The Buckley Team Seller Book

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Sell with Confidence


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Our Mission Help you enhance the value of your property so you get top dollar for it. Help you with a pricing strategy that nets you the most dollars. Give your property maximum exposure in the marketplace. Help you negotiate the best contract. Manage your transaction so it is as smooth as possible and gets you where you want to go on time. 3


Broker Associates | Kentwood Real Estate DTC Clients describe the Buckley Team as being enjoyable to work with and always delivering on their promises. Whether their client is buying or selling a luxury or starter home, the dynamic team regularly exceeds expectations with their innovative and aggressive approach to marketing, their knowledge of the Denver metro market and their sharp negotiating skills.

Jim Buckley 303.916.2500 JBuckley@Kentwood.com

Buckley-Team.com 4

They are tirelessly committed to providing the highest level of personal service, which means constantly communicating, respecting people’s time, and being hyper-focused on delivering a smooth and successful experience. This certainly explains why they consistently rank as one of Denver’s top real estate teams and one of Kentwood’s star performers.

Helena Buckley 303.916.1699 Helena@Kentwood.com

Dan Buckley 720.951.4976 Dan@Kentwood.com


About Jim With metro Denver’s population and associated transplants booming, it’s not every day you meet a fourth-generation Coloradan like Jim Buckley. For 35+ years, Jim has consistently ranked as one of Denver’s top-producing residential real estate agents, earning a reputation for honesty, hard work, and exceptional follow-through. Wanting to remain a trusted representative for his clients, Jim has received some of the highest credentials awarded in the real estate industry. He is also dedicated to his own personal growth by reading books daily, attending seminars, listening to podcasts;

you name it so he can serve his clients at the highest level. Learning has become a past-time and a hobby for Jim. In this everchanging world he knows how important it is to be on top of his game by being the best he can be and also being on top of new technology and marketing strategies. Jim enjoys gardening and tinkering around his yard, making craft cocktails including his famous margaritas, skiing, golf, fishing and watching football.

About Helena Helena’s path to real estate is unique. After a career as a Compensation and Benefits Facilitator at St. Anthony’s Hospital/Centura Health where she managed the well-being of 6,000 employees, she had the great task and pleasure of raising their three children. In 2008 Helena received her real estate license to support Jim and his career. She was excited to jump back into the professional world. With her considerate and caring nature, it’s not surprising she plays an integral role in making each transaction go seamlessly. Helena also brings to the table her creativity as a certified stager, her impeccable eye for style and character and

she knows how to showcase the best features of a home. Behind the scenes Helena is the ghost writer who makes sure the Buckley Team’s listings are presented well online and the marketing pieces and strategies are top notch. Helena is a natural helper serving on many committees and supporting many organizations. The senior community is also near and dear to her heart. In Helena’s spare time you will find her on the golf course, taking a marathon walk, spending time with her girlfriends or entertaining her family with a great home cooked meal.

About Dan Dan Buckley is a proud 5th generation Colorado native with a deep understanding of our state’s culture, traditions, and history. He knows firsthand how Colorado has become one of the most desirable places in America to call home. With a bachelor’s degree from The University of Oklahoma in Entrepreneurship and Venture Management coupled with growing up in a highly successful real estate family Dan is focused on building his business by providing exceptional unparalleled service to his clients and using new technologies and strategies in this rapidly changing world.

Dan has many accomplishments and realworld experience under his belt. He was a competitive lacrosse player in high school. He wrapped up his college career taking first place in The Loves Cup Entrepreneurship competition and $20,000 cash prize. After college he had 3 years in medical sales. His love of Colorado and close knit family ultimately lead him to his career in real estate. In his spare time Dan enjoys golfing, skiing and watching college and NFL football.

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Kentwood Real Estate Kentwood Real Estate is an elite team of REALTORS® whose exceptional service, local expertise and deep community roots create a market advantage for clients. From the beginning, Kentwood was built on the foundation of broker excellence. Only the most professional, ethical and knowledgeable topproducing brokers are selected to be affiliated with our esteemed brand. Kentwood Real Estate is the exclusive Colorado affiliate of Berkshire Hathaway’s HomeServices of America. In 2016, the organizations aligned given our shared core values of trust, integrity, stability and longevity. HomeServices companies are independent brands under the Berkshire Hathaway umbrella, not franchises. We are owned and operated as a collective of the top real estate brands in the country, yet managed locally to maintain our independence of brand, community roots and deep local knowledge. Kentwood is a member of Luxury Portfolio International® and Leading Real Estate Companies of the World®, the largest global network of premier locally branded companies, dominated by many of the world’s top-tier independent brokerages. The LeadingRE network spans 70 countries and includes more than 130,000 real estate professionals selling more property than any of the large national brands.

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We are also members of Who’s Who in Luxury Real Estate, a compendium of the finest residential real estate firms from around the world from local boutique brokerages to large international brands. Active and respected in the industry, Kentwood Real Estate has a significant number of brokers serving on committees and Boards of Directors at local, state and national real estate associations including the Denver Metro Association of REALTORS®, LovelandBerthoud Association of REALTORS®, Colorado Association of REALTORS®, and the National Association of REALTORS®. At our core, Kentwood is built on the foundation of supporting our local community. The company and brokers are passionate in our commitment to supporting organizations that aid those in need, such as HomeAid Colorado, which supports non-profits that create housing solutions and ancillary support for the homeless. Kentwood brokers additionally volunteer and support over 170 local, national and international non-profit organizations. Our brokers hold themselves to the higheststandards in the real estate industry and remain committed to helping their clients, and each other, successfully reach their goals. Kentwood brokers are family and, as soon as you work with one, so are you.


40 years in business

7 consecutive years with total sales over $2 billion

240 total producing agents

20+ average years of experience per agent

4 strategically located offices

170 charitable causes supported

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Kentwood Marketing Kentwood has deployed cutting-edge technology to create an innovative web platform, including our consumer-focused company website, along with powerful tools to ensure an easy to use, consumer friendly website. Our progressive design was created with a thorough understanding of buyers and sellers, positioning our listings at the forefront of the market. Kentwood gives your property the most exposure by syndicating listings to top-rated sites with thousands of unique users every day and millions of page views every month. 8


1. Zillow.com 44.9M Visits per Month 11.39% Market Share

Online Exposure Listing syndication maximizes a home’s exposure and a brokerage’s online presence.

2. Trulia.com 33.9M Visits per Month 7.72% Market Share

3. Realtor.com 29.9M Visits per Month 6.56% Market Share

4. Homes.Yahoo.com 19M Visits per Month 4.34% Market Share

5. Homes.com 17.2M Visits per Month 3.92% Market Share

Kentwood gives your home the most exposure by syndicating the listing to top-rated sites with thousands of unique users every day and millions of page views every month. * Listing syndication is driven through the MLS system. If you prefer not to have your property syndicated across the internet, ask your Broker for options. Additional syndicated sites include: realtytrac.com lakehomesusa.com landwatch.com homewinks.com propertypursuit.com propertyshark.com

hotpads.com vast.com oodle.com propbot.com properazzi.com frontdoor.com

Mobile As potential buyers search neighborhoods and discover properties, they expect to get more information in real time on their mobile device. Kentwood’s use of toprated mobile technology and custom search capability, puts relevant properties in the buyer’s hands. Properties and icons are properly sized on all devices, regardless of screen size, for the best mobile presentation and customer experience.

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Property Websites Signs and the internet are two sources used by prospective buyers to find their next home. Kentwood has combined these two advertising mediums into a unique marketing program that will help you sell your home faster. Your home will be advertised around the globe on the Internet via a unique Individual Property Website (IPW) which is also embedded into Kentwood.com. In order to make the process of finding 10

your home easy, our agents will register a simple and specific domain name for your property. These web addresses can be included on a rider over the Kentwood ‘For Sale’ sign. A prospective client passing by can use their mobile device to view a complete online brochure, including outstanding photographs, a property description, price, and agent contact information.


3D Virtual Tours Kentwood Real Estate is known for our use of advanced technology, helping to position our clients at the top of what buyers most desire to see. Among these high-tech tools is the Matterport Pro 3D Camera—giving buyers and sellers an engaging interactive experience. Kentwood was among the first real estate companies to utilize the Matterport Camera, taking virtual tours to an amazing new level. The camera allows home buyers to virtually walk through a property with full 360-degree views taken from multiple perspectives throughout the property. Using 2D and 3D images as well as depthsensing lasers to provide accurate and immersive renderings of every angle of a home’s interior, in addition to floorplans.

50-100 SCANS PER PROPERTY

1-2 HOURS DURATION/SHOOT

60,000 TOTAL KENT WOOD 3D TOUR VIEWS

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Email Marketing With our e-flyer program, your property can reach 20,000+ brokers along the Front Range from Castle Rock to Fort Collins. Signs and the internet are two sources used by prospective buyers to find their next home. Kentwood has combined these two advertising mediums into a unique marketing program that will help you sell your home faster. Your home will be advertised around the globe on the Internet via a unique Individual Property Website (IPW) which is also embedded into Kentwood.com. In order to make the process of finding 12

your home easy, our agents will register a simple and specific domain name for your property. These web addresses can be included on a rider over the Kentwood ‘For Sale’ sign. A prospective client passing by can use their mobile device to view a complete online brochure, including outstanding photographs, a property description, price, and agent contact information.


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Luxury Portfolio International LPI provides the tools to drive growth and innovation, including access to empowering technologies that result in better decisions, and coveted partnerships in the growing lifestyle market. AN EXCLUSIVE NETWORK OF INDEPENDENT BROKERAGES The exclusive selection of independent brokerages who are invited to be part of LPI offer the local expertise and exceptional service that today’s experience-oriented affluent demand.

Affiliates

Offices

Sales Associates

Sales Volume Annually

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Diverse in geography and demographic, the LPI network is united by a desire to deliver a high-value, highly personalized experience. The award-winning LuxuryPortfolio. com website represents more $1 million+ properties than any other luxury network, leveraging high resolution photography and the latest mobile and video technology to create a cutting edge experience while browsing the world’s preeminent collection of fine properties.

82% percent of properties are $1M+

3M+ high net worth visitors per year

$2,435,000 average property price on website

Our International Network

Christie’s International Network

Sotheby’s International Network

550

140

N/A

4,000

1,350

760

128,000

32,000

16,500

$315B

$95B

$70B


Who’s Who In Luxury Real Estate Since its debut in 1995, LuxuryRealEstate. com has become the number one portal for luxury properties on the internet. Kentwood values its relationship with Luxury Real Estate, selling in excess of $200 billion in real estate annually. LuxuryRealEstate.com is the definitive source for luxury homes from around the world with its powerful marketing solutions and property visibility, Luxury Real Estate is an integral part of selling your home. Its network contains all of the top luxury professionals from small boutique firms to large international brands.

2M+ page view per month

49,000 properties with an average price of $2,258,397

Number 1 searches on Google, Bing, and Yahoo

1,757 BRANDS

5,141 OFFICES

68,961 SALES ASSOCIATES

69 COUNTRIES

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565 COMPANIES

4,300 OFFICES

130,000 SALES ASSOCIATES

70+ COUNTRIES

Leading Real Estate Companies of the World Kentwood Real Estate is a member of Leading Real Estate Companies of the World, providing our clients global reach when selling their home. Being a part of the global economy goes far beyond technology; it requires the human touch. We are proud to belong to

the global network whose name says it all – Leading Real Estate Companies of the World®. Only the best of the best are part of this collection. Wherever you go, the Leading Real Estate Companies of the World® logo is a symbol of the finest local real estate professionals.

ARGENTINA • AUSTRALIA • BAHAMAS BELGIUM • BRITISH VIRGIN ISLANDS • CANADA • CAYMAN ISLANDS CHINA • COSTA RICA • CZECH REPUBLIC • DENMARKDOMINICAN REPUBLIC • ENGLAND • FIJI • FRANCE FRENCH WEST INDIES • GERMANY • INDONESIA • IRELAND • ITALY • JAMAICA • JAPAN • MACEDONIA MAURITIUS • MEXICO • NEW ZEALAND • PANAMA • PORTUGAL • PUERTO RICO • ROMANIA • SINGAPORE SINT MAARTEN • SOUTH AFRICA • SPAIN • SWITZERLAND • TRINIDAD & TOBAGO • TURKEY TURKS & CAICOS • UNITED ARAB EMIRATES • UNITED STATES • U.S. VIRGIN ISLANDS 16


Award-Winning Relocation Services Every day, Kentwood’s Relocation Department looks after the complete real estate needs of people moving to and from Denver. The Kentwood Relocation Service team is carefully trained in all aspects of individual, family, and corporate moves. We concentrate on the individual needs of each family and do all that we can to ensure that each family finds the right location and is happily settled into their new home. Kentwood’s corporate clients range in size from a handful of employees to major moves of several hundred families. Utilizing the full resources of the Kentwood

Relocation Department, Kentwood Real Estate provides the expert service and support to assist Denver’s corporations and their people as they change, grow and prosper. As an affiliate of the prestigious Leading Real Estate Companies of the World® network, Kentwood had consecutive years with total sales over $2 billion from 2013-2018. Those connections make us a national and global real estate company working on your behalf. Leading RE affiliates also lead in the number of sales, with 20% more transactions than the closest competitor.

$55 billion more U.S. HOME SALES VOLUME IN 2017 THAN OUR CLOSEST COMPETITOR

LEADING REAL ESTATE COMPANIES OF THE WORLD

$372

RE/MAX

$317

KELLER WILLIAMS

$298

COLDWELL BANKER

$250

CENTURY 21

$121

SOTHEBY’S INTERNATIONAL REALTY

$116

ERA

$26

EXIT REALTY

$25

REALTY EXECUTIVES

$22

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Selling with the buckley team 18


The buckley team’s Responsibilities

Closing Your Sale •

Closely track all dates and deadlines

Negotiate and manage inspection objection and resolution

Order title work and HOA documents

Meet appraiser to provide comparable sales and property information

Assist and coordinate move out and delivery of home

Expert Guidance •

Help you enhance the value of your property by making recommendations on staging and potential improvements/repairs, in order to make your home more attractive to buyers so you get top dollar for it Suggest and coordinate work to be done by quality professionals, including handymen, painters, carpet cleaners etc. Help you with a pricing strategy that nets you the most dollars Give your property maximum exposure in the marketplace by marketing your property to buyers and other agents utilizing all possible appropriate methods Help you negotiate the best contract applying my over 35+ years of residential sales experience Manage your transaction so it is as smooth as possible and gets you where you want to go on time

Accounting •

Receive and monitor all earnest money deposits

Receive and deliver all documents in a timely manner

Review settlement statements and closing documents

Loyalty •

Place your interests above all others

Keep your personal information strictly confidential

Ensure that all parties to the transaction are fully informed about any material facts that may affect the transaction 19


Steps in the buckley team’s Selling Process EXPLAIN THE SELLING PROCESS

DETERMINE & COORDINATE MARKETING STRATEGIES TO BEST FIT YOUR HOME

ATTRACT & SCREEN QUALIFIED BUYERS

RESEARCH MARKET ANALYTICS

PUBLICATION MARKETING

MULTIPLE LISTING SERVICE

PROPERTY WEBSITE

NEGOTIATE OFFERS

DETERMINE LISTING PRICE

PRINT MATERIALS

OPEN HOUSE

SIGNAGE

HANDLE CONTRACT ADMINISTRATION

INTERNET MARKETING

EMAIL FLYER

REAL ESTATE WEBSITES

ORDER TITLE

ACCOMMODATE FINAL WALKTHROUGH

INSURE COMMUNICATION AMONG ALL PARTIES

MEET APPRAISER

FACILITATE CLOSING

MOVING DAY

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CONDUCT SHOWING & GIVE FEEDBACK

DIRECT BUYERS TO FINANCING OPTIONS

COORDINATE HOME INSPECTION


The People Involved and How Communication Takes Place BUYER’S AGENT

BUYER

LISTING AGENT

SELLER

TITLE COMPANY

LENDER

INSPECTOR

About the Commission SELLER TYPICALLY PAYS

LISTING AGENT’S BROKERAGE OFFICE

LISTING AGENT

SOMETIMES BUYER PAYS

BUYER’S AGENT’S BROKERAGE OFFICE

BUYER’S AGENT

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References for Sellers

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Enhance Your Home for a Quick Sale It is important for your home to look its best when going on the market. The Buckley Team can advise you on enhancements and give you referrals for preparing your home for sale.

Enhance your home’s exterior and curb appeal: •

Keeping the lawn manicured and watered regularly. Trimming hedges, weeding flower beds and pruning trees regularly. Checking the foundation, steps, walkways, walls and patios for cracks and crumbling.

Repairing and repainting loose siding and caulking.

Keeping walks neatly cleared of snow and ice in winter.

Adding colorful annuals near the front entrance in spring and summer.

Re-sealing an asphalt driveway.

Inspecting doors and windows for peeling paint.

Keeping your garage door closed.

Cleaning and aligning gutters.

Applying a fresh coat of paint to the front door.

Inspecting and clearing the chimney.

Repairing and replacing loose or damaged roof shingles. 23


Enhance your home’s interior: •

Cleaning every room and removing clutter. This alone will make your house appear bigger and brighter.

Renting storage units to move furniture out of a crowded room.

Hiring a professional cleaning service every few weeks while the house is on the market.

Removing items from kitchen counters, closets and attics.

Re-painting stained or brightly colored walls with a neutral shade such as a soft white or grey, and applying the same color scheme to carpets and flooring.

Checking and repairing cracks, leaks and signs of dampness in the attic and basement, as well as repairing cracks, holes or damage to plaster, wallboards, wallpaper, paint and tiles. Replacing broken or cracked window panes, molding and other woodwork.

Inspecting and repairing plumbing, heating, cooling and alarm systems.

Repairing dripping faucets and shower heads.

Buying new towels for the bathrooms to be displayed when prospective buyers visit.

Sprucing up a kitchen in need of major remodeling with new cabinet knobs, window treatments and a coat of neutral paint.

Consider bringing in a professional stager to set the scene throughout your home.

It is recommended you do not use video systems to observe showings or inspections. Afford brokers and buyers privacy while they determine whether this could be their next home.

When showing your home: •

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Open drapes and curtains before prospective buyers arrive. Make certain the temperature is comfortable. Turn on all lights.

Keep pets out of the way temporarily unless they are quiet and well behaved.

Soft background music is acceptable, but blaring stereos, radios and televisions will impede discussions.

Never apologize for the appearance of your home. After all, it’s been lived in. Let your Kentwood agent react to comments.

Plan on vacating during the showing period. Potential buyers may feel like intruders and hurry through your home if you are there.


Information Every Seller Should Know As the seller, the following are customary expenses associated with the sale of your home.

Broker’s Commission

Kentwood Flat Rate Commission

Title Insurance (approximate) *Discounts may apply for re-issue rates. *Includes owners extended coverage.

Improvement Location Certificate (ILC) (If needed per contract)

Water Escrow

Prorated Utilities & Assessment

Recording Fees

Homeowners Association (HOA) Fees

HOA Document Retrieval

Release Tracking Fee

Title Closing Fee

Percentage of sales price

$295 per transaction Sliding scale based on sale price: $150,000: $1,210 $500,000: $1,857 $750,000: $2,295 $1,000,000: $2,732 Over $1 million: approximately $1.65 per $1,000 of sales price $250 - $400

$250 - $1,000 with balance refunded to seller For expenses incurred, but not paid, up to the date of closing $50 - $100

Per the contract and as assessed by the HOA

$100 - $1,000

$25 per payoff

$150

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A Quick Guide to Agency Terms Seller’s Agent A seller’s agent works solely on behalf of the seller to promote the interests of the seller with the utmost good faith, loyalty and fidelity. The agent negotiates on behalf of and acts as an advocate for the seller. The seller’s agent must disclose to potential buyers all adverse material facts actually known by the agent about the property. A separate written listing agreement is required which sets forth the duties and obligations of the broker and the seller.

Buyer’s Agent A buyer’s agent works solely on behalf of the buyer to promote the interests of the buyer with the utmost good faith, loyalty and fidelity. The agent negotiates on behalf of and acts as an advocate for the buyer. The buyer’s agent must disclose to potential sellers all adverse material facts actually known by the buyer’s agent, including the buyer’s financial ability to perform the terms of the transaction and, if a residential property, whether the buyer intends to occupy the property. A separate written buyer agency agreement is required which sets forth the duties and obligations of the broker and the buyer.

Transaction Broker A transaction-broker assists the buyer or seller or both throughout a real estate transaction by performing terms of any written, fully informing the parties, presenting all offers and assisting the parties with contracts without advising, including the closing of the transaction without being an agent or advocate for any of the parties. A transaction-broker must use reasonable skill and care in the performance of any oral or written agreement, and must make the same disclosures as agents about all adverse material facts actually known by the transaction-broker concerning a property or a buyer’s financial ability to perform the terms of a transaction and, if a residential property, whether the buyer intends to occupy the property. No written agreement is required, but Colorado’s Real Estate Commission encourages one.

Customer A customer is a party to a real estate transaction with whom the broker has no brokerage relationship because such party has not engaged or employed the broker, either as the party’s agent or as the party’s transaction-broker. The broker must treat a customer to a transaction with honesty and fair dealing.

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Jim Buckley 303.916.2500 JBuckley@Kentwood.com Helena Buckley 303.916.1699 Helena@Kentwood.com Dan Buckley 720.951.4976 Dan@Kentwood.com Buckley-Team.com

All information deemed reliable but not guaranteed and should be independently verified. All properties are subject to prior sale, change or withdrawal. Neither listing broker(s) nor Kentwood Real Estate shall be responsible for any typographical errors, misinformation, misprints and shall be held totally harmless.


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