MasterCard ClassicBRITS 2012

CLASSIC BRITS 2012 BOOKLET OPTION 1 - DIE CUT COVER

Priceless

Experience every emotion...

This area here would be die-cut of chosen instrument.

6 page roll fold leaflet sits within the die-cut folder. Folder constructed from quality, black paper with musical instrument die-cut from front revealing colourful gradient beneath.

Die-cut reference

CLASSIC BRITS 2012 BOOKLET - ALTERNATIVE COVERS OPTION 2

OPTION 1

Inviting you to hear every note and experience every emotion

Inviting you to hear every note and experience every emotion Spot UV and embossing reference

Alternative cover - violin is embossed and treated with spot uv varnish. Quote treated with spot uv varnish.

Alternative cover - wallet is created using die cut of the statue. Booklet with strong cover image of the Royal Albert Hall sits within the wallet. Quote treated with spot uv varnish.

Spot UV and die cut reference

CLASSIC BRITS 2012 BOOKLET - CENTRE SPREAD

Welcome

MasterCard is honoured to be supporting The Classic BRIT Awards 2012, the UK’s most prestigious classical music event As lead sponsor for the first time in the event’s 12 year history, MasterCard is proud to support the Classic BRITs 2012, recognising and honouring the achievements of the most talented classical musicians.

Tonight will combine the magic of live performances from the world’s finest classical musicians with MasterCard being named as sponsor for the following awards:

Classic FM Album of the Year with MasterCard MasterCard breakthrough Artist of the Year Award

Inviting you to hear every note and experience every emotion

Campaign details

CLASSIC BRIT AWARDS2012 CAMPAIGN BUILT ON MASTERCARD’S ESTABLISHED SOMETHING FOR THE FANS PLATFORM

MasterCard’s latest Classic BRIT Awards promotion build upon the established ‘Something for the Fans’ campaign which provides cardholders who are passionate about music to have a chance of winning a Priceless prize package through MasterCard’s sponsorship of The Classic BRIT Awards.

The campaign offered true classical music fans with the chance to ‘Experience Every Emotion’, through an amazing selection of prizes. The promotion ran between 6th September and 20th September and to have a chance of winning cardholders were required to enter their details online to be entered into a prize draw.

Furthermore, in the build-up to the Classic BRIT Awards 2012, MasterCard ran additional campaigns through Facebook and the Metro newspaper, offering more Priceless prize packages to cardholders and the chance to ‘Experience Every Emotion’ at the UK’s most prestigious classical music event.

Experiences and prizes which were won across MasterCard’s three Classic BRIT Awards 2012 campaigns included:

Tickets to The Classic BRIT Awards 2012 on 2nd October 2012 Tickets to the official Classic BRIT Awards post show reception A meet and greet with a classical music star Backstage tours with lunch and access to a rehearsal A walk down the red carpet with professional photograph And a private shopping and makeover experience All guaranteeing a Priceless experience on a truly sensational evening.

First fold out - welcome page and full bleed image of Royal Alber Hall (image TBC)

Stakeholder entertainment AS PROUD SPONSOR OF THE CLASSIC BRIT AWARDS 2012 MASTERCARD HAD EXCLUSIVE ACCESS TO MONEY CAN’T BUY EXPERIENCES

As headline sponsor of the Classic BRITs, MasterCard could create a range of Priceless Moments which were used in the Something for the Fans campaign as well as a range of internal staff incentives. These Priceless Moments included money can’t buy experiences which leveraged the assets negotiated as part of the partnership. These included: Meet and greet with a classical music star, backstage tours, access to MasterCard classical star rehearsalis honoured to be supporting The Classic and VIP makeover andBRIT red Awards 2012, the UK’s most prestigious classical music event carpet experience.

Welcome

AsMasterCard lead sponsor for the first time in the Not only did event’s 12 year history, MasterCard is proud to gain access to exclusive support the BRITs 2012, recognising Priceless Moments butClassic they had and honouring the achievements of the most access to purchase additional classical musicians.

Grand Tiertalented boxes, Second Tier boxes and additional stall and Tonight willreserved combine the magic of live circles seats usually performances for the music industry from the world’s finest classical musicians with MasterCard being named as which could be used for sponsor for the following awards: B2B and B2C promotions.

Classic FM Album of the Year with MasterCard

MasterCard breakthrough Artist of the Year Award

Inviting you to hear every note and experience every emotion

Campaign details

CLASSIC BRIT AWARDS2012 CAMPAIGN BUILT ON MASTERCARD’S ESTABLISHED SOMETHING FOR THE FANS PLATFORM

MasterCard’s latest Classic BRIT Awards promotion build upon the established ‘Something for the Fans’ campaign which provides cardholders who are passionate about music to have a chance of winning a Priceless prize package through MasterCard’s sponsorship of The Classic BRIT Awards.

The campaign offered true classical music fans with the chance to ‘Experience Every Emotion’, through an amazing selection of prizes. The promotion ran between 6th September and 20th September and to have a chance of winning cardholders were required to enter their details online to be entered into a prize draw.

Furthermore, in the build-up to the Classic BRIT Awards 2012, MasterCard ran additional campaigns through Facebook and the Metro newspaper, offering more Priceless prize packages to cardholders and the chance to ‘Experience Every Emotion’ at the UK’s most prestigious classical music event.

Experiences and prizes which were won across MasterCard’s three Classic BRIT Awards 2012 campaigns included:

Tickets to The Classic BRIT Awards 2012 on 2nd October 2012 Tickets to the official Classic BRIT Awards post show reception A meet and greet with a classical music star Backstage tours with lunch and access to a rehearsal A walk down the red carpet with professional photograph And a private shopping and makeover experience All guaranteeing a Priceless experience on a truly sensational evening.

Full roll fold - centre pages including welcome page, campaign details and stakeholder information

Stakeholder entertainment AS PROUD SPONSOR OF THE CLASSIC BRIT AWARDS 2012 MASTERCARD HAD EXCLUSIVE ACCESS TO MONEY CAN’T BUY EXPERIENCES

As headline sponsor of the Classic BRITs, MasterCard could create a range of Priceless Moments which were used in the Something for the Fans campaign as well as a range of internal staff incentives. These Priceless Moments included money can’t buy experiences which leveraged the assets negotiated as part of the partnership. These included: Meet and greet with a classical music star, backstage tours, access to classical star rehearsal and VIP makeover and red carpet experience.

Not only did MasterCard gain access to exclusive Priceless Moments but they had access to purchase additional Grand Tier boxes, Second Tier boxes and additional stall and circles seats usually reserved for the music industry which could be used for B2B and B2C promotions.

CLASSIC BRITS 2012 BOOKLET - BACK PAGE

Priceless

The Classic BRIT Awards is just one of the fantastic events which is brought to you by Priceless London, MasterCard’s exclusive website providing you with the chance to take advantage of a fantastic range of great deals and offers in London as well as access to some of the year’s top events including: The BRIT Awards, UEFA Champions League, Olivier Awards and West End LIVE. Whether it’s a short break planned or you live in London, there is always a huge range of new, exciting and exclusive offers hosted on the website which covers the following the categories; Music and Theatre, Dining, Shopping, Travel and Hotels and Museums and Hotels.

Here are just a few of the great experiences which have taken place this year:

James Blunt exclusive concert at Under The Bridge, Chelsea Private evenings at London’s top museums including: Science Museum, V&A and Natural History Museum Meet and greet and exclusive Q&A with some actors and actresses from the West End’s stars Access to sold out events across London including; Priceless London Wonderground in association with Underbelly at the Southbank Centre, VIP seats at London’s top West End shows and seats at London’s top restaurants

Priceless

The Classic BRIT Awards is just one of the fantastic events which is brought to you by Priceless London, MasterCard’s exclusive website providing you with the chance to take advantage of a fantastic range of great deals and offers in London as well as access to some of the year’s top events including: The BRIT Awards, UEFA Champions League, Olivier Awards and West End LIVE. Whether it’s a short break planned or you live in London, there is always a huge range of new, exciting and exclusive offers hosted on the website which covers the following the categories; Music and Theatre, Dining, Shopping, Travel and Hotels and Museums and Hotels.

Here are just a few of the great experiences which have taken place this year:

James Blunt exclusive concert at Under The Bridge, Chelsea Private evenings at London’s top museums including: Science Museum, V&A and Natural History Museum Meet and greet and exclusive Q&A with some actors and actresses from the West End’s stars Access to sold out events across London including; Priceless London Wonderground in association with Underbelly at the Southbank Centre, VIP seats at London’s top West End shows and seats at London’s top restaurants

Full roll fold - back pages including full bleed image, Priceless London and cover

Experience every emotion...