IS IT WORTH THE TIME TO CREATE A BLOG? In short, the answer is yes, but it’s not as easy as it used to be. A major spoke in the wheel of content marketing, blogs provide potential customers a valid, trusted source of information that they will return to again and again. But, they require continuous updates depending on your sales and/or product cycles, salient topics and fact-gathering to be worthwhile for both you and your potential customers. If you can get it off the ground, the rewards are worth thse effort. Even better, doing indepth research on a topic will allow you a variety of ways to repurpose the information after you complete your blog such as including pieces of your research in straight email marketing pieces, videos, twitter updates, infographics and more.
Let’s get down to basics… You’ve heard the word blog for years, but you may not know what it is and/or have had any experience with one. It’s ok if you are unfamiliar with it, I’ll educate you now. A blog, as defined by Wikipedia is “a discussion or informational website …consisting of discrete, often informal diary-style text entries (“posts”). Posts are typically displayed in reverse chronological order, so that the most recent post appears first, at the top of the web page. Until 2009, blogs were usually the work of a single individual, occasionally of a small group, and often covered a single subject or topic.”