Pf Awards 2021 by E4H Ltd

VIRTUAL

Pf Awards Brochure 11 MARCH 2021

Introduction and Interview with Melanie Hamer Events and Publishing Director, E4H

NHS Pathway Award Sponsored by UCB Pharma

Excellence in Marketing Award Sponsored by E4H

Innovation in Education Team Award Sponsored by Roche Products Ltd

Innovation in Education Company Award Sponsored by Kyowa Kirin

Outstanding Management Award Sponsored by Evolve

Innovation Individual Award Sponsored by MSD

Innovation Team Award Sponsored by Tillotts Pharma UK Ltd

Future Leaders Award Sponsored by Bristol Myers Squibb

Contents

Outstanding Collaboration with the NHS Award Sponsored by Exact Sciences UK Ltd

Outstanding Teamwork Award Sponsored by CHASE

Omni-Channel Sales Professional Award Sponsored by LEO Pharma

Digitally Enabled Sales Professional Award Sponsored by Syneos Health

Collaboration Award Sponsored by Astellas Pharma Ltd

Responsive Company Strategy Award Sponsored by Novartis

Outstanding Individual Performance Award Sponsored by Viatris

Outstanding Company Performance Award Sponsored by Star OUTiCO

A word from a Coordinator Karen Hawes, Novartis

A word from the judges

Pf Awards Brochure 2021 | 1

SAVE THE DATE

PF AWARDS 2022 PF AWARDS VIRTUAL ASSESSMENT DAY: Thursday 3 March 2022 PF AWARDS DINNER: Thursday 10 March 2022, Royal Lancaster London This is dependent on us all being safe and well and out of lockdown. We will be monitoring the Covid-19 situation and updating you accordingly.

PF AWARD WINNERS PAST AND PRESENT: You are invited to join the exclusive Pf Award Winners Club. Connect with Melanie Hamer on LinkedIn for updates. Pf Award Winners Club Thursday 23 September 2021

Introduction

elcome to the 21st Pf Awards Brochure. As you know, we presented the Pf Awards virtually last year and I was hopeful, like many people, that it was going to be a one off and we would be live this year, looking back and talking about Covid-19 in the past tense. Alas, that was not the case. Last April, I sat in my home office considering Pf Awards 2021 and for one fleeting second, I thought will there even be an Awards next year? Those of you who know me well, know that I am passionate about Pf Awards and I very much had the mentality of the show must go on. By this time, I’d received calls and emails about managers doing an outstanding job motivating their teams, collaborations happening across industry and the NHS and very innovative ways of working coming out of extreme difficulty. It made me reflect that maybe there wouldn’t be a place for the traditional Pf Awards but there were still achievements to celebrate. We needed to adapt with the pandemic in the same way that everyone else had. We explored what new categories might look like, how they reflected what’s happening, what the industry had been achieving and in June, I nervously presented the new categories to the Pf Awards Steering Group. I didn’t really know how the industry would feel about recognising and celebrating at this time. I was overwhelmed with the positivity and enthusiasm from everyone, so we kick started our plans two months behind schedule. From June to the closing date in January, a lot had happened in the world so we weren’t sure how many entries we would receive. The closing date arrived and, again I will use the word overwhelmed, because the number of entries and standard of entries was superb.

Every year I say Pf Awards wouldn’t be possible without our sponsors and that is so true. This is especially true this year, when I know that companies are facing incredible pressures. I cannot thank you enough. Some of you have supported us for 21 years and, for that, I am grateful. I want to now turn to the Assessment Day. It is thanks to our fantastic group of independent judges that this becomes a reality. They are a wonderful mix of former industry professionals and clinicians who give up their valuable time to ensure that the candidates are rigorously put through their paces. All of the judges adapted amazingly this year for the Virtual Assessment Day. I have to say I did miss seeing you all face to face though. And that leads me nicely onto our candidates. This year, above any other, the judging panel remarked on the capability of the individuals and teams they witnessed at the Assessment Day – so thank you for taking the time to enter and showcase your fantastic work in the face of incredible difficulty. Please enjoy our special Pf Awards Brochure and read about our fantastic winners who will now become part of our exclusive Pf Awards Winners Club. Looking forward, I will wholeheartedly say that I hope Pf Awards 2022 can be a live event and we all get to see each other in person next year. Behind the scenes, we will be aiming for that, but this will be entirely dependent on us all being safe and well and out of lockdown. We will be monitoring the Covid-19 situation and updating you as soon as we can but whatever the outcome, I am extremely proud of that fact that the Pf Awards just keep on getting bigger and better. Take care and stay safe,

MELANIE HAMER Events and Publishing Director Pf Awards Brochure 2021 | 3

Annie and I are really proud to have worked in partnership with the lung cancer teams from the eight NHS Foundation Trusts in the North East and North Cumbria, during the Covid pandemic, to help them reduce their lung cancer patients pathways by up to 10 days through the creation and introduction of the new regional molecular testing pathway.

NHS PATHWAY AWARD Andrew Riley & Annie Hughes, MSD

FROM THE SPONSOR

TO P F I N A L I S T S

“UCB Pharma are delighted to support the Pf Awards 2021, recognising and celebrating excellence in our industry in what has been the most challenging of times. Whilst watching the Awards ceremony unfold, we were so impressed with the tangible feeling that all finalists really made a positive difference to patient value, something that lies at the core of UCB Pharma and which drives everything we do, every day. UCB Pharma would like to congratulate all the winners, runners up and finalists in all categories and especially to Andrew for the NHS Pathway Award, which UCB Pharma are proud to sponsor.” Claire Brading, Neurology and British and Irish Isles Head, UCB Pharma Ltd

Nadeem Akhtar & David Wilson, Novartis Karen Swarbrick & Angela Matthews, Novartis Rachel Spencer & Andrew Wenham, Roche Products Ltd Grant Worrall, Roche Products Ltd

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4 | Pf Awards Brochure 2021

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Everything we do starts with one simple question: ” how will this make a difference to the lives of patients?” UCB has a passionate, long-term commitment to help patients and families living with severe diseases lead normal, everyday lives.

Pushing Pushing the the boundaries boundaries of of science science Pushing Pushing the the boundaries boundaries ofof of science science Pushing the boundaries science Our ambition is to offer them innovative new medicines and ground-breaking solutions in two main therapeutic areas: neurology and immunology. We foster cutting-edge scientific research that is guided by patients’ needs.

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Our winning strategy is very simple: • Less is more • Focus • Make it big!

EXCELLENCE IN MARKETING AWARD Enis Otuk & Keven Giritlioglou, Viatris

FROM THE SPONSOR

TO P F I N A L I S T S

“E4H is proud to have sponsored the Pf Award for Excellence in Marketing. Congratulations to the winners, Enis Otuk and Keven Giritlioglou of Viatris. To achieve excellence in marketing in such a difficult year is fantastic and shows how innovation and agility are essential in ensuring healthcare professionals have the most up to date information to ensure patients receive the best treatment. Congratulations to all the top finalists in the category, too – the level of work presented was outstanding. The global pandemic has changed the face of the pharmaceutical industry, and the drive for omni-channel marketing and tailored remote solutions is something that will continue now for many years to come. At E4H, we’re delighted to be able to support the industry to pivot and progress in its drive for excellence in marketing.” Karl Hamer, Managing Director, E4H

Holly Smith & Guy Palmer, MSD Sophie Kennedy, Kyowa Kirin

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S P O N S O R E D BY

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Winning the Pf Award for Innovation in Education was a huge honour and a very proud moment for myself and Chris. Mental wellness is a subject that I am hugely passionate about – by opening up the conversation and raising awareness of this subject, we aim to thrive as a team and become the best version of ourselves. We are continuing this important journey together and believe it will serve as a catalyst for our individual and collective success. I am delighted and proud to have had the opportunity and platform to have developed and delivered such an important initiative and we are excited for the future of wellness, here at Astellas and across the industry, and will continue to share our successes and learn with others along the way.

On behalf of the UCB MSL team, I was really pleased that our passion for the project was so evident. We are committed to improving patient lives through our interactions with our external stakeholders and I feel that this project perfectly highlights this commitment.

Stacey Twitchett & Chris Brown, Astellas Pharma Ltd

Vicky Saunders & Julie Rhodes, UCB Pharma

INNOVATION IN EDUCATION TEAM AWARD Stacey Twitchett & Chris Brown, Astellas Pharma Ltd and Vicky Saunders & Julie Rhodes, UCB Pharma FROM THE SPONSOR

TO P F I N A L I S T S

“Roche is proud to sponsor the Innovation in Education Team Award this year. We are committed to supporting personal, team and organisational development, and how we can ready ourselves for the future challenges in the healthcare environment. It is a pleasure to recognise a team that has excelled in this area, and truly creating a business that will be fit for the future, and one that can meet the needs of the NHS and ultimately drive better outcomes for more patients.” Karen Plumeridge, Disease Level Partnering Chapter Lead, Roche Products Ltd

Linda Loveless & Helen Jenkins, Bayer Kate Jarrett & Kirsty Blomquist, Roche Products Ltd Alexandra Pleydell-Pearce & George Reade, LEO Pharma

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Bringing your whole self to work Roche is a pioneer in pharmaceuticals, advancing science to help people in the UK live longer and healthier lives. For over 120 years we have created truly differentiated medicines for cancer, the immune system, infectious diseases, ophthalmology and diseases of the central nervous system. We are passionate about transforming patients’ lives. We are bold in both decision and action. That is why we come to work each day. At Roche, it is more than just a job, it is a responsibility. A big one. We commit ourselves to scientific rigour, ethics and access to medical innovations for all. We do this today to build a

For careers website

better tomorrow. None of this would be possible without our extraordinary employees; our people make our business. We offer opportunities for employees that are as unique as they are. We have created an inclusive, respectful work environment where people can be authentic and truly invested in their work a place to belong. If you appreciate our passion and want to be part of our workforce, dedicated to making a real impact on the world around us, the next step is yours. Apply at the website below and join our journey to become the best big company to work for across the world.

We were both delighted to hear our names announced! We are extremely proud that our hard work and innovation in educating and supporting our colleagues with social media at MSD has been recognised by the industry.

INNOVATION IN EDUCATION COMPANY AWARD Tulsi Pindolia & Freya Grummitt, MSD FROM THE SPONSOR

TO P F I N A L I S T S

“Kyowa Kirin are delighted to once again sponsor the Pf Awards, and in particular the Innovation in Education (Company) category. The development of impactful learning interventions in response to either internal or healthcare provider needs is critical to success, and the need for these interventions has certainly increased during a difficult twelve-month period. Kyowa Kirin offer our congratulations to all of this year’s finalists and winners.” Richard Johnson, Cluster General Manager, Northern Cluster (UK, Ireland, Nordics & Baltics) Kyowa Kirin

Julie Pugh & Pete Robinson, Novartis Shabnam Sama & Jo Conway, Novartis

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I am very passionate about leadership and the way we work at Bayer, to inspire and empower all of our colleagues in everything we do.

OUTSTANDING MANAGEMENT AWARD Gulfam Wali, Bayer

FROM THE SPONSOR

TO P F I N A L I S T S

“Evolve are delighted to sponsor the Outstanding Management category at the 2021 Pf Awards. In what has been an extremely challenging year for the pharma industry, we are genuinely excited to continue sponsoring the Awards and we recognise the fantastic breadth of skills and talent on offer. Both myself and my colleagues would like to congratulate all of the finalists in the category, with a very special congratulations to the winner, Gulfam Wali from Bayer. We would also like to pass on our congratulations to all of the finalists and winners in the other categories, as well as the Pf Awards team for organising a very successful event under challenging circumstances. We very much look forward to next year’s Awards.” Andy Anderson, Recruitment Director, Evolve

Lekha Herbert, Kyowa Kirin Ranj Walia, Bayer

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S P O N S O R E D BY

Proud sponsors of the

Outstanding Management Award

Congratulations to all award winners and finalists! The Recruitment and Outsourcing Specialists

RESHAPE YOUR FUTURE. T: 0113 457 0777 E: recruitment@evolvecouk.com W: www.evolvecouk.com

I really wanted to convey to the judges on the day, my passion, in unprecedented times, to proactively collaborate with our internal teams and partner with the NHS to find new ways of working-fast! Winning the innovation category has filled me with confidence that having a growth mindset has and will support our Novartis UK commitment to deliver for patients faster.

INNOVATION INDIVIDUAL AWARD Claire Smith, Novartis

FROM THE SPONSOR

TO P F I N A L I S T S

“MSD was delighted to sponsor the prestigious Pf Awards for another year. The number of high calibre entries was exceptional and huge congratulations to the winners and finalists. Winning an award is a proud moment to be treasured and truly demonstrates the talented people we have in the pharmaceutical industry. What we all do, every day, matters as we all play an important role in supporting the NHS and have a shared goal of delivering the best outcomes for patients. It was fantastic to see so many examples of this across the different categories.” Debbie Porter, Executive Director, Specialty Care Business Unit, MSD

Chris Moore, Bayer Alexis Cole, Roche Products Ltd Alan Young, Roche Products Ltd Louise Phillips, UCB Pharma

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WHY WE INVENT AT MSD, WE ARE INVENTING FOR LIFE. We are not inventing for invention’s sake – we are on a quest to cure – and to have an impact on countless people’s lives worldwide. MSD is inventing because the world still needs cures for cancer, Alzheimer’s disease, HIV, and so many other causes of widespread suffering in people and animals. We are taking on the world’s most challenging diseases to help people go on, unburdened, to experience, create and live their best lives. MSD. Inventing for Life.

To explore our commitment to invention, visit www.msd-uk.com and connect with us @MSDintheUK on Twitter, Instagram, LinkedIn, YouTube and Facebook.

Copyright © 2021 Merck Sharp & Dohme Corp., a subsidiary of Merck & Co., Inc. Kenilworth, NJ, USA. All rights reserved. Merck Sharp & Dohme (UK) Limited. Registered Office: 120 Moorgate, London, EC2M 6UR, United Kingdom. Registered in England No. 233687. GB-NON-03578

Date of preparation: January 2021

I am absolutely delighted to be receiving this Award on behalf of a truly collaborative team, it is wonderful to be recognised by the Pf Awards for the Innovation Team Award for our patient support programme supporting the NHS and our patients.

INNOVATION TEAM AWARD Caroline Morel, Astellas Pharma Ltd

FROM THE SPONSOR

TO P F I N A L I S T S

“Tillotts Pharma UK are delighted to sponsor the virtual Pf Awards 2021 for the category of Innovation Award Team. Tillotts Pharma UK recognise the value that the NHS brings, specifically after the most challenging year in the history of the health service. Tillotts are proud to sponsor an Award celebrating the success of a pharmaceutical company supporting the NHS through innovation in its approach to protecting the health of patients. Tillotts are delighted to recognise all that has been achieved, working collaboratively with the NHS and organisations, as they adapted to the challenges faced in the last twelve months. Tillotts Pharma UK are passionate about GI Health and are determined to continue supporting the NHS to improve the lives of patients with diseases of the GI system.” Jeremy Thorpe, Managing Director, Tillotts Pharma UK Ltd

Goranka Galijas & George Jackson, MSD Emma Stephens & Ben Holt, Bayer Yan Yiannakou & Carol Howell, NIHR National Patient Recruitment Centre: Newcastle and EnteroMed Ltd

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Looking for a new challenge? Enjoy a successful and rewarding career with Tillotts Pharma UK Ltd Tillotts Pharma UK Ltd is passionate about GI health. Established in the UK in 2011, Tillotts Pharma UK has delivered 8 consecutive years of double digit growth, and now we are leading in our market. We are passionate about supporting health care professionals and improving the health of patients with inflammatory bowel disease. At Tillotts Pharma UK Ltd, we invest in our people. They are at the heart of our success. We foster an environment of responsibility, accountability and respect, where everyone has the opportunity to excel and develop to their full potential. With an employee satisfaction rate of 92%, we know our people enjoy working here too. Come and join our award winning team.

www.tillotts.co.uk

Employee satisfaction rate of

92%

Double-digit growth for 8 consecutive years

Passionate about outstanding performance Passionate about improving the lives of patients

NU-00699 Date of preparation March 2020

It has been an extremely rewarding, dynamic and unique first 18 months in the industry. I am truly grateful for this award and excited to see what the future holds.

To be considered a future leader in such a progressive field and amongst such high-quality candidates is a real honour, and one I hope to live up to!

Adele Marshall, MSD

David Kidd, Thornton and Ross Pharmaceuticals

FUTURE LEADERS AWARD Adele Marshall, MSD & David Kidd, Thornton and Ross Pharmaceuticals FROM THE SPONSOR

TO P F I N A L I S T S

“At Bristol Myers Squibb we believe that people are the foundation of this industry’s success and our greatest asset. It is their passion, their capacity for innovation and their dedication to addressing urgent unmet medical needs that enables us to bring about real change for patients. We are really proud to have sponsored this award and recognise the work of these inspiring future leaders. Congratulations to the very deserving winners, David Kidd and Adele Marshall, and to all of the finalists!” Lynelle Hoch, General Manager, UK & Ireland, Bristol Myers Squibb

Eleanor Eisenstadt, Roche Products Ltd Rachel Clement, CHASE in partnership with GSK Billy Treacy, Bristol Myers Squibb

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We are in the business of breakthroughs – the kind that transform patients’ lives. Dedicated to our mission of discovering, developing and delivering innovations that help patients prevail over serious diseases and strengthen our communities. We’ll never give up on our search for more hope, for more people, around the world.

Visit bms.com/gb to see how we’re driving meaningful change for patients, their loved ones and for the communities and societies we all share. © 2021 Bristol-Myers Squibb Company. All rights reserved. March 2021 NO-GB-2100068

It is amazing how, with a shared purpose, a sense of urgency and a true collaborative partnership between Roche, the NHS and other healthcare partners, we can rapidly improve outcomes for patients in need during challenging Covid-19 times. We are deeply proud of what we have achieved together and the teams on both sides truly deserve this recognition!

OUTSTANDING COLLABORATION WITH THE NHS AWARD Agathe Rouach & Muriel De Vos, Roche Products Ltd FROM THE SPONSOR

TO P F I N A L I S T S

“Congratulations to this year’s winners and credit to all of the finalists at the Pf Awards. Exact Sciences UK, Ltd are honoured to support such an important award, that gives the deserved recognition for all the creativity, ingenuity and sheer hard work that has gone into the winner’s project. This last year has been one of the most demanding in living memory, however individuals and teams have found new and innovative ways to help our NHS continue to deliver world class patient care.” Stephen Ogram, Head of Northern Europe and UK Country Manager, Exact Sciences

James Hargrave & Freya Grummitt, MSD Shirley Forman & Nicola Sankey, The precision medicine account manager team from IQVIA in partnership with Bayer

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PURSUING EARLIER DETECTION AND LIFE-CHANGING ANSWERS From earlier cancer detection to treatment guidance and monitoring, Exact Sciences is helping people face their most challenging decisions with confidence.

www.exactsciences.com/uk www.oncotypeiq.co.uk

Oncotype IQ® is a registered trademark of Genomic Health, Inc. Exact Sciences is a registered trademark of Exact Sciences Corporation. © 2021 Exact Sciences Corporation. All rights reserved. EXS11959_0221_EN_UK

We were honoured and privileged to have won outstanding teamwork on behalf of the Virology Team and that the team’s hard work during unprecedented times was recognised and, more importantly, that so many more people living with HIV benefitted as a result. Our strong team culture and diversity in harnessing everyone’s strengths were key to this success. Thanks to the Pf team for doing such a great job virtually and to all the sponsors.

OUTSTANDING TEAMWORK AWARD Rebecca Lewis & Owen Hopley, MSD

FROM THE SPONSOR

TO P F I N A L I S T S

“On behalf of everyone at CHASE, many congratulations to Rebecca and Owen! Outstanding teamwork has never been more important than in the past 12 months, and to win what was a highly competitive category is an achievement to be really proud of. We look forward to seeing you all in person at the 2022 Awards.” Graham Hawthorn, Managing Director, CHASE

Kirsty Atkins & Matt Donegan, Bristol Myers Squibb Andrew Pilling & Anna-Marie Robinson, LEO Pharma Maurice Egan & Nikki Buckley, UCB Pharma Jatinder Manku & Maggi Clough, MSD

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CONGRATULATIONS TO ALL THIS YEARS WINNERS AND NOMINEES! LOOKING TO PARTNER ON FLEXIBLE, INTEGRATED SOLUTIONS? WE’VE GOT YOU COVERED: CONTRACT SALES | NURSE | PHARMACIST SOLUTIONS MULTI-CHANNEL (HYBRID) SOLUTIONS NHS PARTNERSHIP SOLUTIONS CLINICAL STUDY SOLUTIONS COMMERCIALISATION SERVICES HEADCOUNT RECRUITMENT SPECIALISTS C H A S E P E O P L E . C OM 0131-553-6644 C O N N E C T@C H A S E P E O P L E . C OM

In such transitional times, the need for adaptability and confidence across a range of platforms is so important, and to be recognised as a leader in this space is a great privilege.

OMNI-CHANNEL SALES PROFESSIONAL AWARD David Kidd, Thornton and Ross Pharmaceuticals FROM THE SPONSOR

TO P F I N A L I S T S

“LEO are really proud to support the Omni-Channel Sales Professional Category at this year’s Pf Awards. There has never been a year when this has been as important as it was in 2020 and we foresee this category becoming the most popular in the years ahead. We would like to congratulate all of the finalists in this category and in particular our winner, Mr David Kidd, from Thornton and Ross, who had a very successful Awards evening!” Lee Gittings, Psoriasis Business Unit Director, LEO Pharma

Sarah-Rose Macnamee, Alimera Sciences Limited Debbie Berrios-Silva, MSD Alexandra Pleydell-Pearce, LEO Pharma

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LEO Pharma: Driving dermatology beyond the skin We pioneer dermatology by looking beyond today to constantly improve and extend what’s possible for people living with skin conditions. We keep patients at the heart of everything we do and continue the path we’ve chartered for more than 110 years, building, sharing and reinvesting in knowledge. Because we care and because we can. Wholly owned by the LEO Foundation rather than shareholders, we have the ability to put patients first.

Profits are reinvested giving us the freedom to be curious and pioneer what’s possible in medical dermatology. We aim to continually provide better solutions and are working towards helping 125 million people by 2025. LEO Pharma helps people achieve healthy skin in over 130 countries. Our established portfolio provides solutions for various dermatological conditions including psoriasis, eczema & skin infections

as well as thrombotic (blood clotting) conditions. Dermatology is changing and our passionate, talented team are at the forefront, actively driving and shaping medical dermatology through investing in partnerships and developing our innovative portfolio to meet the unmet needs of people living with skin conditions. Headquartered in Denmark LEO Pharma employs around 6,000 people worldwide with our UK/Ireland operations based in Berkshire

Want to know more: Visit: www.leo-pharma.co.uk and www.leo-pharma.ie Interested in joining our team to help shape the future? Visit: www.leo-pharma.co.uk/ Home/Careers Tel: 01844 347333 Email: comms@leo-pharma.com @LEOPharmaUKIE leopharmaukie LEOPharmaUKIE LEOPharmaUK/IE

LEO Pharma Horizon, Honey Lane, Hurley, Berkshire, SL6 6RJ

Dermatology beyond the skin

I feel privileged to have had the opportunity to present my key successes and achievements as a digital representative, and to be judged among the best in the industry. A big thank you, as always, to my team and manager at Bionical Solutions Ltd.

DIGITALLY ENABLED SALES PROFESSIONAL AWARD Heidi Edwards, Bionical Solutions Ltd FROM THE SPONSOR

TO P F I N A L I S T S

“Syneos Health® is once again delighted to have been associated with the Pf Awards and the recognition of the top talent in our industry. The Digital Selling competencies were already a recognised part of a strong promotional mix. Covid-19 has forced them to the top of the agenda and this Award recognised the practical skills that we are all seeking to emulate and develop across our practice.” Ewan Cuthbertson, Senior Vice President, European Deployment Solutions, Syneos Health

David Kidd, Thornton and Ross Pharmaceuticals Joseph Hill, Bionical Solutions Ltd Richard Brett, Bionical Solutions Ltd Rishi Vadukul, Kyowa Kirin Bhavna Joshi, UCB Pharma

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THE FIELD SALES TEAMS YOU NEED. TECH-ENABLED FOR THE RESULTS YOU WANT.

The relationships your sales teams have built are at the foundation of getting your product to market. The most successful companies know that enabling those teams with fit-for-purpose technology leads to even greater engagement. As the only end-to-end product development and commercialization organization, Syneos Health has the breadth of capabilities to not only deploy the teams you need, but also to empower them with technology to provide the right, customized promotional mix to meet the changing needs and preferences of HCPs. Our field sales solutions are flexible, future-proof and tailored to what you need. Please contact Ewan Cuthbertson to learn more: ewan.cuthbertson@syneoshealth.com

Winning was a wonderful surprise and a real testament to the values we hold in Novartis of putting the customer at the heart of all what we do. I feel so proud to amplify this value and demonstrate true collaboration with colleagues and customers.

COLLABORATION AWARD Kirsten Kidgell, Novartis

FROM THE SPONSOR

TO P F I N A L I S T S

“Astellas are delighted to be involved in an event that showcases and recognises talent in our industry. As an organisation we are proud of our dedicated teams who, every day, work together to deliver innovative solutions to support our healthcare partners and ultimately our patients. Congratulations to the finalists in the category of Collaboration. These entries have not only demonstrated great examples of collaboration, but importantly, innovations that can help shape and inspire future projects.” Jackie Williams, General Manager, Astellas Pharma Ltd

Ross Whitenstall, Viatris Matt Adams, Novartis Craig Millar, Norgine

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Every single day is about Changing tomorrow. Each day we commit ourselves to answer the unmet needs of patients, building on our heritage in oncology, urology and transplant. We follow the science and apply breakthrough research to further therapy areas including neuroscience, ophthalmology, nephrology, women’s health, immunology and muscle diseases. We are relentless in our mission to transform innovative science into value for our patients.

Find out more about us at: astellas.com/uk

On behalf of Accord, John-Paul and I are delighted to accept this award. 2020 has been a challenging year for everyone, yet throughout it our industry continues to deliver vital treatments, whilst pushing the scientific boundaries to develop vaccines that could benefit millions of people across the world. This Pf Award belongs to Accord's critical workers, whose determination, resilience and commitment to continue to deliver medications to our patients never wavered, so on behalf of Accord and Pf Awards thank you.

RESPONSIVE COMPANY STRATEGY AWARD Avril Fudge & John-Paul Bednarek, Accord Healthcare Ltd FROM THE SPONSOR

TO P F I N A L I S T S

“Novartis is proud to be a sponsor and participant of the 2021 Pf Awards. The Covid-19 pandemic has presented significant challenges to the health and care system in the UK and we are delighted to celebrate a company that has provided a rapid and meaningful response to support patients and the NHS through the Responsive Company Strategy Award. Congratulations to all the nominees and winners of this year’s Pf Awards and thank you for the great work that you do in our industry.” Chinmay Bhatt, Managing Director, Novartis Pharmaceuticals UK, Ireland and Nordics

Katriona Methven & Phil Troke, Gilead Sciences Andrew Campbell & Neema Mehta, LEO Pharma Neil Macdonald, MSD

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Novartis

Changing the practice of medicine At Novartis, we harness the innovation power of science to address some of society’s most challenging healthcare issues. We are passionate about discovering new ways to improve and extend people’s lives.

September 2020 | COR20-E099

To win the Outstanding Individual Award was the icing on the cake and has left me full of confidence that I can deliver a real impact in this exciting and fast-moving industry.

OUTSTANDING INDIVIDUAL PERFORMANCE AWARD David Kidd, Thornton and Ross Pharmaceuticals FROM THE SPONSOR

“As a long-time supporter and sponsor of the Pf Awards, this year was particularly special for us as it was the first time we have sponsored since the launch of our newly formed company, Viatris (formed from the combination of Mylan and Upjohn). This last year has presented challenges in many industries and none more so than in healthcare. We have seen our NHS overwhelmed at the peak of the pandemic, along with an outpouring of support from people proud of what the NHS is all about. Healthcare has never been as important as it is today and the role the pharmaceutical industry plays is a vital one. Sponsoring the category of Outstanding Individual Performance was an intentional decision because we truly saw it as a distinct award that really does recognise the best of the best. We are very proud of David’s achievements to win so many different categories and to find out that this was the first time he entered the Awards makes his achievement all the more outstanding. He is the perfect example of an overall winner. We send our warm congratulations to all of the finalists and our special congratulations goes to David; a worthy winner of the Pf Outstanding Individual Performance Award 2021!” Alistair Donnachie, Commercial Excellence Manager, Viatris 32 | Pf Awards Brochure 2021

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At Viatris, we see healthcare not as it is, but as it should be We act courageously and are uniquely positioned to be a source of stability in a world of evolving healthcare needs.

Learn more at www.viatris.com Viatris is a new kind of healthcare company, formed in 2020 through the combination of Mylan and Upjohn.

DOP: February 2021. NON-2021-0546

Winning the outstanding company award is truly a proud moment for everyone at MSD in the UK. It is a result of their motivation and determination combined with a shared desire to succeed by putting patients, and those who care for them at the heart of what we do. I am thrilled that the work of our people has been recognised on this national platform.

OUTSTANDING COMPANY PERFORMANCE AWARD MSD FROM THE SPONSOR

“Star OUTiCO are proud sponsors of the award given in recognition of the outstanding company performance. “On behalf of Star OUTiCO, congratulations to all finalists and winners, and in particular to MSD for winning the outstanding company performance Award. An organisation who have clearly created and delivered the right culture for employees to thrive, even in the toughest of years. Star OUTiCO are committed to partnering with industry and clients to deliver innovative and effective solutions for the ultimate benefit of the patient. See you again in 2022.” Mark Ward, Operations Director, Star OUTiCO

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Celebrating outstanding performance in times of adversity

Congratulations to all nominees and winners recognised at 2021’s Pf Awards, from all of us at Star OUTiCO, proud sponsor of the ‘Outstanding Company Performance’ award. Star OUTiCO is an, insightsdriven sales organisation that helps healthcare companies optimise their brands.

Engagement Solutions

We exist to enable healthcare companies to take full advantage of data and digital evolution so they can achieve stronger commercial impact, and better outcomes for patients.

Resourcing Solutions Product Fostering

Healthcare Solutions

Patient Enagagement

To find out more contact Mark Ward at info@staroutico.com Looking for a new role? Browse our latest vacancies and upload your CV at staroutico.com

THE ROLE OF A Pf AWARDS COORDINATOR What does it entail? INTERVIEW BY Emma Cooper

hroughout the process of the Pf Awards, the coordinator plays a crucial role. The coordinator represents their company as a whole and is the main point of contact between candidates and the Pf Awards team. So, what does it take to be the best at the role? Here, Karen Hawes, PA to Director, Market Access and Head of UK Corporate Affairs, Novartis, shares her experience.

What is the most challenging part of the role? There can always be challenges when managing other people’s expectations for a project or timeline. The way in which one person likes to be communicated with can be totally different to another. It requires finding a medium to ensure you get the right messages across to them at the right time so they don’t lose sight of anything and the project is completed on time.

The coordinator role is a crucial one; how did you feel about being nominated by your company? This year was the fourth year I have acted as a coordinator for the Pf Awards. Looking back to the first year, it was a little daunting as I didn’t really know what to expect and I took the responsibility of coordinating such a project very seriously. I am so glad I was given the opportunity. It allowed me to liaise with colleagues around the country that I wouldn’t generally have to do in my day-to-day role. It is a great way of having more insight into what the different areas of the business do.

What is the most rewarding part of the role? I coordinate receipt and submission of the entry forms and personally take the time to read through them all. It reaffirms that I am very proud of the associates I work with, along with the company I work for.

What attributes do you feel you have that suited you to the role? If I had to pick out two key attributes that suited me to the role, I would pick resilience and communication. There is a lot of coordination that goes into this project and although you have set timelines, there can often be unexpected challenges to manage. You need to ensure you support people to overcome these challenges and communicate to all parties to keep them aligned. What did you enjoy most about being a Pf Awards coordinator? I get totally caught up in the excitement of it all from start to finish. I find that the associates who are nominated are always very humble and thrilled to be put forward for such a prestigious Award. I always sense this reaction from them and I honestly enjoy supporting them through the process.

I watched eagerly, like a proud parent, as the Pf Awards evening took place

Karen Hawes, Novartis

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How did it feel to represent your company and be the link between Novartis and the Pf Awards team throughout the process? I have never really thought about it and it is something that has seemed to come quite naturally to me. I think it is because the synergy from the Pf Awards team is very streamlined and they are always there to answer any questions and support me. Coordinators have a unique view into the Pf Awards. Why do you think they have become such a prestigious event? The Pf Awards are very well coordinated by E4H, bringing companies in the industry together to celebrate their top performers. A lot of thought goes into the Pf Awards and categories behind the scenes, for example this year the categories were changed to reflect the Covid-19 pandemic, and I believe that this is what has made the Pf Awards such a prestigious event. Was it more challenging being the coordinator at the Virtual Pf Awards 2020 compared to previous years? I personally didn’t find it any more challenging coordinating the Pf Awards from home this year compared with previous years. As the associates nominated are mainly field based staff, the communication process was the same. Of course, it is a shame not to see everyone in person and congratulate them face to face at the Pf Awards Dinner! How did you celebrate on the evening of the Pf Awards Virtual Dinner? I watched eagerly, like a proud parent, as the Pf Awards evening took place. We used Microsoft Teams to communicate internally and the energy from everyone was amazing. This was followed by a glass of vino and a takeaway!

Norgine is a leading European specialist pharmaceutical company that has been bringing transformative medicines to patients for over a century. Norgine is a leading European specialist pharmaceutical company that has been bringing transformative medicines to patients for over a century. Our commitment to transforming people’s lives drives everything we do and our European experience, fully integrated infrastructure and exceptional partnership approach enables us to quickly apply creative solutions to bring life-changing medicines to patients that they may not otherwise be able to access. Norgine is proud to have helped 22 million patients around the world in 2020 and generated €448 million in net product sales, a growth of 7% over 2019. Norgine has a direct presence in 12 European countries, as well as Australia and New Zealand. We also have a strong global network of partnerships in non-Norgine markets. We are a flexible and fully integrated pharmaceutical business, with manufacturing (Hengoed, Wales and Dreux, France), third party supply networks and significant product development capabilities, in addition to our sales and marketing infrastructure. This enables us to acquire, develop and commercialise specialist and innovative products that make a real difference to the lives of patients around the world.

For further information please contact: Clara Bentham +44 (0)1895 826654 or +44 (0)7734 367883 Eleni Fistikaki +44 (0)1895826227 or +44 (0)7825 389477 contact@norgine.com Follow us @norgine www.norgine.com

In 2012, Norgine established Norgine Ventures, a complementary business which supports innovative healthcare companies through the provision of debt-like financing in Europe and the US. For more information, please visit www.norgineventures.com.

NORGINE and the sail logo are trademarks of the Norgine group of companies.

A WORD FROM THE JUDGES INTERVIEWS BY Emma Cooper

David Clarke, Director at Ethical Reach Ltd What was the atmosphere like on the Pf Awards Virtual Assessment Day? What a great level of excitement and ‘buzz’ that surrounded the Pf Awards Assessment Day. It was truly exciting and motivating as an assessor to see the energy each and every candidate had. The passion coming through for helping patients through imparting the science behind each and every product was tremendous. What makes a candidate stand out to you? Those candidates that naturally go above and beyond to empathize with their customers and to do it naturally makes them stand out from the crowd. Preempting issues before they occur to make the whole process as professional as possible. How do you feel the candidates embraced the new Pf Awards categories? This year candidates went above and beyond previous years, it was almost ‘in the face of adversity (Covid-19) they were super charged’. What is it about Pf Awards that makes you want to return as a judge year after year? I am already looking forward to Pf Awards 2022 as each year I think it cannot get better, but then it does. How are Pf Awards viewed by the industry? The Pf Awards are truly seen as the benchmark against which to set your expectations. Delivering excellence and professionalism in heaps. Kathryn Hallett, Director of Learning, Excel Communications What was the atmosphere like on the Pf Awards Virtual Assessment Day? There was a real buzz on Pf Awards Assessment Day! It was fantastic to see so many new and familiar faces at the judges briefing before we started the day. Even virtually, the excitement was tangible. What makes a candidate stand out to you? What makes a candidate stand out to me, above all, is passion. If they demonstrate a passion for their end patients, clinicians, products and their role, well, they automatically get high scores from me. How do you feel the candidates embraced the new Pf Awards categories? I feel the candidates embraced the new categories really well. I loved the split between team and organisational recognition for different initiatives, which really gives a range of candidates more visibility. In your opinion, how do you feel the new categories gave candidates the opportunity to demonstrate what they had achieved over the last year? I can only speak here for my category which was Innovation in Education (Team), and I really feel it gave the candidates a chance to show off a diverse array of innovative projects they had invested in and had to adapt over the last year. Some candidates’ projects were born out of necessity, some were actually helped by the exponential growth in technical skill of their teams due to lockdown. It was really inspirational to see.

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What is it about Pf Awards that makes you want to return as a judge year after year? For me, it’s all about how the pharmaceutical industry is really connecting to patient journeys, and really focusing on improving lives. It is a joy to see the passion the candidates have for their part in that journey, and that’s what makes me want to return year after year. How are Pf Awards viewed by the industry? Working in the pharmaceutical industry, I can tell you first-hand how the Awards help motivate individuals, teams, and organisations to do better. A certain amount of healthy competition is a real positive as it drives ambition for the industry, and the Pf Awards do this so well! Was it a good move including teams and company entries for this year too? Yes – this allowed the diversity of the smaller and larger scale projects to gain visibility at the Awards! Kaye Hallett, Clinical Development Consultant What was the atmosphere like on the Pf Awards Virtual Assessment Day? I was little apprehensive to start, not knowing who I was judging with or how the technology would work. Once I met my fellow judges and Dom from the Pf Awards team had put us at our ease with the tech, we all immediately ‘clicked’ and were able to divvy up tasks to ensure we worked well as a team. We all enthusiastically jumped into the task in hand, learned a lot, met some fab people and had some fun in our discussions. It was such a well-balanced group of judges from diverse backgrounds, different personalities and all female! We all want to do it again together! What makes a candidate stand out to you? A good all-rounder – a well thought through ‘pitch’ supported by evidence, engaging and impactful presenting, authenticity and infectious enthusiasm. How do you feel the candidates embraced the new Pf Awards categories? Really well – some great examples of collaboration and leadership. They were much better able to relate the categories to real life scenarios and link to their impact. Some of them had some amazing testimonials which were a testament to their skills. In your opinion, how do you feel the new categories gave candidates the opportunity to demonstrate what they had achieved over the last year? I think it was a great opportunity. The winner of the Outstanding Collaboration With The NHS category left us totally speechless and literally all in tears – in a very positive way! This was a fabulous example of a real-life project which had to be set up in a new way, in record time, with the need to save lives in the Covid pandemic. Having worked in clinical research for over 30 years, it was amazing to hear how the team had worked together in a very different way across all boundaries – pharma, regulators and NHS, to set up and deliver Covid trials in record time. The passion and enthusiasm left us in awe and, of course, we could really relate to the impact made on available treatments.

What is it about Pf Awards that makes you want to return as a judge year after year? I want to keep learning and stay current with what is going on. It’s a great thing! How are Pf Awards viewed by the industry? In a positive way – I wish more companies got involved and looked at it with a broader perspective. For example, it was good to see a research project this year rather than totally commercially focused projects. Was it a good move including teams and company entries for this year too? Definitely, as it focusses very much on working across boundaries and specialties which is increasingly important in this world.

MORE FROM THE JUDGES... Anne Ballard, Anne Ballard Associates “In a year of significant challenges, it was fantastic to see the creative collaborative approaches that candidates had undertaken which genuinely added to the customer and patient experience. The variety and breadth of collaborative initiatives seen in this category highlighted the quality and creativity of the candidates selected.” Ian Robinson, Managing Director, Pharmability Consulting and Future CX “The ability of the people in our industry to adapt and continue to meet the needs of customers and their patients is truly impressive. The Collaboration Award highlighted the diverse nature of prevailing patient needs and the different, innovative ways in which brilliant people can add value beyond their brand when they seek to develop and leverage true customer insight.” Dr. Yashmi Jogessar, Pharmaceutical Physician, Code and Compliance Trainer, Director Compcheq Ltd “In the year of coronavirus, ‘necessity being the mother of invention,’ drove every single human being on this planet to adapt and find new ways of simply living. 2020 will possibly stand out in history as the time when, with pure life-saving innovation, pharma rose like a phoenix, the most super of all super-heroes. That spirit of drive and innovation, no less showcased by the entrants, nominees, Award winners and particularly the Pf Awards organisers! Amazing contributions and efforts…congratulations and well done all!”

Nic Hallett, Managing Director, Excel Communications “The Pf Awards is a UK healthcare institution that I have loved supporting for the last 20 years. I get to meet the brightest and the best managers, trainers and, of course, sales people from across the industry. This year’s virtual format was brilliantly slick and efficient. The judges and competitors worked from the comfort of their homes and yet the interviews, presentations and sales calls were every bit as authentic as the face-to-face experience.” Lucy O’Neill, Chief Culture Officer, Star OUTiCO “It was a real privilege to judge the Most Responsive Company category in the 2021 Pf Awards. With fellow judges coming from the NHS and Public Health England, the three different lenses gave a real 360 view on how nine different companies responded to the unique challenges of ‘the year that took us all to new places’.” Helen Bessell, Leadership Consultant and Executive Coach, SERIOUS Leadership “Being part of the judging panel for the Pf Awards is always inspiring and energising and a privilege to be part of every year. Being in the company of established and emerging talent with a shared goal and purpose of driving excellence across the pharmaceutical industry is an absolute joy.” Adrian Frantom, Commercial Director, Production Bureau Ltd “Pleased to be involved in the judging for the Pf Awards, as it is a mutual learning experience. Every day is a school day and judging the Pf Awards is no different.” Colin Irving, Project/Study Manager, Bionical Solutions “What really makes it worthwhile for a judge is the quality of the candidates and the level of preparation, commitment, and most of all enthusiasm they all bring to the Assessment Day. As a judge in the OmniChannel Sales Professional, which is something close to my heart, it was fantastic to see different approaches and styles. Well done everyone.” Phil Shaffner, Project Manager, CHASE “I have been in the industry for 21 years and what I enjoy about being a judge is seeing how individuals have evolved over the years. A salesperson has had to adapt to the ever-changing customer requirements and changing NHS. The need to sell virtually, as well as face-to-face, has never been more important and the standard this year was fantastic, which is a credit to the individuals and the companies they work for.”

Allan Mackintosh, Lead Coach, Partners Team Development. “It was a great privilege to be on the Pf Awards judging panel this year and it was great to see the effort that was put into the Outstanding Teamwork category entries. With some real examples of great teamwork, it was refreshing to see the level of exceptional talent that exists within the UK Pharmaceutical industry.”

Mehrnaz Campbell, Founder of Cheemia Limited “Being a judge at the Pf Awards, which is a hub for networking and sharing best practices and a centre for defining excellence, was a special treat and a privilege for me.  The new Pf Awards categories reflected the new challenges in online marketing, sales and education in our industry. Being a finalist in the Pf Awards confirms excellence in practice and the Pf Winners are the best amongst an elite group of high performers.”

Beth Stacey, Vice President, NeoOptima “The Pf Awards are a fantastic opportunity to support the pharmaceutical industry to continue its development and added value to clinicians in the evolving NHS. I was delighted to be asked to judge again at this year’s Awards, and to observe the future of our wonderful industry. Helping to identify, prepare and win at every critical moment.”

Kathryn Hallett, Director of Learning, Excel Communications “The level of candidates in 2021 impressed me so much more than in a ‘normal’ year. The resilience of the individuals, teams and organisations, their efforts to support each other and the NHS, and all in a year of such turmoil was really outstanding. It is a privilege to be involved in the Pf Awards year after year, and I count myself lucky to be part of such a force for good.”

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