“IMAGINATION IS MORE IMPORTANT THAN KNOWLEDGE. FOR WHILE KNOWLEDGE DEFINES ALL WE CURRENTLY KNOW AND UNDERSTAND, IMAGINATION POINTS TO ALL WE MIGHT YET DISCOVER AND CREATE.” -ALBERT EINTSTEIN 2
PROGRAM INFORMATION In the fall of 2002, the Program in Graphic Design welcomed its first class of BFA students. The program currently attracts a significant number of students locally, nationally and internationally. Our students are dedicated to the critical and creative design process, while they are challenged to investigate new ways of solving complex, multi-layered visual problems. Our design courses are based on the studio model of education where students work together, examine outcomes, listen to informal lectures, and engage in passionate discussions. Ours is an active, participatory learning and making environment. The atmosphere is creative and relaxed while the projects are complex and demanding. Students supplement their course work with additional projects from both community and university organizations. The faculty of practicing professionals and experienced educators is committed to developing, in their students, a personal visual vocabulary based on the formal principles of design, conceptual and critical thinking skills, typographic excellence and the application of advanced digital technologies.
Students graduate from the program with the skills, passion and imagination to become accomplished designers who are ready to challenge perceptions, redefine problems and embrace a diverse cultural audience. Our students prepare for employment in many creative venues including, but not limited to, design studios, corporate design departments, agencies, production areas and new media design offices. With our small class size, one-on-one instruction, professional academic advisors and award-winning design faculty, the Program in Graphic Design at USF St. Petersburg provides its students with the best of all worlds; the intimate and personalized instruction of a private design school with the academic rigor of a premier research intensive university. For more information about our program, browse our web site. For specific questions please email design@stpt.usf.edu
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WHAT GRAPHIC DESIGNERS DO?
Graphic designers make communication visible. They give visual form to information by combining words and images into important and persuasive messages. The Program in Graphic Design compliments the mission of the university environment by preparing students for future success through interdisciplinary course study, small class size, and the exploration of new technologies and information environments. Students recognize the potential of their creative processes by creating and evaluating messages that both reflect and respond to the diversity of our global culture. This creative development allows for problem solving strategies that recognize communication, in all of its forms, as vital to our social responsibility and structure. The program is committed to providing an open and challenging environment where students are encouraged to find their voice and to freely explore (and possibly alter) their personal relationship to design, culture, technologies and society.
FACILITIES
The Program in Graphic Design is located on the Bayboro Campus of USF St. Petersburg. The campus retains its intimate and friendly atmosphere as it has grown to include a residence hall, restaurant, bookstore and coffee shop. USF St. Petersburg is a breathtaking waterfront campus in downtown St. Petersburg. Our program is housed in the Florida Center for Teachers, a building with a lovely interior garden courtyard, a lounge area and wireless internet access. The program shares the building with the Department of Journalism and Media Studies and the Florida Humanities Council. The Program in Graphic Design is also privileged to have an association with the world-renowned Poynter Institute for Media Studies. Our students have 24-hour access to their own dedicated print lab that includes 3 large format color printers, a large format b&w laser printer, a photocopy machine, light tables, and scanners. The department also maintains an extensive collection of available tools such as digital still cameras, digital video cameras and state– of–the–art professional studio lighting equipment.
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THE FLORIDA CENTER FOR TEACHERS. HOUSED @ THE USF ST. PETE CAMPUS, YOUR HOME FOR THE NEXT TWO YEARS.
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“I LOVE ST. PETE! IT’S RIGHT ON THE WATER & THERE ARE TONS OF PLACES TO EXPLORE. IT’S AN AWESOME PLACE TO GO TO SCHOOL.” -KRISTINA GEMAYEL 6
PROGRAM REQUIREMENTS Prerequisites
History of Visual Arts I History of Visual Arts II Concepts + Practices I / Design I Concepts + Practices II / Design II Beginning Drawing Intermediate Drawing Mass Communication and Society Art studio elective ex: painting, photography, etc. 2000-level / above course in media/computer skills
GD Program Courses 1. Fall Semester: Typography Intro. to Visual Communications Graphic Design I Multimedia Systems 19th Century Art Total: 16 hours
3. Fall Semester: Digital Media II Visual Design for the Internet Graphic Design: Senior Studio 20th Century Art Exit: Literature + Writing Total: 16 hours
2. Spring Semester: Computer Graphics Digital Media I Media Workshop: Design Production History of Graphic Design Exit: Major Works / Major Issues Total: 16 hours
4. Spring Semester: Senior Project: Portfolio Professional Practicum Graphic Design Internship Contemporary Issues in Art Total: 12 hours Total Art Hours: 87
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Total Semester Hours for the B.F.A. degree in Art
Studio with a Concentration in GD: GenEd hours outlside the major: 24* Exit Requirements outside the major: 6* Art Requirements: 87 hours Electives: 3 hours Total: 120 hours *Please note that 12 hours of General Education requirements are satisfied by the Art School curriculum and that the actual total hours in General Education remains 36 as is state-mandated. ** Please note that ARH 3475C (Contemporary Issues in Art) in the Graphic Design major fulfills 3 hours of the 9-hour Liberal Arts Exit Requirement art requirement.
COMPUTER REQUIREMENTS
The Program in Graphic Design at USF St. Petersburg integrates the computer into its studio–based courses. Knowledge of the computer and design software are necessary for a successful career in the graphic design profession. The computer helps to give form and articulation to the design process. The computer does not define the idea. The idea exists; the computer helps make it visible. The Apple computer is the tool of choice in the graphic design profession. If you are accepted into the program, an Apple MacBook Pro laptop will be required along with the necessary design software and font packages. A complete list of specific hardware and software requirements will be sent to accepted applicants in the summer prior to the fall semester. See financial aid office for assistance.
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COURSE DESCRIPTIONS FALL
Typography: This foundational course explores the structure of letter forms and lettering. This course provides information about the importance of type in the context of graphic design and application for printed and electronic media. Intro to Visual Communications: Survey of visual communication theory, techniques and contemporary application in the visual media. Critical examination of visual communication in newspapers, magazines, television, motion pictures and new media. Graphic Design I: This course explores the application of formal design principles to visual problem solving through typography, layout, and web design. Students will apply conventional and electronic tools and techniques to the graphic design process. Multimedia Systems: This course introduces multimedia systems and focuses on their use as tools in the production of digital multimedia. Content covers all key hardware, navigation, and operating components. 19th Centruy Art: A comprehensive study of nineteenth century painting, sculpture and architecture in America and Europe. Gender/multicultural issues and methodologies in 19th century art are emphasized.
SPRING
COMPUTER GRAPHICS: This course is the continuation of Graphic Design I. The coursework emphasizes the utilization of electronic media for visual problem solving. Students will increase their skill with web based design and photo-editing software. DIGITAL MEDIA I: This course builds upon the concepts introduced in Introduction to Multimedia Systems and focuses upon digital photographic creation and editing. MEDIA WORKSHOP/PRODUCTION: This upper level technology course will develop in-depth understanding of graphic software and print production techniques. Students will review software programs, file
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preparation requirements, and print production standards. HISTORY OF GRAPHIC DESIGN: This course surveys the design profession and the graphic design discipline. Students will explore graphic styles from the turn of the century to contemporary works, highlighting the innovations of influential designers throughout history. EXIT MAJOR WORKS
FALL
DIGITAL MEDIA II: This course builds upon the concepts introduced in Digital Media I and focuses upon digital photographic, web and digital video creation. VISUAL DESIGN FOR INTERNET: This upper level course builds upon the concepts students encountered in the introductory level graphic design courses and focuses upon web content creation and annimation techniques. SENIOR STUDIO: Advanced problems in graphic design, advertising, and multimedia visual communication systems will be discussed and assigned as projects. Focus is upon efficient and effective use of technology in the design production process 20TH CENTURY ART HISTORY: A comprehensive study of painting, sculpture and architecture from Cezanne to the present in Europe and the United States. Required of all art majors. EXIT LITERATURE / WRITING
SPRING
SENIOR STUDIO/PORTFOLIO: This course covers the organization and presentation of a design/advertising/graphic portfolio and appropriate related materials. Emphasis is upon portfolio development, professional production, and self promotional skills. PROFESSIONAL PRACTICUM: Students fine-tune their portfolios, create self promotional print and digital projects and develop their resumes. Includes feild trips to studios, agencies, corporate graphic departments and marketing firms. INTERNSHIP: On site supervised work experience in an educational, graphic studio, advertising agency, or corporate environment. EXIT MAJOR WORKS (CHOOSE ONE) *CONTEMPORARY ISSUES IN ART: Focuses upon the productions, themes and processes of artists working in the present time. This course will investigate the relationship of materials and media used by contemporary artists to the subject and content of artists’ productions/products as well as conceptual processes. *MODERN POLITICAL ICONOGRAPHY: The course explores art in which political themes are considered to be the source and determinant of aesthetic decisions. The dominant iconographic theme is the iconography of revolution, rebellion, and other forms of political struggle in 20th Century art and film. *HISTROY OF PRINTMAKING: Comprehensive overview of the history of photography from its inception to the present day with an emphasis on the relationship of photography to the visual arts and popular culture.
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APPLYING TO THE PROGRAM PORTFOLIO
Each program applicant is required to submit a comprehensive portfolio. Student competency will be individually evaluated and based upon the stated admission requirements, the applicant’s written expression, and a portfolio of work. The portfolio will be evaluated for: → Concept, execution and the presentation of art work. → Conceptual understanding of art and design principles. → The application of art and design principles to critically evaluate and solve assigned projects. → Examples of drawing methods and the evidence of ease with a variety of image–making materials. → A knowledge of art and design influences and history. Portfolios must be received by (not postmarked by) 5 pm Friday, February 4th for the 2011–2012 academic year.
PORTFOLIOS AND APPLICATION MATERIALS SHOULD BE SENT TO
Sheramy Bundrick / Portfolio Review Committee Program in Graphic Design 140 7th Avenue South, Davis Hall 258 College of Arts and Sciences USF St. Petersburg St. Petersburg, Florida 33701 * Application materials will not be returned.
PORTFOLIO REQUIREMENTS
Download and complete the applicant information form and include it with your portfolio. This form MUST accompany your application. Portfolios must consist of 10 visual art pieces that show a range of media and conceptual thought. Work must be submitted in the described format in order to be considered by the review committee. Note that any self-portraits should not be identified as self-portraits, but simply as a portrait. All works must be submitted on CDs (4 copies required), clearly labeled with the applicant’s last name and first initial
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only. Work must be presented as flat JPG images, the files clearly titled with applicant’s last name, first initial, the image name & number (if applicable), and the file extension: Example: Doe_J_portrait1.jpg Applicants must include a printed document that provides a brief description of each of the pieces represented. State the work’s dimensions, media used, and if the piece was completed as an assignment or for your own enjoyment — tell us why the piece was created (i.e. for senior art class, for the high school yearbook, for a junior college class, for work, etc.). Applicants who show stills of websites or multimedia pieces should direct the viewer to visit the related URL for the web site or to view the associated files (QuickTime movies, Flash animations, etc.), which may also be included on the CDs. Be sure to test and review your presentations before submitting your CDs. All digital media will be viewed via an Apple computer. Please be certain that your files are readable. Files that cannot be opened will not be considered.
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PORTFOLIO WRITING REQUIREMENT
In addition to the above visual portfolio requirements, samples of your writing are also required. See the program application for essay questions and guidelines. Download the questions and the program application.
REVIEW AND NOTIFICATION
Applicants to the program will be ranked on the quality and creativity of the work submitted, the presentation of the work submitted and answers to the questions provided. Notification of acceptance into the program will be made no later than March 14th, 2011
FACULTY AND STAFF SHERAMY BUNDRICK
associate professor of art history, coordinator of program in graphic design bundrick@mail.usf.edu 727.873.4062 Prof. Bundrick (B.A., Emory University, 1992, Ph.D., Emory University, 1998) teaches History of Visual Arts I and II, Classical Mythology, and upper-level courses in the art of the ancient Mediterranean (Greece, Rome, Egypt/Near East) at the University of South Florida St Petersburg. In 2004, she received an Award for Teaching Excellence from the USFSP College of Arts and Sciences for the 2003 calendar year. Prof. Bundrick’s research specialty is ancient Greek art and iconography. Her book, Music and Image in Classical Athens (Cambridge University Press, 2005), considers the representation of music and musicians in fifth-century B.C. Athenian art and relates the images to larger musicological and sociocultural developments within the city. Prof. Bundrick has also made a recent foray into historical fiction: her first novel, Sunflowers: A Novel of Vincent van Gogh, will be published by Avon/HarperCollins in October 2009. Interweaving fact and fiction in the style of Tracy Chevalier and Susan Vreeland, Sunflowers explores the last two years of van Gogh’s life through the eyes of Rachel, a Provençal prostitute known to history as the girl to whom Vincent gave the piece of his ear on 23 December 1888. Prof. Bundrick has received grants from the Samuel H. Kress Foundation, the Fulbright Foundation, and the USF Interdisciplinary Center for Hellenic Studies, and before coming to Florida, she spent a year at The Metropolitan Museum of Art as a Andrew W. Mellon Research Fellow (2000-01).
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NEIL MATTHIESSEN
assistant professor of graphic design matthiessen@mail.usf.edu 727.873.4950 Neil Matthiessen received his BFA from The University of Montana, MA from West Virginia University and an MFA from the Minneapolis College of Art and Design. Prior becoming Assistant Professor at USF St Pete Neil has taught at Arkansas State University, Brown College (Mendota Heights, MN) and The Art Institute International (Minneapolis Minnesota). Neil has created environmental, print and web designs for companies such as Medtronic, Toro, Carlson Companies and Coke. He currently serves on the XCD AIGA board. the Center for the Study of Political Graphics in Los Angles, California. Neil has exhibited his work nationally and internationally. Most recently Neil is included in a traveling show, “The Posters of Discontent”, which includes designers from around the world including England, Turkey, Iran, Israel and the Netherlands. Neil’s work is also included in collections at SangMyung University, Chonan, Korea, Eastern Michigan University and the Center for the Study of Political Graphics in Los Angles, California.
MATT NORMAND
assistant professor of graphic design normand@mail.usf.edu 727.873.4788 Matt Normand received a BFA from Eastern Michigan University in 1996 and an MFA from the California Institute of the Arts in 2003. He worked as a senior designer at Prologue Films and a designer at Organic Online, while keeping busy with perpetual freelance work to include photography, print, web, and motion graphics. Before becoming an Assistant Professor at USF, Matt taught as an adjunct Instructor at the College for Creative Studies in Detroit, a teacher assistant for Jeff Keedy at CalArts, and as an instructor at the Ringling College of Art and Design in Sarasota. Matt has received awards from the Type Directors Club, the Art Director’s Club, and Adobe. His award winning Practicum series is featured in “Earthquakes and Aftershocks,” a traveling exhibition of posters from CalArts. His motion graphics (Digital Media II) curriculum is featured in Steven Heller’s book Teaching Motion Design. He designed the PSAs and other broadcast elements for the Sarasota Film Festival in the Spring of 2006 and 2008. Matt has launched an online store that features his own product line of sketchbooks, journals, and appointment books made from recycled materials, www.papergeist.com.
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PHIL MCCOLLAM
instructor of graphic design mccollam@mail.usf.edu 727.873.4966 Phil McCollam is a cross-media designer and theoricizer specializing in illustration and awesome. Phil received his MFA from the University of Minnesota (Duluth campus) in 2008 after defending his thesis on personal branding, individualism and self-awareness. He has shown nationally and internationally within a variety of academic institutions, traditional galleries and alternative art spaces. Phil has also used his sweet skills for theatre productions, performance works and collaborative artworks, producing interactive multimedia projections, web sites and promotional materials. He is currently pondering methods for making the world a better place through design education.
ERIKA GREENBERG-SCHNEIDER
adjunct professor of art erika@bleuacier.com
Ms. Greenberg-Schneider received her B.A. from Amherst College in the first co-ed graduating class and her Masters from S.U.N.Y. Albany in sculpture and printmaking. Erika lived and worked in France for 20 years, becoming a Master Printer in Intaglio and Lithography for Atelier Franck Bordas, and then Director and Master Printer of the Gallery Maeght print studios in Paris and St. Paul. Erika also served as a consultant and faculty member to the City of Paris for their experimental art school based on Thierry De Duve’s philosophy “Faire Ecole.” Motivated by her desire to share knowledge across disciplines she has taught regularly at the university level. Upon returning to the United States in 1998, she was Master Printer of Intaglio at USF/Graphicstudio and a Visiting Professor in Drawing and Printmaking at USF Tampa. Erika currently owns and operates Bleu Acier Inc. in Tampa, an active fine art print atelier, gallery and live-in loft. She continues to design and fabricate a wide range of projects including artist’s books, monographs, portfolios and collections. As a collaborative Master Printer, she has worked with artists such as Matta, Dubuffet, Pierre Alechinsky, Dominique Labauvie, Max Neumann, Bernar Venet, Beverly Pepper, Georg Baselitz, Chuck Close, Robyn Voshardt/Sven Humphrey, Paula Scher, Abbott Miller/Ellen Lupton, Sylvie Eyberg and Jovi Schnell.
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LUCY TRIMARCO adjunct faculty in art ltrimarc@mail.usf.edu
Lucy Trimarco received both her BA and MA degrees from the USF Tampa. Trained in printmaking Ms. Trimarco was a collaborative lithographer at the Styria Studio in Soho, New York for a number of major artists including; James Rosenquist, Robert Rauschenberg, Claes Oldenberg and Roy Lichtenstein. She has been an artist–in– residence at for Pinellas County Arts Council and the Salvador Dali Museum in St. Petersburg.
ANNE JEFFREY
adjunct faculty in art history ajeffrey@mail.usf.edu Anne Jeffrey teaches Contemporary Issues in Art and 20th Century Art History for the University of South Florida. Last year she developed a web-based Introduction to Art class that she continues to teach for USF Tampa and Sarasota. She also teaches the telecourse Art of the Western World. In 2000 and 2002 Ms Jeffrey taught 19th Century Art History in Paris for the USF Summer in Paris Program. She holds an MA in Art History, from USF, specializing in contemporary art; she co-authored The Art Lovers’ Guide to Florida (1999) and in 2003 curated the exhibition Artists’ Marks for the Museum of Fine Art, St. Petersburg, FL.
CYNDIE COLLINS
director of advising, advisor for the program in graphic design collins@mail.usf.edu 727 873-4511 Ms. Collins, who also serves the campus as the Director of Advising, has a bachelor’s degree from USF in Fine Arts and a master’s degree from USF in Counseling. As an undergraduate, Ms. Collins was a recipient of the Marie Selby Fine Arts Scholarship and emphasized painting in her studio degree. As a graduate student, Ms. Collins concentrated on adult and higher education counseling. She has served in advising at USF Tampa and St. Petersburg since 1983. Ms. Collins works with students in all stages of the degree process from considering admission to meeting graduation requirements.
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STUDENT ARTWORK & DESIGN HUNTER PAYNE
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THOMAS WEIGEL
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ANGELA SELF
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JOSEPH NUNEZ
MONICA ESTORNELL
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WHY USFSP GRAPHIC DESIGN? The Graphic Design program at the University of South Florida St. Petersburg is more than just a list of courses you take. It is an experience, it is friendship, it is hardwork and dedication that sticks with you throughout your career. We strive to make the curriculum challnging and open; open to all aspects of the graphic world. We really inform our students as to what is out there and give them one on one help whenever it is necessary. In doing this we have established a wide variety of students who go on to work in all types of design fields. We help create designers but we also create skills and memories that will last a lifetime.
GRAPHIC DESIGN IT’S BETTER THAN MATH! 21
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