building Maid Right using the same successful business model. We founded Maid Right to further leverage the successful cleaning industry model we already have in place.

MAIDRIGHT.COM

“

I've always believed that if you put in the work, the results will come. I don't do things half-heartedly. Because I know if I do, then I can expect half-hearted results.

MICHAEL JORDAN BUSINESSMAN, RETIRED PROFESSIONAL ATHLETE

THE MAID RIGHT AND PREMIUM FRANCHISE BRANDS ADVANTAGE

MAIDRIGHT.COM

OUR

STANDARDS Under the Maid Right Signature Clean® program, we offer comprehensive cleanings, medical-strength protection against germs and bacteria, and improved air quality. We hold ourselves to these brand standards by using detailed cleaning checklists on every job. Our cleaners are also held to these brand standards. All Maid Right services are non-toxic and safe for the environment.

THE MAID RIGHT AND PREMIUM FRANCHISE BRANDS ADVANTAGE

MAIDRIGHT.COM

THE HIGHEST

QUALITY CLEANING AROUND We offer the strongest guarantee in the residential cleaning industry. We have found this to be an important selling point with prospective clients.

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MAIDRIGHT.COM

OUR

RESULTS Maid Right results speak for themselves. We’re so confident in the results that we guarantee them. Should a customer ever be unsatisfied with a cleaning, they simply give us a call within 24 hours and we’ll fix the issue. We pledge to address their concerns within two business days. If they are still not satisfied, their next regular clean will be complimentary. This is the strongest guarantee in the industry!

THE MAID RIGHT AND PREMIUM FRANCHISE BRANDS ADVANTAGE

MAIDRIGHT.COM

OUR

SYSTEMS Maid Right uses cleaning methods developed to reduce harmful bacteria in hospitals, yet safe enough for kitchen counters.

THE MAID RIGHT AND PREMIUM FRANCHISE BRANDS ADVANTAGE

MAIDRIGHT.COM

MAID RIGHT’S

ENVIROSHIELD® DISINFECTING SYSTEM Our proprietary EnviroShield® system is the most advanced disinfection system in the business. Keeping each home protected from harmful bacteria using a wraparound technology for high-touch door knobs and hard to reach areas.

THE MAID RIGHT AND PREMIUM FRANCHISE BRANDS ADVANTAGE

EnviroShield® disinfecting kills 99% of the most common bacteria and viruses such as E.coli, and eliminates common odors. Approved by the Environmental Protection Agency (EPA), it is safe for use around young children and pets.

MAIDRIGHT.COM

PROVEN

PRODUCTS & PROCESSES Our ProTeam HEPA-rated high-filtration process leaves the air cleaner than when we arrived. We are proud to bring ProTeam — a health partner of the American Lung Association — into each home. We even color-code the microfiber cloths and mops, that way, they’re never used in other parts of the house. So,

THE MAID RIGHT AND PREMIUM FRANCHISE BRANDS ADVANTAGE

the cloth used in the bathroom never touches kitchen counters, reducing cross contamination. We use products with Green Seal™ Certification, and our bathroom disinfectant is an EPA-registered germicidal detergent.

MAIDRIGHT.COM

UNIT FRANCHISE

MARKETING & RECRUITING The Maid Right Support Center provides multiple means of assisting our Master Franchisees with finding and securing quality unit franchisees that are critical to operating a successful Master Franchise. These services include: • Public relations efforts • Targeted Pay-per-click advertising • Marketing materials for local advertising • Training and coaching for local marketing efforts • Unit franchise education materials • Direct referrals

THE MAID RIGHT AND PREMIUM FRANCHISE BRANDS ADVANTAGE

MAIDRIGHT.COM

TOP TO BOTTOM

MARKETING SUPPORT Our approach to marketing is to develop and implement turn-key marketing programs that support each step in the marketing funnel from generating awareness to finalizing a sale. We leverage multiple mediums and tactics at each point in the funnel including: • Print promotions including local directories, community magazines and direct mailings THE MAID RIGHT AND PREMIUM FRANCHISE BRANDS ADVANTAGE

• Digital campaigns such as pay-per-click, search

engine optimization, online reviews and reputation management • Social media platforms including Facebook, Google+ and many specialized communities • Community events such as local chamber of commerces • Public Relations efforts that include earned media and press monitoring

MAIDRIGHT.COM

COMPREHENSIVE

TRAINING PROGRAMS

We take training seriously at Maid Right and strongly believe that our a culture of continuous learning sets us apart from the competition. Each new Master Franchise attends an 11-day ‘Maid Right University’ that provides both classroom and field instruction on everything comprising the Maid Right brand from sales techniques to quality assurance programs. Our ongoing training programs offer a mix of: • Webinars • Field visits • Annual conferences • Scheduled phone conferences • Tech support resources • Regional meeting • Franchise Committees THE MAID RIGHT AND PREMIUM FRANCHISE BRANDS ADVANTAGE

MAIDRIGHT.COM

LEVERAGING

TECHNOLOGY Maid Right offers multiple technology tools that make running the day-to-day operations of your franchise easier. • MaidView is our signature management platform

that includes features to manage your business from any PC connected to the Internet. It provides secure data access and works on tablets in addition to desktop computers. • The Maid Right Portal is a one-stop-shop for timeline

THE MAID RIGHT AND PREMIUM FRANCHISE BRANDS ADVANTAGE

information on Maid Right as a company. New initiatives, events and news are all within easy access from the portal. • All Master Franchisees are supported with hosted Microsoft Exchange email with @maidright.com addresses. • We provide in-house QuickBooks support.

MAIDRIGHT.COM

SEE IN-PERSON HOW WE

OUTSHINE THE COMPETITION We will demonstrate our systems for you when you attend Immersion Day – seeing how we clean is important to understanding why we outshine the competition. Immersion Day is an all-day deep dive into what makes Maid Right a great franchise opportunity. You’ll meet with company leaders and peers to ensure all your questions are answered.

THE MAID RIGHT AND PREMIUM FRANCHISE BRANDS ADVANTAGE

MAIDRIGHT.COM

MAID RIGHT –

A PARTNER YOU CAN COUNT ON Maid Right’s residential cleaning services bring our industry’s most effective cleaning strategies, systems, and products together, then apply them towards the strictest brand standards in the business. When you sign-on with Maid Right you go into business for yourself, but not by yourself.

THE MAID RIGHT AND PREMIUM FRANCHISE BRANDS ADVANTAGE

MAIDRIGHT.COM

THANK YOU! Thank you for taking the time to learn more about the Maid Right advantage. Please complete a short questionnaire about the information you just read. It will only take a few additional minutes of your time, and it will allow us to continue to move forward in the mutual evaluation process.

THE MAID RIGHT AND PREMIUM FRANCHISE BRANDS ADVANTAGE

CLICK HERE FOR QUESTIONNAIRE

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