what next 2 by Graffeg

whatbeth next nesaf 2

The news broadsheet about the work of design agency Peter Gill & Associates ...argrafflen newyddion am waith asiantaeth ddylunio Peter Gill & Associates

‘If WNO made you cry last night...os daeth OCC â dagrau i’ch llygaid neithiwr ’

The tissues were designed and printed in WNO’s brand style and gave details of two other productions in the series, Carmen and Madam Butterfly. The campaign resulted in a surge of new bookings for both operas following the mailing. “Like La bohème, WNO’s Carmen and Madam Butterfly are classic ‘weepies’ in the opera repertoire” adds Jo Taylor, WNO’s Head of Marketing. “We wanted to inspire people to plan their next visit while the powerful experience was still fresh in their minds, by engaging with them the very next day, reinforcing the WNO brand and giving them the next opportunity to be moved by WNO.” The third award was a bronze for direct mail in the prestigious regional Cream Awards, Birmingham November 2007.

ae Opera Cenedlaethol Cymru a Peter Gill & Associates wedi ennill tair gwobr am ymgyrch yr hancesi papur. Dwy wobr yn y Gwobrau Marchnata Uniongyrchol blynyddol, Llundain, Mai 2007 – cais a enillodd ddwy wobr am ymgyrch swp-lythyrau uniongyrchol o becyn bychan o 10 hances bapur wedi'u dylunio'n arbennig, wedi'u labelu a'u postio i rai a oedd wedi bod i'r opera am y tro cyntaf, y bore ar ôl iddyn nhw fod yn un o berfformiadau tymor yr hydref 2006. Cafodd yr hancesi papur eu dylunio a’u hargraffu yn steil brand OCC ac roeddent yn cynnwys manylion dau gynhyrchiad arall yn y gyfres, Carmen a Madam Butterfly. O ganlyniad i’r ymgyrch hon, cafwyd toreth o archebion newydd ar gyfer y ddwy opera. “Yn debyg i La bohème, mae Carmen a Madam Butterfly gan OCC yn ‘gynyrchiadau dagreuol’ yn y repertoire opera” ychwanega Jo Taylor, Pennaeth Marchnata OCC. “Roeddem eisiau ysbrydoli pobl i gynllunio eu hymweliad nesaf tra roedd y profiad pwerus yn parhau’n ffres yn eu meddwl, drwy gysylltu â nhw’r diwrnod nesaf un, gan atgyfnerthu brand OCC a rhoi’r cyfle nesaf i OCC eu cyffroi.” Roedd y drydedd yn wobr efydd am bostio uniongyrchol yng Ngwobrau mawreddog rhanbarthol Cream, Birmingham, Tachwedd 2007.

Photo by/Llun gan: Bill Cooper

elsh National Opera and Peter Gill & Associates have won three awards for the tissues campaign. Two awards at the annual Direct Marketing Awards, London, May 2007 – a doublewinning entry for the direct mail shot of a small packet of 10 specially designed tissues, labelled and posted to first time opera-goers the morning after they’d attended a 2006 autumn season performance.

what next beth nesaf 2

Knowing your roots... gwybod pwy ydych chi

Welcome to what next ...croeso i beth nesaf Welcome to the second edition of our newsletter ‘what next’ featuring recent projects from design agency Peter Gill & Associates. In this issue we lead with our award winning work for Welsh National Opera and feature a number of recent design, advertising and web projects for our clients. We hope you enjoy this issue.

Croeso i ail rifyn ein taflen newyddion ‘beth nesaf’ sy’n amlygu prosiectau diweddar asiantaeth ddylunio Peter Gill & Associates. Yn y rhifyn hwn rydym yn arwain gyda’n gwaith gwobrwyedig dros Opera Cenedlaethol Cymru ac yn amlygu nifer o brosiectau dylunio, prosiectau hysbysebu a phrosiectau gwe ar gyfer ein cleientiaid. Gobeithio gwnewch chi fwynhau'r rhifyn hwn.

Content 2. Knowing your roots 4. Screen classics film festival 5. Teaming up with an international tournament 6. Quality Wales 8. Mountain high 9. The first since 1913 10. Brecon Carreg refreshes online communications 11. New look for interior arts consultants 12. New website

Cynnwys 2. Gwybod pwy ydych chi 4. Gwˆyl ffilmiau clasuron y sgrin 5. Rhan o dîm twrnamaint rhyngwladol 6. Ansawdd Cymru 8. Mynydd uchel 9. Y tro cyntaf ers 1913 10. Brecon Carreg yn adfywio cyfathrebu ar-lein 11. Golwg newydd i ymgynghorwyr addurno mewnol 12. Gwefan newydd

Creative and production services: • Brand communications • Advertising • Literature and publications • Digital media • Exhibitions and signage

Gwasanaethau creadigol a chynhyrchu: • Cyfathrebu brand • Hysbysebu • Llenyddiaeth a chyhoeddiadau • Cyfryngau digidol • Arddangosfeydd ac arwyddion

Contact: Jason Gill Account Director jason.gill@petergill.com

Cyswllt: Jason Gill Cyfarwyddwr Cyfrifon jason.gill@petergill.com

Contact: Simon Evans Web Account Manager simon.evans@petergill.com

Cyswllt: Simon Evans Rheolwr Cyfrifon Gwe simon.evans@petergill.com

Peter Gill & Associates Limited 256 Cowbridge Road East, Canton, Cardiff CF5 1GZ Wales UK Tel: +44 (0)29 2037 7312 www.petergill.com

Peter Gill & Associates Cyfyngedig 256 Cowbridge Road East, Treganna, Caerdydd CF5 1GZ Cymru DU Ffôn: +44 (0)29 2037 7312 www.petergill.com

‘what next’ is published by Peter Gill & Associates, c copyright October 2007. All rights reserved. All photographs copyright the photographers. Thanks to our clients, the design team at PGA, our printers, paper suppliers, photographers and others who contribute to our design projects. Photographs: black and white, Kiran Ridley.

Mae ‘beth nesaf’ yn cael ei gyhoeddi gan Peter Gill & Associates, h hawlfraint Hydref 2007. Cedwir pob hawl. Pob ffotograff yn hawlfraint y ffotograffwyr. Diolch i’n cleientiaid, y tîm dylunio yn PGA, ein hargraffwyr, cyflenwyr papur, ffotograffwyr a chydweithredwyr eraill sy’n gwneud i’n prosiectau dylunio llwyddo. Lluniau: du a gwyn, Kiran Ridley.

he exhibition ‘Roots to Cardiff’ explored reasons for people moving to the city and for staying there. The stories of 19 people: Ali from Wales; Mary from Ireland; Jo from England; and others from Italy, Sri Lanka, Yemen, Spain, West Indies, Poland, Lebanon, India and Norway featured in the exhibition which opened with the question: ‘How many of us can say we’re really Cardiff born and bred?’ The truth is we’ve all come from somewhere else at some time in the past. The stories are told using life-size portraits of the 19 subjects who came here and made the capital their home. Archive film, historic photographs and personal mementos were traced to illustrate each story. The exhibition created a vibrant and informative visitor experience and for many it helped explain their past. ‘Roots to Cardiff’ recreated these stories and the issues that reflect the colourful culture of Cardiff, past and present. The exhibition ran for 4 months. ‘Roots to Cardiff’ was researched by Victoria Rogers from the Cardiff Museum Project team. The Cardiff Museum Project is managed by Cardiff Council’s Tourism, Marketing & Development Group. The portraits in the exhibition were taken by Betina Skovbro.

Steve Hall, Senior Designer, said: “The challenge was to thread the stories around the pictures and artefacts and make a coherent story. We commissioned life-size photographs of the 19 subjects and used them alongside the story to give the exhibition a real ‘face-to-face’ view for visitors to the exhibition.”

oedd yr arddangosfa ‘Gwreiddiau i Gaerdydd’ yn archwilio rhesymau pobl dros ddod i’r ddinas ac ymsefydlu yno. Roedd storïau 19 o bobl yn cael eu hamlygu yn yr arddangosfa: Ali o Gymru; Mary o Iwerddon; Jo o Loegr; ac eraill o’r Eidal, Sri Lanka, Yemen, Sbaen, India’r Gorllewin, Gwlad Pwyl, Libanus, India a Norwy. Cwestiwn agoriadol yr arddangosfa oedd: ‘Faint ohonom sy’n gallu dweud ein bod ni wir wedi cael ein geni a’n magu yng Nghaerdydd?’ Y gwirionedd yw ein bod ni i gyd wedi dod o rywle arall rywdro yn y gorffennol. Mae’r storïau’n cael eu hadrodd gan ddefnyddio portreadau maint llawn o’r 19 gwrthrych a ddaeth yma, ac a wnaeth y brifddinas yn gartref iddynt eu hunain. Defnyddiwyd ffilmiau archifol, ffotograffau hanesyddol a chofarwyddion personol i egluro pob un o’r storïau. Creodd yr arddangosfa brofiad sionc ac addysgiadol i’r ymwelwyr, ac i lawer, roedd o gymorth i egluro eu gorffennol. Ail-greodd ‘Gwreiddiau i Gaerdydd’ y storïau hyn, a’r materion sy’n adlewyrchu diwylliant lliwgar Caerdydd ddoe a heddiw. Rhedodd yr arddangosfa am 4 mis. Ymchwiliwyd ‘Gwreiddiau i Gaerdydd’ gan Victoria Rogers o dîm Prosiect Amgueddfa Caerdydd. Rheolir Prosiect Amgueddfa Caerdydd gan Grwˆp Twristiaeth, Marchnata a Datblygiad Cyngor Caerdydd. Cafodd y portreadau sydd yn yr arddangosfa eu llunio gan Betina Skovbro.

Dywedodd Steve Hall, Uwch Ddylunydd: “Yr her oedd clymu’r storïau o gwmpas y lluniau a’r arteffactau a chreu stori gyson. Comisiynom luniau maint llawn o’r 19 o wrthrychau a’u defnyddio ochr yn ochr â’r stori i roi golwg ‘wyneb-yn-wyneb’ go iawn i’r arddangosfa ar gyfer ymwelwyr â’r arddangosfa.”

Facing Page: ‘Roots to Cardiff’ exhibition at the Old Library Cardiff. Tudalen nesaf: Rhannau o arddangosfa ‘Gwreiddiau i Gaerdydd’ a gynhaliwyd yn yr Hen Lyfrgell yng Nghaerdydd.

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Screen classics film festival ...gwˆ yl ffilmiau clasuron y sgrin

art of The National Library of Wales’s centenary celebrations, the Fflics Film Festival showcased the extraordinary legacy of Welsh film and screen performers from the 1890s to the end of the nitrate (flammable) film era in 1952 – 53. The Festival identity ‘Fflics’ was designed to brand marketing activities, print and website. Kate Lloyd, Senior Designer and Jason Gill, Account Director. “With such a range of material available, the design work was a dream. We used different film images on a series of direct mail cards, posters and banners for sales promotion and we designed a bilingual website listing films, venues and performance information.” said Jason.

han o ddathliadau canmlwyddiant Llyfrgell Genedlaethol Cymru. Roedd yr Wˆyl yn arddangos yr etifeddiaeth ryfeddol o ffilmiau Cymreig a pherfformwyr sgrin Cymreig o’r 1890au hyd at ddiwedd cyfnod ffilm nitrad (fflamadwy) ym 1952 – 53. Cynlluniwyd hunaniaeth gwˆ yl ‘Fflics’ er mwyn brandio defnyddiau marchnata, print a’r wefan.

Dywedodd Kate Lloyd, Uwch Ddylunydd, a Jason Gill, Cyfarwyddwr Cyfrifon. “Â chymaint o ddeunyddiau ar gael, roedd y gwaith dylunio’n braf. Defnyddiom ddelweddau ffilm gwahanol ar gyfres o gardiau llythyru, posteri a baneri er mwyn hyrwyddo gwerthiannau a chynlluniom wefan ddwyieithiog yn rhestru ffilmiau, lleoliadau a gwybodaeth am berfformiadau.” dywedodd Jason. Above: Festival direct mail cards, website and roller banner. Uchod: Cardiau llythyru uniongyrchol, gwefan a baner yr Wˆyl.

Teaming up with an international tournament ...rhan o dîm twrnamaint rhyngwladol

ow do you provide essential information to 32 international football clubs about: flights, hotels, training and match schedules, culture, social and media events, and of course the tournament matches? This was the challenge set for us by the Champions Youth Cup – for the world’s greatest under 19’s clubs in Kuala Lumpur, Malaysia. Jonathan Price, promoter of Champions Youth Cup, said: “The team at PGA understood our needs from day one. They had the expertise to develop our online management information system for the tournament and teams. We were so pleased with the work on the extranet, we asked them to design the main public website.” To visit the site: www.thechampionsyouthcup.com

ut ydych chi’n darparu gwybodaeth hanfodol i 32 o glybiau pêl-droed rhyngwladol am: awyrennau, gwestai, amserlenni hyfforddi a gemau, digwyddiadau diwylliannol, cymdeithasol a chyfryngol ac wrth gwrs gemau’r twrnamaint? Dyna’r her a roddwyd i ni gan y Cwpan Pencampwyr Ieuenctid, ar gyfer clybiau dan 19 gorau’r byd, yn Kuala Lumpur, Malaysia.

Ronan Donohoe (right) and David White (left), Web Developers. “The combination of a public website and a section for teams to access secure pages of information was clearly a winning combination for CYC.” said Ronan.

Ronan Donohoe (ar y dde) a David White (ar y chwith), Dylunwyr Gwe. “Roedd gwefan gyhoeddus ac adran i dimau gael mynediad i dudalennau gwybodaeth diogel yn amlwg yn gyfuniad llwyddiannus i CYC.” dywedodd Ronan.

Dywedodd Jonathan Price, Hyrwyddwr y Cwpan Pencampwyr Ieuenctid: “Roedd tîm PGA yn deall ein hanghenion o’r cychwyn cyntaf. Roedd ganddynt yr arbenigedd i ddatblygu’n system reoli gwybodaeth ar-lein ar gyfer y twrnamaint a’r timau. Roeddem yn hapus â’r gwaith ar ein gwefan breifat felly gofynnom iddynt gynllunio’r brif wefan gyhoeddus.” Gallwch ymweld â’r safle wrth fynd at www.thechampionsyouthcup.com

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Quality Wales... Ansawdd Cymru

Photographs: above, Kiran Ridley, below and right Visit Wales. Lluniau: uchod, Kiran Ridley, isod a chwith Croeso Cymru.

Peter Gill, Managing Director | Rheolwr Gyfarwyddwr. Diana Edwards, Senior Designer | Uwch Ddylunydd.

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lifestyle magazine that’s aimed exclusively at the people behind Wales’s brightest and best tourism businesses. Published by Visit Wales, the new magazine is aimed at 6,000-plus businesses in Wales who are part of the Visit Wales star quality grading schemes. Quality Wales includes hotels, B&Bs, self-catering businesses, tourist attractions and activity centres. As a result, Quality Wales will reach a readership of around 20,000 people. The magazine contains a mixture of features and news in both English and Welsh, with a short summary of each article in the other language close by. It gives us the chance to feature both Welsh and English equally and give readers who do not speak Welsh more exposure to the language. All pieces will be available in full in both languages on the Visit Wales website www.visitwales.com We worked with the client team and editor Julian Rollins, designing and art directing the magazine.

ylchgrawn ffordd o fyw wedi ei anelu yn arbennig at y bobl tu ôl i fusnesau twristiaeth gorau a disgleiriaf Cymru. Wedi ei gyhoeddi gan Croeso Cymru, mae'r cylchgrawn newydd wedi'i anelu at 6,000 a mwy o fusnesau yng Nghymru sy'n rhan o gynlluniau graddio ansawdd Croeso Cymru. Mae Ansawdd Cymru yn cynnwys gwestai, llety gwely a brecwast, busnesau hunanarlwyo, atyniadau twristiaid a chanolfannau gweithgareddau. O ganlyniad, bydd Ansawdd Cymru yn cyrraedd rhyw 20,000 o bobl. Mae’r cylchgrawn yn cynnwys cymysgedd o erthyglau a newyddion yn Gymraeg a Saesneg, ynghyd â chrynodeb byr o bob erthygl yn yr iaith arall gerllaw. Mae’n rhoi cyfle i ni roi cydraddoldeb i’r Gymraeg a’r Saesneg a rhoi cyfle i’r rhai nad ydynt yn siarad Cymraeg weld mwy o’r iaith. Bydd yr holl erthyglau ar gael yn llawn yn y ddwy iaith ar wefan Croeso Cymru www.visitwales.com Gweithiom gyda’r tîm cleientiaid a’r golygydd Julian Rollins, i ddylunio a chyfeirio celfyddyd y cylchgrawn.

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Mountain high ...mynydd uchel David Williams, Senior Designer | Uwch Ddylunydd.

t 1085 metres high, Snowdon is the highest mountain in Wales and the central focus of one of Wales’s most popular attractions – Snowdonia. The brief was to design the new visitor publication as part of the new Wales tourism brand style. We were engaged to project manage the entire publication for Gwynedd Council: content, design, advertising and production. This was followed by a national awareness campaign with an offer of a free DVD produced around the brochure experience. We developed a national campaign using inserts in leisure publications targeted at independent travellers. Inserts appeared over the summer months and generated responses well in excess of the target.

ae’n 1085 medr o uchder, Yr Wyddfa yw mynydd uchaf Cymru a chanolbwynt un o atyniadau mwyaf poblogaidd Cymru – sef Eryri. Y brîff oedd cynllunio cyhoeddiad newydd ar gyfer ymwelwyr fel rhan o steil brand twristiaeth Cymru newydd. Cawsom ein cyflogi i reoli prosiect yr holl gyhoeddiad ar ran Cyngor Gwynedd: cynnwys, dylunio, hysbysebu a chynhyrchu. Dilynwyd hyn gydag ymgyrch ymwybyddiaeth genedlaethol a chynnig DVD am ddim a gynhyrchwyd i gyd-fynd â’r llyfryn. Datblygasom ymgyrch genedlaethol gan ddefnyddio mewnosodiadau mewn cylchgronau hamdden wedi'u targedu at deithwyr annibynnol. Ymddangosodd y mewnosodiadau dros fisoedd yr haf a bu’r ymateb yn llawer mwy na’r disgwyl.

Above: Snowdonia visitor brochure and DVD. Uchod: Llyfryn a DVD am Eryri i ymwelwyr.

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The first since 1913 ...y tro cyntaf ers 1913

he world acclaimed Mariinsky Theatre made a special visit to Wales Millennium Centre to perform a production of Wagner’s ‘Ring Cycle’ earlier this year. Celebrated conductor Valery Gergiev and award-winning designer George Tsypin put on this historic event; the first time the four operas had been performed over 4 consecutive nights since 1913. We designed the limited edition programme and specified an uncoated recycled stock; not surprising it sold out on the first night. We also designed indoor and outdoor posters.

afwyd ymweliad arbennig gan y cwmni theatr byd-enwog Theatr Mariinsky i Ganolfan Mileniwm Cymru er mwyn perfformio cynhyrchiad o ‘Gyfres y Fodrwy’ Wagner yn gynharach eleni. Llwyfannwyd y digwyddiad hanesyddol hwn gan yr arweinydd clodfawr Valery Gergiev a’r cynllunydd gwobrwyedig George Tsypin. Dyma’r tro cyntaf i’r pedair opera gael eu perfformio dros bedair noson yn olynol ers 1913. Cynlluniom argraffiad cyfyngedig o’r rhaglen ar stoc di-gôt wedi’i ailgylchu; nid oedd yn syndod fod y rhaglen hon wedi gwerthu allan ar y noson gyntaf. Ni hefyd a gynlluniodd bosteri mewnol ac allanol.

Kelly King, Senior Designer, said: “We designed the programme around a series of stunning photographs of the four opera sets. The cover uses parts of these photographs taken for the Mariinsky Theatre Company some months before the production was due to appear in Cardiff. We designed the programme to capture some of the amazing images of productions as a lasting memory in print.” Ring Cycle photographs by George Tsypin. Dywedodd Kelly King, Uwch Ddylunydd: “Cynlluniom y rhaglen o gwmpas cyfres o luniau trawiadol o’r bedair set opera. Mae’r clawr yn defnyddio rhannau o’r lluniau hyn a dynnwyd ar gyfer Cwmni Theatr Mariinsky rai misoedd cyn i’r cynhyrchiad ymddangos yng Nghaerdydd. Cynlluniom y rhaglen i ddal rhai o ddelweddau rhyfeddol y cynhyrchiad fel cof parhaus mewn print.” Lluniau Cyfres y Fodrwy gan George Tsypin.

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Brecon Carreg refreshes online communications...Brecon Carreg yn adfywio cyfathrebu ar-lein

Joana Rodrigues, Designer | Dylunydd. Geraint Llewellyn, Web Developer | Datblygwr Gwe.

recon Carreg has grown to be the leading Welsh water brand in the UK. To keep everyone up-to-date with news, we were asked to develop a new website with a fresh look and content management system for the marketing team at Brecon Carreg. To provide ongoing brand communications we developed an e-flyer template for the marketing team to update and mail targeted campaigns and competitions to the trade and consumers on a regular basis.

ae Brecon Carreg wedi tyfu i fod yn frand dwˆr mwynol naturiol blaenllaw Cymru yn y DU. Er mwyn cyfleu’r newyddion diweddaraf i bawb, gofynnwyd i ni ddatblygu gwefan newydd gyda golwg ffres a system rheoli cynnwys ar gyfer tîm marchnata Brecon Carreg. Er mwyn darparu cyfathrebiadau brand cyfredol, datblygasom dempled e-hysbyslen ar gyfer y tîm marchnata i’w ddefnyddio i ddiweddaru a hyrwyddo ymgyrchoedd a chystadlaethau penodol yn rheolaidd yn y byd masnach ac ymhlith cwsmeriaid.

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New look for interior arts consultants...golwg newydd i ymgynghorwyr addurno mewnol

affron Interior Arts based in London represent a group of artists who design and make exclusive furnishings and objects for the luxury domestic market. They work with leading property developers and designers such as Candy & Candy, furnishing high quality luxury homes. Saffron commissioned us to develop a new brand image to reflect their position at the top of the interiors market. We applied the new look to a range of stationery and to a new website. The site is clear, simple, elegant and welcoming. You can view the site at www.saffroninteriorarts.com

M Cheryl Williams, Web Designer, said: “We used textures and colours from the Saffron collections throughout the site. The designers’ work is featured in a series of collections, with details for further enquiries.” Dywedodd Cheryl Williams, Dylunydd Gwe: “Defnyddiom ansoddau a lliwiau o gasgliad Saffron trwy gydol y safle. Mae gwaith y dylunwyr yn ymddangos mewn cyfres o gasgliadau, ynghyd â manylion ar gyfer ymholiadau pellach.”

ae Saffron Interior Arts, sydd wedi’i seilio yn Llundain, yn cynrychioli gr wˆp o artistiaid sy’n cynllunio ac yn gwneud dodrefn a gwrthrychau unigryw ar gyfer addurno mewnol moethus. Maen nhw’n gweithio gyda datblygwyr a chynllunwyr tai blaenllaw megis Candy & Candy, gan ddodrefnu tai moeth o ansawdd uchel. Fe’n cyflogwyd gan Saffron er mwyn datblygu delwedd brand newydd i adlewyrchu’u safle yn y farchnad addurno moethus. Rhoesom olwg newydd i amrywiaeth o ddeunydd swyddfa ac i wefan newydd. Mae’r safle’n eglur, yn syml, yn gain ac yn groesawgar. Gallwch ei weld wrth fynd at www.saffroninteriorarts.com

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New website...gwefan newydd www.petergill.com

ave a look at our new website and you’ll find a number of extras we’ve added to make it more useful and informative. The site is now bilingual and the project case studies are more in-depth. Clients can log in to view progress on projects, check design visuals and proofs. We’ve added pictures of the team, putting a friendly face to the voice on the phone. The site has changed, but not the address: www.petergill.com

ymerwch olwg ar ein gwefan newydd, ac fe wnewch chi sylwi ar nifer o bethau rydym wedi eu hychwanegu er mwyn ei gwneud yn fwy defnyddiol ac addysgiadol. Mae’r safle nawr yn ddwyieithog, ac mae astudiaethau achos y prosiectau yn fwy trylwyr. Gall cleientiaid fewngofnodi i weld y cynnydd ar brosiectau, gwirio dyluniadau cychwynnol a phroflenni. Rydym wedi ychwanegu lluniau o’r tîm, gan roi wyneb cyfeillgar i’r llais ar y ffôn. Mae’r safle wedi newid, ond nid y cyfeiriad: www.petergill.com

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For over 25 years Peter Gill & Associates has been one of Wales' leading design agencies. Ideas are our lifeblood which is why we continue to produce award winning work that gets talked about and more importantly, gets results.